Music Trade Review
Issue: 1912 Vol. 55 N. 26 - Page 62
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THE
MUSIC TRADE
REVIEW
YSAYE MAKES COLUMBIA RECORDS.
MORE ROOM FOR VITAPHONE CO.
The Famous Belgan Violinist Who Is Scoring
Such a Great Success in America Signed a
Contract w i t h the Columbia Phonograph Co.
— H i s Records W i l l Have a Great Vogue.
Demands for the Products of the Company Re-
sult in a Busy Plant—Type 30 in Favor.
posed of, most of them being placed with cus-
tomers who were upon the Farrand Co.'s waiting
order list. They had practically purchased ma-
chines to be delivered for Christmas, but the de-
mand had been so great that Manager Andrew
had been unable to fill orders. Another dray
load of Columbias was sent for immediately.
The Farrand Co. has been handling the Victor
line since last June and has done a tremendous
holiday business with it.
Even though the Vitagraph Co. has just com-
pleted a temporary building adjoining its present
factory, plans are under way to erect another one.
The Columbia Phonograph Co. announces that this to be situated to the left of the factory and
arrangements have been completed whereby Eugene measuring 200 feet long by 45 feet wide. This
Ysaye, the world-famous Belgian violinist, will building will be used for 'assembling and manufac-
produce records exclusively for the Columbia Co. turing, while the first temporary building will be
Ysaye is recognized as the greatest living violinist, used for assmbling and shipping. Owing to the
NEW EDISONf ILM SHOWN.
and his tour in America this year has been a con- extreme high cost of erecting concrete buildings New England Society of Orange Sees Them at
tinual chain of tremendous sucesses. His per- in the winter, the directors decided upon the
Dinner.
wooden ones for the present contingency.
The New England Society of Orange had its
The working schedule of the Vitaphone factory
covers day and night service, and judging from forty-second annual dinner in observance of Fore-
the 1913 booking of orders increased hours will fathers' Day last Saturday night at the Woman's
be in vogue for some time to come, notwithstand- Club in East Orange. For the first time in the his-
ing even the immediate occupancy of the two tem- tory of the society the women of members' fam-
ilies were invited.
porary buildings.
There was an exhibit of motion pictures, the
A Vitaphone style that is having more than it?
like
of which has never been publicly displayed. It
sh'are of popularity is Type 30, weathered oak, Mis-
sion style, with a small Vitaphone solid wood horn. was taken from the collection that Thomas A.
It is two feet 11 inches high and fifteen by fifteen Edison is having made for his educational films.
inches dimensions. It is built after the cabinet The inventor has already said that he expected
order, and on the bottom is a shelf for five recorJ to revolutionize education through motion pic-
albums. It retails for $37 with the solid wood tures. The pictures were lent by Mr. Edison
horn ($30 with a metal horn), and the factory is through the offices of President Arthur D. Chand-
ler of the Orange Board of Education.
'way oversold.
The speakers were the Rev. Dr. Newell Dwight
C. B. Repp, president, and General Manager 11.
Hillis of Brooklyn, and Samuel J. Elder of Bos-
N. McMenimen are both very pleased at the tre-
ton, John K. Gore, actuary of the Prudential Life
mendous trade reception of the Vitaphone, compli-
Insurance Co. and president of the society, was
mentary from the essential standpoint—orders.
Eugene Ysaye.
toastmaster.
And were they able to cope with the business situ-
formances are attended by large and enthusiastic ation, there would be two over-happy men about
NEW REPRESENTATIVES APPOINTED.
assemblages and the mere announcement that the Vitaphone plant.
The Columbia Phonograph Co. has just com-
Ysaye will perform is suflkient to draw music-
pleted arrangements with the following concerns
loving crowds.
COLUMBIA LINE WITH FARRAND CO. to install a Columbia department: D. J. Stevens,
Ysaye made his first Columbia records last Fri-
Jay, and according to those present at his record- The Prominent Detroit House Takes on the Danbury, Conn.; Allen Piano Co., Perth Amboy,
N. J., and F. A. Von Entress, town of Union, N. J.
Full Columbia Line and the First Day Dis-
ings they were unusually successful. These records
These three firms are all active and progressive
posed of Nine Expensive Grafonolas.
will be placed on the market the early part of next
houses, land the Columbia Co. is naturally pleased
year, and the international fame of Ysaye assures
(Special to The Review.1
to add their names to the already extensive list
an enormous sale. The Columbia Phonograpn Co.
