Music Trade Review
Issue: 1910 Vol. 51 N. 14 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC
TRADE
REVIEIW
ballads, in fact, and still remain such—are "Love
Ale and the World Is Mine," "If I Had the World
to Give You," "Garden of Roses," "Ideal of My
Dreams," and "All That I Ask Is Love," which
are only a few among many, but which, without
intending to slight the other successes, are cited
to indicate actual examples of the kind of love
EDWARD LYMAN BILL - Editor and Proprietor songs which the public now seems to want.
"The love ballad is coming into its own again,
J. B. SPILLANE, Managing Editor
without any doubt," said a leading music publisher
R.W.SIMMONS, Editor Music Scclloa
the other day. "It must tell a life story in two
rakltahH I w y Satf toy at 1 Mate— ATWWC. Hew Ywh
verses and a chorus—no, in one chorus, and, if pos-
sible, in the very title. To accomplish all this is
SDItCUPTIOII. (lncladlnc po«taf«), United States and
Mexico, $2.00 per year; Camada, $t.6O; all ether coun
no easy task, but it seems easy to the listener after
tries. $4.00.
the song is finished. Attempts to revive the de-
Telephones—Numbers 4077 and 4678 Gramerey
scriptive ballad have proved useless. The day of
Connecting all Departments
the real ragtime is passing, and the proffer of vari-
ous kinds of alleged 'rags' is unable to stay it.
NEW YORK, OCTOBER 1, l t l O
Few comic songs are real hits.
Indian songs,
being unable to meet the standard established by
All matter of every nature intended
'Hiawatha' and 'Rainbow,' are still meritorious,
for this department should be addressed
but are not a source of profit. Novelty songs are
The Editor Music Section Music Trade
the vogue just now, and one such that is both
Review, 1 Madison Avenue, New York.
tuneful and clever is likely to have a tremendous
sale. The love ballad is taking its place with the
novelty song, and for the rest of the present sea-
son will probably be received more and more
kindly into the public's favor."
Increase in Prices Only a Tendency.
At last there seems to be a tendency to increase
prices on sheet music. The same old conflicting
scale prevails on popular numbers, but even here
Various signs point to the restoration of the publishers are more inclined to lift the level than
love ballad in public favor. Songs of this nature lower it. More publishers are now holding out
which audiences have received with approval of
for eight cents per copy than for several years
late, however, are of neither the "mushy" nor the past. Here and there a small firm is still willing
"woeful" kind. "Gloaming" and "darling," the to take the ridiculous price of five cents, but in
"grave" and the "broken heart" are not wanted such cases the heads of the firm are usually the
any more. The too constant use of superlative writers of the songs, and if the royalties are par-
endearments and of the coming of death before ticularly tiny they have only themselves to blame.
love was returned were, in fact, among the causes Last week we referred in this column to the "rais-
which led to the placing on love songs the ban ing of the rates" on selections from musical pro-
which has only been recently removed. This ap- ductions, this being the principal form which the
plies, of course, to the semi-high-grade love song, tendency to increase prices has taken. As for pop-
so called, not to the classical, for terms of endear- ular songs, unfortunately, the music dealers are
ment or soulful fatalities are not apt to run wild not well situated for paying higher prices. They
in the latter; or, if they do, the "curse" thereof
still have the competition of the ten-cent stores to
is somewhat lessened by the quality of the music. meet, whereas the higher production music is
Songs that are intended to have a wide appeal to marked the less able the dime emporiums will be
the music-loving public must, if they are love able to handle it at all—this being to the benefit
songs, be melodious expressions of love without of the legitimate dealers. Logically, therefore, if
unhappiness or other restrictions. Among the
numbers of this nature which have attained wide
prestige—which have become successful popular
COMMENTS B Y -
the prices of popular songs at wholesale were
marked above ten cents per copy the increase
would be hailed joyfully by the regular dealers
everywhere. Any increase that still leaves the
wholesale price at or below ten cents at wholesale,
however, only makes the retail sales harder for the
"regulars" to effect. For numbers really worth
having the dealers must still pay seven or eight
cents per copy, and then they must compete with
the ten-cent stores which charge only a dime at
retail, where many of the regular dealers seek to
obtain 15 or 20 cents, and even 25 cents per copy.
