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Music Trade Review

Issue: 1912 Vol. 55 N. 1 - Page 43

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
PATHE FRERES CO. PLANS.
Brokers Interesting Public in $1,000,000 of Its
Preferred Stock—American Company Con-
trols Pathe Name and Products.
The Pathe Freres Phonograph Co., whose in-
corporation was reported in these columns some
months ago, and of which Jacques A. Berst is
president, is placing on the market $1,000,000 of its
preferred 7 per cent, stock. The company's brok-
ers in their letters to investors say :
"The American company has acquired for the
phonograph business the exclusive control and
right to use in this country the name of 'Pathe,'
together with their trade-marks, patents, improve-
ments, master records, Auditoire, Pathephone,
Pathegraph, Duplex-Pathephone, etc.—in fact,
everything pertaining to the phonograph business
owned and controlled by the Paris company. The
company, therefore, will offer to the American pub-
lic the various inventions and manufactures of
'Pathe' origin, which have become so famous in
other countries.
"The Pathephone does not require changing of
needles; its motor is instantaneous. Where elec-
tricity is available the electric Pathephone can be
operated either by direct or alternating oarrent, or
strong batteries. The records are all double faced.
"The Pathegraph is a phonograph used for teach-
ing languages, music, etc. The Duplex-Pathe-
phone is a phonograph with a double machine for
playing two discs; as one disc finishes another be-
gins to play, so as to render a continuous operatic
or theatrical production. The Auditoire establish-
ments in Europe have been highly successful."
Emile Pathe will be the company's consulting en-
gineer and honorary vice-president. J. A. Berst,
the president, is vice-president of "Pathe Freres"
(moving picture company).
CAPACITY SO PER CENT. GREATER.
The American Graphophone Co. Expects to
Have New Additions to Plant at Bridgeport
Ready for Occupancy Around September 1 —
Business Outlook Is Excellent.
(Special to The Review.)
Bridgeport, Conn., July 1, 1912.
September 1 the American Graphophone Co. of
this city will commence to equip the large new ad-
ditions to its plant in the West End, which are
now under course of construction. It is expected
that the company will increase its working force
by 50 per cent. The extensions are being made
because of the unusual demand for machines and
records, which the factory, with its present capacity,
is unable to supply.
An addition, 50 by 50 feet, to the disc record
building was started last week. This is being
erected at the end of the building which faces
Howard avenue. According to present plans the
buildings will be finished within forty-five days, and
the machinery and equipment will be installed and
ready for operation by September 1.
Business with the American Graphophone Co.
has increased very rapidly during the past year or
two. The factories, which were considered to be
equal to almost any demand, have proven their
inability to keep the pace necessitated by the grow-
ing trade. With the new buildings and new equip-
ment, however, the company figures that it will
be able to answer any requirements and give much
quicker and better service. The prospects for the
coming year's business based on the result of this
year to date, are of the brightest.
SHOWS INCREASE FOR HALF YEAR.
The New York Talking Machine Co., which last
week closed the first half of its fiscal year, has
made a record which runs well ahead of the previ-
ous year. This emphasizes the increasing popu-
larity of the Victor talking machines and records
in the territory controlled by the New York Talk-
ing Machine Co. G. F. Williams, the manager of
the company, looks forward to an exceedingly ac-
tive fall trade, and is making preparations to meet
all demands that will come his way.
Victor-Victrola
The biggest thing in the world of music
The Victor-Victrola has
created more real progress
and prosperity than was
ever experienced in the
music trade.
Not only has it aroused
unprecedented interest in
the best music but it has
elevated the entire music
industry to a position of
dignity and prosperity in
the business world such as
was never known before the
days of the Victor-Victrola.
In its artistic triumph,
as a leader of all things
musical it has achieved the
highest honors possible to
attain.
In its c o m m e r c i a l
triumph it has brought
p r e s t i g e a n d profit to
thousands of Victor dealers.
And the introduction of
the new popular-priced
models at #15, $25, and
$40 means new opportuni-
ties even over-shadowing
the wonderful accomplish-
ments of the past.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
Always use Victor Needles to play Victor Records—
there is no other way to get the unequaled Victor tone.
Victor-Victrola IV, $15.
Oak.
Victor-Victrola VI, $25.
Oak.
Victor-Victrola VIII, $40.
Oak.
.

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