Music Trade Review
Issue: 1911 Vol. 53 N. 16 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
PADEREWSKI PLAYS FOR VICTOR.
Famous Pianist Makes Series of Remarkable
Records for Victor Co.—To Be Sold with
November List—Busy Times at Victor Plant
—Heavy Demand for All Styles of Machines
—School Proposition Gaining Ground.
(Special to The Review.)
Philadelphia, Pa., Oct. 16, 1911.
These are busy times at the great plant of the
Victor Co. in Camden, and the company are simply
overwhelmed by the demand for their various
styles of machines, there appearing to be no dis-
crimination in placing orders, for each model has
its own following.
In commenting upon present conditions, Henry
C. Brown, advertising manager of the company,
said: "The fact that we are just as heavily over-
sold on the lower priced machines as on the more
costly styles is most argumentative and convincing
of the wide scope of the Victor—it seems that all
classes are awakening to the real worth of the
Victor and there certainly lies before the Victor
dealers business in plenty providing they will do
a little work on their own hook and make a de-
termined effort to get their share."
One of the most important announcements made
b} the Victor Co. this month is that Ignace Padere-
wski, the world-famous pianist, has made a series
of records for the Victor and that they will go
on sale on Oct. 28, with the November records. It
is said that the new records are most wonderful
examples of the virtuoso's genius, and that the
great army of pianists and admirers will be quick
to realize how absolutely true to life are the re-
productions. The fact that Paderewski has given
the Victor such an indorsement is of itself signi-
ficant—he recognizes the artistic position of the
Victor in the musical world. The new records are
of the 800OO $3, 12-inch Red Seal class, and will
ADDITION TO_COLUMBIA LINE.
"Baby Regent" Latest Model of Hornless Ma-
chine Supplied to the Trade—Attracted
Much Favorable Attention at Piano Trade
Exhibition in Chicago—How the New Ma-
chine Is Announced.
The "Baby Regent"—following the approved no-
menclature in the piano trade—is the latest addition
to the splendid product of the Columbia Phonograph
Co., General. New York. This hornless cabinet
machine was shown for the first time at the Piano
Trade Exposition in the Coliseum, Chicago, June
THE COLUMBIA BABY REGENT
last, and attracted close attention on the part of
music dealers carrying or about to establish a talk-
ing machine department, or contemplating the
MUSIC TRADE
REVIEW
all the mechanism, and an astonishing quality and
volume of tone, at the instant command of the
owner. Deliveries at once—yes, but there is sure
to be a flood of orders, and you will do well to
have your order written with to-day's date on it.
Regular Grafonola discounts."
NEW DICTAPHONE MODELS
Shipped to the Trade by the Columbia Phono-
graph Co. on October 15.
The Dictaphone Co. announce the advent of
a new model which is destined to add a great impe-
tus to the machine dictation business. This model
is encased in a neat aluminum cabinet, 12 x 6 inches,
and stands lO 1 ,^ inches from the base of the cabinet
to the tip of the dictate lever. In this form the
machine will make a strong appeal to concerns
with whom economy of space is an object. It can
be easily placed on the slide or side of a regular
desk without interfering with the dictator. In large
railroad offices, mail 6rder houses, etc., where desks
are placed side by side, the new model will have a
distinct advantage over the heavier and more bulky
oak cabineted Dictaphone.
There are several other excellent features in the
new model. The machine is so built that all the
IGNACE J . PADEREWSKI.
operating mechanism is set in a small steel plate on
shortly be followed by others by the same pianist. the front of the bed plate, within easy reach.
The school proposition of the Victor Co. is There is also a new style and improved
working out to perfection this fall, and word foot control, and an improved hearing device
comes from all sections of the country as to the which will be welcomed by all those who
strong foothold gained in the schools of various transcribe from a machine. A new and completely
cities and towns by the Victor. The company are different style cylinder rack is also a feature of
at present making a series of educational records, the equipment. An improved pedestal will also be
to be formally announced at an early date, that will furnished with the outfit so that machines may be
make the Victor school proposition a still more placed at the side of the desk if desirable.
The Dictaphone in the new model, as at present,
appealing one to educators and to all interested
will be manufactured in two types; a dictaphone
in the musical uplift in the schools.
reproducing machine for the dictator and a repro-
ducing machine for the typist.
handling of a profitable and satisfactory talking
Shipments of sample machines to all branch
machine. The letter recently sent to the trade by offices were made from the Columbia Phonograph
Geo. W. Lyle, general manager of the company, Co.'s factories at Bridgeport, Conn., on October
bearing on this subject follows:
2 and 3. Regular stock shipments began October
15.
