Music Trade Review

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THE
NEW RECORD EXCHANGE PLAN
Formulated by the National Phonograph Co.
—Sure to Prove Popular.
What will undoubtedly prove a most acceptable
substitute for the present two-for-one record ex-
change plan, adopted as a temporary substitute for
the original arrangement on June 17, 1910, and
which was the subject for considerable discussion
at the convention of the National Association of
Talking Machine Jobbers last July, was introduced
to the Edison trade on September 15, lfllO. Accom-
panying the sales department bulletin outlining the
new proposition was a letter from Frank L. Dyer,
president of the National Phonograph Co., which
gives a concise history of the reasons leading up
to the abolition of the old and the adoption of the
new plan.
A careful analysis of the new exchange propo-
sition will prove that it is admirably conceived to
work to the common interest of all concerned—
manufacturer, jobber, dealer and public. It gives
the public a chance to return worn or undesirable
records; permits the trade to work off its surplus
of slow sellers; revives the interest of machine
owners and makes them steady customers for the
new products and saves the manufacturer the
heavy losses which it was compelled to bear under
a plan which proved unsatisfactory generally. The
salient points in part are as follows:
The two-for-one plan now in effect terminates
December 31, 1910. The list of 500 standard rec-
ords used to inaugurate the plan comprises the
slowest selling but by no means the least desirable
numbers in the Edison catalog.
Dealers are authorized to sell any records from
this list at the regular price of 35 cents each and
accept in payment 20 cents in cash and any two
used records. Any used records, irrespective of
type, may be accepted—except such numbers as
appear in this list.
In case of question as to count or eligibility of
any of the records returned for credit the de-
cision of the jobber is final. Moreover, if all the
terms, conditions and stipulations contained in the
proposition are not fully agreed to and carried out
by the dealer, the jobber has the right to reject any
and all records returned.
The records contained in this list of 500 are not
returnable under the present two-for-one ex-
change. As a further plan for disposing of rec-
ords shown on the special list of 500, dealers are
permitted to present to the owner of an Edison
phonograph who induces a sale of an Edison phono-
graph, any nine records from this special list in
lieu of six special Amberol under the conditions
outlined in the National Phonograph Co.'s promo-
tion plan.
Special literature, a catalog containing the 500
records, etc., will be in the hands of jobbers short-
ly after October 1. The proposition has not yet
been extended to the Canadian trade.
VICTOR FOREIGN RECORDS.
Special Circular to the Trade on This Subject
—Sound Boxes to Be Changed for Fibre
Needles.
(Special to The Review.)
Philadelphia, Pa., Sept. 19, 1910.
Regarding their foreign records the Victor Talk-
ing Machine Co., Camden, N. J., last week issued
a special circular letter to the trade, in which they
say seventy-seven special selections were sent out,
including 2 Red Seal Welsh records, 26 double-
faced Bohemian, 14 double-faced Hebrew, 8 double-
faced Hungarian, 8 double-faced Finnish,. 4 double-
faced Swedish, 1 double-faced Danish, 1 double-
faced Canadian, 2 double-faced German, 10 double-
faced Neapolitan, and 1 purple label Christian
Science r,ecotd. They conclude by saying: "Sev-
eral times we have pointed out to you the oppor-
tunity ,of.increasing your Victor business through
MUSIC TRADE
REVIEW
properly presenting these songs of home to the
foreign population of your city, and we unhesi-
tatingly recommend the records on this special list
as superior to any foreign records heretofore an-
nounced. This development of the foreign popu-
lation of the United States is of material impor-
ance in the development of the Victor."
Also at the same time, pertaining to their recent
acquisition of the fibre needle, the company say:
"To induce the use of fiber needles we will change
all outstanding exhibition sound boxes to triangu-
lar hole needle arm at the nominal charge of 50
cents list, provided owner delivers the old sound
box to dealers, who in turn forward same through
the distributer to us. This is a most important
move for rejuvenating old Victor owners, as it will
insure their receiving a readjusted sound box in
return for their old one. We look upon our ac-
quisition of the fibre needles as of the greatest
importance in our plan of developing the Victor
and feel sure that after a short trial you will
readily recognize its advantages and become one
of the stanchest supporters of Victor fibre
needles."
J. N. BLACKMAN ON CONDITIONS.
Well Satisfied with Current Trade and Looks
for Lively Fall and Winter—The New Vic-
trola Styles Please Dealers.
GEO. W. LYLE RETURNS
From His Pacific Coast Trip Well Pleased with
the General Situation as Far as Columbia In-
terests Are Concerned.
