Music Trade Review
Issue: 1912 Vol. 55 N. 24 - Page 9
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THE
vidual rolling racks will greatly facilitate construc-
tion and minimize handling. In front is the rub-
bing room.
The basement—really the first floor, for it is
only slightly below the street level—contains the
mill room, and here the cases will be made. This
was almost fully equipped with the most modern
machinery when Mr. Poole took possession of the
property, and it is Mr. Poole's intention to install
the most up-to-date machinery immediately. This
will also be true of every department.
Ascending a few steps at the side, one enters the
large dynamo room, and here it is that all the
electricity used in the equipment throughout the
plant is generated. The same engine that furnishes
the power also furnishes the illumination, so that
in reality Mr. Poole will have no such item of ex-
pense as lighting. Besides the large engine of 265
horsepower, there also is a smaller engine for
emergency purposes. There is a large switchboard
near the dynamo, by which the current may be
regulated all over the plant. Adjoining is the large
boiler room and close by the dry kiln with a set
of tracks for the expeditious handling of lumber.
An expert in factory construction would recog-
nize in this plant the acme of perfection. The
floors are of an unusually substantial character.
MUSIC TRADE
REVIEW
Two large stairways at the front and rear are en-
tirely apart from the factory proper, being encased
in birch, and entrance to each floor is through
iron doors. There is ample elevator service both
front and rear, and the fire-protection features
have been given the most careful attention. Not
onlv is there a perfect sprinkler system, but chemi-
cal extinguishers are all over the buildings, and
two hose houses are in the yard; also hose ready
for use on every floor—front and rear.
In taking possession of this Cambridge plant
the Poole Co. has a most complete equipment for
meeting the demands of its growing business; and
its grands, uprights and players will be manufac-
tured under better conditions than ever before.
The Poole Co. was organized in 1893, and from
the first Mr. Poole has been the guiding hand that
has directed its progress toward that success which
it has so honestly gained. Associated with Mr.
Poole is a quartet of valued men: E. C. Park-
hurst, who is the assistant manager; Herbert L.
Davis, the superintendent of the factory, who has
been occupying that post for thirteen years; and
Dan Fabyan and N. B. Pratt, the hustling travel-
ing men, who are widely known throughout the
country. It is an enthusiastic organization that
gets results.
FALSE ADVERTISING INJURES REPUTABLE PIANO.
An Illustration of This Came to Light This Week in Detroit When C A. Grinnell, of Grinnell
Bros. Refused to Handle the Instruments of a Piano House Which Had Been Featured by
a Puzzle Contest Concern at Ridiculous Prices, Thus Killing Its Reputation.
(Special to The Review.)
Detroit, Mich, Dec. 10, 1912.
A concrete demonstration of the 'damage that
false advertising can do to a refutable piano
manufacturer took place here this week. The
president of one of the piano companies whose
lines are handed by Grinnell Bros, called in person
to ascertain why Grinnell Bros, had not favored
them with any orders recently. C. A. Grinnell
explained frankly. It was like this:
The puzzle ad house, the one which, when driven
out of that scheme of foaling the public by the loss
of a lawsuit, turned to the plan of advertising
well-known makes of pianos at one-tenth their
value in order to attract people to their store, has
been advertising brand new pianos manufactured
by the company whose president called upon Grin-
nells, at $107. The price is $300, and they are
worth it. Mr. Grinnell called the attention of the
piano manufacturer to the advertisement, and said:
"I don't dare to buy any of your pianos, Mr.
. If these peoiple are advertising to the entire
State that your pianos, brand new, can be sold for
a hundred and seven dollars, bow can I expect to
sell them at three hundred? They offer to sell
them for less than I would pay you. They may
not actually do it, but they kill my chiances of sell-
ing them for more."
The piano company's president saw the point
and acknowledged the justice of Mr. Grinnell's
position. He went away without an order, his busi-
MASON & HAMLIN GRAND USED
In a Series of Three Opera Musicales Given In
Milwaukee Give an Insight Into the New
Operas Which Are to Be Produced by the
Chicago Grand Opera Co.—High Class Lines
of the Bradford Co. in Demand.
(Special to The Reviev.)
Milwaukee, Wis., Dec. 10, 1912.
A series of three opera musicales given in this
city Nov. 21), Dec. C and Dec. 9 by Miss Anne
Shaw Faulkner .and Marx E. Oberndorfer, promi-
nent local pianist, besides giving the Milwaukee
music-loving public an insight into the operas to
be given in this city by the Chicago Grand Opera
Company, has featured the Mason & Hamlin piano
in a truly remarkable manner.
A beautiful Mason & Hamlin grand piano, which
was furnished by the J. B. Bradford Piano
Co., Wisconsin representative of the line, was used
at the musicales and brought forth much favorable
comment. "The Jewels of the Madonna," by
ness in this city practically killed. He stated that
he intended to ask his attorney if there were not
some means of legal redress against this sort of
damage to his business. He also expressed the
intention of calling upon the head of the 'house
which is doing this sort of advertising in all Ihe
large cities of the country and demanding that it
be stopped.
