Music Trade Review
Issue: 1912 Vol. 54 N. 10 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
NEW RECORD ENVELOPES
With Novei Features in the Way of Publicity
Sent Out by the Victor Talking Machine Co.
The Victor Talking Machine Co., of Camden,
N. J., is now shipping all records in the new
record envelopes, which are made of substantial
craft paper. On the backs of the new envelopes
the Victor Co. is advertising a list of 248 new
records, divided so there will appear on the back
of each ten-inch and twelve-inch double faced
record envelope about twenty records, and on the
back of each single faced envelope from fifty to
sixty records.
This new advertising departure is bound to
create a heavy additional demand for the records
listed. The company has very carefully divided
the records into special classes for the convenience
of Victor owners, and it goes without saying that
if these records are called to the attention of Vic-
tor purchasers it will greatly increase the sales of
these particular selections.
The Victor Co. is also sending to the dealers
two new special order sheets, one for the records
listed on the new envelopes containing the titles
of the entire 248 selections, and one in which are
listed the Victor records in French, Italian, Span-
ish, Portuguese and Greek. The records shown
on the foreign order sheets are also listed in the
January General Record. With these records the
dealer is well equipped to go after the foreign
population, most of whom are great lovers of
music and to whom the music of their native land
in their native tongue would strongly appeal.
MUSIC TRADE
REVIEW
In making these records of
period a year ago. Record business is enormous Pacific Coast.
and climbing steadily. Sales of machines are just Hawaiian music the export department of the Co-
lumbia Co. has made a most important addition
as good in proportion. The Victor "Victrola" in
its various styles is proving itself one of the big to the already comprehensive repertory of Colum-
talking machine sensations of the day, and the bia records of "All the Music of All the World."
distributor that keeps up with the demand has got
to keep a mighty big stock on hand, and even then
he would have some trouble shipping them fast
enough.
The Figures for January Presented—Reports
Show Falling Off for the Month.
TALKING MACHINE EXPORTS.
HONOR FOR MARCONI.
Wireless Pioneer Made Life Member of Italian
Senate.
A dispatch from Rome states that Guglielmo
Marconi, pioneer of wireless telegraphy and who is
also keenly interested in the talking machine busi-
ness, having been associated in a consulting
capacity with the Columbia Phonograph Co., was
on Monday made a life member of the Senate.
This followed his refusal of the offer made by
King Victor of Italy to elevate him to the nobility.
IMPROVEMENT INJHJSINESS NOTED
For the Opening Months of the Year by J.
Newcomb Blackman—Home from Vacation
Trip to Bermuda.
J. Newcomb Blackman, president and general
manager of the Blackman Talking Machine Co.,
97 Chambers street, New York, is back at his desk
after ten days' recreation in Bermuda. Mr. Black-
man was accompanied to Bermuda by his wife and
says that he went solely for a brief rest from
REGISTERED SUBSTANTIAL GAIN.
business cares. He spoke in glowing terms of the
The Columbia Co.'s Retail Business in New country and accommodations offered to visitors.
York Is Excellent, with Big Demand for Summer stunts are right, in order down there now
Grafonola Favorite.
and bathing and sightseeing are being enjoyed to
the utmost. In speaking of business in New York
The store of the Columbia Phonograph Co.,
Mr. Blackman said: "Business is very good and
General, at 89 Chambers street, New York, ac-
shows a slight increase over last year. Business
cording to Manager R. F. Bolton, is beating rec-
in Victor records has been very heavy. It has not
ords for the opening months of the new year.
been possible for us to get the full benefit of busi-
The Grafonola Favorite, so extensively advertised
in recent issues of the Saturday Evening Post, has ness to be had, for we can't get the goods. We
registered a substantial gain in its already envi- are still behind on machine orders for Victor
goods. The last month or two has seen a decided
able sales record and is rapidly becoming one of
the most talked about instruments in the field. gain in sales of Edison goods. Edison records are
selling well and the Edison Opera phonograph, the
Records are maintaining the same brisk activity
new machine recently put on the market by the
that has characterized the sales of the past several
months. The demand is general, popular, classic, Edison Co., has already created a name for itself
and is enjoying its full share of public favor."
opera and light classic all sharing about equal in
T. A. Sheppard, who was formerly with the
popular favor. In answer to an inquiry as to col-
Chalmers
Co., talking machine dealers at East
lections Mr. Bolton stated that they were about
Orange, N. J., has been added to the sales force
the same as they have been for the past six
months or a year—a little slow, but he thinks im- of the Blackman Talking Machine Co. and is call-
ing on the local wholesale trade.
proving slightly.
