Music Trade Review
Issue: 1912 Vol. 54 N. 8 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC TRADE
REVIEW
not make a better beginning than by studying this We make the best.
problem of ours all over afresh in the light of
We have never
reason and sanity.
entered into the
For the "dead" player-piano is a menace, and picture puzzle and
that of no small account. It is a standing adver- free trial spirit in
tisement against the player-piano. The time is past t h i s hurly - burly
when the public w'll rush in and demand players. age. It is beneath
The automobile trade once went through a similar the dignity of a
period. But to-day the auto men have to go after high art.
trade and hustle.' They have had to improve their
"There are still
product in a thousand ways. And we have to do a few good pianos
the same thing. We want a player-piano business being made. For
based on sense, truth and reason, one that will goodness sake get
appeal to the intelligence, not to the childishness, one whether it be
of the public. Then we shall have people taking the Adam Schaaf
a continually greater pride in their player-pianos. or some other old,
Then we shall have a decent reputation established reliable make!
for what is really a very wonderful and valuable
"Good p i a n o s
invention. Then, and then only, shall we cease to and player-pianos
hear of the "dead player-piano.''
are not any more
expensive than the
poor commercial
SCHAAF PLAYER=PIANO PUBLICITY.
imitations. It costs
Excites the Interest of Purchasers in Chicago
just as much to
—Forceful Text and Striking Illustration.
sell a poor piano
as it does a good
"This Is the House Behind the Piano of Adam one.
Schaaf" was the title of a very striking advertise-
"If you want an
ment which appeared in the Chicago Sunday Ex- A d a m S c h a a f
aminer recently in connection with the accom- piano or player-
panying illustration of which a small reproduction piano you will have to come direct to our whole-
is made. In this connection the text read as sale warerooms to get it. These are at 700 West
follows:
Madison street—across the bridge. But you will
"Some concerns have learned to sell pianos bet- be in good company. For many a great artist has
ter, but not to sell better pianos. This house is crossed that bridge to visit Adam Schaaf."
39 years old. Its pianos and player-pianos are the
product of the wonderful organization built up by
The Master Roll Music Duplicating Co. has
Adam Schaaf himself.
been incorporated at San Jose, Cal., with a cap-
"We do not make the most pianos in the world. ital stock of $10,000, by F. E. Allen and others.
ANGELUS
PIANO-PL A YER
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano with an
Angelus incorporated in it, making one
complete and compact instrument.
THE MELODANT and THE PHRASING LEVER
are patented expression devices found only on the Angelus. The Angelus in~
struments are the results of years of experience and success.
Ttie WIlcox & White Company
KmimbUmhmtr 187B
MERIDEN, CONN.
Take ANY Good Piano Out of Stock
GULBRANSEN PIANO PLAYER
Exclusive Designs
Patented Features
Lightest Pumping
Hardwood Construction Throughout
"CHAINLESS"
William E. Conen has purchased the business of
the Hess Piano Co., Louisville, Ky., of which Ed-
ward Hess was president, and plans to enlarge the
scope of the business materially, having already
installed considerable new stock. Mr. Hess will in
future give his entire attention to the teaching of
music.
The Melville Clark Apollo
The ONLY PLAYER.PIANO IN THE WORLD THAT
HAS A TOUCH EXACTLY LIKE THE HUMAN TOUCH.
The pneumatic lingers strike downward on (he key in Irani
as the human lingers strike ihe keys. It plays with the
REAL HUMAN EXPRESSION.
An Incomparable Player in
Every Particular
with the 88-note range; the metronome motor; the adjust-
ing and transposing device. Its intrinsic musical value makes
it a profitable instrument to handle.
MELVILLE CLARK PIANO CO.
Manufacturers
Fine Art* Building
CHICAGO
410 S. Michigan Boulevard
Send it to one of our two factories. We will install the most efficient
Player Action Known in it, without change of case.
GULBRANSEN - DICKINSON CO.
NEW YORK, 44O West 42d Street
The Claviola
BUYS OUT HESS PIANO CO.
CHICAGO, 315 Union Park Court
places the player-piano on a new pedestal of merit. It is alto-
gether worthy your inquiry at least as to just how we can
construct a player-piano that rerolls without pumping and yet
contains no noisy spring motor, friction drive, or cumbersome
chains. It is the best of recent developments and you can't
afford to be without the best.
The Claviola Co.
THE IDEAL PLAYER
"PRESTIGE. A N D
THE AUTOPIANQ CD. R.W.LAWRENCE. PRE5.
SI
ST
TO 5Z
N0
STRAND
HUDSON RIVER
NEW YORK.
363-373 RIDER AVE.
