Music Trade Review
Issue: 1912 Vol. 55 N. 9 - Page 56
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
56
MUSIC TRADE
REVIEW
Conducted by B. B. Wilson
COMMENTS B Y - „
To any one who is in touch with the various
popular publishers, and especially with the pro-
fessional departments of the various houses,
which are now engaged in the most strenuous
work of the year, it is quite evident that there is
a lot of lost motion connected with the average
professional department that could be eliminated
without in any way injuring the chances of the
publisher to secure desirable publicity for his
song. This waste of time does not rest so large-
ly with the managers of the department, or their
assistants, as with the system under which spe-
cial professional performers may receive free mu-
sic and instruction as to the proper method of
singing it, all at the expense of the publisher.
Where t h e Real Waste Comes In.
Take the case of the small time artist, who
flounces in and demands to hear the latest song.
A pianist grabs a bunch of professional copies
and for the next hour or so places his time en-
tirely at the disposal of said artist, provided, of
course, she wishes it so. Probably there is not
one song in the catalog that would be benefited
were she to sing it. Probably the songs she
chooses are not the best suited to her voice.
Possibly she thinks they are, but is the result ob-
tained, such as would influence members of the
audience to go out whistling that particular
number? Six or seven of this class of artists,
either male or female, will kill a whole day for a
pianist and put a big dent in the productive qual-
ity of the department. Not only that, but it may
mean that the capable performer who is really in
search of a good number is not able to receive
the proper attention and a real opportunity is lost.
Should Be a Business-like Atmosphere.
If the'air of leisure that prevails in many of the
professional departments was superseded by busi-
ness-like activity, especially in relations with the
•artists, nothing would be lost and a great deal
of time and money gained. If the performer was
impressed with the fact that securing suitable mu-
sic was really a matter of serious business both to
himself and the professional-manager, and not
simply a means of killing time, or for finding an
excuse to loosen hot air regarding the way he
stopped the show at Squeedunk, the cost per song
in the professional department would be mate-
rially decreased and the publishers would be much
more in pocket.
It certainly pays to cultivate the capable per-
former who has reputation. It also pays to cul-
tivate to a certain extent the small time artist
"Send A Friend A Post Card Song"
To Music Dealers—Greeting:
Here's the latest in Music—Harold
and Helen Ballou's Post Card Songs—
each one original, complete, pretty,
catchy, with a pleasing sentiment.
Folks who never bought music before are
buying them; popular music buyers buy them
with their sheet music. They ginger up the
music trade.
Seventy subjects ready at this minute.
Write right now for List, Prices, and
enough samples to see what they're like—
not many, the price is so tow. •
HAROLD AND HELEN BALLOU
Publishers
Maritime Bldg.
Seattle, Washington
For advertising purposes Post Card Songs are win-
ners. Special ones to order on any subject for adver-
tisers.
who has a growing reputation and reaches large
audiences, but the cultivating should be done
along business-like lines. Songs should not be
offered unless suitable, or at least unless the artist
was capable of singing them properly. If only
su : table songs were offered and asked for all hands
would be gainers.
he managed to take orders for several thousand
copies of a new addition to 'The Most Popular"
series of music books that has not yet come off
the press. "The Most Popular Home Songs,"
"The Most Popular Modern Piano Pieces" and all
the other staples of the line were also ordered 'in
substantial quantities. According to Mr. Roach
the conditions in the West are most prosperous
Music of Standard Pattern.
