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THE
MUSIC TRADE
force all summer, and a similar state of affairs
exists at the New York factory. A letter re-
ceived from President A. G. Gulbransen, from
Business in the Player Piano Field Rather
Christiania, Norway, conveys the welcome news
Quiet—Is It a Mistake to Display Interior
that his trip abroad has aided greatly in his con-
Players in Windows?—A. G. Gulbransen
valescence from the attack of blood poisoning which
Heard from in Norway—United States Mu-
confined him for a time in a New York hospital,
sic Co. Install New Machines—Prominent
and that he has already laid aside the crutches
Members of the Player Trade on Vacation.
which he was using when he sailed.
(Special to The Review.)
The United States Music Co. is taking advan-
tage of the summer season to install four new au-
Chicago, 111., July 26, 1911.
The player business naturally shares the dull- tomatic perforating machines in their fine plant
ness prevailing in all branches of the piano trade on West Lake street, this city. The machines
were made after special designs by the company's
at this season of the year. A general feeling of
optimism prevails, however, and judging from the expert, and will furnish them with a greatly needed
preparations being made for pushing the player additional output. The company are getting many
trade this fall by various factories, certain well- requests for the handsome mirror paper weights,
known western trade names will become associated many of which were distributed at the piano ex-
with the player game in a more direct manner hibit at the Coliseum last month. A limited sup-
than heretofore. The fall will witness the plac- ply of these extremely handsome but useful desk
ing actively on the market several new player- accessories is still on hand, and while they last
pianos for the first time containing actions, the one will lie sent to any applicant enclosing the
requisite twenty cents in stamps for postage and
product of the factory making the pianos.
An experienced and observant player man re- packing.
Chas. F. Crane, sales manager for the United
cently said that in his opinion it was a mistake
for dealers to exhibit in their windows player- States Music Co., is spending his vacation at
pianos with the top and bottom panels removed, Tarrytown, N. Y., accompanied by his wife and
in order to display the player mechanism to the daughter.
J. P. Seeburg, president of the J. P. Seeburg
passerby. His idea is that the exhibition of mo-
tors, tubes, bellows, etc., give the average layman Piano Co., manufacturers of coin-controlled
an impression that the player mechanism is more pianos, returns to-day from a fortnight's vacation
complex than is actually the fact. He believes that spent in Colorado. At their new warerooms in
such unnecessary display has served to deter many the Republic building, they are now showing a
people from buying players on account of visions remarkably fine line of instruments, including not
of frequent breakdowns and constantly recurring only the Seeburg product, but also the Welte
orchestrians. A recent addition is the Divina
repair bills.
At the Gulbransen-Dickinson Co.'s factory, this player-piano, without keyboard, which is also made
city, Secretary D. K. Dickinson was found re- by the Welte Co.
The H. P. Nelson Co., of this city, is becoming
joicing over a rush of orders, surprising indeed
for the midsummer period. At the present rate, a notable factor in the player trade. Judging from
shipments of Gulbransen player actions for July the showing made so far this year, something like
will more than double those for the same period fifteen hundred player-pianos will be produced at
last year. Superintendent Chris Gulbransen has the Nelson factories during 1911.
As a hot weather flyer, Lyon & Healy have
been compelled to run the plant full time and full
THE TRADE IN CHICAGO.
been offering free of charge a cabinet player guar-
anteed to be in perfect playing order with every
new scale Washburn piano sold at retail.
The Chicago branch of the Tel-Electric Co., of
Boston, which has heretofore confined itself to
retail business, is now reaching out after western
wholesale trade, and Manager G. A. Pond has
established quite a few agents in the past few
weeks. He is planning a scries of trips to dif-
ferent sections of the Middle West.
Ernest R. Hunter, of the Aristo Co., Belleville,
N. J., manufacturers of player music, called on
Chicago manufacturers last week.
Paul B. Klugh, manager of the player depart-
ment of the Cable Company, leaves this week
with his family and a party of friends and two
cooks, count : em, two, for a delectable spot four-
teen miles from Eagle River, Wis., far from the
resorters' festive haunts, and where the muska-
longe and his ilk flourish greatly.
The Marquette Piano Co., of this city are pre-
paring to considerably increase their output on
the Marquette player-piano this fall. The line is
a complete one, and the player actions are all made
in the company's own factory, under the super-
vision of the inventors. The demand for the
Cremona, electric coin operated pianos, manu-
factured by the Marquette Co., is also steadily
growing.
PRATT, READ PLAYER ACTION CO.
Incorporated Last Week in Connecticut with a
Capital of $100,000.
The Pratt, Read Player Action Co., of Deep
River, Conn., have been incorporated with the
Secretary of the State of Connecticut for the pur-
pose of manufacturing player-pianos, pianos and
other musical instruments, with a capitalization of
$100,000, with half of which they commence busi-
ness. The incorporators are Geo. L. Cheney, of
Essex; W. B. Stevens, of Deep River, Conn.;
Adolph Doll and Adolph Doll., Jr., of New York
City.
A Few of the Many Reasons Why
UNIVERSAL MUSIC ROLLS
Give the Best Satisfaction to Users of Piano-Players and Therefore to the Dealer
i.—We originate the master records from which all "Universal" rolls are made. They are notable for
being free from the errors and omissions so common in rolls copied from ours by imperfect processes.
2.—The paper used in "Universal" rolls is made especially for us, and is far and away superior to any
ever yet devised for the purpose. It has the "body," which prevents tearing and insures the maximum dura-
bility. Other rolls made with less fibre are much more perishable, will crack, rustle and are a fruitful source
of complaint.
3.—Our patented adjustable flange has decided advantages over any device of the kind now on the mar-
ket. Any piano-player owner understands precisely how to use it.
4.—l'rompt delivery is a distinguishing characteristic of "Universal" service.
Ninety-five per cent, of our orders are shipped on the day of receipt.
Our factory facilities are so much greater than those of any other concern in this line of business that
orders are never "held up." Dealers who have had to wait four or five weeks to have orders filled by other
manufacturers will not need to have the advantage of prompt service explained to then.
5.—The variety and extent of "Universal" music rolls are vastly in excess of any other concern. *
6.—The completeness of the "Universal" service.
Monthly Bulletin—An attractive pamphlet containing the new 65 and 88-note productions. Place for
dealers' card on same if so desired. Will fit in regular office envelope.
Advance Bulletin Post Cards—Published twice a month, listing new publications available, but not
listed until subsequent Monthly Bulletin.
Special Bulletin List—Issued Monthly and containing list of best sellers for preceding month. List
taken from factory selling records.
7.—It is a significant fact that we are now supplying
Practically every piano-player manufacturer of prominence.
The individual dealer would do well to take his cue from the manufacturer, whose self interest has
naturally caused him to investigate the music roll question thoroughly.
The "Universal" special proposition will be fonvarded to any dealer in piano-players and player-pianos
upon request.
UNIVERSAL MUSIC COMPANY,
362 Filth Avenue, NEW YORK
The Oldest and Largest Manufacturers of Music Rolls in the World