B. FEINBERG RESIGNS
RECORDS OF HAWAIIAN MUSIC
From Columbia Co. and Joins the Forces of the
American Piano Co.
Made by the Columbia Phonograph Co. Are
Proving Big Sellers.
B. Feinberg, the special traveling representative
of the Columbia Phonograph Co., resigned this
week and has become connected with the Ameri-
can Piano Co., of New York. He will represent
this concern on the road, giving especial attention
to the sales and exploitation of its Rythmodik
music rolls for player-pianos, which are an exact
interpretation of the artist's playing.
Hawaiian music harmonizes so well with the
beauty and legendary romances for which the
'•'Pearls of the Pacific" are noted that the new
Hawaiian records recently made by the Columbia
Phonograph Co., General, should not only be ap-
preciated by the people in these islands but should
also prove of considerable interest to record buy-
ers everywhere, and particularly to those who have
had the good fortune to visit these beautiful
islands.
•
The music of the Hawaiian Islands is of a
very lively and catchy type, not unlike our old-
time Southern melodies, but, with all its simplicity,
very interesting.
Underneath its pronounced
gaiety runs a seriously sympathetic strain that is
filled with poignant appeal.
There is no question but that these records will
prove of unusual interest to the American trade
in general, and especially to the trade on the
BEATING LASTJEAR'S RECORD.
The New York Talking Machine Co. Reports
Enormous Sales of Victrolas and Records.
General Manager G. T. Williams, of the New
York Talking Machine Co., 83 Chambers street,
New York, is optimistic regarding the business
outlook. When seen recently by The Review he
stated that January and February were both ex-
cellent months and substantially ahead of the same
(Special to The Review.)
Washington, D. C, March G, 1912.
In the summary of exports and imports of the
commerce of the United States for the month of
January (the latest period for which it has been
compiled), which has just been issued by the Bu-
reau of Statistics of the Department of Com-
merce and Labor, the following interesting figure*
relating to talking machines and supplies are set
forth:
The total exports of talking machines, records
and supplies for January, 1912, amounted to $226,-
660, as compared with $292,347 for the same month
of the previous year. The seven months' expo'rta-
tion of talking machines, records and supplies
amounted to $1,615,162.
VICTOR LINE WITH JACOB BROS.
Jacob Bros., the prominent piano manufacturers
and dealers of New York, who operate retail stores
in New York city and in a number of other cities
in the East, have taken the agency of the Victor
line of talking machines and records for all their
stores. Owing to the wide field covered by Jacob
Bros, and the fact that their stores are well estab-
lished in their respective communities the deal is an
important one for all concerned.
SOME POPULAR SELECTIONS
" 'Lizabeth Ann," a tenor duet by Campbell and
Bonn, with orchestra accompaniment, and "I'm
Going Back to Dixie," baritone and tenor duet by
Collins and Harlan, with orchestra accompaniment,
is one of the double-disc records of the Columbia
Phonograph Co., General, New York, which is en-
joying unusual popularity these days. The recording
of these selections is unusually fine and the trade is
finding it one of the most attractive combinations
issued in a long time.
The Cressey & Allen Co., the successful and pro-
gressive piano dealers of Portland, Me., recently
held a formal opening at their new warerooms in
that city. Special decorations were arranged, an
orchestra gave concerts in the afternoon and even-
ing, and a large crowd was attracted to the estab-
lishment. The company now have one of the finest
piano stores in the State of Maine.
THE TALKING
MACHINE WORLD
Containsallthe news of the
talking
machine
trade
throughout the w o r l d —
the doings of manufactur-
ers, Jobbers and dealers.
