Music Trade Review
Issue: 1912 Vol. 54 N. 17 - Page 59
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC TRADE: REVIEW
May 4th we do it again!
Another Columbia double page advertisement will appear in the Saturday
Evening Post of that date.
And this will be only No. 3 in our special concentrated direct business-bringing
advertisements for Columbia dealers during 1912.
In it we make the first announcement of the latest Columbia Grafonola—the
"Princess" at $75.00—and play up strongly the new and exclusive Columbia feature
—TONE-SHUTTERS.
The instrument is featured in conjunction with a special offer of the U M 10" series
of 12 Columbia Double-Disc Records and a Record Album for $84.30 (and our dealers
make up that "M 10" series of records out of their own regular stock).
First announce-
ment of the tone-
shutters, replacing
the t w o small
doors, and provid-
ing more sightly,
more effective and
more convenient
control of tone-
volume.
By turning the
small knob it is easy
to partly or com-
pletely close t h e
tone-shutters at the
o p e n i n g of the
sound-chamber
regulating the vol-
ume of music with-
o u t affecting its
tonal integrity.
An Exclusive
Columbia Feature
That Saturday Evening Post advertisement will illustrate better than anything
we can say just what we are doing to direct the hundreds of thousands of prospec-
tive purchasers of talking machines to the doors of Columbia dealers.
If you had been in a position to see the complete exhibit of matter that went to
Columbia dealers in connection with this advertisement, you would get a much
clearer view of the true inwardness of the whole campaign. If you take the trouble
to write in, we shall be very glad to send you a duplicate of the entire exhibit for
your information.
Columbia Phonograph Company, Gen'l
Tri
jfe
e
Creators of the Talking Machine Industry. Pioneers and leaders in the Talking Machine Art.
Owners of the Fundamental Patents. Largest Manufacturers of Talking Machines in the World.
DEALERS WANTED—Exclusive selling right* granted where we are not actively represented.
THE:
MUSIC TRADE: REVIEW
May 4th we do it again!
Another Columbia double page advertisement will appear in the Saturday
Evening Post of that date.
And this will be only No. 3 in our special concentrated direct business-bringing
advertisements for Columbia dealers during 1912.
In it we make the first announcement of the latest Columbia Grafonola—the
"Princess" at $75.00—and play up strongly the new and exclusive Columbia feature
—TONE-SHUTTERS.
The instrument is featured in conjunction with a special offer of the U M 10" series
of 12 Columbia Double-Disc Records and a Record Album for $84.30 (and our dealers
make up that "M 10" series of records out of their own regular stock).
First announce-
ment of the tone-
shutters, replacing
the t w o small
doors, and provid-
ing more sightly,
more effective and
more convenient
control of tone-
volume.
By turning the
small knob it is easy
to partly or com-
pletely close t h e
tone-shutters at the
o p e n i n g of the
sound-chamber
regulating the vol-
ume of music with-
o u t affecting its
tonal integrity.
An Exclusive
Columbia Feature
That Saturday Evening Post advertisement will illustrate better than anything
we can say just what we are doing to direct the hundreds of thousands of prospec-
tive purchasers of talking machines to the doors of Columbia dealers.
If you had been in a position to see the complete exhibit of matter that went to
Columbia dealers in connection with this advertisement, you would get a much
clearer view of the true inwardness of the whole campaign. If you take the trouble
to write in, we shall be very glad to send you a duplicate of the entire exhibit for
your information.
Columbia Phonograph Company, Gen'l
Tri
jfe
e
Creators of the Talking Machine Industry. Pioneers and leaders in the Talking Machine Art.
Owners of the Fundamental Patents. Largest Manufacturers of Talking Machines in the World.
DEALERS WANTED—Exclusive selling right* granted where we are not actively represented.
Future scanning projects are planned by the International Arcade Museum Library (IAML).