Music Trade Review
Issue: 1911 Vol. 53 N. 25 - Page 10
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10
THE
ENJOYING GOODJOLIDAY TRADE.
Indianapolis Piano Merchants Conduct Great
Campaign of Advertising and Attractive
Window Displays and as a Result Have
Done an Excellent Pre-Holiday Business—
Carlin Music Co. in New Building—Aeolian
Recitals Attract Large Audience.
(Special to The Review.)
Indianapolis, Ind., Dec. 18, 1911.
Indianapolis piano dealers are well pleased with
the way the pre-Christmas business is progressing.
Most of them believe that the checking up at the
end of the year will show that the Christmas
business has been up to the usual standard and
that the business for the entire year will show up
well. Dealers have noticed quite a difference in
the last few years in the way the Christmas trade
comes along. Not so many pianoes are sold now
for Christmas delivery, but it seems that the busi-
ness is pretty well distributed throughout the year,
and especially in the few months just before
Christmas. Most of the dealers have been adver-
tising pretty hard for the holiday patronage and
began early to decorate their stores for the Christ-
mas season.
The Starr Piano Co. have one of the most at-
tractive windows in the city. It presents a repro-
duction of the 5-story factory building of the Starr
Co. When the window is lighted up at night dark
figures of laborers at work and elevators moving
up and down are shown. From one of the win-
dows appears a large, outstretched hand holding
a full size Starr player-piano. At Christmas buy-
ing time when the streets became crowded at
night the window proved a great attraction. C.
M. Rollin, who has been in charge of the Evans-
ville branch of the Starr Co., has returned to the
main •store at Indianapolis and Fred Maxwell is in
charge of the Evansville store. Mr. Exley, of the
Starr Co., reports that the holiday demand for
player-pianos is good both in Indianapolis and at
all of the branch stores of the company, and says
player-pianos cannot be obtained fast enough to
supply the demand at the Indianapolis store. Some
rather important sales have been made by the
A satisfied customer
is a real profit maker
—the best salesman a
piano dealer can possibly
have
Every Packard owner is a Packard
booster. He is more than satis-
fied—for he has received more
than "full value" for hit money
That's the reason Packard pianos
are easy to sell—and thaVs the
reason you will find profit and
pleasure in selling them. Also it's
the reason why we are finding it
easy Ito get the better dealers
everywhere to handle them. Write
The Packard Company, Fort
Wayne, Indiana—to-day. If we
are not already represented in
your territory, we may be glad
to make agency arrangements
with you—and it may mean for
you the one big opportunity.
MUSIC TRADE
REVIEW
Starr Co. in the last month, one being the sale of
a' Starr player-piano of special design to a Greek
letter sorority at Indiana University. This sale
was made by H. T. Spain, manager of the Starr
Co. for Indiana.
The King Piano Co. have been conducting a club
sale with great success, the plan being to have the
sale continue until 500 pianos have been sold.
There is a specially good demand for the King-
players. Arthur J. King, of the King Co., visited
the Indianapolis store and went on to the factory
at Bluffton.
The Aeolian Co. are enjoying a good holiday
trade and there was an unusually good attendance
at the Saturday afternoon concerts at Aeolian
Hall preceding Christmas. Mrs. Arnold Spencer,
a well known Indianapolis soloist, sang at the last
concert before Christmas to a crowded hall. Man-
ager O. A. Gressing says that the only thing he
has had to complain of has been the weather,
which has been unseasonably warm, with much
rain. Other dealers as well as Mr. Gressing have
found it to be bad for the business. William H.
Alfring, of St. Louis, and Franz Vavlecek, the
famous maestro of Vienna, were callers at Aeolian
Hall recently.
The Pearson Piano House had an unusually
good sale of pianos for Christmas delivery. A big
increase was noticed in the higher priced instru-
ments. A Steinway grand was sold by the Pear-
son house to Charles R. Williams, formerly edi-
tor-in-chief of the Indianapolis News and a lit-
erary man of repute.
