Music Trade Review
Issue: 1911 Vol. 53 N. 16 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
13
The entire catalog is admirably arranged. It
possesses a finish and attractiveness that at once
arrests the reader's attention. And this is the
kind of publicity that spells success—the kind that
the reader will become interested in, and the con-
tents of which will be digested.
KOHLER & CAMPBELL PUBLICITY.
New Catalog Just Issued by This Concern
Most Originally Conceived, Cleverly Written
and Admirably Printed—Introduction Af-
fords Idea of Tremendous Scope of This
Business—Have
Manufactured
and Sold
130,000 Pianos—The Aggregate Sales Ap-
proximate $40,000,000 in Their Twenty
Years of Business—A Remarkable Record.
GERMAN RULES OF BUSINESS.
Ten Commandments Which Are Said to Con-
tain Secrets of Success.
Kohler & Campbell, the well-known piano man-
ufacturers of New York City, are sending out
some very artistic literature bearing on their
pianos, and an excellent example of their clever
work is a piano catalog just .issued. It is ad-
mirably arranged, both from literary and typo-
graphical standpoints, and the photographs of the
various styles of pianos shown are especially ef-
fective.
Catalog making is not by any means an easy
task, and when it is performed well, as in this
instance, praise is due all concerned in its pro-
duction. The cover is a most artistic effort in
gray and gold, with an embossed medalion in
ivory effect, as a central figure. The opening
page shows the home of the Kohler & Campbell
piano at Eleventh avenue and Fiftieth street, New
York, and the introduction reads as follows :
"The Kohler & Campbell piano has won a r re-
markable reputation for itself within the past
decade, and to-day is considered the best value in
the piano trade.
"The Kohler & Campbell piano is now sold all
over the world, and the rapidity with which the
business grew necessitated a greatly enlarged plant,
until now, it is one of the largest piano factories
in the world, and one of the most modern in
equipment. The factories contain over 750,000
square feet of floor space, costing more than $1,-
000,000, and the total output of this enormous in-
stitution is sixty complete pianos a day.
"This enormous output makes possible the manu-
facture of a first-class piano at a price within the
reach of all. Comparisons prove that Kohler &
Campbell pianos are equal in tone, quality and
general construction to instruments of a much
higher price, for it would be impossible to equal
the Kohler & Campbell piano on a lesser scale of
production.
"Although Kohler & Campbell have been in
business less than twenty years, they have achieved
the unprecedented record of manufacturing am!
selling over 130,000 pianos. The aggregate sales
approximate more than $40,000,000, and no other
The recent progress that Germany has made in
commerce and industry, particularly of the domes-
tic order, is a matter of record. This progress—
the large amount of German goods sold—has
amazed foreign publicists to such an extent that
some have declared that the figures shown could
not possibly demonstra'e a real and permanent
state of trade, for German advertising had revealed
no proportional increase. The secret is said to lie
elsewhere, or rather in another species of publicity,
which gives a practical illustration of the motto
of "The Three Guardsmen" : "One for all and all
for one."
COVER OF KOHLER & CAMPBELL CATALOG.
The German idea is embraced in a set of Ten Busi-
piano in the world can claim such a remarkable ness Commandments, which the commercial houses
record.
are sending out into every household in the Father-
"The Kohler & Campbell piano is a safe piano land. They are printed in all of the newspapers,
for you to buy, and you should see and hear one they are issued in pamphlet form, and every busi-
before you purchase any other make. Go to the ness house, wholesale and retail, big and little, is
local Kohler & Campbell dealer (write us and we handing them out to every customer and inclosing
will tell you who he is), for only by critical com- them in every letter. Here is a translation of these
parison with other pianos can you appreciate the new "Ten Commandments of German Business":
exceptional value of the Kohler & Campbell piano."
1. In all expenses keep in mind the interests of
Then comes an illustrated description of how the your own compatriots.
Kohler & Campbell piano is made, followed by
2. Never forget when you buy a foreign article
counterfeit presentments of Style A Boudoir that your own country is thus made poorer.
grand; Style K, upright grand; Style R, upright
3. Your money should profit no one but Ger-
cabinet grand; Style H, upright parlor grand; mans.
Style D, upright studio grand; Style X, upright
4. Never profane German factories by using
concert grand; Style U, fancy upright grand and foreign machinery.
Style M, Mission model. This line of instruments,
5. Never allow foreign eatables to be served at
all in different designs, is large enough in scope your table.
to satisfy the fancies of all kinds and conditions
6. Write on German paper, with a German pen
of customers. These pianos are printed in black on and German ink, and use German blotting paper.
tinted background in gray, showing interior "of rooms
7. German flour, German fruit, and German beer
and stand out in a most pleasing manner. In alone can give your body true German energy.
fact, it would be difficult to get better press or
8. IT you do not like German malt coffee, drink
cut work.
coffee from German colonies.
