Music Trade Review
Issue: 1912 Vol. 55 N. 6 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
AN ELABORATE WINDOW DISPLAY
Made by the F. W. W ^ v o r t h Co. in Chicago
—Witmark Music Strongly Featured.
There is no denying the fact that Chicago is
fairly alive just now with Witmark music. Two
MUSIC
TRADE
REVIEW
while the proprietors and managers of music
s l o r e s i n t h e i r
efforts
t o
" m a k e ha - v w h i l e t h e s u n
shines
are makin
most
\'
.
S
Pretentious efforts in
attractive window displays of these numbers, as
may be seen by a reproduction of the F. W. Wool-
worth Co. display herewith given.
Witmark Display in Woolworth Store in Chicago.
of their astonishingly popular numbers—"Lady
Angeline" and "Mocking Bird Rag" are literally
sweeping everything before them at this time,
Ntw WHEN WE WERE SWEETHEARTS New
Ntw
UNDER THE OLD OAK TREE New
New
WAY DOWN SOUTH
New
New
RAG RAG RAG
New
New
THAT SUBWAY RAG New
New
FRANKIE AND JOHNNY New
"Lady Angeline" was introduced to the city by
' Ernest R. Ball and his talented wife, Maud Lam-
bert, on the occasion of their highly successful
vaudeville engagement there recently; the clever
team passed on to fresh triumphs, no doubt, but
"Lady Angeline" remains a fixture until, of course,
some other great hit of the popular whistling type
embodying a touch of Composer George Christie's
unique individuality, comes along to take prece-
dence. George Christie, by the way, is gaining
success and renown w^th each new composition
from his facile pen. His latest effort, entitled
"On a Good Oldtime Straw Ride," will bear
watching. M. Witmark & Sons are the publishers.
TELL TAYLOR, MUSIC PUBLISHER
HOPING FOR NEW BACTERIA.
MILLION
COPY HIT
Down By The Old Millstream
Also New Hits
NEW YORK
CHICAGO
BUY YOUR
M/JSIC
FROM
BOSTON
WALTER JACOBS
197 Tremom St.,
BOSTON MASS.
Publisher of
'Kiit 0f Spring." "Some Day When Dreams Com* True."
And Some Others World Famous
OLIVER
DITSON
COMPANY
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music Dealer*
WHITE-SMITH MVSIC NIB. CO.
PUBLISHERS^ERINTERS ft ENGRAVERS OF MUSIC
61-44 Stanhope St., Boston
New York and ChkajK
Claim of New York Surgeon That Literary
terpieces Are Due to Bacterial Poisons May
Lead Songwriters to Seek Inoculation.
That some of the world's greatest literary mas-
terpieces owe their conception merely to the action
of bacterial poisons in the minds of their authors
is the somewhat revolutionary medico-literary
theory expressed in a comprehensive work on the
subject which Dr. Robert Tuttle Morris, the sur-
geon, New York, will soon complete for publi-
cation here.
Upon learning of the new theory, several song
writers and composers have anxiously inquired as
to where they may be inoculated with bacteria in
order that they may produce a sufficient quantity
of new and original material during the forthcom-
ing months. If the germ theory proves practical
we may expect to •stroll along Broadway and ob-
serve a struggling song writer get an order for a
new number and immediately get out his little
hypodermic syringe for the purpose of injecting
inspiration in bacterial form.
WHAT "DITSON EDITION" MEANS.
An Authoritative Series of Standard Educa-
tional Works Covering Almost All Musical
Instruments Admirably Compiled and Edited
by Leading Musicians—Big Standard Sellers
for Dealers Throughout the Country.
"Ditson Edition" means a whole lot. This
edition is "an ideal edition of standard educational
works, chiefly technical, for the piano, organ, violin
and other instruments, and for the voice." It is
published, it goes without saying, by the Oliver
Ditson Co., Boston, Mass., where all the publica-
tion work of the House of Ditson is created.
