Music Trade Review

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THE
10
iVlUSkC TRADE
BIG SALES FORCE OF LOESER & CO. DEPARTMENTS.
Size of Organization Required to Handle Piano and Musical Instrument Business of That Com-
pany Indicated by Accompanying Photograph—Handle Fine Line of Pianos.
Some fifty-two members of the sales force of
the piano and musical departments of Frederick
Loeser & Co., Inc., Brooklyn, N. Y., are pictured
in the photograph, reproduced on this page, which
was taken in front of the company's booth at the
recent Brooklyn Pure Food Show. It lacks seven
members of the staff to make the group complete,
there being fifty-nine employes in the Loeser mu-
music department force is recognized as one of the
most efficient, aggressive and "live-wire" bodies of
employes to be found in Greater New York.
That the departments are showing results is a
foregone conclusion, and every year witnesses the
breaking of additional sales records under the
able management of Mr. Hamilton. From a very
small sales staff of about ten persons, the staff
has conducted a high-class educational publicity
campaign in Brooklyn which has resulted in mak-
ing the Kranich & Bach a prime favorite in that
city.
With the popular Bjur Bros, pianos the Loeser
piano department has been closing an excellent
business. Continual local publicity calls the atten-
tion of the public to the excellent value repre-
sented in the Bjur Bros, pianos, particularly em-
phasizing the remarkably artistic case designs to
be found in this line.
The Francis Bacon and Trcmaine lines handled
by the I^oeser companies are daily increasing in
Sales Force of Piano and Musical Departments of Frederick Loeser & Co., Inc., Brooklyn, N. Y.
First Row (reading from left to right)—Mrs. Lamlcrt, Mrs. Gantert, Mrs. Guild, Mrs. Collins, Mrs. Kirk, Miss Humphrey, Miss Driscoll, Miss Fredericks, Mr. E. P. Hamilton,
Miss Maxwell, Miss Silbereis, Miss Dillworth, Miss Krummel, Miss Connell, Miss Goebel, Miss Weaver. Second Row—Mr. Jackson, Mr. Higginson, Mr. Everett, Mr. Stein, Mr.
Sharps, Mr. ISrooks, Mr. A. 1). Prouilfit, Mr. H. H. Pottle, Mr. Mann, Mr. Bunce, Mr. Hobby, Mr. Heilprin, Mr. Stutz, Mr. Young. Third Row—Mr. McLaughlin, Mr. Gleir, Mr.
Rosen, Mr. Bauer, Mr. Jablon, Mr. F. H. Bateman. Mr. Lyon, Mr. Eniiis, Mr. Olson, Mr. Leavy, Mr. Heyman, Mr. Farrell. Fourth Row—Mr. Amorosa, Mr. Lauda, Mr. Schonfeldt, Mr.
Spengler, Mr. Young, Jr., Mr. Hardy, Jr., Mr. Wilson, Mr. Robzin, Mr. Cooney.
sical department, including E. P. Hamilton, the
popular manager.
The sales staff shown represents the selling
forces of the piano, player-piano, talking machine,
music roll, small musical instrument and sheet
music departments. The appearance of the staff
is a fair indication of its ability, for the Loeser
has grown to its present imposing proportion?,
and is still growing.
Frederick Loeser & Co., Inc., carry an unusually
representative and high-class stock of pianos and
players, such as the Kranich & Bach, Estey, Fran-
cis Bacon, Bjur Bros., Gordon and Tremaine.
With the Kranich & Bach as its leader, the house
TO OPEN PIANO DEPARTMENT.
ADDITION TO WILLIS & CO. PLANT.
Plans Completed for Installing Piano Lines in
Stores of Fowler, Dick & Walker.
popularity with Brooklynites, and a feature of the
recent Loeser exhibit was the favorable comment
occasioned by the display of the Tremaine Con-
verti'ble. All Brooklyn was talking about the
merits of this innovation in case production. The
Estey line is also well exploited by the house
with splendid results in the way of sales.
prominent piano manufacturers of Canada, at St.
Therese, Que. The addition will measure 150 by
There will soon be under construction a five- J00 feet, and will cost in the neighborhood of
story addition to the plant of Willis & Co., the $80,000.
(Special to The Review.)
Binghamton, N. Y., March 17, 1913.
As announced in The Review several months
ago, the Fowler, Dick & Walker department store,
of this city, has arranged to open piano depart-
ments in its several stores in other cities. The
manager of the local department opened several
weeks ago is Carroll G. Smythe, a capable piano
man, formerly of Milwaukee. The line handled
by the company, and which has just been com-
pleted, includes the Chickering, Everett, Francis
Bacon, Harvard and other makes of pianos; the
.Chickering-Angelus, Knabe- Angel us, Bacon player,
Autopiano and the Peerless automatic piano in the
player end.
The stores of Fowler, Dick & Walker in which
piano departments will be opened are located in
Wilkes-Barre, Shamokin and Hazelton, Pa., and
Evansville, Ind.
TO REPRESENT ^OTE CO. IN SOUTH.
J. R. England & Son have opened offices in
Atlanta, Ga., and announce that they will act in
future as Southern distributing agents for the
Cote Piano Manufacturing Co., Fall River, Mass.
The greater part of the Southern territory will be
covered through the Atlanta agency.
The Starr Music Co. has opened a store in
Calexico, Cal. H. S. Gutermute is a new piano
dealer in Sebastopol, Cal.
B. W. Kauffman & Sons will handle pianos,
talking machines and sewing machines at their
new store in Lewistown, Pa.
"ONLY THE BEST"
PERSONALITY
is a big factor in any successful business. This is peculiarly
true of a manufacturing business, for the product will bear
the impress of the personnel of the organization.
The members of the firm of STRAUCH BROS, are prac-
tical action men and hammer makers. They have made a
special study of the needs of the piano makers, and they give
close personal supervision to all work done in their factories.
STRAUCH ACTIONS and HAMMERS
always possess a certain distinctive quality that is unmistak-
able and easily recognized. The reason is obvious.
STRAUCH
BROS.
Piano Actions and Hammers
22-30 Tenth Avenue
New York