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Music Trade Review

Issue: 1912 Vol. 55 N. 22 - Page 49

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AERO PNEUMATIC DRUM.
The First of Its Kind Placed on the Market Ha«
the Highest Praise—Covered by Patent.
MUSIC TRADE
REVIEW
from present indications there is no question but
that the company's products are growing in popu-
larity every week. The entire line is in general
demand .by the trade, and a pleasing feature of the
season's phenomenal increase is the large number
of high-priced instruments that have been sent out
to dealers in every section of the country.
What is credited as being the first pneumatic
drum is covered by patent No. 635,192, issued to
the Excelsior Drum Works, Camden, N. J., of
which company A. G. Soistmann is vice-president
and general manager. An illustration of this Aero
Retail Merchants May Not Suffer as They
pneumatic drum for orchestra appears herewith.
Thought at First From the Parcels Post—
Note the two concaved metal protecting bands.
Another View Worthy of Consideration.
Inside the concaved portion of each band there's
a pneumatic tube about one-half inch in diameter.
The heads are passed over these pneumatic tubes
Concerning fears and realizations, it is interest-
ing that some of the leaders among the opponents
of the parcels post idea, on behalf of retail mer-
chants, who foretold with strong logic that the
scheme would spell the downfall of the small
dealer, are now trying to show their followers how
they can take advantage of the plan and perhaps
get benefits out of it, as well as leave them all to
the big mail order house.
Some time ago it was pointed out that the par-
cels post in itself might not be so much a menace
to the small country merchant as in connection
with other elements of inequality which they were
too generally overlooking—notably quantity prices
and unfair classification of trade factors. The ob-
vious service of the parcels post plan is the mere
carriage
of goods, and, so far as that figures, the
Excelsior Aero Pneumatic Drum.
small merchant can avail himself of it as well as
and then anchored to the shell with bands of piano
the big one. In this connection, a western pap r,
wire. The more air pumped into the tubes the
which has bitterly fought the scheme, wrote in a
tighter the heads become.
recent issue:
A nickel-plated pump, like a bicycle pump, is
If you know your "business of merchandising as
furnished with each drum. There are two air
valves—one for each head—in this drum. To tune you ought to know it, Mr. Retailer; if you know
your heads you just pump till you get exactly the the desires and the purchasing power of the people
right pitch and then take the pump off and screw in your territory as you ought to, you have nothing
on the valve cap. If you are tuned too high, take to fear from competitors backed by more capital
off the valve cap, touch the valve pin with a pencil and larger stocks.
Merchants can issue catalogs as well as the big
or match-stick and let out a little air. This method
houses of Chicago, St. Louis and elsewhere; how
makes tuning very easy.
they can make them appeal to customers in their
These drums are furnished in various woods and
own territory with peculiar force, and then, by
are made both for orchestra and band. Vice-
President A. G. Soistmann reports a big sale of this taking advantage of the parcels post for a short
drum and has unsolicited testimonials by the score haul, fight the big house successfully. There ap-
pears no reason why this may not be perfectly true
from drummers, dealers and jobbers from all over
but
for one fact, viz., that the big catalog house
the world, all praising it to a high extent.
can display a wider range of goods and make
prices which the small merchant cannot meet. But
WORKING OVERTIME EACH NIGHT. this is a quantity price question and not at all an
Prosperity continues unabated in the busy musi- incident of the parcels post. This fact is now
dawning on some of the trade leaders and there
cal merchandise establishment of Buegeleisen &
Jacobson, 113 University Place, New York. The has never been so consistent and persistent a fight
entire force is working overtime each night, and against quantity price in all its phases as at present.
PARCELS POST NOT SO BAD, PERHAPS
H. Schindler & Co.
Makers of The Best
Wound Strings
Gut Strings
String Gauges
Our products have stood the test for
a quarter of a Century.
121 Lamartine Street, Jamaica Plain
BOSTON, MASS.
POPULARITY OF STEWART LINE.
The Famous Line of Banjos, Banjeaurines and
Other Instruments of This Type Made by the
Stewart Co. Have a Tremendous Prestige
with Dealers and Are Exceedingly Popular.
The S. S. Stewart Co., 46 East 13th street, New
York, is experiencing an unprecedented demand
for its high-grade
line of banjo-mando-
lins, banjos, banjo-
drums and banjeau-
rines.
Orders for
these
well-known
products are coming
in faster than the im-
mediate supply and
the company is pushed
to the utmost to take
care of the large vol-
ume of business now
on hand. In a chat
with The Review a
member of this pro-
gressive firm stated
that it "shortly ex-
pected to get out a
number of new styles
o f banjo-mandolins
which would embody
some features not to
be found in any other
line of instruments
now manufactured."
It has been so busy,
however, that the is-
suance of these new
styles has been de-
layed month after
month and, judging
from the amount of
accumulated
orders
now on hand, the new
models will not be
ready for the market
until after the holiday
season.
Stewart Banjo.
Jn t h e meantime
the house is doing an exceptionally fine
business with the • Universal, Favorite and
Thoroughbred styles.
These models are the
old well-known standbys of the house, and dealers
throughout the country have always spoken of
these instruments in the highest possible terms.
"It seems that the name Stewart on a banjo is a
guarantee of quality and durability," stated a
prominent dealer the other day, "and the popularity
of this expression is evidenced by the remarkable
business closed in the past few months. In a re-
cent circular issued by the company dealers are
requested to anticipate their holiday needs for
these popular products as far in advance as pos-
sible in order to give the firm an idea of the out-
put necessary to handle the demands of the trade.
HARMONICA VS. PHILHARMONIC.
Difference Didn't Mean Anything to Woman
Whose Boy Could Play One.
A woman, accompanied by a boy who looked to
be about 12 years old, entered the Plaza Sunday
afternoon.
"Is the Harmonica Society here?" she asked.
"Never heard of it," confessed O'Loughlin, *he
room clerk.
"Why, sure you must. It's the New York Some-
thing Harmonica Society," the woman explained.
"You don't mean the New York Philharmonic
Society?"
"Sure, that's it. Is it here? You see, here's my
little boy," presenting the youngster, who carried a
large double-barreled mouth organ in one hand.
"He plays the harmonica somethin' grand, and I
though if the society heard him they would take
him in."—New York Times.
Fred Theis is a ne_w dealer in Sterling, Neb.

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