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Music Trade Review

Issue: 1910 Vol. 51 N. 1 - Page 45

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
in the hands of Messrs. Gratz & Co., as exclu- plays a falling off, as is usual at this time of
sive distributers, and the important business they year.
have built up is sufficient testimony of their
merit.
OCARINAS MUSICAL INSTRUMENTS?
MODERN VS. OLD 'CELLOS.
The Former Instruments Voted Superior to
Those Made by the Old Italian Masters at a
Contest Held Recently in Paris.
A very odd contest was inaugurated on June
18 at the Agricultural Hall, Paris, France, when
twelve 'cellos^six modern and six ancient, the
latter by Stradivarius, Gagliano, Guarnerius,
Teechler, Cappa, Presanda—were played by M.
Pablo Casals and Marix Loevensohn in rotation
and in a room apart from the judges, who consti-
tuted the most notable players and professors of
the 'cello in Paris. As each instrument was
played the judges made their markings and the
vote showed 1,484 points in favor of the French
modern 'cellos against 883 points in favor of the
old Italian creations. The modern instruments
represented a total value of 4,000 francs, the old in-
struments a market value of 150,000 francs. The
contest was largely attended and created much
interest. Naturally, the modern French makers
are highly pleased with the result of the contest.
MORE ACTIVITY IN BUYING.
Dealers Who Have Held Back Orders Are Now
Getting
Busy—Mandolins,
Guitars and
Banjos Are in Demand.
With the general improved conditions of things
the wholesalers of musical merchandise report
more activity in buying. The dealers who have
held back their orders as long as safety would
permit, are now filling in their stock deficiencies,
especially on brass and wind wood band in-
struments, drums, etc. There is a fair demand
for mandolins and guitars, but the call for
banjos is stronger. The entire violin line dis-
Standard of the World
Th« Original S. S. STEWART Banjo
Ask your Jobber, or send di-
rect to us for catalogue.
THE BAUER CO., 726-730 Girard Ave., Philadelphia, Pa.
YORK BAND INSTRUMENTS
ARE
GOOD SELLERS
The dealer who handle* good seller* ia the »ne
who has • good profit to •now at the end of the
year York Band Instruments are of the highest
possible quality—they couldn't be better and per-
formers all over the country know i t That's
why they sell so well. The line comprises
So Sayeth the Board of Appraisers and They
Are Assessed Under This Schedule.
(Special to The Review.)
Washington, D. C, June 27, 1910.
The Board of Appraisers maintain the rule
laid down some time ago that an article in-
tended as a musical instrument should be so
classified and assessed. The latest case is that
of the J. W. Jenkins' Sons Music Co., Kansas
City, Mo., in connection with an invoice of oca-
rinas. These well-known instruments, which re-
semble a common potato in form and are made of
clay and painted, were classified by the collector
as decorated earthenware. The board, on June
13, reversed this decision and held the ocarinas
as musical instruments, as claimed by the im-
porters, assessing them a t 45 per cent, instead
of 60 per cent, ad valorem.
ERNEST HOHNER^ GREAT TRIP.
J. W. YORK & SONS, Grand Rapids, Mich.
Prof. Hugo Heermann
The Eminent Violinist and
BLACK DIAMOND Strings
Ernest Hohner, with M. Hohner, harmonicas
and accordeons, 475 Broadway, New York, who
has been calling on the trade direct for the first
time, and in which he has been engaged for
nearly two months, returned Friday of last week.
His success marked a new high record in the
matter of sales to the jobbers. Besides covering
the entire West and South, Mr. Hohner crossed
the line into Canada, where he remained four
days, and besides calling upon the representa-
tives of his own house, had a very pleasant visit
with the principals and staff of R. S. Williams
& Sons Co., Ltd., of Toronto, who also have
branches in Winnipeg and Montreal.
In speaking of the Messrs. Williams Co., Mr.
Hohner said they were not only the leading
house of Canada, but being young men they were
very progressive and enterprising and were do-
ing a fine business. As dealers the Williams Co.
carry a complete line of Hohner goods, which
they illustrate and describe in a very compre-
hensive catalog. The accompanying photograph
includes several of the R. S. Williams & Sons
Co.'s staff, as well as the Hohner corps, as fol-