Monday Geo. W. Lyle, general manager of the
Columbia Phonograph Co., General, came back
from his Coast trip, and in brief talks with the
executive staff in New York, said Columbia busi-
ness never looked better. He was confident this
season will make the highest record for sales the
company ever reached. Mr. Lyle was very enthu-
siastic over the prospects. Tuesday he was at the
factory in Bridgeport, Conn.
DEVELOPING SOUTHERN BUSINESS.
Jose Hoffay, at present traveling South America^
countries for the Columbia Phonograph Co., Gen-
eral, is now in Lima, Peru, establishing jobbers.
He is going down the west coast of the continent
and will return along the eastern shore, visiting all
the principal cities in Argentina, Uruguay, Para-
guay, Brazil, Venezuela, etc. Mr. Hoffay will be
away six or eight months. The Columbia Co.'s
foreign business is growing to marvelous propor-
tions.
NEW LINE AROUSES CURIOSITY.
J. Newcomb Blackmail, president of the Black-
man Talking Machine Co., 97 Chambers street,
New York, in commenting upon the trade situ-
ation, said:
"September has opened with a good-sized rush,
and judging from present prospects and the man-
ner in which dealers are ordering, we are going to
have a most satisfactory Fall and Winter busi-
ness in every respect. Both Edison and Victor
goods are in demand, especially the higher-priced
styles of machines and records, and our trade
have evinced decided interest in the forthcoming
new styles of Victrolas, for which numerous or-
ers have already been placed. Owing to the
excellent arrangements made by the Victor Co. in
introducing the new styles, the cutting out of
Victrola XII will work no hardship on either job-
bers or dealers."
AEOLIANVICTOR SIGN
Now
Adorning
the Front of Aeolian
New York.
Hall,
The visit of a party of Edison jobbers to th-e
factory of the National Phonograph Co., Orang£,
N. J., recently, to inspect a new product, is still
the talk of the trade. The inquiries respecting the
line looked over and approved are multiplying, but
as yet Sales Manager Dolbeer preserves a discreet
silence regarding the same. When the official noti-
fication is sent out, then and not until then, will
the veil be lifted and everyone's curiosity be
satisfied.
LIGHTNER OFF TO SOUTH AMERICA.
Charles Ferree Lightner, who represents the ex-
port department of the Victor Talking Machine
Co., Camden, N. J., with headquarters in Buenos
Ayres, Argentina, sailed for that part of the world
again Wednesday, on the "Maurctania," of the
Cunard line. Mr. Lightner has been home since
August 3, and his departure for his foreign field
of activity is in the nature of a surprise to many
friends in the trade. His journey via Europe ex-
pedites reaching his destination by a week or more,
going direct or traveling down the coast by the
so-called American line that flies the British flag
and is owned by European capitalists.
A handsome sign of ornamental iron work, about
four feet high and three feet wide, with the name
of the Aeolian Co. in raised brass letters, with let-
tering in colors, exploiting the Victor line, has
been placed in front of Aeolian Hall, 372 Fifth
COLUMBIA RECORDS IN THE ORIENT.
avenue, New York. It can be seen up and down
the fashionable avenue for a great distance and
In the export department of the Columbia Phono-
probably has aroused the ire of other dealers, graph Co., General, Edward N. Burns, general man-
though it has in no way interfered with traffic; ager, said that Harry L. Marker, of the record-
at least so far as anvone can see.
ing laboratory corps, who has been in Asia co-
operating with J. H. Dorian, the Columbia's repre-
G. T. WILLIAMS AT HIS DESK.
sentative in that part of the world, obtaining Chi-
• G. T. Williams, general manager of the New nese, Japanese and other native records, had sailed
York Talking Machine Co., 83 Chambers street, from Hong Kong, China, and would be in New
;4
New York, returned on Wednesday from his York in about three weeks.
pleasure jaunt of a couple of weeks to North
A meeting of the executive committee of the
Carolina. He looks as if the mountain air had
agreed with him. The business of the company Eastern States Talking Machine Dealers' Asso-
is on the jump, and preparations to occupy their ciation was held in this city on Wednesday last,
new quarters adjoining and in addition to their at which session a number of matters of impor-
present premises—at 81 Chambers street—are being tance to that body were satisfactorily disposed of.
rapidly pushed forward.
The Frisbee Piano House, Wilkes-Barre, Pa., is
L. C. McChesney, advertising manager of the a new Columbia dealer and placed a substantial
National Phonograph Co., returned September 21 order for the entire line.
Another new Columbia dealer is Samuel Nit-
from a trip to Detroit, Toronto and Montreal. Mr.
McChesney speaks enthusiastically of the prospect tinger, Philadelphia, Pa., whose order passed
of trade in Edison goods throughout the Dominion through the local wholesale distributing agency.
His order ran into good-sized figures.
this fall and winter.