Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
9TH OF THE REVIEW PRIZE SERIES
Won by S. H. Churchill, Newark, N. J.
No.
9
How Can Interest Be Best Stimu-
lated in the Player-Piano?
Before the player-piano is sold, stimulate business
with free recitals, combining vocal, instrumental and
player-piano talent. Use "atmosphere advertising" in
the newspapers, featuring the fact that a player is not a
luxury and a machine, but a necessity for killing home
monotony and is a personal-mechanical device for the
interpretation of all that's good in music. Portray the
advantages of the repertoire of the music roll library.
With the sale, have an expert give the purchaser an
hour lesson, together with a plain English booklet with
illustrations covering the various phases of player per-
formance and enjoyment.
After the sale, have a player-man call two or three
times for further educating the purchaser. Have a clerk
watch the player-music and if the buyer does not avail
himself of the monthly exchanges, write him a letter
telling about special rolls that he should have. If a man
exchanges his rolls regularly for a year, to say nothing of
buying new ones, he. will become a player enthusiast,
securing at a \°/c effort a full \oo c /o player-pleasure.
The cost of player sales will diminish if the fore-
going policy is faithfully adhered to, being considerably
less from a volume standpoint than regular piano sales.