Music Trade Review
Issue: 1911 Vol. 53 N. 24 - Page 9
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THE MUSIC TRADE REVIEW
CHANGE IN NEW AEOLIAN BUILDING.
Upper Floors to Be Given Over to Lofts In-
stead of Offices and Another Story Added—
Concert
Hall to Be Retained—Several
Leases Already Signed by Musical Concerns.
By the filing of substitute plans this week for the
new Aeolian Co.'s building, now being erected
on 42d street, opposite Bryant Park, several
changes were disclosed from the designs as origi-
nally filed by the architects, Warren & Wetmore.
Instead of being primarily an office building, the
floors will be laid out as lofts and an extra story
will be added, making the structure seventeen
instead of sixteen stories in height. The exterior
design will not be altered, and while the cost of
the building, with the new arrangements of the
floors, is placed at the original estimate, $900,000,
it is understood that the total cost of this largest
addition to the mercantile development of the
Times Square region will be over $1,000,000.
The concert hall and auditorium, planned as one
of the special features, will be retained, as it is
intended by this means to make the building a
center for concerts and musical entertainments
which depend for their success upon a moderately
small hall. Now that Mendelssohn Hall on 40th
street has been devoted to other purposes, no
suitable structure remains below Carnegie Hall for
the large number of musical and vocal concerts
formerly held in the Mendelssohn building.
Pease & Elliman, the agents for the Aeolian
building, report that several leases have already
been made to musical concerns, and the building
will evidently establish a permanent center in 42d
street for the musical trade and profession.
FRAMING INCORPORATION BILL.
Representative Roberts Following Gary's and
Perkins' Suggestions-
(Special to The Review.)
ter, another well-known piano man of that city,
was made a member of the Committee on Chari-
ties and Corrections.
TO CLOSE DESJIOINES STORE.
Guest Piano Co. to Reopen When Suitable Lo-
cation Is Found—O. G. Swanitz to Travel
for Krell-French Co. in South and West.
The Guest Piano Co., of Burlington, la., an-
nounce that they will close their store in Des
Moines, owing to the fact that they have been
unable to secure satisfactory quarters in that city.
The company will not abandon the field in Des
Moines, but expect to open one of the finest piano
stores in that section of the country within the
next year. O. G. Swanitz, who has been manager
of the Des Moines store for the past ten years
and who is well and favorably known throughout
that section of the country, has handed in his
resignation, to become effective on January 1, and
New Castle, Ind.
will then cover the South and West for the whole-
sale department of the Krell-French Piano Co.,
SECURE IMPORTANT AGENCIES.
Both G. W . Brassfield and His Son Have Had
Much Experience in the Trade.
G. W. Brassfield & Sons Music Co., who re-
cently opened a store in St. Mary's, Kan., have
secured the agency for the Knabe, Packard, Kim-
ball, Crown, Price & Teeple, Smith & Barnes,
Poole and Howard pianos, and have commenced
on a lively campaign for business. G. W. Brass-
field, head of the company, was at one time a
railroad man, but has had several years of suc-
cessful experience in the selling of pianos for dif-
ferent houses and under various conditions. With
him is associated his son, who for the past five
years has been connected with the small goods de-
partment of the Olney Music Co. branch in Sa-
lina, Kan.
Washington, D. C, Dec. 9, 1911.
A Federal incorporation law designed to extend
the jurisdiction and more clearly define authority
of the Bureau of Corporations of the Department
of Commerce and Labor is being prepared by Special Rates Offered Where Fastest Service
Is Not Essential.
Representative E. W. Roberts, Republican, of
Massachusetts. The bill would classify the ac-
In order to encourage the use of the cable for
tivities of corporations engaged in inter-State
commerce and, in some respects, would carry out transferring important messages to and from Eu-
ideas advanced by E. H. Gary, George W. Perkins rope which previously, owing to the high rates,
and other financiers before the Senate Committee had been sent by mail, the Western Union Tele-
graph Co. have announced special new cable let-
on Interstate Commerce.
ter rates as follows: Day cable letter, $1.50 for
The bill would give the Bureau of Corporations
twenty words; week-end letter, $1.50 for thirty
sufficient authority to provide effective regulation
words. There is also introduced a deferred press
and supervision of corporations. One provision
rate of five cents per word. The new rates are
would hold directors of inter-State corporations
offered in an effort to supplement rather than re-
criminally liable for violations of their charters.
place the present cable service and for the pur-
pose of putting the use of the cables within the
TO REMODEL STORE.
reach of all, especially where the matter is of
sufficient importance to justify its being sent by
Graves Music Co., Spokane, Wash., Plan to
cable at a moderate rate, buf- where expedited
Have One of the Finest Music Stores in
cable service is not absolutely essential. The new
the Northwest—Will Start Work Jan 1.
rates went into effect on Sunday last.
