Music Trade Review
Issue: 1911 Vol. 53 N. 7 - Page 42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE
MUSIC
TRADE
REVIEW
only be picking up, but orders will be coming in a success, and this almost invariably leads up to
their regular way.
handling pianos. The small goods business is all
Wm. R. Gratz is passing his summer at Ar- right, but the day of moss-grown methods has
Small Goods People, While Not Pushed at
Present Time Look for Early Improvement— verne-by-the-Sea, and Secretary Moak, who has gone never to return. The live man sells the
Price Question Unsettled in Foreign Mar- been away for a couple of weeks, will take another goods."
short vacation later on. M. Stein, their Southern
kets—Awaiting Developments Here.
traveler, will get on to his territory earlier than
NEW MEISEL CATALOG ISSUED.
Trade with the small goods people is not up to usual, as he expects business will be good in that
A new catalog, larger and, if possible, more
the standard, but there is a belief that before the section this fall.
complete than any they have heretofore published,
end of the month a decided change for the better
been issued by C. Meisel, 8 St. Marks place,
will take place. Advices from the mails are ver>
CHANGES IN SMALL GOODS TRADE. has
New York, and is now ready for the trade. A
much better, and the orders so far received are
During the Past Five Years Discussed by Two number of new lines are given adequate represen-
of the most encouraging character.
Travelers—Day of Moss Grown Methods Past tation and illustration therein, so that the trade
Reports from the foreign markets are of such a
—Dealers
Must Be Wide Awake to Keep Up may look upon this catalog in the light of a reliable
bullish nature that distributers are more or less
compendium on the entire range of mssical mer-
with
Procession.
disturbed about prices for holiday goods. It is true
chandise.
the quantity of shipments represent a larger order
O. E. Flower is no longer representing the
The two experienced travelers were discussing
than was placed last year, still there is a hesi-
Meisel house on the road, a new traveler going
the
change
in
the
small
goods
trade
that
has
been
tancy in speaking about prices that may control.
noticeable for at least five years. Both admitted out this fall to cover the territory.
In the domestic markeL there is a feeling of
uncertainty that depends very much on future de- the progress in perfecting the talking machine had
BAND CONDUCTORS PLENTIFUL.
velopments. It is a fact that the encouragement made big inroads, and while one was pessimistic
the
other
was
optimistic
as
to
the
future.
The
to trade is strong, but the attitude of national
Band conductors must be plentiful in Paris,
legislation is so unfavorable that unless matters latter argued: "If the regular dealer would take judging by the fact that no fewer than eighty-foui
of importance which have concerned the entire a leaf out of the experience book of the department candidates applied for the place of leader of the
country are definitely settled there will be no busi- store men handling musical merchandise he would
Garde Republicans left vacant by the retirement
be surprised how easily his stock could be moved.
ness of any great volume recorded.
of Gabriel Pares. A jury of well-known musi-
That is to say, make a striking display of his cians selected three men from among whom the
goods in the store, to start with; then feature his minister of war was asked to choose.
MAKING VIOLINS HERE-
advertising—not spasmodically, but steadily and
Difficult Proposition to Compete with German persistently—keeping everlastingly at it. There is
no use talking, the bulk of the small goods sales
Home Workers.
are now made by the big department stores. The
buyers
and managers are aware that the manufac-
There was a discussion on about making vio-
lins in this country, when one of the principal turers of talking machines would never have the
importers, said: "Of course I know about the fac- business they now control if the power of adver-
tory in Markneukirchen which will make violins, tising had not been invoked.
"Do you believe this line of goods would enjoy
but there is nothing in it. That is to say, if a
factory could make a violin like the German such a vogue it now has if the advertising and
house industry do the trick on cheap goods, I general publicity campaign had not been inaugu-
would say yes; but the proposition is the other rated and carried on in the lavish manner we are
way. Here the finest grades of goods are turned all familiar with? I should say not. It is true
out, but nothing cheap. To be sure, the crude ma- not so much money to push musical merchandise
Chicago
Cincinnati
terial is imported and then it is imported, for the would be advisable, but a fair amount, if handled
American manufacturer to finish and produce properly, would bring results. This is proven by
some of the finest instruments in the world. That the way the department store goes after this busi-
ness, and, what is more to the point, gets it. The
is all there is to it."
dealer who simply places a fiddle or two, a guitar,
mandolin, harmonica, etc., in his window and ex-
LOOK FOR BETTER BUSINESS.