F. E. Edgar, of the Wilcox & White Co., spent
two days at the Pearson Piano House and ex-
pressed himself well pleased with the outlook for
business.
The Carlin Music Co. report that business was
better this holiday time than it was last year for
the corresponding time. There has been an un-
usually good demand for the Symphonola, Har-
monola and the Krell Auto-Grand. Among the
callers at the store of the Carlin Music Co. during
the month was N. M. Crosby, general manager
of the F. G. Smith interests.
The Carlin Music Co. have just moved into the
new building erected as an addition in the rear of
the present building. All of the first floor of the
new building is being used as a player room, and
it gives unusually good space for showing this
line of instruments. It is well lighted both with
artificial and natural light and the acoustic quali-
ties of the room are good.
The Pearson Piano House has been doing con-
siderable business recently in some of the finer
styles of pianos. For example, orders were filled
on three specially designed Kurtzmanns. Styles
'A2 and 34 of the Krakauer also have been meet-
ing with a good demand. Mr. Secord, of the
Pearson house, has just received a copy of the
new catalog of the Kurtzmann Co. and is greatly
pleased with it.
D. H. Baldwin & Co. have had unusually attrac-
tive display windows for several weeks. Recently
the company have been showing in one window
two Ellington pianos of very handsome design,
and they have attracted the attention of many
passersby.
RESIGNATION
of which B. B. Burton is president, when, the
United State Circuit Court of Appeals reversed
the decision of the lower court and recognized the
validity of the short form of contract as giving
title to the piano IIOUSJ when the purchaser be-
comes a bankrupt before the instrument is paid
for. 1 he la'.est decision is a great relief to the
many merchants doing an instalment business in
the State of Alabama and who now feel assured
of having their rights protected under the pres-
ent form of contract.
OPENS THREE STORES IN SIX MONTHS
Interesting Record Made by the Barfield Piano
Co. in the South.
1 hree piano and music stores opened in differ-
ent cities in less than six months is the record of
W. A. Barfield, head of the Barfield Piano Co.
In May of this year the company opened their
first store in Columbia, S. C, and this was fol-
lowed by the opening of a store in Augusta, Ga.,
in July and in Jacksonville, Fla., in October, and
sarted to do big business in all three stores right
from the start. The company carry the Packard
piano as their leader in all their stores and also
handle a large line of other makes of pianos, as
well as talking machines, in the selling of which
Mr. Barfield has had much experience.
DEATH OF JOHN R. BENDER.
Was Nephew of Otto Wissner and Manager of
Wissner Warerooms in Newark, N. J.
John R. Bender, nephew oi Otto Wissner, and
who for the past nine years has been manager of
the Wissner warerooms in Newark, N. J., died at
Ins home in that city recently of typhoid pneu-
ironia. Mr. Bender was married last August and
is survived by his widow. He had been connected
with the Wissner house for over twenty-three
years and had been through all the manufactur-
ing and selling departments, during which he ac-
quired an intimate knowledge of the business.
A SUPERIOR ACTION
IS THE HEART OF A
SUPERIOR PIANO.
A SUPERIOR HAMMER
IS THE HEART OF A
SUPERIOR ACTION.
. C. STONE.
Sales and Advertising Manager of W. F. Fred-
erick Co. to Enter Business on Own Account.
O. C. Stone, who for the past three years has
been connected with the W. F. Frederick Piano
Co., and who for some time past has been general
sales and advertising manager for the company
and in charge of the whole system of Frederick
stores, has announced his resignation from the
service of that company to take effect on January
1. Mr. Stone will take up piano selling and ad-
vertising on his own account and has already ar-
ranged to look after the advertising of two Pitts-
burgh piano houses.
IMPORTANT LEGAL VICTORY.
An important victory was recently won in the
courts by the Cable Piano Co., Birmingham, Ala.,
When you find this ham-
mer in a piano, you know
it is a superior piano.
It is the hall-mark of piano
superiority, and the life of
the music.
Made of superior German
felt.
ASK FOR THEM
401-424 E. 163d St., New York
Chicago Office: Republic Bldg.