The situation seems unavoidable for the present,
and there is little to be gained in commenting on
it, save in the recording of facts that exist. It is
safe to say, nevertheless, that the tendency of
prices on popular songs is no longer downward.
Therein the music publishers, at least, will be bene-
fited. There has been no collusion, no concerted
action in the creation of the present situation. In
fact, several publishing firms of this city failed to
maintain their own positions shortly after the sea-
son opened. They chanced to name the same figure
as the new price of their songs, one cent higher
than last season. Ignoring each other, they never-
theless happened to hit on the same figure. Still
ignoring each other, they deserted the stand they
had taken. They did this merely because one of
the big department stores ceased to advertise their
publications. The matter came to the attention of
the writer when the buyer of this store told one
music publisher, in the writer's presence, that he
was the only publisher who had "stood pat" on
prices. Strangely enough, the buyer expressed his
admiration for the music publisher, and inciden-
tally placed with him a very large order.
Fair Dealing Not Unjustly Desired.
In the cases of the other publishers we can only
hope that they also failed to "stand pat" on their
prices in their dealings with the regular dealers.
If the dealers are to continue to afford to the
music publishers the latter's source of real profit
they must be accorded fair dealing. To charge
dealers 11 cents per copy for music which is sold
to nearby 10-cent stores can scarcely be construed
as fair dealing. It should be stated in fairness to
the publishers, however, that more of them arc
now protecting the regular dealers than at any time
since the old high rates were broken. Realization
is spreading that profit to both sides lies in co-
operation.
SOME OF OUR REAL HITS
" UNDER THE Y U M Y U M TREE "
" I ' L L LEND YOU E V E R Y T H I N G
I ' V E GOT E X C E P T M Y W I F E "
"MY SOUTHERN
ROSE"
" K E E P YOUR FOOT ON T H E SOFT P E D A L "
" T H E C U B A N 0 L A G L I D E " (mttftHLi)
MESSRS. CHAPPELL & CO., l t d .
are the publishers of
THE NEW CHICAGO PRODUCTION
THE SLIM PRINCESS
Book and Lyrics by Henry Blossom
Music by Leslie Stuart
(Produced by Chas. B. Dillingham)
THE REIGNING MUSICAL SUCCESS
HARRY VON TILZER MUSIC PUBLISHING COMPANY
THE ARCADIANS
AD
Music by Talbot and Monckton
(Produced by Mr. Charles Frohman)
FRANZ LEHAR'S NEW OPERA
THE MAN WITH THREE WIVES
(To be produced shortly by Messrs. Shubert)
IVAN CARYLL AND LIONEL MONCKTON'S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
(Produced by Mr. Charles Frohman)
CHAPPELL & CO., Ltd.
87 West 171b St.
NEW YORK
ffK\ s oS L K L «5fSE TO
THEODORE MORSE'S NEW HITS !
"Good-bye, Betty Brown" (Our New March mo
" H E ' S A COLLEGE B O Y " (A Great Big Seller)
Standard Sellers:
"MOLLY LEE"
"BLUE
"KITTY CRAY"
F E A T H E R " (Song and Intermezzo)
"Phoebe Jane"
"If This Rose Told You All It Knows"
"Just a Little Ring from You"
"Dear Old Girl"
Theodore Morse Music Co.
1367 Broadway, New York
SHEET MUSIC
DEPARTMENT
L
125 West 43d Street, New York City
This collection of 29
pieces for Violin, is re-
garded by violin teachers
and students as being uni-
versally popular. While
it is an admirable solo
collection for any violin-
ist, it has been made spe-
cially inviting to those
whose musical attainments
are moderate, by the fact
that the violin part is
written entirely in the 1st
position. The entire col-
lection is carefully bowed
and fingered. Violin with
Piano accompaniment, 76
cents. Violin, 'Cello and
Piano $1. Violin, Flute
and Piano, $1. Violin,
Flute, 'Cello and Piano,
$1.25.
Published by
HINDS, NOBLE & ELDREDGE, 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
Address nearest office
McKINLEY MUSIC C0. r 185 Harrison St., Chicago, III.
NO. 80 FIFTH AVENUE, NEW YORK, N. Y.
