Music Trade Review

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THE:
and the player mechanism complete in another.
Six thumbscrews attach or detach the Artistano
mechanism. When it is detached it is a complete
mechanism, which will even operate and which
can be repaired, regulated, or cleaned without the
necessity for again approaching it to the piano,
until the whole work is completed. With such a
well-worked out and highly developed mechanism,
there is no reason why any user of the Artistano
should be not able to understand it thoroughly.
How much more is it important that the dealers,
salesmen and tuners should obtain the same knowl-
edge !
"That the policies which I have outlined to you
are sound, that they rest on a foundation of busi-
ness sense, as well as of artistic sincerity, seems
to have been proved eminently well by our own
experience."
If it is always a pleasure to talk with Mr.
Longwell, it is no less a delight to hear the Ar-
tis^ano, especially the grand, under the guidance
of his wonderful skill. At the time when The
Review man was eliciting the above remarks, Mr.
Hemstreet came in and very kindly offered to
sing some songs, with Artistano accompaniment.
With The Review men at the time was a music
lover and amateur pianist of considerable attain-
ments, who has always been skeptical of the play-
er-piano. This gentleman spent some time in trying
to discover where the player-mechanism was, and
his face was a study when Mr. Longwell sat down
to the piano, put his hand under the key-bed and
pulled out the tracker-box and pedals. Then,
when the splendid introductry chords of Handel's
"Honor and Arms" rolled out and Hemstreet's
fine voice began the splendid words, our friend
was captivated. From where he was sitting the
accompanist was only half seen, and when it was
all over our, friend confessed that he had had the
greatest difficulty in believing that he was listening
to a player-piano accompaniment. That is one
trouble with the Artistano. It is deceiving. And,
as our friend afterwardse remarked: "I admit
all your contentions from now on, but it hardly
seems right that a 'machine' should do all these
things so perfectly, so much better than the vast
majority of pianists either do or ever will."
"Quite so," replied Mr. Longwell, "but you see the
Artistano is not a 'machine.'" True enough!
Heaven speed the day when all the trade will have
the sense, the courage, the vision, to preach this
gospel aright.
MUSIO TRADE
REVIEW
ANGELUS GRAND PIANO SOON READY.
The Wilcox & White Co. Have Perfected It
After Continuous Experiment—A Remark-
able Creation—Their Advertising Campaign.
In the various campaigns of business and pub-
licity constantly being waged by the great player
manufacturing houses, the Wilcox & White Co.
have always been conspicuous. Not alone because
of the very distinct and original features which
have distinguished the Angelus since its first in-
vention, but because the company have always been
in the forefront of the publicity battle. For a long
time past the Wilcox & White Co. have spent an-
nually thousands of dollars in the sort of magazine
advertising which appeals to the retail customer.
The object of this sort of publicity is to create a
sentiment which shall work in favor of the dealer
who handles the goods thus treated, and there can
be no question that it represents a policy both wise
and liberal. When this general retail publicity is
joined with the other sort of advertising which
finds its way directly to the dealer through the trade
journals, the results cannot fail to be beneficial to a
manufacturer in the highest degree. Along these
sane and wise lines the Wilcox & White Co. have
ever worked.
n
An Engelhardt
Talk
Why the Dealers Should Learn of
the Value of Reliable Automatic
Instruments as an Addition to
Their Regular Line—A Business
Proposition Which Means a Pleas-
ing Addition to the Year's Profits.
There are some men who go plod-
ding along, never caring to investi-
gate new possibilities which are con-
stantly opening up, and which if cul-
tivated mean a substantial addition
But it is not alone in the domain of publicity
to the year's profits.
that this eminent house is to the front. Recent
But this is the age of development
advices from their factory headquarters contain
the information that the Angelus grand player —of change—and in no department
mechanism is now ready, having been pronounced
of the music trade has there been a
perfect after long trials and continuous experiment
more radical development than has
carried out for several years. A notable feature
been evidenced in the field of auto-
of the new mechanism will be in its contact with
matics.
the piano action. The player mechanism will
strike the piano keys back of the ivories just as the
There are coin operated instru-
human finger does. This will be a notable im-
ments
which are literally coining
provement. Moreover, the player striking mecha-
money
for their owners. Instru-
nism is arranged in the space over the piano keys
ments which never sleep—which are
behind the fallboard, and is removable just like the
corresponding action for the upright piano. Here, working tirelessly accumulating dol-
again, is a distinct advance in grand-player con-
lars—for nickels grow quickly into
struction., The "Melodant," "Melody Buttons,"
dollars
when the stream is un-
"Phrasing Lever" and all the other devices which
have made the Angelus famous will, of course, be checked.
