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Music Trade Review

Issue: 1910 Vol. 51 N. 16 - Page 11

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
Bulletin
FVLL^f CHVNKS^ W I S D O M ^
SPECIAL INTERESTS PIANO DEALERS
Vol. 2. No. 43.
Published Weekly by Christman Sons, New York
October 15, 1910
Christman's Habitual Success
Illustrated Afresh in the Production of the Christman Adaptable Player Which has Won the Highest
Praise of Trade Experts
F
ROM time to time in the history of the
world we come across individuals
who have achieved so many suc-
cesses that success itself has become
a habit. The names of these men live imper-
ishably in history's Pantheon.
The Habit of Success has been mastered,
too, in the realm of industry.
In Piano-making, we see the same forces
at work. Houses have won their suc-
cesses hardly, have followed them up cour-
ageously and have made a habit of what
was at first a struggle—a hard-fought con-
test.
With some houses in the piano trade, this
Habit of Success has become proverbial.
Every new conception is expected by the
trade, in anticipation, to be up to the stand-
ard previously achieved.
The products which for years have been
put forth under the name of Christman have
been of such merit as to cause the whole
trade to think of this house as one which has
mastered the Habit of Success.
The Christman Studio Grand was not
merely an addition to the already long list
of diminutive horizontal pianos—it was a
new creation in every sense—a new concep-
tion—a new development of grand piano
possibilities. It sounded definitely the note
of Habitual Success.
Now the trade expects any new Christ-
man announcement with the same optimistic
anticipations. The Studio Grand has paved
the way. Nothing short of the same merit
was to be expected of future accomplish-
ments.
The expectation has not been in vain.
The Christman Adaptable Player has ap-
peared. •
It measures up to the Christman standard.
That is to say, it is original, it is different,
it is an entirely new conception.
The trade has long waited for a success-
ful, thoroughly efficient, universally Adapt-
able Player. The Christman device is all
of this. Any piano will receive it. Any
mechanic can install it. Any dealer can
profitably handle it.
Think of the thousands of pianos which
owners will not abandon, which they will
not exchange for player-pianos. The Christ-
man Adaptable Player can be installed in
these pianos. It makes them into efficient
Player-Pianos. It brings business and
profit to the Dealer.
Here is a new field. The live dealer will
cultivate it. It opens a virgin territory for
the reaping of cash harvests.
It will pay to investigate the Christman
Adaptable Player, and visitors to the city
should not fail to visit the headquarters of
Christman Sons, at 596-601 East 137th
Street, New York, when they come to New
York this Fall.
They cannot overlook this marvelous
player action and be fair to themselves.

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