A Business Essential
$1.00 the Year
Published monthly by
EDWARD LYMAN BILL
1 Madls«n Av«nu«
NIW YORK
THE
NEW RECORD ENVELOPES
With Novei Features in the Way of Publicity
Sent Out by the Victor Talking Machine Co.
The Victor Talking Machine Co., of Camden,
N. J., is now shipping all records in the new
record envelopes, which are made of substantial
craft paper. On the backs of the new envelopes
the Victor Co. is advertising a list of 248 new
records, divided so there will appear on the back
of each ten-inch and twelve-inch double faced
record envelope about twenty records, and on the
back of each single faced envelope from fifty to
sixty records.
This new advertising departure is bound to
create a heavy additional demand for the records
listed. The company has very carefully divided
the records into special classes for the convenience
of Victor owners, and it goes without saying that
if these records are called to the attention of Vic-
tor purchasers it will greatly increase the sales of
these particular selections.
The Victor Co. is also sending to the dealers
two new special order sheets, one for the records
listed on the new envelopes containing the titles
of the entire 248 selections, and one in which are
listed the Victor records in French, Italian, Span-
ish, Portuguese and Greek. The records shown
on the foreign order sheets are also listed in the
January General Record. With these records the
dealer is well equipped to go after the foreign
population, most of whom are great lovers of
music and to whom the music of their native land
in their native tongue would strongly appeal.
MUSIC TRADE
REVIEW
In making these records of
period a year ago. Record business is enormous Pacific Coast.
and climbing steadily. Sales of machines are just Hawaiian music the export department of the Co-
lumbia Co. has made a most important addition
as good in proportion. The Victor "Victrola" in
its various styles is proving itself one of the big to the already comprehensive repertory of Colum-
talking machine sensations of the day, and the bia records of "All the Music of All the World."
distributor that keeps up with the demand has got
to keep a mighty big stock on hand, and even then
he would have some trouble shipping them fast
enough.
The Figures for January Presented—Reports
Show Falling Off for the Month.
TALKING MACHINE EXPORTS.
HONOR FOR MARCONI.
Wireless Pioneer Made Life Member of Italian
Senate.
A dispatch from Rome states that Guglielmo
Marconi, pioneer of wireless telegraphy and who is
also keenly interested in the talking machine busi-
ness, having been associated in a consulting
capacity with the Columbia Phonograph Co., was
on Monday made a life member of the Senate.
This followed his refusal of the offer made by
King Victor of Italy to elevate him to the nobility.
IMPROVEMENT INJHJSINESS NOTED
For the Opening Months of the Year by J.
Newcomb Blackman—Home from Vacation
Trip to Bermuda.
J. Newcomb Blackman, president and general
manager of the Blackman Talking Machine Co.,
97 Chambers street, New York, is back at his desk
after ten days' recreation in Bermuda. Mr. Black-
man was accompanied to Bermuda by his wife and
says that he went solely for a brief rest from
REGISTERED SUBSTANTIAL GAIN.
business cares. He spoke in glowing terms of the
The Columbia Co.'s Retail Business in New country and accommodations offered to visitors.
York Is Excellent, with Big Demand for Summer stunts are right, in order down there now
Grafonola Favorite.
and bathing and sightseeing are being enjoyed to
the utmost. In speaking of business in New York
The store of the Columbia Phonograph Co.,
Mr. Blackman said: "Business is very good and
General, at 89 Chambers street, New York, ac-
shows a slight increase over last year. Business
cording to Manager R. F. Bolton, is beating rec-
in Victor records has been very heavy. It has not
ords for the opening months of the new year.
been possible for us to get the full benefit of busi-
The Grafonola Favorite, so extensively advertised
in recent issues of the Saturday Evening Post, has ness to be had, for we can't get the goods. We
registered a substantial gain in its already envi- are still behind on machine orders for Victor
goods. The last month or two has seen a decided
able sales record and is rapidly becoming one of
the most talked about instruments in the field. gain in sales of Edison goods. Edison records are
selling well and the Edison Opera phonograph, the
Records are maintaining the same brisk activity
new machine recently put on the market by the
that has characterized the sales of the past several
months. The demand is general, popular, classic, Edison Co., has already created a name for itself
and is enjoying its full share of public favor."
opera and light classic all sharing about equal in
T. A. Sheppard, who was formerly with the
popular favor. In answer to an inquiry as to col-
Chalmers
Co., talking machine dealers at East
lections Mr. Bolton stated that they were about
Orange, N. J., has been added to the sales force
the same as they have been for the past six
months or a year—a little slow, but he thinks im- of the Blackman Talking Machine Co. and is call-
ing on the local wholesale trade.
proving slightly.
