Music Trade Review
Issue: 1912 Vol. 54 N. 9 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
13TH OF THE REVIEW PRIZE SERIES
Won by Mrs Anna T. Stubenrauch, Smethport, Pa.
No.
13
Is the Fraudulent Advertiser a Menace
to the Future of Piano Selling?
It is the widespread belief in the general probity and in-
tegrity of mankind that enables the fraudulent advertiser to
deceive.
The confidence of the purchasing public is a necessary
attribute to success. Fraudulent and misleading or deceptive
forms of advertising can have but one result;—the ultimate
shattering of public trust and confidence.
These methods, if continually resorted to, will seriously
injure legitimate piano growth—if it does not entirely crush it.
For it is a notable fact that the sale of high grade instruments
has been seriously injured by misleading forms of advertising;
in a certain sense the trade has literally been dragged to the
ground.
Do not imagine for one moment that the fraudulent adver- '
tiser ruins only his own trade. He also tears down that of
every other legitimate dealer.
It is a generally accepted fact that in any field of activity
misrepresentation has always proved ruinous. History corrobo-
rates this statement.
As soon as the people learn that a dealer is deceptive in
his methods of advertising they quite naturally lose entire con-
fidence in him. Consequently he loses his regular trade, which
means ultimate failure.
Here are eight reasons why I believe the fraudulent adver-
tiser a menace to the future of piano selling:—(1) because
fraudulent advertising shatters the assurance of the purchasing
public; (2) because it not only injures the fraudulent advertiser's
own business but that of everyone engaged in piano selling;
(3) because it seriously injures the sale of high grade instru-
ments by forcing upon the public inferior ones; (4) because it
injures legitimate piano growth; (5) because misrepresentation
has always proved ruinous; (6) because it is denounced by the
Government and national organizations; (7) because leading
trade journals protect their subscribers from fraudulent adver-
tisers; (8) because honesty is the ONLY—not the best—policy.
Therefore the safety of all commercial relations depends
upon the abolition of this monstrous evil.
13TH OF THE REVIEW PRIZE SERIES
Won by Mrs Anna T. Stubenrauch, Smethport, Pa.
No.
13
Is the Fraudulent Advertiser a Menace
to the Future of Piano Selling?
It is the widespread belief in the general probity and in-
tegrity of mankind that enables the fraudulent advertiser to
deceive.
The confidence of the purchasing public is a necessary
attribute to success. Fraudulent and misleading or deceptive
forms of advertising can have but one result;—the ultimate
shattering of public trust and confidence.
These methods, if continually resorted to, will seriously
injure legitimate piano growth—if it does not entirely crush it.
For it is a notable fact that the sale of high grade instruments
has been seriously injured by misleading forms of advertising;
in a certain sense the trade has literally been dragged to the
ground.
Do not imagine for one moment that the fraudulent adver- '
tiser ruins only his own trade. He also tears down that of
every other legitimate dealer.
It is a generally accepted fact that in any field of activity
misrepresentation has always proved ruinous. History corrobo-
rates this statement.
As soon as the people learn that a dealer is deceptive in
his methods of advertising they quite naturally lose entire con-
fidence in him. Consequently he loses his regular trade, which
means ultimate failure.
Here are eight reasons why I believe the fraudulent adver-
tiser a menace to the future of piano selling:—(1) because
fraudulent advertising shatters the assurance of the purchasing
public; (2) because it not only injures the fraudulent advertiser's
own business but that of everyone engaged in piano selling;
(3) because it seriously injures the sale of high grade instru-
ments by forcing upon the public inferior ones; (4) because it
injures legitimate piano growth; (5) because misrepresentation
has always proved ruinous; (6) because it is denounced by the
Government and national organizations; (7) because leading
trade journals protect their subscribers from fraudulent adver-
tisers; (8) because honesty is the ONLY—not the best—policy.
Therefore the safety of all commercial relations depends
upon the abolition of this monstrous evil.
Future scanning projects are planned by the International Arcade Museum Library (IAML).