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THE
MUSIC TRADE
REVIEW
music. Right here in New York there are no-
table examples of such a change of business. In
this city, too, there have been illustrations of the
fact that those who know well one business
would better stick to it and not attempt to pub-
lish music at the same time. Their success in
one line does not necessarily forecast profits in
music. In fact, the cases of such branching out
here have ended in these publishing branches
being handed over or sold to, or taken by, some
music publisher who knew his specialty and
clung to it.
An Intricate and Peculiar Business.
These contracts, moreover, would have expired
in time, and then the Trebuhs Co. would have
been the exclusive publishers of the Shubert
musical attractions. We understand that Mr.
Harris had to pay well for the Trebuhs interests,
but the fact remains that the interests were
EDWARD LYMAN BILL - Editor and Proprietor
transferred. We do not mean to imply that the
J. B. SPILLANE, Managing Editor
Trebuhs outfit lost money for the Shuberts. In
fact, we know that the company had a catalog
Published Every Saturday at 1 MadlMn A venae. New York
of which the trade approved. We confine our-
IUBSCRIPTION, (including postage), United State* and
selves to the fact that the Shuberts are another
Mexico, $2.00 per year: Canada. SS.60: all ether coun-
tries MOO
Some Misguided Theatrical Firms.
theatrical firm added to the list given above
Specific instances are those of the Weber & of those in a similar business who tried music
Telephones—Numbers 4677 and 4678 Gramercy
Connecting all Departments
Fields Publishing Co., the Hurtig & Seamon Pub- publishing for a while, and then transferred their
lishing Co., the Cohan & Harris Publishing Co., interests to a firm dealing exclusively with music
NEW YORK, FEBRUARY 5, 1910 and the Primrose & West Publishing Co. All publishing, or else simply dropped them en-
of these firms started in to publish their own tirely. Music publishing is a business by itself. A
music, or the music used in their productions, theatrical man has no more cause to expect
but now the publishing thereof is in the hands success in the business than a music publisher
All news matter, music or mail, in-
of regular music publishers. The men who or- has to expect to prosper in the theatrical line.
tended for this department should be
ganized the firms, moreover, were men who had The alternatives are the same, but the theatrical
addressed The Editor Music Section
made successes in their respective fields of the- firms mentioned probably did not feel inclined so
Music Trade Review, 1 Madison Avenue,
atrical endeavor. This means that they were to regard the situation at the start. They did
New York, and Not to individuals.
successful in a business where they had alliance not dream that music publishing on a scale
or affiliations with music publishing. They large enough to be profitable these days is one
found that the regular publishers were forever of the most peculiar, one of the most intricate
seeking the publishing rights to their produc- commercial enterprises in the world. But such
„ COMMENTS B Y -
tions, whether these were burlesque or legiti- it Is, as any large publisher knows. It is,
mate. So they tried music publishing them- most of all, a business by itself. And it must
selves. They did not fail in the commercial be music publishing exclusively. If it be con-
meaning of the word, but it is to be supposed nected with any other business it will fail. Ex-
they heaved sighs of relief when the "white ele- ceptions to this rule only prove its truth.
Shoemakers should stick to their lasts. In phants" were finally off their hands.
other words, men engaged in lines of business
The most recent case of a theatrical flim try-
WITMARK SONG A CONCERT FEATURE.
which are different from music publishing, al- ing their hands at music publishing is, of course,
though they may be connected or affiliated there- that of the ShuDerts, and this, in fact, has called
One of the features of the unusually fine pro-
with, make a mistake when they enter upon the forth the reminiscence of the others. Everyone
publishing of music as a "side line" or branch knows that the Shuberts, including their own gram of the eleventh grand Sunday night concert
to their regular vocations. To-day there are left resources and those of the capitalists associated at the Manhattan Opera House was the singing
very few men or firms in the country who have with them, represent millions of dollars. They of "Who Knows?" Ernest R. Ball's impressive
thus branched out into the music field. There produce many of the successful musical produc- high-grade number, by M. Armand Crabbe, one of
have been cases of very successful business men tions of each season. The Trebuhs Publishing the principal baritones of the Manhattan Opera
who have endeavored to publish music as an Co. have now transferred their interests to an- Co., under M. Oscar Anselml's baton.
"Love Me and the World Is Mine," "To the
avocation, so to speak, or as "another iron in other publisher, a man who has done nothing
the fire," but practically all of them have failed but publish music for some twenty years. The End of the World With You," and other songs
of success. It is true that we now have men Trebuhs concern was organized only about a year of similar character by Mr. Ball have made that
who achieved distinction in some other business ago. It was absolutely certain of having suc- composer famous. The beautiful poem of "Who
and repeated the success in music publishing. cessful productions to publish, and did publish Knows?" is by the late Paul Lawrence Dunbar,
It is to be noted, however, that in these few them. The Shuberts were naturally prepare! to the colored poet.
The excellent impression which Mr. Crabbe
instances the men gave up the other business hand over to the Trebuhs all of their musical
made
with "Who Knows?" at the concert referred
and entered the new field with their whole productions for which contracts with other pub-
to is a source of much gratification to M. Wit-
hearts, devoting their abilities single-mindedly to lishers did not call.
mark & SOUK, its publishers.
Teachers and students
of_ the piano will find in
this book an instructor
that not only will replace
the old methods by pre-
senting the elements of
music in a manner to
meet the conditions but
will do so in such a pleas-
ant way as to interest
even the most indifferent
student.
The little compositions
used as exercises through-
out the book is a new de-
parture that will act as
an incentive to the stu-
dent by making him feel
that he is progressing.
Price, 76 cents.
We are the publishers of the
music of
"The Arcadians"
Now the season's hit in both
London and New York
/^*U nnn ^.11 Sk C*n T 4-A 37
37 West
West 17th Street
L-nappell ca Lo., Ltd., NEW
Henry Lodge's
"Temptation Rag"
which no dancer can hear and keep' v still
AND
"TEMPTATION"
HINDS, NOBLE & ELDBEDGE, 31-35 West 15th Street. New York
the great rag song adapted by Louis Weslyn
FROM
This Season's First Real Hits
"Temptation Rag"
"The
Cubanola Glide" ( J H L )
ik
Oh, What I Know About You". ,
"My Southern Rose "«...,>
Sung with Emphatic Success by Bonita
in all leading Vaudeville Theatres.
They tempt the Musician, the Dancer, j ~ ^
the Singer, the Buyer — Everybody.
M.WITMARK&SOHS/ii^
HARRY l VON
T1LZER MUSIC PUBLISHING CO.
l
TO
*°SK%«K -o ?fict
THESE ARE POSITIVELY
IRRESISTIBLE!
New York
Chicago
London
Paris
125 West 43d Street, New York City
McKlNLEY
JOBBERS
SHEET MUSIC
We Guarantee Filling Your Orders Complete
rhe 5ame Day Received.at Lowest Prices.
CHICAOO
MCKJNLEY MUSIC CO
NEW YORK