Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
io
THE
MUSIC TRADE
REVIEW
Do You Value
Experience?
SUPPOSE THAT YOU HAD BEEN
building and improving pianos for 43 long years
SUPPOSE THAT YOU HAD SPENT A LIFETIME
of energy and effort toward making a better piano—
SUPPOSE THAT YOU—AFTER OVER TWO
score years of experience—had produced what you knew
to be the highest perfection in piano making—
COULDN'T YOU—KNOWING THAT THE VERY
foundation of quality—highest grade materials—and
honest workmanship—had been maintained for forty-
three years—well proclaim: "A better instrument can-
not possibly be made"?
The M. Schulz Co.
Piano
can well be termed perfection in piano making. No
amount of money will buy a more beautifully toned
piano—a more durable one—or one better or more
honestly made.
EVERY DETAIL OF THE M. SCHULZ CO. PIANO
is constructed of the best materials money will buy—
every detail is made in our own factory—under the
strictest supervision—by the most skilled mechanics.
EVERY LITTLE PART THAT ENTERS INTO
the construction of the M. Schulz Co. Piano—is in
itself mechanically perfect.
THE RESULT—A PIANO THAT POSSESSES
perfect action—rare beauty of tone—and an instrument
that will withstand service—at all times—and under
any conditions.
THE M. SCHULZ CO. PIANO IS THE IDEAL
Home Piano because it is substantially and honestly
built for service. The purchaser of an M. Schulz Co.
Piano is protected by an absolute guarantee—an ex-
ceptionally liberal one—because the instrument is
actually built to withstand it.
AT A PRICE NO HIGHER THAN ORDINARY
Pianos—the M. Schulz Co. Piano meets the demand
of the most discriminating artists. There is no piano
made more beautifully toned—none showing more
beautiful case designs—none that is more durable—
more lasting.
This is a sample of the exploitation that the M. Schulz
Co. is receiving in Chicago papers. Doesn't it ring
true? Isn't it an argument that will appeal to "the cus-
tomer? Don't you think it will appeal to your
customers?
When you take the M. Schulz Co. line of pianos you get
co-operation from the factory in selling them.
Send for some samples of M. Schulz Co. Chicago ads
that can be used in your own local papers and applied to
your own store, and that will appeal to your own
customers.
M. SCHULZ CO., Chicago
711 Milwaukee Ave., near Carpenter Street.