Music Trade Review
Issue: 1912 Vol. 55 N. 1 - Page 9
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THE
MUSIC TRADE
9
REVIEW
BEHR BROS. & CO. TO MOVE TO NEW FACTORY.
Large and Splendidly Appointed Factory, Three Hundred and Fifty Feet Long, Being Erected
in Newark, N. J., for the Manufacture of Behr Pianos—The Famous Old New York House
Will Move to New Quarters Early in the Fall—Some Special Features of the New Factory,
Which Will Be Completely Up to Date in Every Particular and Supplied with All of the
Latest Factory Appliances and Conveniences—Brief Sketch of the House of Behr, Which
Was Founded in 1876 and Which Has Ever Been Associated with the Manufacture of
Pianos That Have Won the Recommendation of Eminent Musicians—The Plant of Behr
Bros. & Co. Has Been Located in New York for More Than Thirty Years.
dling of materials and the building of high-grade
pianos.
Nothing has been overlooked in the way of
mechanical appliances, and electric light and power
will be supplied.
The arrangements will be so that the pianos will
move along in stages of construction from raw
material, steadily advancing until they reach the end
of the building ready for shipment directly from
the Behr factory to waiting cars.
It was in 1876 when Henry Behr, young and
that end he called into his active business family
This building will probably be completed early
ambitious, entered the music trade domain as a
Siegfried Hansing, one of the best-known scientific
in September, and it is now the intention to be
manufacturer of piano cases.
men and acousticians of the day. Special improve-
located in the new factory by October 1.
Mr. Behr, who is a native of Hamburg, Germany,
ments were introduced in their creations which it
Henry Behr, the founder of the business, main-
had served in the 169th New York Regiment. After
is hardly necessary to refer to in this article; but
tains his deep interest in its development. He has
the close of the Civil War he concluded to locate in
that the position won by the Behr piano is deserved
contributed to the advancement of musical culture
New York. He had a business training, so, in cast-
is generally conceded by fair-minded musicians.
in this country and he has seen his pianos reach
ing about for a permanent occupation he decided to
Among the improvements, however, was the cylin-
a proud position. He has seen them used on suc-
der top, a system of stringing and an improved
form of casting the plate.
The Behr grand piano won a distinct position in
the world of music and dealers did not hesitate to
place it in the distinctly artistic class, and it may
be truthfully said that the Behr pianos have won
the commendation of musical critics of international
repute. The triumphs of the house have been dis-
tinct and noted.
For more than thirty years the Behr factory has
been located at 292-298 Eleventh avenue, corner
29th street.
That is a long time for any manu-
facturing concern to remain in one locality; but this
one fact illustrates well the stability of the Behr
house.
Tn passing it might be mentioned that the Behr
piaros have won high awards at great expositions
such as New Orleans in 1885, Melbourne in 1888,
and the World's Fair in Chicago in 1893.
But the Behr business has outgrown its old en-
vironment and for a long time investigations have
been quietly carried on regarding a new site for a
Henry Behr.
factor}' location.
William J. Behr.
After months of investigation it was decided to
manufacture piano cases. He originated and pro-
locate in Newark, N. J., and early last spring plans
cessful concert tours by distinguished artists and
duced some popular designs and developed a splen-
were drawn and work commenced upon a new fac-
has heard them in the concerts of the New York
did trade, and in 1881 he concluded to broaden
tory. This is located on Frelinghuysen avenue, one
Philharmonic Society and the Boston Symphony
his sphere of business activity and to enter the
of the principal streets of Newark, with trolley
Orchestra, and he is imbued with the laudable
piano manufacturing domain, so it was in 1881
lines running past the door.
desire of accomplishing still greater achievements
that the first Behr piano was produced. Mr. Behr
It is opposite one of the most beautiful parks in
figured that the pianos bearing his name must be
the city—hence splendid light and air are assured.
The Behr grand and upright pianos, as well as
of a high grade—hence the business was developed
It is on the main line of the Pennsylvania railroad,
player pianos, have fairly won a high position on
along strictly high-grade lines and gradually the
with a spur running directly to the Behr plant, so
account of true merit.
Behr piano began to find its way into artistic
that raw material may be received and pianos
circles.
shipped directly from the new factory.
Professional musicians became attracted
in his chosen field.
Mr. Behr is ably assisted by his son, William J.
Behr, a young man of marked ability, whose busi-
to the piano by its charms, and it was placed in
The building will be unique in many particulars,
ness life has been passed with his father in the pro-
many conservatories throughout the land. The ad-
having been specially designed for the building of
motion of the enterprise which bears the Behr
vance was steady and substantial, for the Behr
pianos, and all of the most modern and up-to-date
name. He is imbued with the artistic spirit and is
piano possesses musical attributes which compelled
equipment of every kind will be introduced.
therefore in complete sympathy with his father 'in
the admiration of those thorjughly competent to
judge of artistic merits.
Well known professional
It will be of mill construction, containing up-
ward of 50,000 square feet, which will be divided on
musicians such as
two floors.
the promotion of the Behr enterprise.
The directors of the Behr business in their new
factory environment will be, therefore, in a better
Scharwenka, Moszkowski, Von Biilow and others
The building will be 350 feet long, that is, more
indorsed the instrument in most enthusiastic terms
than one and one-half blocks long, and will be 80
of the trade; therefore the announcement of this
of praise.
feet wide for more than half the length of the
new factory move will be received in music trade
building.
circles everywhere as presaging greater things for
It was the aim of Mr. Behr and his associates
to make improvements wherever possible, and to
All the plans are made for a systematic han-
position than ever before to cater to the interests
the Behr pianos.