Consistent with the high grade policy of the
house, the Ditson Edition was welcomed at the
start and has been growing rapidly, now totaling
approximately 145 volumes.
The retail prices
range from 50c. to $2 per volume, permitting a
good profit to the dealer. Works of this character
are to the music dealer what sugar is to the grocer,
except in the matter profits. The profit on sugar
is not extensive while with the Ditson edition, pro-
fits are large. The works are staple, too, good
season in and season out, for there is always a
growing element that requires a musical education
and to acquire it good text books must be had.
The adoption of these works by colleges, schools
and conservatories of music, and by teachers as
an aid in musical education is good proof of their
merit. To be passed on as "perfect" by the highest
music tribunals of the country is sufficient evidence
that these volumes mean more than is apparent by
a superficial glance at the printed repetoire.
Take Carl Czerny, for instance, as an ideal way
of showing the importance of this Ditson edition :
Number 47 is the "Practical Method for Begin-
ners on the Piano" with a retail cost of 50c.; Num-
48 is "One Hundred Progressive Studies Without
Octaves," same price. "Six Octave Studies in
Progressive Difficulty" is number 66, while num-
ber 03 is "Thirty New Studies in Mechanism."
The complete volumes of forty studies in "The
School of Velocity" retails for only 60c. (number
117) and if one only wishes ten studies it can be
had in this series for 25c. retail. It is incompre-
hensible to some how 'it is possible for this
company to create and publish music of this char-
acter for so small a sum.
Dealers will find the literature and trade dis-
counts on the "Ditson Edition" to be a decidedly
interesting reading. These will be sent postpaid
upon request to the Ditson Co. at Boston.
An Unusual
Announcement
We have decided to place
ERNEST R. BALL a n d GEORGE GRAFF'S
Latest and Greatest Song Success
Till the Sands of the
Desert Grow Cold
In Our Popular Catalog
Already it is going big, but at the new
price it will become
The Greatest Ballad Hit
of the Present Time
M. WITMARK & SONS
Witmtrk Building, 144-146 West 37th St., New York
New York
London
Chicago
Paris
San Francisco
46
THE
AN ELABORATE WINDOW DISPLAY
Made by the F. W. W ^ v o r t h Co. in Chicago
—Witmark Music Strongly Featured.
There is no denying the fact that Chicago is
fairly alive just now with Witmark music. Two
MUSIC
TRADE
REVIEW
while the proprietors and managers of music
s l o r e s i n t h e i r
efforts
t o
" m a k e ha - v w h i l e t h e s u n
shines
are makin
most
\'
.
S
Pretentious efforts in
attractive window displays of these numbers, as
may be seen by a reproduction of the F. W. Wool-
worth Co. display herewith given.
Witmark Display in Woolworth Store in Chicago.
of their astonishingly popular numbers—"Lady
Angeline" and "Mocking Bird Rag" are literally
sweeping everything before them at this time,
Ntw WHEN WE WERE SWEETHEARTS New
Ntw
UNDER THE OLD OAK TREE New
New
WAY DOWN SOUTH
New
New
RAG RAG RAG
New
New
THAT SUBWAY RAG New
New
FRANKIE AND JOHNNY New
"Lady Angeline" was introduced to the city by
' Ernest R. Ball and his talented wife, Maud Lam-
bert, on the occasion of their highly successful
vaudeville engagement there recently; the clever
team passed on to fresh triumphs, no doubt, but
"Lady Angeline" remains a fixture until, of course,
some other great hit of the popular whistling type
embodying a touch of Composer George Christie's
unique individuality, comes along to take prece-
dence. George Christie, by the way, is gaining
success and renown w^th each new composition
from his facile pen. His latest effort, entitled
"On a Good Oldtime Straw Ride," will bear
watching. M. Witmark & Sons are the publishers.
TELL TAYLOR, MUSIC PUBLISHER
HOPING FOR NEW BACTERIA.
MILLION
COPY HIT
Down By The Old Millstream
Also New Hits
NEW YORK
CHICAGO
BUY YOUR
M/JSIC
FROM
BOSTON
WALTER JACOBS
197 Tremom St.,
BOSTON MASS.
