Music Trade Review
Issue: 1912 Vol. 54 N. 12 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE. MUSIC TRADE
REVIEW
11
VALUE OF THE GREAT NAMES.
piano merchants in this country and agencies for
standard pianos whose names, through honest
In the Piano Trade They Are as Important and
merchandising of honest goods at honest profits,
Stimulative as Are the Great Names in
are synonyms of highest credit and standing in
Politics or in the Domain of Literature—
their community.
R. M. Brown Says They Are the Backbone
"The second reason is proven by the fact that
and Sheet Anchor of the Piano Business—
there is never during all the present epidemic of
Without Them the Trade Would Be a Float-
'fever and ague' piano sales a single instance of
ing Mass Without a Pilot, Destined No
'Buy it quick at one-fourth price and pay nothing
Place, Without Confidence in Itself, Which
down' advertising perpetrated on the soon-suspect-
Alone Can Inspire the Buying Public.
ing public, but that such great names as Stein-
way, Chickering, Kimball, Baldwin, etc., head the
Those manufacturers of high-grade pianos, men
list at ridiculous prices. The so-called dealers do
with ideals regarding the future of the business, not say that the so-called bargain is all worn out
who take pride in their name and in their product, except the name plate, which is the only thing
are doing much to keep the business on an even
that has been repaired for the occasion; of course
keel these days, with a tendency to lead others not. It is their only hope of catching a victim:
to higher achievements in the domain of piano the magnetism of the name to which the public
manufacturing. Discussing this subject in detail naturally attaches some value. This proves that
under the caption of "In What Manner Do the they help to legitimatize the illegitimate. Where
High-Grade Instruments Maintain the Industry
would those unheard-of bargains originate were it
on an Elevated Plane?" R. M. Brown, of the not for those grand old names which fall easy
Krown Music Co., Chicago, 111., said to The prey to persistent piano pirates?
Review:
"Third, they are the cornerstone of credit in
"I have always maintained that the great names
so many ways that space forbids but brief men-
tion. First, the trade has confidence in the busi-
ness methods of these great houses, and the fact
of one being an established agent for some great
and well-known piano goes a great way toward
establishing confidence with the more newly incor-
porated makers. : This is proven by the fact that
no dealer will place on his letterhead the name
of 'Pounder and Beat'em' pianos, but instead, the
greatest name for which he can get the agency.
"Second, the great name houses help to main-
tain dignity by giving liberal credit where it is
merited.
Their faculty has found that ultimate
success can come only through selling goods at a
fair marg'n of profit over cost of production and
a certain amount of publicity and the most elastic
extension of credit possible on account of their
product not being an absolute necessity.
"This enables the other manufacturer who is
cutt.'ng off cheap pianos by the dozen at very near
the danger line of cost to step in and get the
dealer's cash and thus maintain his box factory
with what is too often money rightfully belong-
ing to the other house on whose reputation the
dealer is staking his existence; and so the cheap
R. M . BROWN.
factory is held up on a more elevated plane."
and the great houses which have made them great
were the backbone and sheet anchor of the piano
HOLD UP WRIGHT CO. ELECTION.
business. Without them the whole trade would
be a floating mass, without a pilot, destined Stockholder Secures Injunction on Bill of Par-
no place, without confidence in itself, which alone
ticulars—Order Is Returnable on May 2 5 —
can inspire the confidence of the public. Even
The Status of Affairs at Present.
with them exerting every pound of their ballast-
ing power at t.'mes, in these days of bunk
The annual election of officers of the Wright
schemes, 'Special get it now' sales, or 'Got to sel.
Piano Co., 376 Greenwich street, New York, a
1,000 pianps at one-fourth price because we're
New Jersey corporation, which was scheduled to
putting a new chimney on our lamp' advertising, the
be held in Jersey City last week, was halted by
good old ship 'Piano Trade' is rocking so badly
a temporary injunction issued by Vice-Chancellor
that it is making a great many of the crew sick
Garrison. When the meeting was about to be
"They help in three ways: First, they main-
called to order by President Charles W. Wright,
tain the legitimate dealer; second, they legitima-
in the office at 76 Montgomery street, that city,
tize the illegitimate; third, they are the corner-
Peter Bently, representing Lewis Max, handed Mr.
stone of credit. We will pass by the first reason,
W'right the temporary injunction. The order is
as it is self-explanatory. There are a great many
returnable Monday, May 25.