THE
MUSIC TRADE
9
REVIEW
BEHR BROS. & CO. TO MOVE TO NEW FACTORY.
Large and Splendidly Appointed Factory, Three Hundred and Fifty Feet Long, Being Erected
in Newark, N. J., for the Manufacture of Behr Pianos—The Famous Old New York House
Will Move to New Quarters Early in the Fall—Some Special Features of the New Factory,
Which Will Be Completely Up to Date in Every Particular and Supplied with All of the
Latest Factory Appliances and Conveniences—Brief Sketch of the House of Behr, Which
Was Founded in 1876 and Which Has Ever Been Associated with the Manufacture of
Pianos That Have Won the Recommendation of Eminent Musicians—The Plant of Behr
Bros. & Co. Has Been Located in New York for More Than Thirty Years.
dling of materials and the building of high-grade
pianos.
Nothing has been overlooked in the way of
mechanical appliances, and electric light and power
will be supplied.
The arrangements will be so that the pianos will
move along in stages of construction from raw
material, steadily advancing until they reach the end
of the building ready for shipment directly from
the Behr factory to waiting cars.
It was in 1876 when Henry Behr, young and
that end he called into his active business family
This building will probably be completed early
ambitious, entered the music trade domain as a
Siegfried Hansing, one of the best-known scientific
in September, and it is now the intention to be
manufacturer of piano cases.
men and acousticians of the day. Special improve-
located in the new factory by October 1.
Mr. Behr, who is a native of Hamburg, Germany,
ments were introduced in their creations which it
Henry Behr, the founder of the business, main-
had served in the 169th New York Regiment. After
is hardly necessary to refer to in this article; but
tains his deep interest in its development. He has
the close of the Civil War he concluded to locate in
that the position won by the Behr piano is deserved
contributed to the advancement of musical culture
New York. He had a business training, so, in cast-
is generally conceded by fair-minded musicians.
in this country and he has seen his pianos reach
ing about for a permanent occupation he decided to
Among the improvements, however, was the cylin-
a proud position. He has seen them used on suc-
der top, a system of stringing and an improved
form of casting the plate.
The Behr grand piano won a distinct position in
the world of music and dealers did not hesitate to
place it in the distinctly artistic class, and it may
be truthfully said that the Behr pianos have won
the commendation of musical critics of international
repute. The triumphs of the house have been dis-
tinct and noted.
For more than thirty years the Behr factory has
been located at 292-298 Eleventh avenue, corner
29th street.
That is a long time for any manu-
facturing concern to remain in one locality; but this
one fact illustrates well the stability of the Behr
house.
Tn passing it might be mentioned that the Behr
piaros have won high awards at great expositions
such as New Orleans in 1885, Melbourne in 1888,
and the World's Fair in Chicago in 1893.
But the Behr business has outgrown its old en-
vironment and for a long time investigations have
been quietly carried on regarding a new site for a
Henry Behr.
factor}' location.
William J. Behr.
After months of investigation it was decided to
manufacture piano cases. He originated and pro-
locate in Newark, N. J., and early last spring plans
cessful concert tours by distinguished artists and
duced some popular designs and developed a splen-
were drawn and work commenced upon a new fac-
has heard them in the concerts of the New York
did trade, and in 1881 he concluded to broaden
tory. This is located on Frelinghuysen avenue, one
Philharmonic Society and the Boston Symphony
his sphere of business activity and to enter the
of the principal streets of Newark, with trolley
Orchestra, and he is imbued with the laudable
piano manufacturing domain, so it was in 1881
lines running past the door.
desire of accomplishing still greater achievements
that the first Behr piano was produced. Mr. Behr
It is opposite one of the most beautiful parks in
figured that the pianos bearing his name must be
the city—hence splendid light and air are assured.
The Behr grand and upright pianos, as well as
of a high grade—hence the business was developed
It is on the main line of the Pennsylvania railroad,
player pianos, have fairly won a high position on
along strictly high-grade lines and gradually the
with a spur running directly to the Behr plant, so
account of true merit.
Behr piano began to find its way into artistic
that raw material may be received and pianos
circles.
shipped directly from the new factory.
Professional musicians became attracted
in his chosen field.
Mr. Behr is ably assisted by his son, William J.
Behr, a young man of marked ability, whose busi-
to the piano by its charms, and it was placed in
The building will be unique in many particulars,
ness life has been passed with his father in the pro-
many conservatories throughout the land. The ad-
having been specially designed for the building of
motion of the enterprise which bears the Behr
vance was steady and substantial, for the Behr
pianos, and all of the most modern and up-to-date
name. He is imbued with the artistic spirit and is
piano possesses musical attributes which compelled
equipment of every kind will be introduced.
therefore in complete sympathy with his father 'in
the admiration of those thorjughly competent to
judge of artistic merits.
Well known professional
It will be of mill construction, containing up-
ward of 50,000 square feet, which will be divided on
musicians such as
two floors.
the promotion of the Behr enterprise.
The directors of the Behr business in their new
factory environment will be, therefore, in a better
Scharwenka, Moszkowski, Von Biilow and others
The building will be 350 feet long, that is, more
indorsed the instrument in most enthusiastic terms
than one and one-half blocks long, and will be 80
of the trade; therefore the announcement of this
of praise.
feet wide for more than half the length of the
new factory move will be received in music trade
building.
circles everywhere as presaging greater things for
It was the aim of Mr. Behr and his associates
to make improvements wherever possible, and to
All the plans are made for a systematic han-
position than ever before to cater to the interests
the Behr pianos.
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