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Music Trade Review

Issue: 1912 Vol. 54 N. 24 - Page 41

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
HOHNER NAME WORLD FAMOUS.
REVIEW
SMALL GOODS ON INSTALMENTS
41
DISPLAYS ENTERPRISE.
A Profitable Form of Business, Says W . A. How H. Schindler & Co. Takes Infinite Pains
This Is Proven by the Way Orders Reach New
to Perfect the Strings It Manufactures.
Sambalino—The System Growing.
York Headquarters from All Parts of the
World—A Couple of Recent Specimens.
In very dry weather there is hardly any moisture
W. A. Sambalino, Eastern representative of
in the air, and in very wet weather there is too
Lyon & Healy, Chicago, with offices at 12 West
Thirty-first street, New York, states that business much moisture. Consequently when H. Schindler
is very satisfactory. Several new accounts have & Co., Jamaica Plain district, Bosto'i, Mass., dried
been opened by Mr. Sambalino for the Lyon & its gut strings under the "dry" conditions, they
Healy line of small goods during the past few dried too fast, and under the "wet" conditions it
days, and the prospects are that the summer will took too long. To overcome all this bother, the
be fully up to, and probably ahead, of the past company has installed a humidifier to keep the
moisture in its drying room at a certain point. A
season.
,
During the brief chat which The Review enjoyed hydrometer tells the degree of moisture to every
with Mr. Sambalino he 'said: "I am particularly square foot of space. By opening or closing valves
interested in the instalment method of selling in the humidifier it is possible to manufacture any
goods as it relates to the musical merchandise kind of humidity.
lines. Since Lyon & Healy installed, and begun
Last month was chronicled how this enterprising
operating their retail department on the instal- house installed a filter to make its water 09 per
ment system, they have created an increase of
cent, pure, and the use of the humidifier shows
over 300 per cent, in actual sales. It seems to me the further enterprise of this concern. All the
that this is perhaps the best demonstration of what
foregoing certainly must reflect in the qualities of
its music strings, a sample of which will be sent
Branches, New York, London, Paris, Warsaw, the future holds for the small goods dealers if
Vienna, Toronto," is particular]}- interesting. Evi- they will take advantage of it. By this system, the to any jobber upon application to them.
dently the writer's geography was sadly neglected, same as in the talking machine and piano fields, the
as well as the cultivation of letter writing ability. sales of high priced instruments are promoted.
At present the cash sales of instruments valued at
It came from Center Point, La., and arrived at
la our best advertisement and musi-
the Hohner New York headquarters on schedule say a hundred dollars, are not frequent, but with
cians using YORK Instruments are
—satisfied.
YORK Instruments bare
the
easy
payment
plan
it
is
surprising
how
rapidly
time. The other letter was from Oswego, N. Y.,
been tested In the grind of experience,
with the flre of a public musical opin-
they increase. In the West it is the tendency of
and both contained orders for Hohner goods.
ion, and have not been found wanting.
the small dealer to 'handle mu'sical merchandise
Tbls test bas covered a period of 80
years and eacb year bas made YORK
the same, way that they . do pianos, talking ma-
a greater success. Does tbis mean
anything to you? If you are on tbr
chines, etc. They are getting sure and profitable
anxious seat we want you to
resulls by following this method. And why not?
"LET US PROVE I T "
There is hardly an article of merchandise of any
by sending our catalogue ani dealers' proposition. Do
It today or some live one may do you out of your
value at the present .time but what can be pvir
\
chased on the instalment, plant. Some of the cbance.
J. W. York & Sons, Grand Rapids, Mich.
largest of the Eastern retailers are .seriously con-
sidering the adoption of this plan and one house,
one of the largest in the world, has decided to
start operations under the instalment system in
September. This means that the others will fall
in line and then we will see a decided uplift in
the small goods trade the country over.'
Letters of the above style of address are fre-
quently received and invariably reach their destina-.
A REMARKABLE VIOLIN.
tion in the same length of time as a letter with
A novel piece of work is the violin manufac-
more explicit directions as to city, street and num-
tured by Samuel Jollyabut, of. East Liverpool, O.
ber. It only goes to show that Uncle Sam's mail
service is thoroughly efficient and, last but not least, The instrument is entirely constructed o-f matches,
that the Hohner line is one of the best known in a total of 3,005 being utilized. It took Mr. Jolly-
abut fifty-one weeks to complete the work. A pen-
the small goods field.
knife was the. tool which did most of the work
It is said that the violin is of excellent tone.
FAMED AS MAKER OF LARGEST DRUM.
The two accompanying cuts are specimens of the
handiwork of some of the Hohner customers. It
is a pretty good demonstration that the house of
M. Hohner is well known throughout this broad
land, anyway. The letter addressed "N. Hohner,
A Satisfied Customer
Black Diamond
Strings
THE WORLD'S BEST
Arthur H. Hope, a musician of reputation and
a pipe organ expert, of Dallas, Tex., died at his
home in that city June 2. Mr. Pope was originally
from Massachusetts, having only lived at Dallas
about six years. He organized and conducted at
Dallas for several seasons an orchestra, among
whose instruments was a huge drum, said to be
one of the largest in the world, which he designed
and built.
"•\x
*> | A <
NEW YORK
, l
PIANO DEALER DONATES BANDSTAND.
Clarke E. Stewart, a local piano dealer of
Bloomington, 111., has presented the city with a.
new bandstand. It is located in the park, and is
constructed of large field stones, octagonal in
shape, with a roof of heavy timber. Mr. Stewart
is a public-spirited man, and for many years was
a member of DeMolay's Band of Bloomington.
Largest Jobbers in America of
•ODERN
LSICAL
ERCHANDISE
WR1TK FOR NEW CATALOG
A PROBLEM
5=9
SOLVED!
Warranted that nanbar Baw Saraw Rtafa nar Cat* aan fall art an Baw Sorawa aa abova Illuatratad.
JJo advanaa In piiaa If Ylalla Bawa a n pnrabaaad havlnf tha Patantad Saraw Attaahad ta tha Fraf.
W M . R. CRATZ I M P O R T C O . ,
16-17 Waat list Strut, lawYart CHy
National Musical String Co.
New Brunswick, N. J .
WuRLlTZER
MUSICAL
Merchandise
Chicago
Cincinnati
THE PATON-PERRY CO.
Leomlnster, Mass.
Manufacturers of
"Made In America Quality"
MUSICAL MERCHANDISE
Ebony Pe«s—Shell Picks, etc.
Send for samples & prices

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