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REVI m
V O L . LIII. N o . 23. Published Every Saturday by Edward Lyman Bill at 1 Madison Ave M New York, Dec. 9,1911
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Thoughts
T
OO frequently, according to my views, we hear statements made concerning trade stagnancy during
next year on account of the coming struggle for Presidential honors.
There is too much of that kind of depressing talk, all of which is harmful to the business inter-
ests of the country.
We have fallen into the habit of believing that in the year in which we elect a President business is dull.
Perhaps it was true years ago; but, it should not be to-day.
The demands of the people .will be just as great and this country will continue on the upward path no
matter who may be elected.
People are beginning to think in a reasonable manner regarding political as well as business conditions,
and during the past few years things have undergone so great a change that we find a very much different
condition prevailing in the relation of politics to business.
Next year should be a good year for business, and it will be if people talk less about poor business and
more about good trade which should be with us whether we elect a new President or a new Governor.
The people are demanding better things in political leaders, and it is a good sign.
During the last fifteen or twenty years it has amounted to almost a revolution in this respect, just the
same as there has been in the methods of conducting business.
Twenty years ago selfishness dominated everything in the business and social world.
To succeed it was not against the laws of commercial warfare for a man to ride roughshod over his
rivals or to play the most unfair tricks if his own ends were fostered thereby.
As a result, huge fortunes were built out of the life blood of the weak.
Of course a certain element of this method of business building still exists, but it is being rapidly elimi-
nated, and the next generation will witness less of this sort of strife than we see to-day.
It takes a long while to bring about any great reforms in methods or principles, but the spirit underly-
ing trade betterment is far stronger than many people imagine.
A man must satisfy the public in order to be a successful merchant in any line.
The great department stores do not even argue the question of unsatisfactory goods with a customer.
They refund the money immediately. They want to please, and the successful merchant of to-day would
think no more of fooling his customers in the quality of goods than he would of giving them counterfeit
money in change; and it is because this uplift has been going on in the political, social and business circles
that we cannot be easily shaken by any change which comes along, no matter whether it be a Presidential
election or anything else which would have shaken up things quite severely some years ago.
The business interests of Wall Street are to-day divorced, and there is no chance that any union which
may occur in the future will be permanent.
If the stock market had gone to pieces ten years ago like it has during the last twelve months busi-
ness would have been chaotic; but there have been no storm signals out anywhere this year, and when the
total is in for 1911 it will not measure up so badly with other years. Why not place a trifle heavier em-
phasis upoH the possibilites for good business? It will yield bigger cash dividends than pessimistic rail-
ings. This country is not going to smash, even if we do elect a President now and then.