After he had gone Mr. Grinnell said to The
Review: "Dealers cannot handle pianos that are
iadvertised in that way. Such advertising not only
kills the value of a piano to a 'dealer, but it kills
the value to the public at large, to the owner who
has paid a good price—the price it really was
worth.
"There was a time when upright (pianos were
good security for a loan. A man who had a stand-
ard instrument in good condition could borrow to
the extent of a third of its original price upon it.
Now, with new ones advertised for less than a
third of their actual price, how much would a
second-hand one be worth?
"Such advertising is killing the future of the
piano business. It is tearing down, instead of
building for the future. I cannot understand how
newspapers can support such a house by accepting
its advertising and, especially, how trade papers
can do so. I know of two trade papers which are
accenting advertising from that house and thereby
aiding in tearing down the business which supports
them."
Wolf-Ferrari;. "Mignon," by Thomas; "A Lovers'
Quarrel," by Parelli, and "Le Jongleur de Notre
Dame," by Massenet, were presented and highly
appreciated.
Like the Mason & Hamlin, the Chickering and
Emerson sales have been showing a decided in-
crease of late, according to officials of the J. B.
Bradford Piano Co., and some fine sales have
been made of Cable Inner-players, Melville Clark
players, and Cecilian players, by Hugh W. Ran-
dall, manager of the player department.
The
AUTOTONE
The Player-Piano
that sells itself
'T V HE Autotone has more
convincing selling
arguments than any other
Player-Piano on the mar-
ket.
Some of these appeal,
perhaps, especially to peo-
ple of musical knowledge,
but there are two which
everyone can understand.
In the first place, the
Autotone is made through-
out, piano as well as player
mechanism, by a firm of
piano makers with a repu-
tation of three-quarters of
a century.
In the second place, it is
the favorite of nearly every
musical artist who has vis-
ited America.
Caruso's name, for in-
stance, is one of nation-
wide familiarity.
And over bis own signa-
ture Caruso has testified
that the Autotone is the
first and only player-piano
he has purchased for his
own use.
HARDMAN, PECK & CO.
Founded 1842
INCREASES CAPITAL STOCK.
The Dugan Piano Co., New Orleans, La., has
secured an amendment to its charter increasing its
capital stock from $100,000 to $200,000. The in-
creased capital will be devoted to the expansion of
the business and the improvement of the facilities
of the company.
Scott & Madison have purchased the business of
J. W. Milligan in Bradford, Pa.
Hardman House
433 Fifth Avenue, New York
Chicago Office and Wareroom
where a complete stock of the output
can be seen:
Republic Building
Corner of Adams and State Sts.
THE
vidual rolling racks will greatly facilitate construc-
tion and minimize handling. In front is the rub-
bing room.
The basement—really the first floor, for it is
only slightly below the street level—contains the
mill room, and here the cases will be made. This
was almost fully equipped with the most modern
machinery when Mr. Poole took possession of the
property, and it is Mr. Poole's intention to install
the most up-to-date machinery immediately. This
will also be true of every department.
Ascending a few steps at the side, one enters the
large dynamo room, and here it is that all the
electricity used in the equipment throughout the
plant is generated. The same engine that furnishes
the power also furnishes the illumination, so that
in reality Mr. Poole will have no such item of ex-
pense as lighting. Besides the large engine of 265
horsepower, there also is a smaller engine for
emergency purposes. There is a large switchboard
near the dynamo, by which the current may be
regulated all over the plant. Adjoining is the large
boiler room and close by the dry kiln with a set
of tracks for the expeditious handling of lumber.
An expert in factory construction would recog-
nize in this plant the acme of perfection. The
floors are of an unusually substantial character.
MUSIC TRADE
REVIEW
Two large stairways at the front and rear are en-
tirely apart from the factory proper, being encased
in birch, and entrance to each floor is through
iron doors. There is ample elevator service both
front and rear, and the fire-protection features
have been given the most careful attention. Not
onlv is there a perfect sprinkler system, but chemi-
cal extinguishers are all over the buildings, and
two hose houses are in the yard; also hose ready
for use on every floor—front and rear.
In taking possession of this Cambridge plant
the Poole Co. has a most complete equipment for
meeting the demands of its growing business; and
its grands, uprights and players will be manufac-
tured under better conditions than ever before.
The Poole Co. was organized in 1893, and from
the first Mr. Poole has been the guiding hand that
has directed its progress toward that success which
it has so honestly gained. Associated with Mr.
Poole is a quartet of valued men: E. C. Park-
hurst, who is the assistant manager; Herbert L.
Davis, the superintendent of the factory, who has
been occupying that post for thirteen years; and
Dan Fabyan and N. B. Pratt, the hustling travel-
ing men, who are widely known throughout the
country. It is an enthusiastic organization that
gets results.
FALSE ADVERTISING INJURES REPUTABLE PIANO.
An Illustration of This Came to Light This Week in Detroit When C A. Grinnell, of Grinnell
Bros. Refused to Handle the Instruments of a Piano House Which Had Been Featured by
a Puzzle Contest Concern at Ridiculous Prices, Thus Killing Its Reputation.