As he puts it: "On the Coast
As the various new numbers offered for the fall and promising.
they are already spending the money they expect
season have received their try-outs it appears that
to get from the Panama-Pacific Exposition in
the lists are little different from what the pub-
lic were supplied with last season—that is, in the 1915, and in the Middle West the good crops have
way of style. There are new songs, new ballads, served to inject fresh energy into merchants in all
lines, including music dealers, who will get their
new rags, new "trots" and new marches; some of
them are good and hold much promise, but the share of business."
changes are not extraordinary. The Turkey Trot
song is good for at least one more season; prob-
"COUNT OF LUXEMBOURG" IN BOSTON
ably more, and the song writers have taken ad-
vantage of that fact. The craze for the old-time Franz Lehar's Successful Musical Comedy Re-
ballad and the revival of the "Silver Threads
ceived with Enthusiasm at First American
Among the Gold," etc., has encouraged the sur-
Performance—To Open in New York on
vivors of the present-day ballad to get busy and
September 16.
produce while the demand is strong—and they
(Special to The Review.)
have produced. A march song, together with a
liberal display of the Stars and Stripes by the
Boston, Mass., Aug. 27, 1912.
leading files of chorus girls, has saved many a
The American premiere of Franz Lehar's mu-
burlesque show from failure, and a march song sical comedy romance, "The Count of Luxem-
therefore is to be considered standard and a bourg," which has already won great success
necessity.
abroad, took place at the Tremont Theater in this
city last night, under the direction of Klaw &
Traveling Along Lines of Least Resistance.
Erlanger. Although the opening night offers an
A noticeable trait of a great number of the pop-
ular song writers is that they like to travel along uncertain criterion, if indications are worth any-
thing the production has a long and successful
the lines of least resistance to write their music
according to the styles that have proven salable. career before it in the United States. It will open
One writer branches out in a new line, as, for in- at the New Amsterdam Theater, New York, on
September 16.
stance, in a new form of rag or "turkey trot" and
The American libretto of "The Count of Luxem-
gets away with it. He doesn't have to travel by
bourg" is by Glen MacDonough, but the London
himself very long, for before he has a chance to get
lonesome, all the other fellows are hard on his lyrics of Adrian Ross and Basil Hood have been
trail. With this dope at hand it is safe to say retained. The story tells of a Russian Grand Duke
that to take a half dozen or so of songs that are who wishes to marry an opera singer, but cannot
because the Czar forbids him marrying a woman
to be considered hits to-day and analyze tBem
would give one the proper idea of what they may without a title. The Count of Luxembourg agrees
expect for some months to come, or until some to marry the singer and then secure a divorce, so
one brave soul rushes off at a tangent and on his that she may have a title, for the Grand Duke's
sake. All turns out happily in the end.
own account.
Ann Swinburne appeared in the role of the
singer, and others in the cast were George Leon
NEW HIPPODROME SHOW.
Moore, Frank Moulan, Frances Cameron, Fred
Walton
and Gladys Homfrey.
"Under Many Flags," with Music by Manuel
A large number of New Yorkers came over to
Klein, Opens To-night—An Elaborate Pro-
attend the opening performance of the show, among
duction with Special Features.
them being Walter Eastman, manager of the New
York house of Chappell & Co., Ltd., who hold the
This evening the Hippodrome opened for
publishing rights of the music.
its eighth season with an entirely new spec-
tacular play called "Under Many Flags." The
production was conceived by Arthur Voegtlin, the
stage groupings and musical numbers were ar-
ranged by William J. Wilson, the drama written
and staged by Carroll Fleming, and the music and
lyrics supplied by Manuel Klein. The piece is in
fifteen scenes and a ballet called "Flowers of the
Nations."
The scenery, costumes, and, in fact, the whole
production was said to be among the finest yet
presented at the great playhouse. The music will,
of course, be published by M. Witmark & Sons.
McKINLEY MUSIC COS NEW HIT.
OHYOU SATURDAY NIGHT!
Roger Lewis
r.Henri U RUckmann
Composers of OctJUU ROLL'
HOME FROM PACIFIC COAST TRIP.
J. T . Roach, States That He Secured a Record
Volume of Orders for "The Most Popular"
Series During a Two Months' Trip Through
the West.
J. Tatian Roach, manager of the music depart-
ment of Hinds, Noble & Eldredge, returned this
week from a two months' trip to the Pacific Coast,
during which he stopped at all the principal cities
en route. Mr. Roach declared that it was by far
the most successful trip he has ever had and that
Published in Chicago.