"To Columbia Dealers—
"Gentlemen: The 'Baby Regent' at a hundred
dollars. News and good news! It turns out that
NEW HOUSE IN JACKSONVILLE, FLA.
we shall be able to include this third 'Regent' in
Willis H. Ransom, who was formerly manager
our regular list considerably earlier than we hoped
of the wholesale and retail talking machine busi-
—and so we are taking the first possible opportunity
ness of the Carter & Logan Co., Jacksonville, Fla.,
to notify you. Among all the musical instruments
has started in business for himself in that city
offered to the public the 'Regent' has, from the
under the title of the Ransom Talking Machine
first, held the unique position of being the only one
Co., with well equipped quarters at 23 West Forsyth
that is non-competitive in the full meaning of the
street. The new company will handle exclusively
word. The new $150 Grafonola 'Nonpareil' is truly
the Victor talking machine products.
non-competitive, when the customer goes as far as
making comparisons; and the Grafonola 'Favorite'
REGENT TALKING MACHINE CO.
is as truly non-competitive in that it was the first
and is still the only cabinetted machine at $50.
The Regent Talking Machine Co., New York,
"But the 'Regent' is so distinct a departure in has been incorporated with capital stock of $400,-
its form as well as in its tonal capacity that there 000 for the purpose yf engaging in the manufac-
simply is and can be no substitute for it. When a
ture of talking machines. The incorporators are:
man has developed any interest in a table type of
Thomas G. Dorey, Jacques Cahn and Chas. W.
sound-reproducing instrument he must buy a Fernald.
Columbia. It has been our definite purpose to pro-
duce a family of 'Regents'—the original 'Regent'
TAKE ON COLUMBIA LINE.
for the library, the living room or wherever there
is room for a full-size library table, and $200 to
The Crown City Music Co., who handles the
buy it with; the lately announced 'Regent Junior' Baldwin piano as their leader in Pasadena, Cal.,
at $150, to meet the demand for a modified 'Regent' have taken the agency for the Columbia line of
of smaller size and smaller price; and now the graphophones and grafonolas.
'Baby Regent'—ideal in its novel and graceful com-
bination of compactness and serviceability and mu-
G. T. WILLIAMS RETURNS.
sical capacity—for the small apartment, the boudoir,
George T. Williams, manager of the New York
or wherever, in fact, a beautiful square table of
Talking Machine Co., 81 Chambers street, returned
modified Louis XVI design is appropriate.
"So here you have the 'Baby Regent,' ready for Tuesday from Hendersonville, N. C, where he has
immediate delivery, and non-competitive in the full- been enjoying two weeks' vacation.
est degree, the $100 member of the 'Regent' family,
as unobstructed and as usable as any table, with
There is nothing which so gladdens a credit
its musical features completely disguised until put man's heart as the sight of a signed property state-
into operation, with a sliding drawer to carry ment pinned to an order sent in by the salesman.
THE
PADEREWSKI PLAYS FOR VICTOR.
Famous Pianist Makes Series of Remarkable
Records for Victor Co.—To Be Sold with
November List—Busy Times at Victor Plant
—Heavy Demand for All Styles of Machines
—School Proposition Gaining Ground.
(Special to The Review.)
Philadelphia, Pa., Oct. 16, 1911.
These are busy times at the great plant of the
Victor Co. in Camden, and the company are simply
overwhelmed by the demand for their various
styles of machines, there appearing to be no dis-
crimination in placing orders, for each model has
its own following.
In commenting upon present conditions, Henry
C. Brown, advertising manager of the company,
said: "The fact that we are just as heavily over-
sold on the lower priced machines as on the more
costly styles is most argumentative and convincing
of the wide scope of the Victor—it seems that all
classes are awakening to the real worth of the
Victor and there certainly lies before the Victor
dealers business in plenty providing they will do
a little work on their own hook and make a de-
termined effort to get their share."
One of the most important announcements made
b} the Victor Co. this month is that Ignace Padere-
wski, the world-famous pianist, has made a series
of records for the Victor and that they will go
on sale on Oct. 28, with the November records. It
is said that the new records are most wonderful
examples of the virtuoso's genius, and that the
great army of pianists and admirers will be quick
to realize how absolutely true to life are the re-
productions. The fact that Paderewski has given
the Victor such an indorsement is of itself signi-
ficant—he recognizes the artistic position of the
Victor in the musical world. The new records are
of the 800OO $3, 12-inch Red Seal class, and will
ADDITION TO_COLUMBIA LINE.
"Baby Regent" Latest Model of Hornless Ma-
chine Supplied to the Trade—Attracted
Much Favorable Attention at Piano Trade
Exhibition in Chicago—How the New Ma-
chine Is Announced.
The "Baby Regent"—following the approved no-
menclature in the piano trade—is the latest addition
to the splendid product of the Columbia Phonograph
Co., General. New York. This hornless cabinet
machine was shown for the first time at the Piano
Trade Exposition in the Coliseum, Chicago, June
THE COLUMBIA BABY REGENT
last, and attracted close attention on the part of
music dealers carrying or about to establish a talk-
ing machine department, or contemplating the
MUSIC TRADE
REVIEW
all the mechanism, and an astonishing quality and
volume of tone, at the instant command of the
owner. Deliveries at once—yes, but there is sure
to be a flood of orders, and you will do well to
have your order written with to-day's date on it.
Regular Grafonola discounts."