lows. Group in front (left to right) Ernest
Hohner, Elias Hough, representing M. Hohner;
Mathematically
True in Into-
nation. A b s o-
lutely Perfect in
Fifths. M a x i -
mum of Dura-
bility. Smooth,
Broad and Bril-
l i a n t Tone.
POSITIVELY WILL N
RATTLE.
The above is cut of Patented
String Holder and Protector—
used only with Kaplan Violin G's and other wound strings.
A T WHOLESALE BY
S. R. HUYETT
GENTLEMEN :—
I am sailing to Australia next week, and shall
pass through New York between the 5th and
8th of May ("Blucher," Hamburg-Amerlka Line).
Will you send enclosed order for Violin G
Btrings BLACK DIAMOND to address given be-
low, or do you have a Dealer's shop in New
York where I might find your strings? If «o,
please let me know at the same address.
The strings are most excellent.
Yours sincerely,
H. HBBRMANN.
Frankfort o/M., April, 1905.
VALUE OF WELL LIGHTED STORE.
His Two Months' Visit to the Trade Resulted
The Dealer Who Endeavors to Substitute
in Several
Most Important
Deals—His
Light and Cleanliness for Gloom and Dust Is
Pleasant Visit to Canada Where He Was
Bound to Win Out—Good Cure for the Blues
Entertained in Delightful Fashion by R. S.
—Trade Is Attracted.
Williams & Sons Co., Ltd., of Toronto.
Band Instruments. Drums and Cases
Our interest does not end when we sell the
dealer—we do all we can to boost the sale of
the instruments. Plenty of advertising matter is
furnished free of cost Better write us to-day
for our catalog and proposition.
A. E. Mandy, Eastern traveler for Williams &
Co. Rear group—H. G. Claxton, sales manager
Williams & Co.; J. Dinsmore, manager small
goods department; Elias Kohler, representing M.
Hohner; Charles Clarin, western traveling rep-
resentative.
Import Agent for MUSICAL MERCHANDISE
208 North 10th Street,
SALINA, KANSAS
Gold,
Silver, Nickel,
and other
Plating
Band instrument work handled with
dispatch, to your entire satisfaction,
and at INTERESTING prices.
NATIONAL MUSICAL STRING COMPANY
Chicago
N e w Brunswick, N e w Jersey
Platmr* to the Tradm.
The truth never grows old, and hence too much
emphasis cannot be placed on the value of the
well-lighted talking machine window or store.
Travel in what city you will, you naturally gravi-
tate to the clean, attractively arranged, well-
lighted store. It is the magnet which holds the
attention of the passer-by, and it is a splendid
advertisement.
It is a subject which dealers should not over-
loow, and it is a subject which this publication
has dilated on time and time again. But it
is worth emphasis — worth pounding away
—because every subscriber converted to the value
of a well-arranged store and a well-lighted win-
dow is a man who is destined to win greater in-
fluence in the business world.
The wise man never overlooks a good idea, and
he looks to his trade paper for such assistance.
The well-lighted talking machine store or show
window never fails to burn into the memory of
passers-by the things displayed and the location
of the premises. It is the most effective means
of attracting direct and individual attention.
The public is served by very brilliant show win-
dows. A purchaser finds no enjoyment in gloomy
surroundings.
Light induces cheerfulness and cheerfulness
means trade. If well served the purchaser re-
turns—brings friends—sends others—becomes a
living advertisement. With good illumination de-
ception is impossible. Generous illumination car-
ries with it the unconscious but positive convic-
tion of fair dealing, honesty of purpose and a
superior quality of merchandise.—The Talking
Machine World.
BUY OUT SCHUNACK BUSINESS.
Bristol & Scheu to Handle Chas. Parker Co.'s
Line of Goods in Future.
Bristol & Scheu, a firm composed of E. D. Bris-
tol and A. W. Scheu, botk well known in the
trade, have bought out the entire piano stool,
scarf and cover business of C. E. Schunack, at
115 East Fourteenth street, New York. They will
handle the Chas. Parker Co. line of goods.
H. SIMSON GOES TO EUROPE.
Tuesday, H. Simson, with the Win. R. Gratz
Import Co., New York, went to Europe on the
"Kronprinz Wilhelm," of the North German
Lloyd line. He will be abroad until September.
Mr. Simson is the company's violin expert, and
a $4,000 Strad—the genuine article—was taken
along on his journey. The tone of this valuable
instrument was pronounced rare and beautiful.

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