THE
56
MUSIC TRADE
REVIEW
Conducted by B. B. Wilson
COMMENTS B Y - „
To any one who is in touch with the various
popular publishers, and especially with the pro-
fessional departments of the various houses,
which are now engaged in the most strenuous
work of the year, it is quite evident that there is
a lot of lost motion connected with the average
professional department that could be eliminated
without in any way injuring the chances of the
publisher to secure desirable publicity for his
song. This waste of time does not rest so large-
ly with the managers of the department, or their
assistants, as with the system under which spe-
cial professional performers may receive free mu-
sic and instruction as to the proper method of
singing it, all at the expense of the publisher.
Where t h e Real Waste Comes In.
Take the case of the small time artist, who
flounces in and demands to hear the latest song.
A pianist grabs a bunch of professional copies
and for the next hour or so places his time en-
tirely at the disposal of said artist, provided, of
course, she wishes it so. Probably there is not
one song in the catalog that would be benefited
were she to sing it. Probably the songs she
chooses are not the best suited to her voice.
Possibly she thinks they are, but is the result ob-
tained, such as would influence members of the
audience to go out whistling that particular
number? Six or seven of this class of artists,
either male or female, will kill a whole day for a
pianist and put a big dent in the productive qual-
ity of the department. Not only that, but it may
mean that the capable performer who is really in
search of a good number is not able to receive
the proper attention and a real opportunity is lost.
Should Be a Business-like Atmosphere.
If the'air of leisure that prevails in many of the
professional departments was superseded by busi-
ness-like activity, especially in relations with the
•artists, nothing would be lost and a great deal
of time and money gained. If the performer was
impressed with the fact that securing suitable mu-
sic was really a matter of serious business both to
himself and the professional-manager, and not
simply a means of killing time, or for finding an
excuse to loosen hot air regarding the way he
stopped the show at Squeedunk, the cost per song
in the professional department would be mate-
rially decreased and the publishers would be much
more in pocket.
It certainly pays to cultivate the capable per-
former who has reputation. It also pays to cul-
tivate to a certain extent the small time artist
"Send A Friend A Post Card Song"
To Music Dealers—Greeting:
Here's the latest in Music—Harold
and Helen Ballou's Post Card Songs—
each one original, complete, pretty,
catchy, with a pleasing sentiment.
Folks who never bought music before are
buying them; popular music buyers buy them
with their sheet music. They ginger up the
music trade.
Seventy subjects ready at this minute.
Write right now for List, Prices, and
enough samples to see what they're like—
not many, the price is so tow. •
HAROLD AND HELEN BALLOU
Publishers
Maritime Bldg.
Seattle, Washington
For advertising purposes Post Card Songs are win-
ners. Special ones to order on any subject for adver-
tisers.
who has a growing reputation and reaches large
audiences, but the cultivating should be done
along business-like lines. Songs should not be
offered unless suitable, or at least unless the artist
was capable of singing them properly. If only
su : table songs were offered and asked for all hands
would be gainers.
he managed to take orders for several thousand
copies of a new addition to 'The Most Popular"
series of music books that has not yet come off
the press. "The Most Popular Home Songs,"
"The Most Popular Modern Piano Pieces" and all
the other staples of the line were also ordered 'in
substantial quantities. According to Mr. Roach
the conditions in the West are most prosperous
Music of Standard Pattern.