Detroit, Mich, Dec. 24, 1912.
of Columbia representatives. The towns of Dan-
i. c justly elated over the addition of such a won-
The Columbia Phonograph Co. made one of the bury, Conn., and Perth Amboy, N. J., offer splen-
derful artist as Ysaye to its rapidly growing list
most
important deals in its Detroit 'history this did opportunities for the development of a profita-
of famous record producers. It was only after
many months of persuasion that Ysaye would con- week, closing a contract with the Farrand Co. to ble talking-machine clientele, and the new Colum-
sent to sign a contract for the producing of rec- handle its full line of talking machines. The Far- bia 'agents are enthusiastic over the outlook. The
ords, but he finally signed for a number of years, rand store is located in the busiest part of the fnitial order received from each representative com-
shopping district and is in position to reap the ! rised an adequate stock of the many types of
and his first records will be the forerunners of
very
best results of the manufacturers, whose Columbia machines.
many mure to appear regularly.
goods it handles.
The Adams Furniture Co., Ltd., Toronto., one
The advantage of the Columbia's new connection
V1CTROLAS FOR 16 SCHOOLS.
was demonstrated the first day, when a dray load of the most prominent furniture houses in Canada,
has installed a complete line of Columbia Grapho-
Des Moines Institution Also Equipped with a of nine of the large machines, which had been
delivered the previous evening, were rapidly dis- phones and Grafonolas in its store in that city.
Big Line of Records.
CLOSING WONDERFUL YEAR IN TALKING MACHINE FIELD.
Sixteen different school buildings in Des
Moines, la., are now equipped with Victrolas and
a goodly list of records to suit the various uses Tremendous Advance in the Business During 1912—Noticeable for New Styles and Increased
Appreciation of the Merits of the Talking Machine.
of the principals and pupils on different occasions.
The selection of the records is under the cen-
Nineteen hundred and twelve has been a won- production of records. The result of this constant
sorship of Miss Frances Wright, music supervisor
derful
year in the development of the talking- search for the best to be had, is the public's
for the Des Moines school.
machine industry. The past twelve months have evident appreciation of the manufacturer's efforts,
produced more improvements and presented more and this appreciation has taken tangible form, for
GREAT DEMAND FOR VICTORS.
new models to the public than any other period without the public's co-operation the talking-ma-
chine industry certainly could not point to 1912 as
The expensive styles of Victor machines still of the talking-machine business. Aside from the
the banner year in its history.
fact
that
all
of
the
companies
in
the
field
are
continue to be in great demand by the Victor deal-
A gratifying feature of the year's progress is the
closing
the
greatest
year
in
their
history,
the
en-
ers, and the New York Talking Machine Co., 83
Chambers street, New York, is finding extreme tire industry has been placed on a higher plane splendid work that has been done by talking-ma-
•difficulty in supplying the needs of their Many cus- than ever before. This has been brought about chine dealers throughout the country. They have
offered"
tomers. Record sales arc way ahead of last year, in several ways, but the main feature has been taken advantage of the hearty co-operation
1
them
by
the
manufacturers,
and
as
a
result
are
•the
recognition
by
the
manufacturers
that
the
and the company will probably close the greatest
public wanted quality above all. Working along sharing in the prosperity of the industry. By con-
year in its history.
these principles, the machines and records turned . stant advertising in local papers, the dealer in small
Strawbridge & Clothier, the prominent 'and long- out this year represent the highest types of per- towns has built up a talking-machine business that
fection in their respective fields. No expense has is netting him a splendid profit. Once the founda-
established Philadelphia department store, recently
completed arrangements with the Pennsylvania been spared to turn out records that will be high tion is laid his business will increase rapidly, as
Talking Machine Co. Columbia distributors, to in- class from every standpoint, and as soon as a new new records will always be in demand by his cus-
tomers, and the "live-wire" dealer is fully alive
stall a complete line of Columbia products in their star appears on the firmament one or the other
to the profitable possibilities of the trade.
of
the
manufacturers
signs
them
up
for
exclusive
well-equipped talking machine department.