THE:
MUSIC
TRADE
REVIEIW
ballads, in fact, and still remain such—are "Love
Ale and the World Is Mine," "If I Had the World
to Give You," "Garden of Roses," "Ideal of My
Dreams," and "All That I Ask Is Love," which
are only a few among many, but which, without
intending to slight the other successes, are cited
to indicate actual examples of the kind of love
EDWARD LYMAN BILL - Editor and Proprietor songs which the public now seems to want.
"The love ballad is coming into its own again,
J. B. SPILLANE, Managing Editor
without any doubt," said a leading music publisher
R.W.SIMMONS, Editor Music Scclloa
the other day. "It must tell a life story in two
rakltahH I w y Satf toy at 1 Mate— ATWWC. Hew Ywh
verses and a chorus—no, in one chorus, and, if pos-
sible, in the very title. To accomplish all this is
SDItCUPTIOII. (lncladlnc po«taf«), United States and
Mexico, $2.00 per year; Camada, $t.6O; all ether coun
no easy task, but it seems easy to the listener after
tries. $4.00.
the song is finished. Attempts to revive the de-
Telephones—Numbers 4077 and 4678 Gramerey
scriptive ballad have proved useless. The day of
Connecting all Departments
the real ragtime is passing, and the proffer of vari-
ous kinds of alleged 'rags' is unable to stay it.
NEW YORK, OCTOBER 1, l t l O
Few comic songs are real hits.
Indian songs,
being unable to meet the standard established by
All matter of every nature intended
'Hiawatha' and 'Rainbow,' are still meritorious,
for this department should be addressed
but are not a source of profit. Novelty songs are
The Editor Music Section Music Trade
the vogue just now, and one such that is both
Review, 1 Madison Avenue, New York.
tuneful and clever is likely to have a tremendous
sale. The love ballad is taking its place with the
novelty song, and for the rest of the present sea-
son will probably be received more and more
kindly into the public's favor."
Increase in Prices Only a Tendency.
At last there seems to be a tendency to increase
prices on sheet music. The same old conflicting
scale prevails on popular numbers, but even here
Various signs point to the restoration of the publishers are more inclined to lift the level than
love ballad in public favor. Songs of this nature lower it. More publishers are now holding out
which audiences have received with approval of
for eight cents per copy than for several years
late, however, are of neither the "mushy" nor the past. Here and there a small firm is still willing
"woeful" kind. "Gloaming" and "darling," the to take the ridiculous price of five cents, but in
"grave" and the "broken heart" are not wanted such cases the heads of the firm are usually the
any more. The too constant use of superlative writers of the songs, and if the royalties are par-
endearments and of the coming of death before ticularly tiny they have only themselves to blame.
love was returned were, in fact, among the causes Last week we referred in this column to the "rais-
which led to the placing on love songs the ban ing of the rates" on selections from musical pro-
which has only been recently removed. This ap- ductions, this being the principal form which the
plies, of course, to the semi-high-grade love song, tendency to increase prices has taken. As for pop-
so called, not to the classical, for terms of endear- ular songs, unfortunately, the music dealers are
ment or soulful fatalities are not apt to run wild not well situated for paying higher prices. They
in the latter; or, if they do, the "curse" thereof
still have the competition of the ten-cent stores to
is somewhat lessened by the quality of the music. meet, whereas the higher production music is
Songs that are intended to have a wide appeal to marked the less able the dime emporiums will be
the music-loving public must, if they are love able to handle it at all—this being to the benefit
songs, be melodious expressions of love without of the legitimate dealers. Logically, therefore, if
unhappiness or other restrictions. Among the
numbers of this nature which have attained wide
prestige—which have become successful popular
COMMENTS B Y -
the prices of popular songs at wholesale were
marked above ten cents per copy the increase
would be hailed joyfully by the regular dealers
everywhere. Any increase that still leaves the
wholesale price at or below ten cents at wholesale,
however, only makes the retail sales harder for the
"regulars" to effect. For numbers really worth
having the dealers must still pay seven or eight
cents per copy, and then they must compete with
the ten-cent stores which charge only a dime at
retail, where many of the regular dealers seek to
obtain 15 or 20 cents, and even 25 cents per copy.
The situation seems unavoidable for the present,
and there is little to be gained in commenting on
it, save in the recording of facts that exist. It is
safe to say, nevertheless, that the tendency of
prices on popular songs is no longer downward.
