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Music Trade Review

Issue: 1910 Vol. 51 N. 9 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE: MUSIC TRADE
THE TRADE PAPER AND THE TRADE.
W. A. Stanger in Interesting Talk Before Busi-
ness Science Club Emphasizes What the
Business Man Owes to His Trade Paper.
It might be stated that a glance through the list
of members reveals the names of many who might
probably be listed among who's who in the New
York piano manufacturing and supply trade.
STOCKING UPON POOLES.
Wesley A. Stanger, editor of the Office Outfitter,
Ghicago, 111., recently gave a talk before the Busi- Representatives Place Orders Early—Can't
Afford to Chance Being Without Liberal As-
ness Science Club on "The Relation of the Trade
Paper to the Trade." Mr. Stanger's talk was ex- sortment of Pianos of That Popular Make.
cellent and right to the point. After dwelling upon
With the approach of the fall season, which the
the field of the trade paper, he took occasion to
outline what the business man owes to his, trade average run of piano dealers feel sure will be a
paper, and how it should receive enthusiastic sup- mighty active one, the representatives of the Poole
piano all over the country are sending in their
port, saying in part:
"Many men in many businesses subscribe to requisitions early, for the general impression among
many trade publications. It is a matter of thankful them seems to be that though the rest of their
comment that most of them pay in real money for stock prove inadequate they cannot afford to be
what they get, and better than this, they invariably without a full assortment of the famous Poole
read what their trade papers have to say. This is pianos. As one recent visitor to the Boston fac-
more than can be claimed and proven for any other tory remarked:
"I have been handling Poole pianos close to a
class of publication. When you get your trade
paper do not throw it aside. It is worthy of better score of years, and as the saying goes, have had
treatment. Treat it with consideration and as no trouble selling them in season and out, and
though it were worthy of your respect, whether it what is more to the point, have yet to receive a
has it or not. Remember that no matter what line serious complaint regarding any one of the instru-
you are in you owe a great deal to your trade paper ments. The Poole piano once sold stays sold,
—more than you will ever repay—and treat it ac- makes friends for the dealer and brings content-
cordingly. Keep your subscription paid up and ment to the purchaser. I am going to push the
treat it with the same consideration you would give Poole pianos stronger than ever this year."
a customer, and do not forget that it has done a
great deal more for you than you will ever do for LATE PATENTS OF TRADE INTEREST.
it. It has stood by you when you needed it; when
(Specially prepared for The Review.)
you said unkind things about it and had thrown it
in the waste basket; it has even stood by you when
Washington, D. C, Aug. 2ll, 1910.
you had permitted your subscription to lapse. If
Letters patent of the United States were granted
readers but knew the work, expense, time and this day in the following applications for improve-
effort that it costs to produce even the smallest ments in piano and musical instrument construc-
trade paper in existence they would marvel. If
tion :
they knew of the trials and sacrifices of the pub-
PIANO KEY-BOTTOM. William Arthur Watson,
lishers in serving their interests they would look of Medford Hillside, Mass. Application filed Sep-
at the trade paper from a different angle. If they tember 8, 1905. Divided and this application filed
would realize what trade papers have done for May 29, 1906. Patent No. 967,866.
them there would not be a single delinquent sub-
The principal object of the invention is the pro-
scriber on the books of any trade paper in the coun- vision of a key bed or bottom which is so ar-
try, and every man in every line of business would ranged as to permit of its being inserted or re-
subscribe to and read every paper printed that moved, as a unit, from the instrument, without
catered to his interests. The trade paper of to-day disarranging other parts of the mechanism of the
is the greatest friend the modern business man instrument.
has, be he manufacturer, jobber or retailer.
