Music Trade Review
Issue: 1911 Vol. 53 N. 19 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
11
SOME GOOD, HEALTHY TRADE ARGUMENTS
OF INTEREST TO SALESMEN AND DEALERS
A Cash Prize of $5 each week is offered for Special Articles by
THE MUSIC TRADE REVIEW. NO contributions for No. 1 will
be received at the office of publication later than November 18th,
and contributions for any of the series must be in at the office
of publication the Saturday previous to the date of appearance,
which is listed below. Open to all readers.
November 25th we shall
begin a series of articles in-
dicated here which will be con-
tinued for an extensive period.
The essays need not be long,
for it is not intended to give any
writer a laborious task; but, we
desire some terse, snappy, con-
densed views upon the topics
named on this page.
The replies may be written to
include anywhere from two hun-
dred and fifty to five hundred
words, no more.
All contributions which are
sent in become the property of
The Review, and can be used
at the option of the Editor.
The winner of the prize will
be announced each week; and,
Five Dollars will be paid for the
best contribution in order named.
All communications should be
addressed to the Editor of The
Music Trade Review, No. 1
Madison Avenue, New York.
Below appears t h e list of
topics, in order:
No.
1.—Nov. 25th—SHOULD PIANO PRICES BE
ADVERTISED?
No.
2.—Dec. 2nd—HOW DOES
HELP THE DEALER?
No.
3.—Dec. 9th—CAN THERE BE ANY STAND-
ARD OF VALUATION FOR OLD
PIANOS TAKEN IN EXCHANGE?
No.
4.—Dec. 16th—HOW DOES THE PUZZLE
CONTEST
SALES COMPARE IN
GRADE WITH REGULAR SALES?
No.
5.—Dec. 23rd—IN WHAT MANNER HAVE
THE PUZZLE CONTEST SCHEMES
MOST INJURED THE REGULAR
TRADE?
No.
6.—Dec. 30th—IN WHAT MANNER HAS
PIANO REPUTATION BUILT THE
TRADE OF DEPARTMENT STORES?
No.
7.—Jan. 6th—WHAT KIND OF COMPETITION
IS THE MOST DIFFICULT TO MEET?
No.
8.—Jan. 1 3 t h — S H O U L D T H E P L A Y E R
MECHANISM OR THE PIANO ITSELF
BE THE FUNDAMENTAL IN SALES
ARGUMENTS?
No.
9.—Jan. 20th—HOW CAN INTEREST BE
BEST STIMULATED IN THE PLAYER-
PIANO?
No.
10.—Jan. 27th—IS IT A GOOD PLAN TO
HAVE AN EXPERT CALL AT REGU-
LAR INTERVALS TO SEE THAT
PLAYER-PIANOS ARE W O R K I N G
PROPERLY?
No.
11.—Feb. 3rd—HOW DOES A CONTINUOUS
ADVERTISING CAMPAIGN BENEFIT
THE DEALER?
No.
12.—Feb. 10th—SHOULD MORE THAN ONE
PIANO BE EMPHASIZED IN A SINGLE
ADVERTISEMENT?
ONE
PRICE
THE
MUSIC TRADE
REVIEW
11
SOME GOOD, HEALTHY TRADE ARGUMENTS
OF INTEREST TO SALESMEN AND DEALERS
A Cash Prize of $5 each week is offered for Special Articles by
THE MUSIC TRADE REVIEW. NO contributions for No. 1 will
be received at the office of publication later than November 18th,
and contributions for any of the series must be in at the office
of publication the Saturday previous to the date of appearance,
which is listed below. Open to all readers.
November 25th we shall
begin a series of articles in-
dicated here which will be con-
tinued for an extensive period.
The essays need not be long,
for it is not intended to give any
writer a laborious task; but, we
desire some terse, snappy, con-
densed views upon the topics
named on this page.
The replies may be written to
include anywhere from two hun-
dred and fifty to five hundred
words, no more.
All contributions which are
sent in become the property of
The Review, and can be used
at the option of the Editor.
The winner of the prize will
be announced each week; and,
Five Dollars will be paid for the
best contribution in order named.
All communications should be
addressed to the Editor of The
Music Trade Review, No. 1
Madison Avenue, New York.
Below appears t h e list of
topics, in order:
No.
1.—Nov. 25th—SHOULD PIANO PRICES BE
ADVERTISED?
No.
2.—Dec. 2nd—HOW DOES
HELP THE DEALER?
No.
3.—Dec. 9th—CAN THERE BE ANY STAND-
ARD OF VALUATION FOR OLD
PIANOS TAKEN IN EXCHANGE?
No.
4.—Dec. 16th—HOW DOES THE PUZZLE
CONTEST
SALES COMPARE IN
GRADE WITH REGULAR SALES?
No.
5.—Dec. 23rd—IN WHAT MANNER HAVE
THE PUZZLE CONTEST SCHEMES
MOST INJURED THE REGULAR
TRADE?
No.
6.—Dec. 30th—IN WHAT MANNER HAS
PIANO REPUTATION BUILT THE
TRADE OF DEPARTMENT STORES?
No.
7.—Jan. 6th—WHAT KIND OF COMPETITION
IS THE MOST DIFFICULT TO MEET?
No.
8.—Jan. 1 3 t h — S H O U L D T H E P L A Y E R
MECHANISM OR THE PIANO ITSELF
BE THE FUNDAMENTAL IN SALES
ARGUMENTS?
No.
9.—Jan. 20th—HOW CAN INTEREST BE
BEST STIMULATED IN THE PLAYER-
PIANO?
No.
10.—Jan. 27th—IS IT A GOOD PLAN TO
HAVE AN EXPERT CALL AT REGU-
LAR INTERVALS TO SEE THAT
PLAYER-PIANOS ARE W O R K I N G
PROPERLY?
No.
11.—Feb. 3rd—HOW DOES A CONTINUOUS
ADVERTISING CAMPAIGN BENEFIT
THE DEALER?
No.
12.—Feb. 10th—SHOULD MORE THAN ONE
PIANO BE EMPHASIZED IN A SINGLE
ADVERTISEMENT?
ONE
PRICE
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