ARE GOOD SELLERS
pects to do business is certainly a dead one along-
The dealer who handles rood teller* !• the OR*
In keeping with business in every line the Wm. side the live wire who keeps his stock well as-
who has a rood profit to ihow at the end of tk«
year. York Band Instruments are of the highest
R. Gratz Import Co., 35 and 37 West 31st street, sorted and representative and'lets the public know
possible quality—they couldn't be better and per-
formers all over the country know it. That's why
New York, state that while sales are not any too it in a fashion they cannot forget or get away
they sell so well. The line comprises
numerous at present business is going along, and from. A man who commences selling musical mer-
it now looks as if trade in a few weeks would not chandise along progressive lines is bound to make
Band Instruments, Drams and Casas
LOOK FOR EARLY CHANGE.
WuRLlTZER
MUSICAL
Merchandise
YORK BAND INSTRDMEITS
Genuine GLOBE GOLD MEDAL Accordeons
Known the world over as the best. Each instrument bears this Trade-Mark.
Beware ol the many Imitations on the market.
C.
Our interest does not end when we sell the
dealer—we do all we can to boost the sale of the
instruments. Plenty of advertising matter is fur-
nished free of cost. Better write us to-day for
our catalot and proposition.
J. W . YORK A SONS, Grand Rapids, M i l l .
Look for this Trade-Mark
M E I S E L , Sole Agent
No. 4 St. Marks Place
&JACOBSON
113-115 University Place
NEW YORK
N E W YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Screw Rings nor Caps oan fall oft on Bow Screws as above Illustrated.
_No advance in price if Violin Bows are purchased having the Patented Screw Attached to the Frog.
W M . R. GRATZ I M P O R T CO.,
35-37 West 31st Street, lew York City
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
42
THE
MUSIC
TRADE
REVIEW
only be picking up, but orders will be coming in a success, and this almost invariably leads up to
their regular way.
handling pianos. The small goods business is all
Wm. R. Gratz is passing his summer at Ar- right, but the day of moss-grown methods has
Small Goods People, While Not Pushed at
Present Time Look for Early Improvement— verne-by-the-Sea, and Secretary Moak, who has gone never to return. The live man sells the
Price Question Unsettled in Foreign Mar- been away for a couple of weeks, will take another goods."
short vacation later on. M. Stein, their Southern
kets—Awaiting Developments Here.
traveler, will get on to his territory earlier than
NEW MEISEL CATALOG ISSUED.
Trade with the small goods people is not up to usual, as he expects business will be good in that
A new catalog, larger and, if possible, more
the standard, but there is a belief that before the section this fall.
complete than any they have heretofore published,
end of the month a decided change for the better
been issued by C. Meisel, 8 St. Marks place,
will take place. Advices from the mails are ver>
CHANGES IN SMALL GOODS TRADE. has
New York, and is now ready for the trade. A
much better, and the orders so far received are
During the Past Five Years Discussed by Two number of new lines are given adequate represen-
of the most encouraging character.
Travelers—Day of Moss Grown Methods Past tation and illustration therein, so that the trade
Reports from the foreign markets are of such a
—Dealers
Must Be Wide Awake to Keep Up may look upon this catalog in the light of a reliable
bullish nature that distributers are more or less
compendium on the entire range of mssical mer-
with
Procession.
disturbed about prices for holiday goods. It is true
chandise.
the quantity of shipments represent a larger order
O. E. Flower is no longer representing the
The two experienced travelers were discussing
than was placed last year, still there is a hesi-
Meisel house on the road, a new traveler going
the
change
in
the
small
goods
trade
that
has
been
tancy in speaking about prices that may control.
noticeable for at least five years. Both admitted out this fall to cover the territory.