Interspersed throughout the volume are testi-
!). Use only German clothes for your dress and
monials from distinguished purchasers of Kohler German hats for your head.
& Campbell pianos, showing that these instru-
10. Let not foreign flattery distract you from
ments have given satisfaction in schools, colleges, these precepts, and be firmly convinced, whatever
universities, public institutions, studios, as well others say, that German products are the only ones
as in the home.
worthy of citizens of the German Fatherland.
It is reported from Berlin that an American has
just secured a set of the Commandments, and on
arriving in America it is his intention to have 1,000,-
000 copies printed with the substitution of the word
"America" or the "United States" wherever "Ger-
many" appears, and distribute them throughout the
West through the medium of his bank and other
industries. He also hopes to get every board of
trade and chamber of commerce to take the matter
up and start the movement along national lines.
An explanation of what Germany is doing with
Sounding-Boards 5 Feet Wide and
such marked success is to be printed beside the
commandments, in order to excite interest in them.
(or less) from Bass to Treble Edges.
SHI L A N E
Sounding - Board Planer
Will Plane Piano
Tapering 5/8 inch
It Weighs 7,200 Pounds. Is very Powerful and Rigid.
We also build many other
Planers, a large line of Gen-
eral Saw Hill Machinery,
Transmission Machinery,
Boom D e r r i c k s , Ilectric
Traveling Cranes and Rope-
Driven Cranes.
Everything we send out is
Fully Guaranteed
Send for our Catalog
LANE
Manufacturing Co.
This is Our 6O*in, Sounding.Board Planer
MONTPELIER, VT.
WANTS TO TAX SHOW WINDOWS.
Piano dealers as well as other merchants of
Washington, D. C, are much peeved over the pro-
.posed plan of an architect of that city to levy a
tax on all show windows that project beyond the
building line. It is promised that any attempt to
collect such a tax will meet with the stiffest kind
of opposition.
PIANO MAN BACKS WILSON BOOM.
One of the strong backers' of the Woodrow Wil-
son presidential boom, in the piano trade, is John
J. Bell, a piano dealer of Port Huron, Mich., who
besides handling pianos successfully still finds time
holding down the job of Mayor of the city and
maintaining a high position in the local branch of
the Democratic party. He has already received
many pledges for Wilson from the voters in his
district.
',
THE
MUSIC TRADE
REVIEW
13
The entire catalog is admirably arranged. It
possesses a finish and attractiveness that at once
arrests the reader's attention. And this is the
kind of publicity that spells success—the kind that
the reader will become interested in, and the con-
tents of which will be digested.
KOHLER & CAMPBELL PUBLICITY.
New Catalog Just Issued by This Concern
Most Originally Conceived, Cleverly Written
and Admirably Printed—Introduction Af-
fords Idea of Tremendous Scope of This
Business—Have
Manufactured
and Sold
130,000 Pianos—The Aggregate Sales Ap-
proximate $40,000,000 in Their Twenty
Years of Business—A Remarkable Record.
GERMAN RULES OF BUSINESS.
Ten Commandments Which Are Said to Con-
tain Secrets of Success.
Kohler & Campbell, the well-known piano man-
ufacturers of New York City, are sending out
some very artistic literature bearing on their
pianos, and an excellent example of their clever
work is a piano catalog just .issued. It is ad-
mirably arranged, both from literary and typo-
graphical standpoints, and the photographs of the
various styles of pianos shown are especially ef-
fective.
Catalog making is not by any means an easy
task, and when it is performed well, as in this
instance, praise is due all concerned in its pro-
duction. The cover is a most artistic effort in
gray and gold, with an embossed medalion in
ivory effect, as a central figure. The opening
page shows the home of the Kohler & Campbell
piano at Eleventh avenue and Fiftieth street, New
York, and the introduction reads as follows :
"The Kohler & Campbell piano has won a r re-
markable reputation for itself within the past
decade, and to-day is considered the best value in
the piano trade.
"The Kohler & Campbell piano is now sold all
over the world, and the rapidity with which the
business grew necessitated a greatly enlarged plant,
until now, it is one of the largest piano factories
in the world, and one of the most modern in
equipment. The factories contain over 750,000
square feet of floor space, costing more than $1,-
000,000, and the total output of this enormous in-
stitution is sixty complete pianos a day.
"This enormous output makes possible the manu-
facture of a first-class piano at a price within the
reach of all. Comparisons prove that Kohler &
Campbell pianos are equal in tone, quality and
general construction to instruments of a much
higher price, for it would be impossible to equal
the Kohler & Campbell piano on a lesser scale of
production.