NEW YORK
12
THE
MUSIC TRADE
REVIEW
not make a better beginning than by studying this We make the best.
problem of ours all over afresh in the light of
We have never
reason and sanity.
entered into the
For the "dead" player-piano is a menace, and picture puzzle and
that of no small account. It is a standing adver- free trial spirit in
tisement against the player-piano. The time is past t h i s hurly - burly
when the public w'll rush in and demand players. age. It is beneath
The automobile trade once went through a similar the dignity of a
period. But to-day the auto men have to go after high art.
trade and hustle.' They have had to improve their
"There are still
product in a thousand ways. And we have to do a few good pianos
the same thing. We want a player-piano business being made. For
based on sense, truth and reason, one that will goodness sake get
appeal to the intelligence, not to the childishness, one whether it be
of the public. Then we shall have people taking the Adam Schaaf
a continually greater pride in their player-pianos. or some other old,
Then we shall have a decent reputation established reliable make!
for what is really a very wonderful and valuable
"Good p i a n o s
invention. Then, and then only, shall we cease to and player-pianos
hear of the "dead player-piano.''
are not any more
expensive than the
poor commercial
SCHAAF PLAYER=PIANO PUBLICITY.
imitations. It costs
Excites the Interest of Purchasers in Chicago
just as much to
—Forceful Text and Striking Illustration.
sell a poor piano
as it does a good
"This Is the House Behind the Piano of Adam one.
Schaaf" was the title of a very striking advertise-
"If you want an
ment which appeared in the Chicago Sunday Ex- A d a m S c h a a f
aminer recently in connection with the accom- piano or player-
panying illustration of which a small reproduction piano you will have to come direct to our whole-
is made. In this connection the text read as sale warerooms to get it. These are at 700 West
follows:
Madison street—across the bridge. But you will
"Some concerns have learned to sell pianos bet- be in good company. For many a great artist has
ter, but not to sell better pianos. This house is crossed that bridge to visit Adam Schaaf."
39 years old. Its pianos and player-pianos are the
product of the wonderful organization built up by
The Master Roll Music Duplicating Co. has
Adam Schaaf himself.
been incorporated at San Jose, Cal., with a cap-
"We do not make the most pianos in the world. ital stock of $10,000, by F. E. Allen and others.
ANGELUS
PIANO-PL A YER
PIANO
Introduced in 1895 and constantly im-
proved and developed to its present point
of superiority.
An excellent upright piano with an
Angelus incorporated in it, making one
complete and compact instrument.
THE MELODANT and THE PHRASING LEVER
are patented expression devices found only on the Angelus. The Angelus in~
struments are the results of years of experience and success.
Ttie WIlcox & White Company
KmimbUmhmtr 187B
MERIDEN, CONN.
Take ANY Good Piano Out of Stock
GULBRANSEN PIANO PLAYER
Exclusive Designs
Patented Features
Lightest Pumping
Hardwood Construction Throughout
"CHAINLESS"
William E. Conen has purchased the business of
the Hess Piano Co., Louisville, Ky., of which Ed-
ward Hess was president, and plans to enlarge the
scope of the business materially, having already
installed considerable new stock. Mr. Hess will in
future give his entire attention to the teaching of
music.
The Melville Clark Apollo
The ONLY PLAYER.PIANO IN THE WORLD THAT
HAS A TOUCH EXACTLY LIKE THE HUMAN TOUCH.
The pneumatic lingers strike downward on (he key in Irani
as the human lingers strike ihe keys. It plays with the
REAL HUMAN EXPRESSION.
An Incomparable Player in
Every Particular
with the 88-note range; the metronome motor; the adjust-
ing and transposing device. Its intrinsic musical value makes
it a profitable instrument to handle.
MELVILLE CLARK PIANO CO.
Manufacturers
Fine Art* Building
CHICAGO
410 S. Michigan Boulevard
Send it to one of our two factories. We will install the most efficient
Player Action Known in it, without change of case.
GULBRANSEN - DICKINSON CO.
NEW YORK, 44O West 42d Street
The Claviola
BUYS OUT HESS PIANO CO.
CHICAGO, 315 Union Park Court
places the player-piano on a new pedestal of merit. It is alto-
gether worthy your inquiry at least as to just how we can
construct a player-piano that rerolls without pumping and yet
contains no noisy spring motor, friction drive, or cumbersome
chains. It is the best of recent developments and you can't
afford to be without the best.
The Claviola Co.
THE IDEAL PLAYER
"PRESTIGE. A N D
THE AUTOPIANQ CD. R.W.LAWRENCE. PRE5.
SI
ST
TO 5Z
N0
STRAND
HUDSON RIVER
NEW YORK.
363-373 RIDER AVE.
NEW YORK
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