B. FEINBERG RESIGNS
RECORDS OF HAWAIIAN MUSIC
From Columbia Co. and Joins the Forces of the
American Piano Co.
Made by the Columbia Phonograph Co. Are
Proving Big Sellers.
B. Feinberg, the special traveling representative
of the Columbia Phonograph Co., resigned this
week and has become connected with the Ameri-
can Piano Co., of New York. He will represent
this concern on the road, giving especial attention
to the sales and exploitation of its Rythmodik
music rolls for player-pianos, which are an exact
interpretation of the artist's playing.
Hawaiian music harmonizes so well with the
beauty and legendary romances for which the
'•'Pearls of the Pacific" are noted that the new
Hawaiian records recently made by the Columbia
Phonograph Co., General, should not only be ap-
preciated by the people in these islands but should
also prove of considerable interest to record buy-
ers everywhere, and particularly to those who have
had the good fortune to visit these beautiful
islands.
•
The music of the Hawaiian Islands is of a
very lively and catchy type, not unlike our old-
time Southern melodies, but, with all its simplicity,
very interesting.
Underneath its pronounced
gaiety runs a seriously sympathetic strain that is
filled with poignant appeal.
There is no question but that these records will
prove of unusual interest to the American trade
in general, and especially to the trade on the
BEATING LASTJEAR'S RECORD.
The New York Talking Machine Co. Reports
Enormous Sales of Victrolas and Records.
General Manager G. T. Williams, of the New
York Talking Machine Co., 83 Chambers street,
New York, is optimistic regarding the business
outlook. When seen recently by The Review he
stated that January and February were both ex-
cellent months and substantially ahead of the same
(Special to The Review.)
Washington, D. C, March G, 1912.
In the summary of exports and imports of the
commerce of the United States for the month of
January (the latest period for which it has been
compiled), which has just been issued by the Bu-
reau of Statistics of the Department of Com-
merce and Labor, the following interesting figure*
relating to talking machines and supplies are set
forth:
The total exports of talking machines, records
and supplies for January, 1912, amounted to $226,-
660, as compared with $292,347 for the same month
of the previous year. The seven months' expo'rta-
tion of talking machines, records and supplies
amounted to $1,615,162.
VICTOR LINE WITH JACOB BROS.
Jacob Bros., the prominent piano manufacturers
and dealers of New York, who operate retail stores
in New York city and in a number of other cities
in the East, have taken the agency of the Victor
line of talking machines and records for all their
stores. Owing to the wide field covered by Jacob
Bros, and the fact that their stores are well estab-
lished in their respective communities the deal is an
important one for all concerned.
SOME POPULAR SELECTIONS
" 'Lizabeth Ann," a tenor duet by Campbell and
Bonn, with orchestra accompaniment, and "I'm
Going Back to Dixie," baritone and tenor duet by
Collins and Harlan, with orchestra accompaniment,
is one of the double-disc records of the Columbia
Phonograph Co., General, New York, which is en-
joying unusual popularity these days. The recording
of these selections is unusually fine and the trade is
finding it one of the most attractive combinations
issued in a long time.
The Cressey & Allen Co., the successful and pro-
gressive piano dealers of Portland, Me., recently
held a formal opening at their new warerooms in
that city. Special decorations were arranged, an
orchestra gave concerts in the afternoon and even-
ing, and a large crowd was attracted to the estab-
lishment. The company now have one of the finest
piano stores in the State of Maine.
THE TALKING
MACHINE WORLD
Containsallthe news of the
talking
machine
trade
throughout the w o r l d —
the doings of manufactur-
ers, Jobbers and dealers.
A Business Essential
$1.00 the Year
Published monthly by
EDWARD LYMAN BILL
1 Madls«n Av«nu«
NIW YORK
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