"Although Kohler & Campbell have been in
business less than twenty years, they have achieved
the unprecedented record of manufacturing am!
selling over 130,000 pianos. The aggregate sales
approximate more than $40,000,000, and no other
The recent progress that Germany has made in
commerce and industry, particularly of the domes-
tic order, is a matter of record. This progress—
the large amount of German goods sold—has
amazed foreign publicists to such an extent that
some have declared that the figures shown could
not possibly demonstra'e a real and permanent
state of trade, for German advertising had revealed
no proportional increase. The secret is said to lie
elsewhere, or rather in another species of publicity,
which gives a practical illustration of the motto
of "The Three Guardsmen" : "One for all and all
for one."
COVER OF KOHLER & CAMPBELL CATALOG.
The German idea is embraced in a set of Ten Busi-
piano in the world can claim such a remarkable ness Commandments, which the commercial houses
record.
are sending out into every household in the Father-
"The Kohler & Campbell piano is a safe piano land. They are printed in all of the newspapers,
for you to buy, and you should see and hear one they are issued in pamphlet form, and every busi-
before you purchase any other make. Go to the ness house, wholesale and retail, big and little, is
local Kohler & Campbell dealer (write us and we handing them out to every customer and inclosing
will tell you who he is), for only by critical com- them in every letter. Here is a translation of these
parison with other pianos can you appreciate the new "Ten Commandments of German Business":
exceptional value of the Kohler & Campbell piano."
1. In all expenses keep in mind the interests of
Then comes an illustrated description of how the your own compatriots.
Kohler & Campbell piano is made, followed by
2. Never forget when you buy a foreign article
counterfeit presentments of Style A Boudoir that your own country is thus made poorer.
grand; Style K, upright grand; Style R, upright
3. Your money should profit no one but Ger-
cabinet grand; Style H, upright parlor grand; mans.
Style D, upright studio grand; Style X, upright
4. Never profane German factories by using
concert grand; Style U, fancy upright grand and foreign machinery.
Style M, Mission model. This line of instruments,
5. Never allow foreign eatables to be served at
all in different designs, is large enough in scope your table.
to satisfy the fancies of all kinds and conditions
6. Write on German paper, with a German pen
of customers. These pianos are printed in black on and German ink, and use German blotting paper.
tinted background in gray, showing interior "of rooms
7. German flour, German fruit, and German beer
and stand out in a most pleasing manner. In alone can give your body true German energy.
fact, it would be difficult to get better press or
8. IT you do not like German malt coffee, drink
cut work.
coffee from German colonies.
Interspersed throughout the volume are testi-
!). Use only German clothes for your dress and
monials from distinguished purchasers of Kohler German hats for your head.
& Campbell pianos, showing that these instru-
10. Let not foreign flattery distract you from
ments have given satisfaction in schools, colleges, these precepts, and be firmly convinced, whatever
universities, public institutions, studios, as well others say, that German products are the only ones
as in the home.
worthy of citizens of the German Fatherland.
It is reported from Berlin that an American has
just secured a set of the Commandments, and on
arriving in America it is his intention to have 1,000,-
000 copies printed with the substitution of the word
"America" or the "United States" wherever "Ger-
many" appears, and distribute them throughout the
West through the medium of his bank and other
industries. He also hopes to get every board of
trade and chamber of commerce to take the matter
up and start the movement along national lines.
An explanation of what Germany is doing with
Sounding-Boards 5 Feet Wide and
such marked success is to be printed beside the
commandments, in order to excite interest in them.
(or less) from Bass to Treble Edges.
SHI L A N E
Sounding - Board Planer
Will Plane Piano
Tapering 5/8 inch
It Weighs 7,200 Pounds. Is very Powerful and Rigid.
We also build many other
Planers, a large line of Gen-
eral Saw Hill Machinery,
Transmission Machinery,
Boom D e r r i c k s , Ilectric
Traveling Cranes and Rope-
Driven Cranes.
Everything we send out is
Fully Guaranteed
Send for our Catalog
LANE
Manufacturing Co.
This is Our 6O*in, Sounding.Board Planer
MONTPELIER, VT.
WANTS TO TAX SHOW WINDOWS.
Piano dealers as well as other merchants of
Washington, D. C, are much peeved over the pro-
.posed plan of an architect of that city to levy a
tax on all show windows that project beyond the
building line. It is promised that any attempt to
collect such a tax will meet with the stiffest kind
of opposition.
PIANO MAN BACKS WILSON BOOM.
One of the strong backers' of the Woodrow Wil-
son presidential boom, in the piano trade, is John
J. Bell, a piano dealer of Port Huron, Mich., who
besides handling pianos successfully still finds time
holding down the job of Mayor of the city and
maintaining a high position in the local branch of
the Democratic party. He has already received
many pledges for Wilson from the voters in his
district.
',
Future scanning projects are planned by the International Arcade Museum Library (IAML).