Max obtained the injunction in accordance with
a bill of particulars, in which he alleges he signed
away his stock-voting power, believing that he
was simply agreeing to a committee conducting
meet any competition with the
the affairs of the company. In November last, it
is alleged by Max that the piano company beeame.
financially involved and the creditors applied for
the appointment of a committee to run the busi-
ness. .
.
. . . . . _
•
It begins with CHASE BROS.,
He said he didn't know what he was signing,,
the pioneer piano of the West,
because he could not read not write, except that.
he could sign his- name.
and goes down to a good com-
You can successfully
Chase-Hackley Line
Dignity and refine-
ment began to enter in-
to the talking-machine
business the minute the
Victor-Victrola was put
on the market.
That was inevitable,
and yet no one ever
dreamed that it would
so quickly bring about
this change and so com-
pletely revolutionize the
entire talking-machine
industry.
- — „
What this business is
today it owes to the
Victor-Victrola.
A wonderful instru-
ment in itself, it accom-
plished wonderful things
in both a musical and
business way, and is the
vital force in the musi-
cal world.
It is climbing steadily
onward a n d upward
from success to greater
success, building up a
p e r m a n e n t , dignified
business that is ex-
tremely profitable with
possibilities almost with-
out limit.
mercial piano—the CARLISLE
Chase-Hackley Piano Co,
ESTABLISHED 1863
BRATON S. CHASE
General Manager
Muskegon
* Mich.
HANDLING F. G. SMITH LINE.
Arthur Wigen has secured the agency for Mani-
towoc city and county for the Bradbury, Webster,
Pfenning, Smith & •Barnes, Willard and other
pianos manufactured and sold by F. G. Smith
Piano Co., with headquarter? at 90 Wisconsin
street, Milwaukee,
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
. Always use Victor Records plAyed with Victor
Needles—there is no other wfty to get the Un-
equaled Victor tone.
THE. MUSIC TRADE
REVIEW
11
VALUE OF THE GREAT NAMES.
piano merchants in this country and agencies for
standard pianos whose names, through honest
In the Piano Trade They Are as Important and
merchandising of honest goods at honest profits,
Stimulative as Are the Great Names in
are synonyms of highest credit and standing in
Politics or in the Domain of Literature—
their community.
R. M. Brown Says They Are the Backbone
"The second reason is proven by the fact that
and Sheet Anchor of the Piano Business—
there is never during all the present epidemic of
Without Them the Trade Would Be a Float-
'fever and ague' piano sales a single instance of
ing Mass Without a Pilot, Destined No
'Buy it quick at one-fourth price and pay nothing
Place, Without Confidence in Itself, Which
down' advertising perpetrated on the soon-suspect-
Alone Can Inspire the Buying Public.
ing public, but that such great names as Stein-
way, Chickering, Kimball, Baldwin, etc., head the
Those manufacturers of high-grade pianos, men
list at ridiculous prices. The so-called dealers do
with ideals regarding the future of the business, not say that the so-called bargain is all worn out
who take pride in their name and in their product, except the name plate, which is the only thing
are doing much to keep the business on an even
that has been repaired for the occasion; of course
keel these days, with a tendency to lead others not. It is their only hope of catching a victim:
to higher achievements in the domain of piano the magnetism of the name to which the public
manufacturing. Discussing this subject in detail naturally attaches some value. This proves that
under the caption of "In What Manner Do the they help to legitimatize the illegitimate. Where
High-Grade Instruments Maintain the Industry
would those unheard-of bargains originate were it
on an Elevated Plane?" R. M. Brown, of the not for those grand old names which fall easy
Krown Music Co., Chicago, 111., said to The prey to persistent piano pirates?
Review:
"Third, they are the cornerstone of credit in
"I have always maintained that the great names
so many ways that space forbids but brief men-
tion. First, the trade has confidence in the busi-
ness methods of these great houses, and the fact
of one being an established agent for some great
and well-known piano goes a great way toward
establishing confidence with the more newly incor-
porated makers. : This is proven by the fact that
no dealer will place on his letterhead the name
of 'Pounder and Beat'em' pianos, but instead, the
greatest name for which he can get the agency.
