Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
2ND OF THE REVIEW PRIZE SERIES
Won by Reinhard Kochmann, Mt. Vernon, N. Y.
No.
2
How Does One Price Help The Dealer?
"How does 'one price' help the dealer?" By the
simple, natural results oi system, t. e., definite, unequivocal
procedure. Through the elimination of doubt, uncertainty
and optional latitude on any vital proposition, the manage-
ment of business is expedited and confusion being im-
possible, becomes readily and unerringly effective in every
direction.
Aside from the economic advantages thus accruing,
the healthy moral tone and stability of effort which un-
swerving adherence to a just principle instil in the per-
sonnel, particularly the salesman, must be considered a
very valuable element.
Everybody knows the convincing force of a direct,
positive statement of fact and its lucid, consistent sub-
stantiation, in contrast with a halting, vacillating, irresolute
representation.
It goes without saying, therefore, that honest, straight-
forward business methods, of which the "one-price" maxim
is an integral and inseparable part, will establish and hold
the confidence of the purchasing public, attract its patron-
age in an ever-increasing, remunerative ratio and engender
respect and good will all around.
If the dealer would only endeavor to convince him-
self that, instead of a time-worn policy—more or less
good, better or best—honesty is a real, live necessity in
conjunction with discernment and energy for lasting busi-
ness success, the universal adoption of the "one-price"
system in the piano trade would speedily follow.
It has been in vogue for ages past in other dignified
commercial lines and no back-sliding has occurred.