Therein the music publishers, at least, will be bene-
fited. There has been no collusion, no concerted
action in the creation of the present situation. In
fact, several publishing firms of this city failed to
maintain their own positions shortly after the sea-
son opened. They chanced to name the same figure
as the new price of their songs, one cent higher
than last season. Ignoring each other, they never-
theless happened to hit on the same figure. Still
ignoring each other, they deserted the stand they
had taken. They did this merely because one of
the big department stores ceased to advertise their
publications. The matter came to the attention of
the writer when the buyer of this store told one
music publisher, in the writer's presence, that he
was the only publisher who had "stood pat" on
prices. Strangely enough, the buyer expressed his
admiration for the music publisher, and inciden-
tally placed with him a very large order.
Fair Dealing Not Unjustly Desired.
In the cases of the other publishers we can only
hope that they also failed to "stand pat" on their
prices in their dealings with the regular dealers.
If the dealers are to continue to afford to the
music publishers the latter's source of real profit
they must be accorded fair dealing. To charge
dealers 11 cents per copy for music which is sold
to nearby 10-cent stores can scarcely be construed
as fair dealing. It should be stated in fairness to
the publishers, however, that more of them arc
now protecting the regular dealers than at any time
since the old high rates were broken. Realization
is spreading that profit to both sides lies in co-
operation.
SOME OF OUR REAL HITS
" UNDER THE Y U M Y U M TREE "
" I ' L L LEND YOU E V E R Y T H I N G
I ' V E GOT E X C E P T M Y W I F E "
"MY SOUTHERN
ROSE"
" K E E P YOUR FOOT ON T H E SOFT P E D A L "
" T H E C U B A N 0 L A G L I D E " (mttftHLi)
MESSRS. CHAPPELL & CO., l t d .
are the publishers of
THE NEW CHICAGO PRODUCTION
THE SLIM PRINCESS
Book and Lyrics by Henry Blossom
Music by Leslie Stuart
(Produced by Chas. B. Dillingham)
THE REIGNING MUSICAL SUCCESS
HARRY VON TILZER MUSIC PUBLISHING COMPANY
THE ARCADIANS
AD
Music by Talbot and Monckton
(Produced by Mr. Charles Frohman)
FRANZ LEHAR'S NEW OPERA
THE MAN WITH THREE WIVES
(To be produced shortly by Messrs. Shubert)
IVAN CARYLL AND LIONEL MONCKTON'S
SUCCESSFUL MUSICAL PLAY
OUR MISS GIBBS
(Produced by Mr. Charles Frohman)
CHAPPELL & CO., Ltd.
87 West 171b St.
NEW YORK
ffK\ s oS L K L «5fSE TO
THEODORE MORSE'S NEW HITS !
"Good-bye, Betty Brown" (Our New March mo
" H E ' S A COLLEGE B O Y " (A Great Big Seller)
Standard Sellers:
"MOLLY LEE"
"BLUE
"KITTY CRAY"
F E A T H E R " (Song and Intermezzo)
"Phoebe Jane"
"If This Rose Told You All It Knows"
"Just a Little Ring from You"
"Dear Old Girl"
Theodore Morse Music Co.
1367 Broadway, New York
SHEET MUSIC
DEPARTMENT
L
125 West 43d Street, New York City
This collection of 29
pieces for Violin, is re-
garded by violin teachers
and students as being uni-
versally popular. While
it is an admirable solo
collection for any violin-
ist, it has been made spe-
cially inviting to those
whose musical attainments
are moderate, by the fact
that the violin part is
written entirely in the 1st
position. The entire col-
lection is carefully bowed
and fingered. Violin with
Piano accompaniment, 76
cents. Violin, 'Cello and
Piano $1. Violin, Flute
and Piano, $1. Violin,
Flute, 'Cello and Piano,
$1.25.
Published by
HINDS, NOBLE & ELDREDGE, 31-35 West 15th Street, New York
WILL ATTRACT MORE CUSTOMERS TO YOUR STORE THAN
ANY OTHER MEDIUM YOU COULD EMPLOY
Write for catalogue and particulars as to how to
make a sheet music department a money-maker
Address nearest office
McKINLEY MUSIC C0. r 185 Harrison St., Chicago, III.
NO. 80 FIFTH AVENUE, NEW YORK, N. Y.
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