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Music Trade Review

Issue: 1912 Vol. 54 N. 1 - Page 44

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
H W A D LTMAWB1LL • MHtr aid Prtprldtr
J. I . STILLANB, MMafiif NMtr
B. B. WILSON. Editor Music
iTcry Satarta? at 1 Ma4lMB Avtaic. New Tark
lOBICUrTMN, (lacladlng port***). United State am*
M « I M , 92.00 p n jraar; Caaate, $1.10; all •thar eoom-
triaa. 94.00.
T«l*phaai«a-NaiBberai M77 aad M7« Grmcrey
Connecting all Departmental
NEW
YORK, JANUARY 6, I t l 2
All matter of every nature Intended
for this department should be addressed
The Editor Music 8ectlon Muslo Trade
Review, 1 Madison Avenue, New York.
„ COMMENTS B Y -
With the opening of the new year and the sum-
ming up of the accomplishments of the year just
closed, the publishers of popular music, at least
the majority of them* have found that, despite con-
siderable pessimistic talk, 1911 wasn't such a_ bad
year after all, the sales managers in most cases
are in a position to report at least a normal in-
crease in the volume of business. While there are
many who claim that the popular music business
is going to the eternal bow wows, it is interesting
to note that the year just ended has come mighty
close to breaking a few records in point of real hits
developed and marketed. Poor, indeed, is the
publisher who cannot call attention to at least one
or two successes in his catalog, and there are
several publishing houses who can boast of a full
half dozen hits—not simply good sellers, but real
members of the hit class, songs that the public like
and demand. What is more, the hits are not con-
fined to any particular class of song, but the rag,
the ballad and the topical song all have a "look-in,"
and new ones are arriving at short intervals.
We are publishers of the following
Successful Productions
Some of Them "Natural Hits."
the "large sales and small profits" band wagon.
While there have been several production num-
The situation has reached a point now where the
bers that have developed into hits, the majority
small and struggling polisher has to scratch lively
are just simply "popular" songs that have won out
in order to keep off the toboggan and to all in-
through their own merits and persistent "plugging"
tents and purposes the small publisher, who is now
;by professionals. Another interesting feature is
in a position to hold on and hope for better things
that several of the successful songs have been or until he captures a hit that will help him keep
"natural hits" and which have made good without
above water, is being slowly but surely eliminated
straining the publisher's finances to the bursting
and when the final wiping out process is com-
point, which same in itself is no small item, for
pleted, the big fellows are going to get together
there are numerous instances where a publisher has
and put a real business-like price on their goods
spent more money in pushing to success a song in
and stick to that price for their own salvation. It
which he had confidence than two songs of the may not come in 1912, nor yet in 1913, but an as-
same standard could produce through sales chan-
sociation for the protection of prices, organized
nels when they had finally made good. It takes
and maintained by the publishers, is going to come
nerve to "plug" a song strongly, but it takes more —it's got to come.
nerve to acknowledge defeat in the middle stages
and pocket what loss there is.
NEW BEETHOVEN SYMPHONY
Little Change in Price Situation.
To Be Brought to Light, Says Report from
The price question has changed little during the
Boston.
past twelve months, with the possible exception
that in some cases it has been revised downward.
Word was received the other day from Boston
The majority of the publishers agree that the price
that a newly found symphony by Beethoven would
of popular music is much too low at the present
be played there by the Boston Symphony Orchestra
time, but to raise it means the loss of the same
at its concerts on Friday and Saturday. The story
accounts that have been instrumental in forcing of its discovery in the university library at Jena
the price down to the present level, and the sales is interesting; but it does not carry absolute proof
managers reason, and wisely, perhaps, that it is that the symphony is really by Beethoven. Prof
better to move the music in large quantities at a Fritz Stein, director of the music at the University
low price than to keep it on the shelves and hold
of Jena, found a portfolio with the orchestral parts
out for more money. It is significant that one
of a symphony in C. They had been in this port-
publisher, who turned down large orders at a cent
folio since 1858, when the library was catalogued,
less than his stated price and held to the theory and it was marked, "Sinfonie par L. von Beetho-
that the jobber and retailer must have his music ven?" The word Beethoven was afterward crossed
•to meet demands and could not get it from any- out with a lead pencil. Two of the parts, and only
one but himself, finally capitulated and hopped on two, bear Beethoven's name as the composer, in
I WANT A GIRL
KNOCK WOOD n,\,".:\u.
THEY ALWAYS PICK 0 1 ME
FEATURED IN FOUR "GIRL IN THE TAXI
COMPANIES
YOU'RE ACQUAINTED
WITH THIS ONE
ALL ALONE
ALL ABOARD FOR BLANKET J A Y
KEEP YOUR EYE ONCTHISaONE
" THE COUNT ol LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
•PEGGY"
"THE SLIM PRINCESS"
"THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
CHAPPELL & CO., Ltd.
41 East 34th St., New York
This collection of 17
pieces has been published
to supply a long-felt want
experienced by many vio-
linists. The pieces in this
book are mainly arrange-
ments of famous piano
compositions by celebrated
composers, although there
are three entirely new and
original compositions con-
tained in same. Both the
Violin and Piano parts
are moderately difficult,
but will be found within
the range of every ad-
vanced player. Violin with
Piano Accom,. 75 cents.
Most Beautiful Child Ballad Written
In Years.
"Will The Roses
Bloom In Heaven?"
By Cluu. K. Harrii
Columbia Thaatrs Bids.
7 - st .
MEYER COHEN, M«r.
HINDS. NOBLE & ELDREDGE,
Just Published
31-35 West 15th Street. New York
Just Published
THE ROOT EDITION BEAUTIFUL,
Trade Supplied by the McKInley JVluslt: Co., Chicaso and IVew York
The Root Edition Beautiful is being advertised in every musical magazine in this country. 200,000 music teachers are being supplied with catalogs containing thematic and de-
•eription of each piece. If you do not supply the demand* you will have for the edition it is because you lack interest in the newest publications and that means you are not up-to-date
Write for samples.
MUSIC COMPANY, CHICAGO AJND N E W YORK

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