Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
UNI-RECORD MUSIC ROLLS
A Standard of Efficiency in Player
Demonstrations Now Assured
[HE UNI-RECORD ROLL (hand-recorded) is fast taking
its place as the most effective sales help at the command
of the music dealer.
Ninety per cent, of your instrument sales are the re-
sult of convincing demonstrations. Think of a roll which assures
uniformly good demonstration, even in the hands of an inexperi-
enced salesman, and you will form an estimate of the importance
of the Uni-Record Roll in your salesrooms.
Nothing could be of greater assistance to your salesman in
acquiring proficiency in demonstration work than the Uni-Record
Roll. It gives him at once correct phrasing to which he may add
his own individual touches in tone shading, accent and pedal.
Uni-Record Rolls Will Stimulate
Player Interest
Those of your customers who have not acquired proficiency in
interpretation need the Uni-Record Roll. Under the stimulus of
rolls they can play effectively without effort, their interest in their
players will be redoubled. Such interest will not only mean a cor-
responding increase in your music-roll sales, but will be reflected
in your player department as well.
There is no better time than the present to investigate the
merits of the Uni-Record Roll. Send for the new Uni-Record Bul-
letin and also copies of those issued previously. In size and char-
acter of contents the Uni-Record Bulletin matches the high stand-
ard set by the well-known Universal Bulletin itself.
The Universal Music Company, JS
CHICAGO
SAN FRANCISCO
TORONTO, CAN.
Oldest and Largest Manufacturers of Music Rolls in the World