THE
MUSIC TRADE
REVIEW
YSAYE MAKES COLUMBIA RECORDS.
MORE ROOM FOR VITAPHONE CO.
The Famous Belgan Violinist Who Is Scoring
Such a Great Success in America Signed a
Contract w i t h the Columbia Phonograph Co.
— H i s Records W i l l Have a Great Vogue.
Demands for the Products of the Company Re-
sult in a Busy Plant—Type 30 in Favor.
posed of, most of them being placed with cus-
tomers who were upon the Farrand Co.'s waiting
order list. They had practically purchased ma-
chines to be delivered for Christmas, but the de-
mand had been so great that Manager Andrew
had been unable to fill orders. Another dray
load of Columbias was sent for immediately.
The Farrand Co. has been handling the Victor
line since last June and has done a tremendous
holiday business with it.
Even though the Vitagraph Co. has just com-
pleted a temporary building adjoining its present
factory, plans are under way to erect another one.
The Columbia Phonograph Co. announces that this to be situated to the left of the factory and
arrangements have been completed whereby Eugene measuring 200 feet long by 45 feet wide. This
Ysaye, the world-famous Belgian violinist, will building will be used for 'assembling and manufac-
produce records exclusively for the Columbia Co. turing, while the first temporary building will be
Ysaye is recognized as the greatest living violinist, used for assmbling and shipping. Owing to the
NEW EDISONf ILM SHOWN.
and his tour in America this year has been a con- extreme high cost of erecting concrete buildings New England Society of Orange Sees Them at
tinual chain of tremendous sucesses. His per- in the winter, the directors decided upon the
Dinner.
wooden ones for the present contingency.
The New England Society of Orange had its
The working schedule of the Vitaphone factory
covers day and night service, and judging from forty-second annual dinner in observance of Fore-
the 1913 booking of orders increased hours will fathers' Day last Saturday night at the Woman's
be in vogue for some time to come, notwithstand- Club in East Orange. For the first time in the his-
ing even the immediate occupancy of the two tem- tory of the society the women of members' fam-
ilies were invited.
porary buildings.
There was an exhibit of motion pictures, the
A Vitaphone style that is having more than it?
like
of which has never been publicly displayed. It
sh'are of popularity is Type 30, weathered oak, Mis-
sion style, with a small Vitaphone solid wood horn. was taken from the collection that Thomas A.
It is two feet 11 inches high and fifteen by fifteen Edison is having made for his educational films.
inches dimensions. It is built after the cabinet The inventor has already said that he expected
order, and on the bottom is a shelf for five recorJ to revolutionize education through motion pic-
albums. It retails for $37 with the solid wood tures. The pictures were lent by Mr. Edison
horn ($30 with a metal horn), and the factory is through the offices of President Arthur D. Chand-
ler of the Orange Board of Education.
'way oversold.
The speakers were the Rev. Dr. Newell Dwight
C. B. Repp, president, and General Manager 11.
Hillis of Brooklyn, and Samuel J. Elder of Bos-
N. McMenimen are both very pleased at the tre-
ton, John K. Gore, actuary of the Prudential Life
mendous trade reception of the Vitaphone, compli-
Insurance Co. and president of the society, was
mentary from the essential standpoint—orders.
Eugene Ysaye.
toastmaster.
And were they able to cope with the business situ-
formances are attended by large and enthusiastic ation, there would be two over-happy men about
NEW REPRESENTATIVES APPOINTED.
assemblages and the mere announcement that the Vitaphone plant.
The Columbia Phonograph Co. has just com-
Ysaye will perform is suflkient to draw music-
pleted arrangements with the following concerns
loving crowds.
COLUMBIA LINE WITH FARRAND CO. to install a Columbia department: D. J. Stevens,
Ysaye made his first Columbia records last Fri-
Jay, and according to those present at his record- The Prominent Detroit House Takes on the Danbury, Conn.; Allen Piano Co., Perth Amboy,
N. J., and F. A. Von Entress, town of Union, N. J.
Full Columbia Line and the First Day Dis-
ings they were unusually successful. These records
These three firms are all active and progressive
posed of Nine Expensive Grafonolas.
will be placed on the market the early part of next
houses, land the Columbia Co. is naturally pleased
year, and the international fame of Ysaye assures
(Special to The Review.1
to add their names to the already extensive list
an enormous sale. The Columbia Phonograpn Co.