NEW DICTAPHONE MODELS
Shipped to the Trade by the Columbia Phono-
graph Co. on October 15.
The Dictaphone Co. announce the advent of
a new model which is destined to add a great impe-
tus to the machine dictation business. This model
is encased in a neat aluminum cabinet, 12 x 6 inches,
and stands lO 1 ,^ inches from the base of the cabinet
to the tip of the dictate lever. In this form the
machine will make a strong appeal to concerns
with whom economy of space is an object. It can
be easily placed on the slide or side of a regular
desk without interfering with the dictator. In large
railroad offices, mail 6rder houses, etc., where desks
are placed side by side, the new model will have a
distinct advantage over the heavier and more bulky
oak cabineted Dictaphone.
There are several other excellent features in the
new model. The machine is so built that all the
IGNACE J . PADEREWSKI.
operating mechanism is set in a small steel plate on
shortly be followed by others by the same pianist. the front of the bed plate, within easy reach.
The school proposition of the Victor Co. is There is also a new style and improved
working out to perfection this fall, and word foot control, and an improved hearing device
comes from all sections of the country as to the which will be welcomed by all those who
strong foothold gained in the schools of various transcribe from a machine. A new and completely
cities and towns by the Victor. The company are different style cylinder rack is also a feature of
at present making a series of educational records, the equipment. An improved pedestal will also be
to be formally announced at an early date, that will furnished with the outfit so that machines may be
make the Victor school proposition a still more placed at the side of the desk if desirable.
The Dictaphone in the new model, as at present,
appealing one to educators and to all interested
will be manufactured in two types; a dictaphone
in the musical uplift in the schools.
reproducing machine for the dictator and a repro-
ducing machine for the typist.
handling of a profitable and satisfactory talking
Shipments of sample machines to all branch
machine. The letter recently sent to the trade by offices were made from the Columbia Phonograph
Geo. W. Lyle, general manager of the company, Co.'s factories at Bridgeport, Conn., on October
bearing on this subject follows:
2 and 3. Regular stock shipments began October
15.
"To Columbia Dealers—
"Gentlemen: The 'Baby Regent' at a hundred
dollars. News and good news! It turns out that
NEW HOUSE IN JACKSONVILLE, FLA.
we shall be able to include this third 'Regent' in
Willis H. Ransom, who was formerly manager
our regular list considerably earlier than we hoped
of the wholesale and retail talking machine busi-
—and so we are taking the first possible opportunity
ness of the Carter & Logan Co., Jacksonville, Fla.,
to notify you. Among all the musical instruments
has started in business for himself in that city
offered to the public the 'Regent' has, from the
under the title of the Ransom Talking Machine
first, held the unique position of being the only one
Co., with well equipped quarters at 23 West Forsyth
that is non-competitive in the full meaning of the
street. The new company will handle exclusively
word. The new $150 Grafonola 'Nonpareil' is truly
the Victor talking machine products.
non-competitive, when the customer goes as far as
making comparisons; and the Grafonola 'Favorite'
REGENT TALKING MACHINE CO.
is as truly non-competitive in that it was the first
and is still the only cabinetted machine at $50.
The Regent Talking Machine Co., New York,
"But the 'Regent' is so distinct a departure in has been incorporated with capital stock of $400,-
its form as well as in its tonal capacity that there 000 for the purpose yf engaging in the manufac-
simply is and can be no substitute for it. When a
ture of talking machines. The incorporators are:
man has developed any interest in a table type of
Thomas G. Dorey, Jacques Cahn and Chas. W.
sound-reproducing instrument he must buy a Fernald.
Columbia. It has been our definite purpose to pro-
duce a family of 'Regents'—the original 'Regent'
TAKE ON COLUMBIA LINE.
for the library, the living room or wherever there
is room for a full-size library table, and $200 to
The Crown City Music Co., who handles the
buy it with; the lately announced 'Regent Junior' Baldwin piano as their leader in Pasadena, Cal.,
at $150, to meet the demand for a modified 'Regent' have taken the agency for the Columbia line of
of smaller size and smaller price; and now the graphophones and grafonolas.
'Baby Regent'—ideal in its novel and graceful com-
bination of compactness and serviceability and mu-
G. T. WILLIAMS RETURNS.
sical capacity—for the small apartment, the boudoir,
George T. Williams, manager of the New York
or wherever, in fact, a beautiful square table of
Talking Machine Co., 81 Chambers street, returned
modified Louis XVI design is appropriate.
"So here you have the 'Baby Regent,' ready for Tuesday from Hendersonville, N. C, where he has
immediate delivery, and non-competitive in the full- been enjoying two weeks' vacation.
est degree, the $100 member of the 'Regent' family,
as unobstructed and as usable as any table, with
There is nothing which so gladdens a credit
its musical features completely disguised until put man's heart as the sight of a signed property state-
into operation, with a sliding drawer to carry ment pinned to an order sent in by the salesman.
Future scanning projects are planned by the International Arcade Museum Library (IAML).