CABLE LETTERS^ THE LATEST.
(Special to The Review.')
Spokane, Wash., Dec. 7, 1911.
The Graves Music Co., 7 Post street, have made
arrangements for the entire remodeling of their
store, work upon which is to begin soon after
the first of the year. Manager Goodwin states
that after the changes are made, at an expense
of several thousand dollars, the company will have
one of the finest stores in the Northwest. The
plans include a balcony around the entire store
and a complete new front.
The Graves Co. have also just closed a lease
on the first floor and basement of a large ware-
house at 810 Second avenue.
PIANO MEN IN BOARD OF TRADE.
E. H. Droop, head of the E. F. Droop & Sons
Co., Washington, D. C, was recently elected treas-
urer of the Washington Board of Trade and was
also given a place on the Committee on Indus-
trial Matters of that organization. Percy' S. Fos-
NEW CONCERN IN FOND DU LAC, WIS.
(Special to The Review.)
Fond du Lac, Wis., Dec. 9, 1911.
The A. A. Haack Piano Co. are the latest en-
trants into the local retail piano field, having taken
over the store of the Kreuter Piano Co., of She-
boygan, in this city. A. A. Haack, head of the
new concern, is a thoroughly experienced piano
man, a firm believer in honest selling methods,
and an enemy of the puzzle contest system of sell
ing pianos.
The Lion Furniture Co., Columbia, S. C, have
recently added a large line of pianos to their stock
and in the future will give much attention to that
branch of their business.
We propose to give five dollars a week for a
short, chatty expression of views upon interesting
topics. Consult our special announcement else-
where.
The musical marvel
of the age.
The Victor - Victrola
is truly the musical
marvel of the age.
It is not only the
g r e a t e s t of talking-
machines, but the great-
est of all musical instru-
ments.
Its wonderful tone,
its handsome appear-
ance, its all-around com-
pleteness, have earned
for it the place it oc-
cupies at the head of
the musical instrument
industry.
No other instrument
ever achieved such a suc-
cess, but then no other
instrument begins to
compare with the Victor-
Victrola in any way.
The success of the
Victor-Victrola has been
the success of dealers
everywhere.
And as the Victor-
Victrola demand grows
larger every day, more
and more prestige and
profit are brought to the
dealers who are alive to
the opportunity and
making the most of it.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributor!.
Always use Victor Records played with Vlctot
Needles—there is no other way to get the un-
eqnaled Victor tone
THE MUSIC TRADE REVIEW
CHANGE IN NEW AEOLIAN BUILDING.
Upper Floors to Be Given Over to Lofts In-
stead of Offices and Another Story Added—
Concert
Hall to Be Retained—Several
Leases Already Signed by Musical Concerns.
By the filing of substitute plans this week for the
new Aeolian Co.'s building, now being erected
on 42d street, opposite Bryant Park, several
changes were disclosed from the designs as origi-
nally filed by the architects, Warren & Wetmore.
Instead of being primarily an office building, the
floors will be laid out as lofts and an extra story
will be added, making the structure seventeen
instead of sixteen stories in height. The exterior
design will not be altered, and while the cost of
the building, with the new arrangements of the
floors, is placed at the original estimate, $900,000,
it is understood that the total cost of this largest
addition to the mercantile development of the
Times Square region will be over $1,000,000.
The concert hall and auditorium, planned as one
of the special features, will be retained, as it is
intended by this means to make the building a
center for concerts and musical entertainments
which depend for their success upon a moderately
small hall. Now that Mendelssohn Hall on 40th
street has been devoted to other purposes, no
suitable structure remains below Carnegie Hall for
the large number of musical and vocal concerts
formerly held in the Mendelssohn building.
Pease & Elliman, the agents for the Aeolian
building, report that several leases have already
been made to musical concerns, and the building
will evidently establish a permanent center in 42d
street for the musical trade and profession.
FRAMING INCORPORATION BILL.
Representative Roberts Following Gary's and
Perkins' Suggestions-
(Special to The Review.)
ter, another well-known piano man of that city,
was made a member of the Committee on Chari-
ties and Corrections.
TO CLOSE DESJIOINES STORE.
Guest Piano Co. to Reopen When Suitable Lo-
cation Is Found—O. G. Swanitz to Travel
for Krell-French Co. in South and West.
The Guest Piano Co., of Burlington, la., an-
nounce that they will close their store in Des
Moines, owing to the fact that they have been
unable to secure satisfactory quarters in that city.
The company will not abandon the field in Des
Moines, but expect to open one of the finest piano
stores in that section of the country within the
next year. O. G. Swanitz, who has been manager
of the Des Moines store for the past ten years
and who is well and favorably known throughout
that section of the country, has handed in his
resignation, to become effective on January 1, and
New Castle, Ind.
will then cover the South and West for the whole-
sale department of the Krell-French Piano Co.,
SECURE IMPORTANT AGENCIES.