Detroit, Mich, Dec. 24, 1912.
of Columbia representatives. The towns of Dan-
i. c justly elated over the addition of such a won-
The Columbia Phonograph Co. made one of the bury, Conn., and Perth Amboy, N. J., offer splen-
derful artist as Ysaye to its rapidly growing list
most
important deals in its Detroit 'history this did opportunities for the development of a profita-
of famous record producers. It was only after
many months of persuasion that Ysaye would con- week, closing a contract with the Farrand Co. to ble talking-machine clientele, and the new Colum-
sent to sign a contract for the producing of rec- handle its full line of talking machines. The Far- bia 'agents are enthusiastic over the outlook. The
ords, but he finally signed for a number of years, rand store is located in the busiest part of the fnitial order received from each representative com-
shopping district and is in position to reap the ! rised an adequate stock of the many types of
and his first records will be the forerunners of
very
best results of the manufacturers, whose Columbia machines.
many mure to appear regularly.
goods it handles.
The Adams Furniture Co., Ltd., Toronto., one
The advantage of the Columbia's new connection
V1CTROLAS FOR 16 SCHOOLS.
was demonstrated the first day, when a dray load of the most prominent furniture houses in Canada,
has installed a complete line of Columbia Grapho-
Des Moines Institution Also Equipped with a of nine of the large machines, which had been
delivered the previous evening, were rapidly dis- phones and Grafonolas in its store in that city.
Big Line of Records.
CLOSING WONDERFUL YEAR IN TALKING MACHINE FIELD.
Sixteen different school buildings in Des
Moines, la., are now equipped with Victrolas and
a goodly list of records to suit the various uses Tremendous Advance in the Business During 1912—Noticeable for New Styles and Increased
Appreciation of the Merits of the Talking Machine.
of the principals and pupils on different occasions.
The selection of the records is under the cen-
Nineteen hundred and twelve has been a won- production of records. The result of this constant
sorship of Miss Frances Wright, music supervisor
derful
year in the development of the talking- search for the best to be had, is the public's
for the Des Moines school.
machine industry. The past twelve months have evident appreciation of the manufacturer's efforts,
produced more improvements and presented more and this appreciation has taken tangible form, for
GREAT DEMAND FOR VICTORS.
new models to the public than any other period without the public's co-operation the talking-ma-
chine industry certainly could not point to 1912 as
The expensive styles of Victor machines still of the talking-machine business. Aside from the
the banner year in its history.
fact
that
all
of
the
companies
in
the
field
are
continue to be in great demand by the Victor deal-
A gratifying feature of the year's progress is the
closing
the
greatest
year
in
their
history,
the
en-
ers, and the New York Talking Machine Co., 83
Chambers street, New York, is finding extreme tire industry has been placed on a higher plane splendid work that has been done by talking-ma-
•difficulty in supplying the needs of their Many cus- than ever before. This has been brought about chine dealers throughout the country. They have
offered"
tomers. Record sales arc way ahead of last year, in several ways, but the main feature has been taken advantage of the hearty co-operation
1
them
by
the
manufacturers,
and
as
a
result
are
•the
recognition
by
the
manufacturers
that
the
and the company will probably close the greatest
public wanted quality above all. Working along sharing in the prosperity of the industry. By con-
year in its history.
these principles, the machines and records turned . stant advertising in local papers, the dealer in small
Strawbridge & Clothier, the prominent 'and long- out this year represent the highest types of per- towns has built up a talking-machine business that
fection in their respective fields. No expense has is netting him a splendid profit. Once the founda-
established Philadelphia department store, recently
completed arrangements with the Pennsylvania been spared to turn out records that will be high tion is laid his business will increase rapidly, as
Talking Machine Co. Columbia distributors, to in- class from every standpoint, and as soon as a new new records will always be in demand by his cus-
tomers, and the "live-wire" dealer is fully alive
stall a complete line of Columbia products in their star appears on the firmament one or the other
to the profitable possibilities of the trade.
of
the
manufacturers
signs
them
up
for
exclusive
well-equipped talking machine department.
Future scanning projects are planned by the International Arcade Museum Library (IAML).