There is a big deman'd for such
retained in the new grand.
instruments, and we can name some
Whatever may be the future of the grand-player
dealers who have made splendid
it is certain already that this is to be the musician's
player-piano. Appealing as the grand does to the sales of these instruments—sales
best and most intelligent members of the public,
which have meant big money for
the addition to it of successful and perfected
them and they have found that the
player actions only tends to strengthen its hold on
SQUEAKING FOOT=PEDALS
business
can be handled at a mini-
all
sincere
music-lovers.
Often Result from Carelessness—A Word to
mum
cost
by regular piano stores.
That
the
publicity
already
devised
for
the
An-
Player-Piano Users.
gelus upright will be extended wisely and well to
Of course when you go into the mat-
One of the most annoying of troubles to which meet the new conditions goes without saying, and
ter deeply it will be plain that the
player-pianos and cabinet players are liable is that the Angelus grand will add one more bay to
line
is the Peerless, owned by F.
squeaking of the foot pedals. As a matter of fact, the laurel wreath already awarded by public opin-
Engelhardt & Sons, whose big fac-
however, this should hardly be classed as a ion is equally certain.
"trouble," at least in the sense generally implied
tories are located at St. Johnsville,
SENDING IN ORDERS FROM THE SOUTH.
by the use of this word. For when pedals squeak
X. Y. The Engelhardts, father and
it is simply a sign that the bearings on which they
sons,
have given this branch of
W. H. Bodine, secretary and general manager
work need a little oil. If just as much trouble
manufacture
serious thought for
of
the
Welte
Artistic
Player
Piano
Co.,
273
Fifth
and care be taken to keep the bearings of the
avenue, New York' who is now in the South, is
many years and as the result the
pedals lubricated as would be used in the case of
sewing machine treadles, there will be no cause sending a fine batch of orders. That 'part of the
Peerless line of coin operated instru-
for complaint at any time. Just a little oil on the country is developing a strong market for the ments is about as near perfection as
bearings which are found under the pedal feet and products of the Welte factory. Mr. Bodine will
you would expect to find a product
at the junction of the rods that connect pedals probably return next week.
developed by human thought and
Edwin
Welte,
president
of
the
company,
is
with bellows will stop the annoyance at once.
application. The Peerless never gets
A similar and equally annoying trouble is figuring on going West this week.
The company's recital Tuesday of the Welte-
squeaking of the motor. This is generally noticed
out of order, its simplicity of con-
when one is rewinding music, as the motor is then Mignon Autograph piano, in charge of M. E. struction will be apparent to all upon
running at high speed. In almost all player-pianos Burnham, chief of the wareroom staff, was well
investigation.
and cabinet players the motor will be found situ- attended.
The manufacturers have on hand
ated above the hammers on the right-hand or
Vincent Healy, of Lyon & Healy, Chicago, when
treble side of the piano. Player-piano motors are
a
vast accumulation of evidence
customarily operated by pneumatic action through in New York recently placed a substantial order
which
they will gladly furnish upon
for
orchestrions
with
M.
Welte
&
Sons,
273
Fifth
the medium of the bellows, and in consequence
avenue,
New
York.
request,
showing how the Peerless
are largely constructed of wood and leather. It
works with the dealer and for the
is necessary, therefore, to see that no oil is placed
The Aristo Co. have discontinued their New
on any moving parts except such as are entirely
dealer.
York office ,No. 71 West 23d street, and their
made of metal. The gears and sprocket wheels
They have interesting data ex-
headquarters are now at Belleville, N. J.
which connect the motor proper with the take-up
plaining
the functions of the Peer-
spool and rewind clutch may be kept oiled. But Richard Victor, formerly a partner in the
less
which
will be cheerfully fur-
if a squeak develops in any of the wooden mov- Brockett-Victor Music Co., Carmi, 111., which dis-
ing parts the only permissible lubricant is black- solved recently, has opened a music store on his nished upon request. Be a wise one
lead. This is an important point and should be own account in that city. A. S. Brockett continues
and write, right now.
carefully noted.
in the old location.
Why not ?
. , ; .^/ ; ••