Both G. W . Brassfield and His Son Have Had
Much Experience in the Trade.
G. W. Brassfield & Sons Music Co., who re-
cently opened a store in St. Mary's, Kan., have
secured the agency for the Knabe, Packard, Kim-
ball, Crown, Price & Teeple, Smith & Barnes,
Poole and Howard pianos, and have commenced
on a lively campaign for business. G. W. Brass-
field, head of the company, was at one time a
railroad man, but has had several years of suc-
cessful experience in the selling of pianos for dif-
ferent houses and under various conditions. With
him is associated his son, who for the past five
years has been connected with the small goods de-
partment of the Olney Music Co. branch in Sa-
lina, Kan.
Washington, D. C, Dec. 9, 1911.
A Federal incorporation law designed to extend
the jurisdiction and more clearly define authority
of the Bureau of Corporations of the Department
of Commerce and Labor is being prepared by Special Rates Offered Where Fastest Service
Is Not Essential.
Representative E. W. Roberts, Republican, of
Massachusetts. The bill would classify the ac-
In order to encourage the use of the cable for
tivities of corporations engaged in inter-State
commerce and, in some respects, would carry out transferring important messages to and from Eu-
ideas advanced by E. H. Gary, George W. Perkins rope which previously, owing to the high rates,
and other financiers before the Senate Committee had been sent by mail, the Western Union Tele-
graph Co. have announced special new cable let-
on Interstate Commerce.
ter rates as follows: Day cable letter, $1.50 for
The bill would give the Bureau of Corporations
twenty words; week-end letter, $1.50 for thirty
sufficient authority to provide effective regulation
words. There is also introduced a deferred press
and supervision of corporations. One provision
rate of five cents per word. The new rates are
would hold directors of inter-State corporations
offered in an effort to supplement rather than re-
criminally liable for violations of their charters.
place the present cable service and for the pur-
pose of putting the use of the cables within the
TO REMODEL STORE.
reach of all, especially where the matter is of
sufficient importance to justify its being sent by
Graves Music Co., Spokane, Wash., Plan to
cable at a moderate rate, buf- where expedited
Have One of the Finest Music Stores in
cable service is not absolutely essential. The new
the Northwest—Will Start Work Jan 1.
rates went into effect on Sunday last.
CABLE LETTERS^ THE LATEST.
(Special to The Review.')
Spokane, Wash., Dec. 7, 1911.
The Graves Music Co., 7 Post street, have made
arrangements for the entire remodeling of their
store, work upon which is to begin soon after
the first of the year. Manager Goodwin states
that after the changes are made, at an expense
of several thousand dollars, the company will have
one of the finest stores in the Northwest. The
plans include a balcony around the entire store
and a complete new front.
The Graves Co. have also just closed a lease
on the first floor and basement of a large ware-
house at 810 Second avenue.
PIANO MEN IN BOARD OF TRADE.
E. H. Droop, head of the E. F. Droop & Sons
Co., Washington, D. C, was recently elected treas-
urer of the Washington Board of Trade and was
also given a place on the Committee on Indus-
trial Matters of that organization. Percy' S. Fos-
NEW CONCERN IN FOND DU LAC, WIS.
(Special to The Review.)
Fond du Lac, Wis., Dec. 9, 1911.
The A. A. Haack Piano Co. are the latest en-
trants into the local retail piano field, having taken
over the store of the Kreuter Piano Co., of She-
boygan, in this city. A. A. Haack, head of the
new concern, is a thoroughly experienced piano
man, a firm believer in honest selling methods,
and an enemy of the puzzle contest system of sell
ing pianos.
The Lion Furniture Co., Columbia, S. C, have
recently added a large line of pianos to their stock
and in the future will give much attention to that
branch of their business.
We propose to give five dollars a week for a
short, chatty expression of views upon interesting
topics. Consult our special announcement else-
where.
The musical marvel
of the age.
The Victor - Victrola
is truly the musical
marvel of the age.
It is not only the
g r e a t e s t of talking-
machines, but the great-
est of all musical instru-
ments.
Its wonderful tone,
its handsome appear-
ance, its all-around com-
pleteness, have earned
for it the place it oc-
cupies at the head of
the musical instrument
industry.
No other instrument
ever achieved such a suc-
cess, but then no other
instrument begins to
compare with the Victor-
Victrola in any way.
The success of the
Victor-Victrola has been
the success of dealers
everywhere.
And as the Victor-
Victrola demand grows
larger every day, more
and more prestige and
profit are brought to the
dealers who are alive to
the opportunity and
making the most of it.
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributor!.
Always use Victor Records played with Vlctot
Needles—there is no other way to get the un-
eqnaled Victor tone
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