10
THE
ENJOYING GOODJOLIDAY TRADE.
Indianapolis Piano Merchants Conduct Great
Campaign of Advertising and Attractive
Window Displays and as a Result Have
Done an Excellent Pre-Holiday Business—
Carlin Music Co. in New Building—Aeolian
Recitals Attract Large Audience.
(Special to The Review.)
Indianapolis, Ind., Dec. 18, 1911.
Indianapolis piano dealers are well pleased with
the way the pre-Christmas business is progressing.
Most of them believe that the checking up at the
end of the year will show that the Christmas
business has been up to the usual standard and
that the business for the entire year will show up
well. Dealers have noticed quite a difference in
the last few years in the way the Christmas trade
comes along. Not so many pianoes are sold now
for Christmas delivery, but it seems that the busi-
ness is pretty well distributed throughout the year,
and especially in the few months just before
Christmas. Most of the dealers have been adver-
tising pretty hard for the holiday patronage and
began early to decorate their stores for the Christ-
mas season.
The Starr Piano Co. have one of the most at-
tractive windows in the city. It presents a repro-
duction of the 5-story factory building of the Starr
Co. When the window is lighted up at night dark
figures of laborers at work and elevators moving
up and down are shown. From one of the win-
dows appears a large, outstretched hand holding
a full size Starr player-piano. At Christmas buy-
ing time when the streets became crowded at
night the window proved a great attraction. C.
M. Rollin, who has been in charge of the Evans-
ville branch of the Starr Co., has returned to the
main •store at Indianapolis and Fred Maxwell is in
charge of the Evansville store. Mr. Exley, of the
Starr Co., reports that the holiday demand for
player-pianos is good both in Indianapolis and at
all of the branch stores of the company, and says
player-pianos cannot be obtained fast enough to
supply the demand at the Indianapolis store. Some
rather important sales have been made by the
A satisfied customer
is a real profit maker
—the best salesman a
piano dealer can possibly
have
Every Packard owner is a Packard
booster. He is more than satis-
fied—for he has received more
than "full value" for hit money
That's the reason Packard pianos
are easy to sell—and thaVs the
reason you will find profit and
pleasure in selling them. Also it's
the reason why we are finding it
easy Ito get the better dealers
everywhere to handle them. Write
The Packard Company, Fort
Wayne, Indiana—to-day. If we
are not already represented in
your territory, we may be glad
to make agency arrangements
with you—and it may mean for
you the one big opportunity.
MUSIC TRADE
REVIEW
Starr Co. in the last month, one being the sale of
a' Starr player-piano of special design to a Greek
letter sorority at Indiana University. This sale
was made by H. T. Spain, manager of the Starr
Co. for Indiana.
The King Piano Co. have been conducting a club
sale with great success, the plan being to have the
sale continue until 500 pianos have been sold.
There is a specially good demand for the King-
players. Arthur J. King, of the King Co., visited
the Indianapolis store and went on to the factory
at Bluffton.
The Aeolian Co. are enjoying a good holiday
trade and there was an unusually good attendance
at the Saturday afternoon concerts at Aeolian
Hall preceding Christmas. Mrs. Arnold Spencer,
a well known Indianapolis soloist, sang at the last
concert before Christmas to a crowded hall. Man-
ager O. A. Gressing says that the only thing he
has had to complain of has been the weather,
which has been unseasonably warm, with much
rain. Other dealers as well as Mr. Gressing have
found it to be bad for the business. William H.
Alfring, of St. Louis, and Franz Vavlecek, the
famous maestro of Vienna, were callers at Aeolian
Hall recently.
The Pearson Piano House had an unusually
good sale of pianos for Christmas delivery. A big
increase was noticed in the higher priced instru-
ments. A Steinway grand was sold by the Pear-
son house to Charles R. Williams, formerly edi-
tor-in-chief of the Indianapolis News and a lit-
erary man of repute.
F. E. Edgar, of the Wilcox & White Co., spent
two days at the Pearson Piano House and ex-
pressed himself well pleased with the outlook for
business.