"Second, the great name houses help to main-
tain dignity by giving liberal credit where it is
merited.
Their faculty has found that ultimate
success can come only through selling goods at a
fair marg'n of profit over cost of production and
a certain amount of publicity and the most elastic
extension of credit possible on account of their
product not being an absolute necessity.
"This enables the other manufacturer who is
cutt.'ng off cheap pianos by the dozen at very near
the danger line of cost to step in and get the
dealer's cash and thus maintain his box factory
with what is too often money rightfully belong-
ing to the other house on whose reputation the
dealer is staking his existence; and so the cheap
R. M . BROWN.
factory is held up on a more elevated plane."
and the great houses which have made them great
were the backbone and sheet anchor of the piano
HOLD UP WRIGHT CO. ELECTION.
business. Without them the whole trade would
be a floating mass, without a pilot, destined Stockholder Secures Injunction on Bill of Par-
no place, without confidence in itself, which alone
ticulars—Order Is Returnable on May 2 5 —
can inspire the confidence of the public. Even
The Status of Affairs at Present.
with them exerting every pound of their ballast-
ing power at t.'mes, in these days of bunk
The annual election of officers of the Wright
schemes, 'Special get it now' sales, or 'Got to sel.
Piano Co., 376 Greenwich street, New York, a
1,000 pianps at one-fourth price because we're
New Jersey corporation, which was scheduled to
putting a new chimney on our lamp' advertising, the
be held in Jersey City last week, was halted by
good old ship 'Piano Trade' is rocking so badly
a temporary injunction issued by Vice-Chancellor
that it is making a great many of the crew sick
Garrison. When the meeting was about to be
"They help in three ways: First, they main-
called to order by President Charles W. Wright,
tain the legitimate dealer; second, they legitima-
in the office at 76 Montgomery street, that city,
tize the illegitimate; third, they are the corner-
Peter Bently, representing Lewis Max, handed Mr.
stone of credit. We will pass by the first reason,
W'right the temporary injunction. The order is
as it is self-explanatory. There are a great many
returnable Monday, May 25.
Max obtained the injunction in accordance with
a bill of particulars, in which he alleges he signed
away his stock-voting power, believing that he
was simply agreeing to a committee conducting
meet any competition with the
the affairs of the company. In November last, it
is alleged by Max that the piano company beeame.
financially involved and the creditors applied for
the appointment of a committee to run the busi-
ness. .
.
. . . . . _
•
It begins with CHASE BROS.,
He said he didn't know what he was signing,,
the pioneer piano of the West,
because he could not read not write, except that.
he could sign his- name.
and goes down to a good com-
You can successfully
Chase-Hackley Line
Dignity and refine-
ment began to enter in-
to the talking-machine
business the minute the
Victor-Victrola was put
on the market.
That was inevitable,
and yet no one ever
dreamed that it would
so quickly bring about
this change and so com-
pletely revolutionize the
entire talking-machine
industry.
- — „
What this business is
today it owes to the
Victor-Victrola.
A wonderful instru-
ment in itself, it accom-
plished wonderful things
in both a musical and
business way, and is the
vital force in the musi-
cal world.
It is climbing steadily
onward a n d upward
from success to greater
success, building up a
p e r m a n e n t , dignified
business that is ex-
tremely profitable with
possibilities almost with-
out limit.
mercial piano—the CARLISLE
Chase-Hackley Piano Co,
ESTABLISHED 1863
BRATON S. CHASE
General Manager
Muskegon
* Mich.
HANDLING F. G. SMITH LINE.
Arthur Wigen has secured the agency for Mani-
towoc city and county for the Bradbury, Webster,
Pfenning, Smith & •Barnes, Willard and other
pianos manufactured and sold by F. G. Smith
Piano Co., with headquarter? at 90 Wisconsin
street, Milwaukee,
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
. Always use Victor Records plAyed with Victor
Needles—there is no other wfty to get the Un-
equaled Victor tone.
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