Publisher of
'Kiit 0f Spring." "Some Day When Dreams Com* True."
And Some Others World Famous
OLIVER
DITSON
COMPANY
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music Dealer*
WHITE-SMITH MVSIC NIB. CO.
PUBLISHERS^ERINTERS ft ENGRAVERS OF MUSIC
61-44 Stanhope St., Boston
New York and ChkajK
Claim of New York Surgeon That Literary
terpieces Are Due to Bacterial Poisons May
Lead Songwriters to Seek Inoculation.
That some of the world's greatest literary mas-
terpieces owe their conception merely to the action
of bacterial poisons in the minds of their authors
is the somewhat revolutionary medico-literary
theory expressed in a comprehensive work on the
subject which Dr. Robert Tuttle Morris, the sur-
geon, New York, will soon complete for publi-
cation here.
Upon learning of the new theory, several song
writers and composers have anxiously inquired as
to where they may be inoculated with bacteria in
order that they may produce a sufficient quantity
of new and original material during the forthcom-
ing months. If the germ theory proves practical
we may expect to •stroll along Broadway and ob-
serve a struggling song writer get an order for a
new number and immediately get out his little
hypodermic syringe for the purpose of injecting
inspiration in bacterial form.
WHAT "DITSON EDITION" MEANS.
An Authoritative Series of Standard Educa-
tional Works Covering Almost All Musical
Instruments Admirably Compiled and Edited
by Leading Musicians—Big Standard Sellers
for Dealers Throughout the Country.
"Ditson Edition" means a whole lot. This
edition is "an ideal edition of standard educational
works, chiefly technical, for the piano, organ, violin
and other instruments, and for the voice." It is
published, it goes without saying, by the Oliver
Ditson Co., Boston, Mass., where all the publica-
tion work of the House of Ditson is created.
Consistent with the high grade policy of the
house, the Ditson Edition was welcomed at the
start and has been growing rapidly, now totaling
approximately 145 volumes.
The retail prices
range from 50c. to $2 per volume, permitting a
good profit to the dealer. Works of this character
are to the music dealer what sugar is to the grocer,
except in the matter profits. The profit on sugar
is not extensive while with the Ditson edition, pro-
fits are large. The works are staple, too, good
season in and season out, for there is always a
growing element that requires a musical education
and to acquire it good text books must be had.
The adoption of these works by colleges, schools
and conservatories of music, and by teachers as
an aid in musical education is good proof of their
merit. To be passed on as "perfect" by the highest
music tribunals of the country is sufficient evidence
that these volumes mean more than is apparent by
a superficial glance at the printed repetoire.
Take Carl Czerny, for instance, as an ideal way
of showing the importance of this Ditson edition :
Number 47 is the "Practical Method for Begin-
ners on the Piano" with a retail cost of 50c.; Num-
48 is "One Hundred Progressive Studies Without
Octaves," same price. "Six Octave Studies in
Progressive Difficulty" is number 66, while num-
ber 03 is "Thirty New Studies in Mechanism."
The complete volumes of forty studies in "The
School of Velocity" retails for only 60c. (number
117) and if one only wishes ten studies it can be
had in this series for 25c. retail. It is incompre-
hensible to some how 'it is possible for this
company to create and publish music of this char-
acter for so small a sum.
Dealers will find the literature and trade dis-
counts on the "Ditson Edition" to be a decidedly
interesting reading. These will be sent postpaid
upon request to the Ditson Co. at Boston.
An Unusual
Announcement
We have decided to place
ERNEST R. BALL a n d GEORGE GRAFF'S
Latest and Greatest Song Success
Till the Sands of the
Desert Grow Cold
In Our Popular Catalog
Already it is going big, but at the new
price it will become
The Greatest Ballad Hit
of the Present Time
M. WITMARK & SONS
Witmtrk Building, 144-146 West 37th St., New York
New York
London
Chicago
Paris
San Francisco
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