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REVIEW
THE
MU JIG TIRADE
V O L . LV. N o . 23.
Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Dec. 7,1912
SINGLE COPIES L 10 CENTS.
IJ.00 PER YEAR.
What the Mental Crop Is Worth
T
ALK of opportunity! Why, it is everywhere, and a man is blind who cannot see it.
Reports from all sections of the country indicate that we have entered upon a period of
business activity the end of which no man can predict. It is pleasing to know that there is a
ring of confidence in the expressions regarding trade conditions from manufacturers and finan-
ciers alike.
Confidence is what we need.
It is confidence that will cause the placing of new and large orders in every industry; and it is the
new orders that will keep the business mills grinding.
In an enterprising country like ours the new business of each day is enormous. New wants must be
supplied, and new plans ever ripening bring on enlarged orders.
The effect of confidence is electrical and it is what business needs, for that means faith in the trade
future of the country; and, naturally, that instils courage in the minds of our people.
Think of the possibilites which this country has! Ten billions added to our material wealth in crops
alone. Six months ago there was practically nothing of this in sight. In six months all of these billions
of values have been freshly created.
The empty barns are filled and the lean pocket book of the farmer is bursting. He is prepared to
make purchases of every kind. Is there not the same potentiality in the future every morning to the mer-
chant—the traveling man—in brief, to all workers in every field of human endeavor?
Every day new orders are not only possible but probable.
In a way the bumper crop is made to stand as our main dependence; but the energy crop—the mind
and muscle crop—is vastly its superior.
What human effort will do with the field crop is of large account.
What human effort will do with
the mental crop—with the intellectual harvest which is added every year to this country—is also of great
importance.
The new orders which are being placed for new factories, for new machinery, for new merchandise
should be all stimulating. There is a constant harvest everywhere.
It is the confidence crop that counts.
Millions of people after breakfast each day turn their energies to producing results.
Think of what a force such millions of minds constitute when in an optimistic mood!
The world of humankind is in action. The man who has the courage to take a correct view of oppor-
tunity can see things ahead in a business way quite worth while. The business man of mettle knows that
men are doing things all the while—and he knows that their doings, whether in the agricultural world, the
business world or the financial world, are being converted into coin; and he knows that the man who is
striving hard amongst others will surely get his reward—his share, if you will.
Talk about bumper crops!
There is a bumper mental crop all the while—a constant harvest in this country.
To-morrow is always safe if we do our part to make it safe.
The world of humankind in action means much to business success in every way.
For the life of me I cannot see how a man can exist long in this country and be a pessimist, when he
sees all of the boundless possibilities 'round about him!
It seems to me that he should fill his lungs with pure air and draw in
fresh inspiration at every breath.
• He should thank God that he is alive and has opportunity!