(Special to The Review.)
Detroit, Mich, Dec. 10, 1912.
A concrete demonstration of the 'damage that
false advertising can do to a refutable piano
manufacturer took place here this week. The
president of one of the piano companies whose
lines are handed by Grinnell Bros, called in person
to ascertain why Grinnell Bros, had not favored
them with any orders recently. C. A. Grinnell
explained frankly. It was like this:
The puzzle ad house, the one which, when driven
out of that scheme of foaling the public by the loss
of a lawsuit, turned to the plan of advertising
well-known makes of pianos at one-tenth their
value in order to attract people to their store, has
been advertising brand new pianos manufactured
by the company whose president called upon Grin-
nells, at $107. The price is $300, and they are
worth it. Mr. Grinnell called the attention of the
piano manufacturer to the advertisement, and said:
"I don't dare to buy any of your pianos, Mr.
. If these peoiple are advertising to the entire
State that your pianos, brand new, can be sold for
a hundred and seven dollars, bow can I expect to
sell them at three hundred? They offer to sell
them for less than I would pay you. They may
not actually do it, but they kill my chiances of sell-
ing them for more."
The piano company's president saw the point
and acknowledged the justice of Mr. Grinnell's
position. He went away without an order, his busi-
MASON & HAMLIN GRAND USED
In a Series of Three Opera Musicales Given In
Milwaukee Give an Insight Into the New
Operas Which Are to Be Produced by the
Chicago Grand Opera Co.—High Class Lines
of the Bradford Co. in Demand.
(Special to The Reviev.)
Milwaukee, Wis., Dec. 10, 1912.
A series of three opera musicales given in this
city Nov. 21), Dec. C and Dec. 9 by Miss Anne
Shaw Faulkner .and Marx E. Oberndorfer, promi-
nent local pianist, besides giving the Milwaukee
music-loving public an insight into the operas to
be given in this city by the Chicago Grand Opera
Company, has featured the Mason & Hamlin piano
in a truly remarkable manner.
A beautiful Mason & Hamlin grand piano, which
was furnished by the J. B. Bradford Piano
Co., Wisconsin representative of the line, was used
at the musicales and brought forth much favorable
comment. "The Jewels of the Madonna," by
ness in this city practically killed. He stated that
he intended to ask his attorney if there were not
some means of legal redress against this sort of
damage to his business. He also expressed the
intention of calling upon the head of the 'house
which is doing this sort of advertising in all Ihe
large cities of the country and demanding that it
be stopped.
After he had gone Mr. Grinnell said to The
Review: "Dealers cannot handle pianos that are
iadvertised in that way. Such advertising not only
kills the value of a piano to a 'dealer, but it kills
the value to the public at large, to the owner who
has paid a good price—the price it really was
worth.
"There was a time when upright (pianos were
good security for a loan. A man who had a stand-
ard instrument in good condition could borrow to
the extent of a third of its original price upon it.
Now, with new ones advertised for less than a
third of their actual price, how much would a
second-hand one be worth?
"Such advertising is killing the future of the
piano business. It is tearing down, instead of
building for the future. I cannot understand how
newspapers can support such a house by accepting
its advertising and, especially, how trade papers
can do so. I know of two trade papers which are
accenting advertising from that house and thereby
aiding in tearing down the business which supports
them."
Wolf-Ferrari;. "Mignon," by Thomas; "A Lovers'
Quarrel," by Parelli, and "Le Jongleur de Notre
Dame," by Massenet, were presented and highly
appreciated.
Like the Mason & Hamlin, the Chickering and
Emerson sales have been showing a decided in-
crease of late, according to officials of the J. B.
Bradford Piano Co., and some fine sales have
been made of Cable Inner-players, Melville Clark
players, and Cecilian players, by Hugh W. Ran-
dall, manager of the player department.
The
AUTOTONE
The Player-Piano
that sells itself
'T V HE Autotone has more
convincing selling
arguments than any other
Player-Piano on the mar-
ket.
Some of these appeal,
perhaps, especially to peo-
ple of musical knowledge,
but there are two which
everyone can understand.
In the first place, the
Autotone is made through-
out, piano as well as player
mechanism, by a firm of
piano makers with a repu-
tation of three-quarters of
a century.
In the second place, it is
the favorite of nearly every
musical artist who has vis-
ited America.
Caruso's name, for in-
stance, is one of nation-
wide familiarity.
And over bis own signa-
ture Caruso has testified
that the Autotone is the
first and only player-piano
he has purchased for his
own use.
HARDMAN, PECK & CO.
Founded 1842
INCREASES CAPITAL STOCK.
The Dugan Piano Co., New Orleans, La., has
secured an amendment to its charter increasing its
capital stock from $100,000 to $200,000. The in-
creased capital will be devoted to the expansion of
the business and the improvement of the facilities
of the company.
Scott & Madison have purchased the business of
J. W. Milligan in Bradford, Pa.
Hardman House
433 Fifth Avenue, New York
Chicago Office and Wareroom
where a complete stock of the output
can be seen:
Republic Building
Corner of Adams and State Sts.
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