The Carlin Music Co. report that business was
better this holiday time than it was last year for
the corresponding time. There has been an un-
usually good demand for the Symphonola, Har-
monola and the Krell Auto-Grand. Among the
callers at the store of the Carlin Music Co. during
the month was N. M. Crosby, general manager
of the F. G. Smith interests.
The Carlin Music Co. have just moved into the
new building erected as an addition in the rear of
the present building. All of the first floor of the
new building is being used as a player room, and
it gives unusually good space for showing this
line of instruments. It is well lighted both with
artificial and natural light and the acoustic quali-
ties of the room are good.
The Pearson Piano House has been doing con-
siderable business recently in some of the finer
styles of pianos. For example, orders were filled
on three specially designed Kurtzmanns. Styles
'A2 and 34 of the Krakauer also have been meet-
ing with a good demand. Mr. Secord, of the
Pearson house, has just received a copy of the
new catalog of the Kurtzmann Co. and is greatly
pleased with it.
D. H. Baldwin & Co. have had unusually attrac-
tive display windows for several weeks. Recently
the company have been showing in one window
two Ellington pianos of very handsome design,
and they have attracted the attention of many
passersby.
RESIGNATION
of which B. B. Burton is president, when, the
United State Circuit Court of Appeals reversed
the decision of the lower court and recognized the
validity of the short form of contract as giving
title to the piano IIOUSJ when the purchaser be-
comes a bankrupt before the instrument is paid
for. 1 he la'.est decision is a great relief to the
many merchants doing an instalment business in
the State of Alabama and who now feel assured
of having their rights protected under the pres-
ent form of contract.
OPENS THREE STORES IN SIX MONTHS
Interesting Record Made by the Barfield Piano
Co. in the South.
1 hree piano and music stores opened in differ-
ent cities in less than six months is the record of
W. A. Barfield, head of the Barfield Piano Co.
In May of this year the company opened their
first store in Columbia, S. C, and this was fol-
lowed by the opening of a store in Augusta, Ga.,
in July and in Jacksonville, Fla., in October, and
sarted to do big business in all three stores right
from the start. The company carry the Packard
piano as their leader in all their stores and also
handle a large line of other makes of pianos, as
well as talking machines, in the selling of which
Mr. Barfield has had much experience.
DEATH OF JOHN R. BENDER.
Was Nephew of Otto Wissner and Manager of
Wissner Warerooms in Newark, N. J.
John R. Bender, nephew oi Otto Wissner, and
who for the past nine years has been manager of
the Wissner warerooms in Newark, N. J., died at
Ins home in that city recently of typhoid pneu-
ironia. Mr. Bender was married last August and
is survived by his widow. He had been connected
with the Wissner house for over twenty-three
years and had been through all the manufactur-
ing and selling departments, during which he ac-
quired an intimate knowledge of the business.
A SUPERIOR ACTION
IS THE HEART OF A
SUPERIOR PIANO.
A SUPERIOR HAMMER
IS THE HEART OF A
SUPERIOR ACTION.
. C. STONE.
Sales and Advertising Manager of W. F. Fred-
erick Co. to Enter Business on Own Account.
O. C. Stone, who for the past three years has
been connected with the W. F. Frederick Piano
Co., and who for some time past has been general
sales and advertising manager for the company
and in charge of the whole system of Frederick
stores, has announced his resignation from the
service of that company to take effect on January
1. Mr. Stone will take up piano selling and ad-
vertising on his own account and has already ar-
ranged to look after the advertising of two Pitts-
burgh piano houses.
IMPORTANT LEGAL VICTORY.
An important victory was recently won in the
courts by the Cable Piano Co., Birmingham, Ala.,
When you find this ham-
mer in a piano, you know
it is a superior piano.
It is the hall-mark of piano
superiority, and the life of
the music.
Made of superior German
felt.
ASK FOR THEM
401-424 E. 163d St., New York
Chicago Office: Republic Bldg.
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