As he puts it: "On the Coast
As the various new numbers offered for the fall and promising.
they are already spending the money they expect
season have received their try-outs it appears that
to get from the Panama-Pacific Exposition in
the lists are little different from what the pub-
lic were supplied with last season—that is, in the 1915, and in the Middle West the good crops have
way of style. There are new songs, new ballads, served to inject fresh energy into merchants in all
lines, including music dealers, who will get their
new rags, new "trots" and new marches; some of
them are good and hold much promise, but the share of business."
changes are not extraordinary. The Turkey Trot
song is good for at least one more season; prob-
"COUNT OF LUXEMBOURG" IN BOSTON
ably more, and the song writers have taken ad-
vantage of that fact. The craze for the old-time Franz Lehar's Successful Musical Comedy Re-
ballad and the revival of the "Silver Threads
ceived with Enthusiasm at First American
Among the Gold," etc., has encouraged the sur-
Performance—To Open in New York on
vivors of the present-day ballad to get busy and
September 16.
produce while the demand is strong—and they
(Special to The Review.)
have produced. A march song, together with a
liberal display of the Stars and Stripes by the
Boston, Mass., Aug. 27, 1912.
leading files of chorus girls, has saved many a
The American premiere of Franz Lehar's mu-
burlesque show from failure, and a march song sical comedy romance, "The Count of Luxem-
therefore is to be considered standard and a bourg," which has already won great success
necessity.
abroad, took place at the Tremont Theater in this
city last night, under the direction of Klaw &
Traveling Along Lines of Least Resistance.
Erlanger. Although the opening night offers an
A noticeable trait of a great number of the pop-
ular song writers is that they like to travel along uncertain criterion, if indications are worth any-
thing the production has a long and successful
the lines of least resistance to write their music
according to the styles that have proven salable. career before it in the United States. It will open
One writer branches out in a new line, as, for in- at the New Amsterdam Theater, New York, on
September 16.
stance, in a new form of rag or "turkey trot" and
The American libretto of "The Count of Luxem-
gets away with it. He doesn't have to travel by
bourg" is by Glen MacDonough, but the London
himself very long, for before he has a chance to get
lonesome, all the other fellows are hard on his lyrics of Adrian Ross and Basil Hood have been
trail. With this dope at hand it is safe to say retained. The story tells of a Russian Grand Duke
that to take a half dozen or so of songs that are who wishes to marry an opera singer, but cannot
because the Czar forbids him marrying a woman
to be considered hits to-day and analyze tBem
would give one the proper idea of what they may without a title. The Count of Luxembourg agrees
expect for some months to come, or until some to marry the singer and then secure a divorce, so
one brave soul rushes off at a tangent and on his that she may have a title, for the Grand Duke's
sake. All turns out happily in the end.
own account.
Ann Swinburne appeared in the role of the
singer, and others in the cast were George Leon
NEW HIPPODROME SHOW.
Moore, Frank Moulan, Frances Cameron, Fred
Walton
and Gladys Homfrey.
"Under Many Flags," with Music by Manuel
A large number of New Yorkers came over to
Klein, Opens To-night—An Elaborate Pro-
attend the opening performance of the show, among
duction with Special Features.
them being Walter Eastman, manager of the New
York house of Chappell & Co., Ltd., who hold the
This evening the Hippodrome opened for
publishing rights of the music.
its eighth season with an entirely new spec-
tacular play called "Under Many Flags." The
production was conceived by Arthur Voegtlin, the
stage groupings and musical numbers were ar-
ranged by William J. Wilson, the drama written
and staged by Carroll Fleming, and the music and
lyrics supplied by Manuel Klein. The piece is in
fifteen scenes and a ballet called "Flowers of the
Nations."
The scenery, costumes, and, in fact, the whole
production was said to be among the finest yet
presented at the great playhouse. The music will,
of course, be published by M. Witmark & Sons.
McKINLEY MUSIC COS NEW HIT.
OHYOU SATURDAY NIGHT!
Roger Lewis
r.Henri U RUckmann
Composers of OctJUU ROLL'
HOME FROM PACIFIC COAST TRIP.
J. T . Roach, States That He Secured a Record
Volume of Orders for "The Most Popular"
Series During a Two Months' Trip Through
the West.
J. Tatian Roach, manager of the music depart-
ment of Hinds, Noble & Eldredge, returned this
week from a two months' trip to the Pacific Coast,
during which he stopped at all the principal cities
en route. Mr. Roach declared that it was by far
the most successful trip he has ever had and that
Published in Chicago.
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