In the domestic markeL there is a feeling of
uncertainty that depends very much on future de- the progress in perfecting the talking machine had
BAND CONDUCTORS PLENTIFUL.
velopments. It is a fact that the encouragement made big inroads, and while one was pessimistic
the
other
was
optimistic
as
to
the
future.
The
to trade is strong, but the attitude of national
Band conductors must be plentiful in Paris,
legislation is so unfavorable that unless matters latter argued: "If the regular dealer would take judging by the fact that no fewer than eighty-foui
of importance which have concerned the entire a leaf out of the experience book of the department candidates applied for the place of leader of the
country are definitely settled there will be no busi- store men handling musical merchandise he would
Garde Republicans left vacant by the retirement
be surprised how easily his stock could be moved.
ness of any great volume recorded.
of Gabriel Pares. A jury of well-known musi-
That is to say, make a striking display of his cians selected three men from among whom the
goods in the store, to start with; then feature his minister of war was asked to choose.
MAKING VIOLINS HERE-
advertising—not spasmodically, but steadily and
Difficult Proposition to Compete with German persistently—keeping everlastingly at it. There is
no use talking, the bulk of the small goods sales
Home Workers.
are now made by the big department stores. The
buyers
and managers are aware that the manufac-
There was a discussion on about making vio-
lins in this country, when one of the principal turers of talking machines would never have the
importers, said: "Of course I know about the fac- business they now control if the power of adver-
tory in Markneukirchen which will make violins, tising had not been invoked.
"Do you believe this line of goods would enjoy
but there is nothing in it. That is to say, if a
factory could make a violin like the German such a vogue it now has if the advertising and
house industry do the trick on cheap goods, I general publicity campaign had not been inaugu-
would say yes; but the proposition is the other rated and carried on in the lavish manner we are
way. Here the finest grades of goods are turned all familiar with? I should say not. It is true
out, but nothing cheap. To be sure, the crude ma- not so much money to push musical merchandise
Chicago
Cincinnati
terial is imported and then it is imported, for the would be advisable, but a fair amount, if handled
American manufacturer to finish and produce properly, would bring results. This is proven by
some of the finest instruments in the world. That the way the department store goes after this busi-
ness, and, what is more to the point, gets it. The
is all there is to it."
dealer who simply places a fiddle or two, a guitar,
mandolin, harmonica, etc., in his window and ex-
LOOK FOR BETTER BUSINESS.
ARE GOOD SELLERS
pects to do business is certainly a dead one along-
The dealer who handles rood teller* !• the OR*
In keeping with business in every line the Wm. side the live wire who keeps his stock well as-
who has a rood profit to ihow at the end of tk«
year. York Band Instruments are of the highest
R. Gratz Import Co., 35 and 37 West 31st street, sorted and representative and'lets the public know
possible quality—they couldn't be better and per-
formers all over the country know it. That's why
New York, state that while sales are not any too it in a fashion they cannot forget or get away
they sell so well. The line comprises
numerous at present business is going along, and from. A man who commences selling musical mer-
it now looks as if trade in a few weeks would not chandise along progressive lines is bound to make
Band Instruments, Drams and Casas
LOOK FOR EARLY CHANGE.
WuRLlTZER
MUSICAL
Merchandise
YORK BAND INSTRDMEITS
Genuine GLOBE GOLD MEDAL Accordeons
Known the world over as the best. Each instrument bears this Trade-Mark.
Beware ol the many Imitations on the market.
C.
Our interest does not end when we sell the
dealer—we do all we can to boost the sale of the
instruments. Plenty of advertising matter is fur-
nished free of cost. Better write us to-day for
our catalot and proposition.
J. W . YORK A SONS, Grand Rapids, M i l l .
Look for this Trade-Mark
M E I S E L , Sole Agent
No. 4 St. Marks Place
&JACOBSON
113-115 University Place
NEW YORK
N E W YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Screw Rings nor Caps oan fall oft on Bow Screws as above Illustrated.
_No advance in price if Violin Bows are purchased having the Patented Screw Attached to the Frog.
W M . R. GRATZ I M P O R T CO.,
35-37 West 31st Street, lew York City
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
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