A further object is the provision of means
"There is one more thing to this trade paper whereby the keys may be operated either by a
business. The trade paper is the best 'booster' that player or by the mechanism of a self-playing at-
the salesman of to-day possesses. No matter tachment.
whether a man is on the street, on the road or
A further object is the provision of means for
behind the counter, the trade paper is working for guiding the inner portion of the key bed or bot-
him day and night. It is inspirational and is a tom during its insertion into position. The prin-
medium of expression for his views and for the cipal specific claim is as follows :
interchange of ideas. It helps the road man, be- In a piano, the combination with a removable
cause it introdvices his goods to the prospective key-bottom, of brackets having inclined surfaces
buyer before the salesman gets to him. In this forming guides to facilitate the proper introduction
way it lessens his task and prepares the way. It of the keyboard to place, the said brackets having
keeps the retailer posted and abreast of the times, horizontal upper portions to form a support for
so that the salesman has less trouble in finding the the key frame.
middle ground on which to meet him. It 'boosts'
FlNGER-BOARD FOR INSTRUMENTS OF THE GUITAR
the men who do things and helps them both with TYPE. Knute I. Finney, of Chicago, 111. Applica-
their employers and their customers. It is the tion filed July 6, 1909. Patent No. 967,507.
great force that puts the new ideas, the new things,
METALLOPHONE. Herman E. Winterhoff, of In-
the new'thoughts before the retailer, jobber and dianapolis, Ind.j assignor to Leedy Manufacturing
manufacturer in condensed and crystallized form, Co., of Indianapolis, Ind., a corporation of Indiana.
and which has built up this great fraternity of men Application filed March 1, 1909. Patent No. 967,-
engaged in manufacturing, jobbing, selling and re- 477.
tailing. It is the cement that holds the business
DRUM TIGHTENER. Harvey H. Carney, of Port-
structure together and every man in business should land, Ore. Application filed April 13, 1909. Pat-
be a booster for the trade papers in his line. A ent No. 967,726.
salesman cannot go into a retailer's place of busi-
neess anywhere without finding some trade paper;
DEATH OF G. A. GRIFFITH.
every jobber, manufacturer and salesman should
take advantage of this great asset and use it for
G. A. Griffith, of the firm of Cover & Griffith,
all it is worth. The trade paper of to-day is the piano dealers, Akron, O., died recently at his home
greatest force in the entire commercial world."
in that city of heart failure. He had been in the
piano trade for fifteen years. C. A. Glover will
NEW PIANO CLUB BOOKLET.
continue the business of the firm.
The Piano Club of New York have just issued
an attractive little booklet containing the constitu-
tion, by-laws and rules of the club, as well as the
names of the officers and committees and members
at large. The booklet is gotten up in vest pocket
size, and should prove a great convenience to
members of this young but popular organization.
9
REVIEW
The Grand Piano' Co. are a new concern in Roa-
noke, Va., of which G. R. Hash, L. R. Gills and
Edwin Holt are the proprietors. Mr. Mash will
act as manager.
Chas. J. Krakauer is a new piano dealer of Jack-
son, Mich.
Talking Points
on
Piano Actions
T h c announcement
that STRAUCH BROS,
had perfected and pat-
ented another improve-
ment to the pianoforte
action has created wide-
spread interest in the
trade. This d e v i c e,
which is denominated
the Strauch Patented
Flange Fastener, will
obviate some of the
most serious difficulties
piano dealers and manu-
facturers have had to
contend with in the past.
Its advantages to the
manufacturers
consist
in that it is not neces-
sary for them to tighten
any screws in the action,
and will save this trou-
ble and time with their
finishers and" regulators,
as well as leaving their
action parts all in their
proper alignment.
Another great advan-
tage will be that, no
matter how long the
piano may have stood
in the wareroom, the
work of the finisher and
regulator will remain as
perfect as when first
done, as no shifting of
parts will have occurred
as at present is the case.
The piano manufactur-
ers will readily appre-
ciate the advantages
that will accrue to them
and their dealers from
the use of the Strauch
Patented Flange Fas-
tener, which will make
it impossible for the
flanges to work loose in
the actions in which this
device is used.

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