Music Trade Review
Issue: 1910 Vol. 50 N. 22 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
MUSIC
TRADE
REVIEW
45
every store of any respectability nowadays sells
'CELLO BOWS A SPECIALTY.
pretty fair goods and gives pretty fair values.
It is no longer a singularity to do this; no longer Full Line of These Requisites for 'Cellists
KKYUOARD KOR KKYKD Mt'suAi. INSTRUMENT. Al-
bert Schulz, Barmen, Germany. Patent No. 95S,- a sure passport to public favor.
by Buegeleisen & Jacobson.
Of couive no store can be permanently success-
186.
As with the other lines carried by Buegeleisen
Hitherto in keyboards with a plurality of keys ful unless it sells good goods, but we must guard
of which the front edges are in a straight line it ourselves against believing that good merchandise & Jacobson, 113-115 University place, New York,
the 'cello bows are select. The best of Brazil-
has already been proposed to arrange the key- is the only requisite, because it is not.
Attractiveness of store appearance, inside and wood stick and elegantly mounted. The point
levers in such a way as to diverge from each
other backward from their front ends, in order to out, has become nowadays a very, very potent about these bows is, as Mr. Buegeleisen re-
facilitate the attachment of the rear ends of the trade-winning factor. Probably no one thing has marked, their very fine finish, perfect lines and
key-levers to the mechanism of the instrument.
Said diverging arrangement did, however, not
include the visible or front portions of the key-
levers.
The present invention provides, therefore, an
improved keyboard, in which also the visible por-
tions of the keys diverge from each other back-
ward from the key fronts in a symmetrical way
from the middle of the keyboard, so that espe-
(INK OF 1HEOELE1SEN & JAOOHSON S CELLO BOWS.
cially the keys at both ends of the keyboard as-
sume an oblique position, which conveniently so much to do with the impression a store pro- everything that contributes to an article that
suits the position of the hands when striking duces on its visitors—not even attentiveness and will appeal to the artistic ideas of the most ac-
courtesy of the sales people.
said outer keys.
ccni;iished artist.
Surface indications determine the judgment of
Music CHART. Ernie M. Hunter, Bloomington,
the masses of buyers. They are not, in the main, A DEALER'S VIEW OF SALESMANSHIP.
Ind. Patent No. 954,436.
discriminating judges of the merchandise, how-
The invention relates to music charts.
The object of the invention is to provide a ever much they may fondly cherish the delusion A Sporting Goods Man Offers Some Candid
Opinions on How to Sell Goods.
chart of a simple and inexpensive character to that they are.
But everyone, however little fitted he or she
aid in the transposition of music into different
I have seen a so-called salesman shake his head
keys and to also serve to indicate in staff nota- may be to accurately analyze the general char-
tion the scale of each major key, its relative acter of a store's merchandise, is certainly fully to a customer, saying, "We are all out," just be-
minor key and their respective chords, together capable of judging a store's general appearance. cause he didn't know his stock or his business.
Quality of merchandise and prices being fairly He was probably happy in the thought that he
with their relative location on the keyboard
equal, the store that is attractive in fittings and had gotten rid of one trouble, never thinking of
and the correct fingering.
arrangements will outdraw two to one the store the reflection on the house or the digust of the
that
is rather old-fashioned and commonplace in customer. Learn to say "I have it," or "I will
SELLING METHODS COUNT.
these respects.
get it for you." On the other hand, 1 have seen
Present Day Conditions Necessitate Close At-
The store with an old-fashioned, dingy-looking clerks, by introducing goods other than those
tention to Numerous Details Besides Quality
front, with old counters and fixtures, and a jum- asked for, accomplish most satisfactory results.
of Goods and Size of Stock.
bled up, unkempt looking stock, is laboring under Make up your mind to be a salesman—not an
a heavy handicap which it will take more than order-taker.
The time has gone by when entire dependence good advertising to overcome.
This will illustrate what I maan.
in the matter of making and holding trade can
Good advertising will not offset the effects of
You are standing in the front of the store, by
be placed on the selling of good goods. Almost bad stock keeping.
the sweater counter. A customer asks, "Have you
Probably more than half the battle in building a 'Jimcrack' air rifle?" You say, "No," and out
Standard oi ttie World up a retail business consists in getting people he goes. Result—loss of sale and dissatisfied
Tha Original S. S. STEWART Banjo
into the store. A well-managed show window customer.
attracts trade at regular prices and if given con-
Just suppose you had answered, "I will show
stant attention may be made exceedingly produc- you our air rifles," and escorted the customer
tive. Newspaper advertising is valuable, espec- back to the counter where air rifles are sold.
Ask your jobber, or send di-
ially when given personal care by one who under- Result—you would probably have sold him a
rect to us for catalogue.
THE BAUER CO., 726-730 Girard Ave., Philadelphia, Pa. stands how to tell a convincing siory in print.
"Daisy" and made a satisfied customer. Impress
These much used methods are good, but a sugges- this everlastingly on your mind, "Show the
tion discussed at several conventions recently goods."
goes a little farther in carrying out the idea that
I have noticed some men meet customers with
a merchant must go after the business if he a "No" expression on their countenances before
ARE GOOD SELLERS
wants to build up his trade on a strictly profit- they know what is wanted. Others have a "Yes"
The dealer who handles good tellers is the »ne
who has a good profit to show at the end of the
able basis.
look about them which attracts. The "No" man
year
York Band Instruments are of the highest
possible quality—they couldn't be better and per-
drives trade away; the other is a business-
formers all over the country know it. That's
builder.
why they sell so well. The line comprises
Salesmanship is a science and you can't master
Band Instruments, Drums and Cases
it unless you think and study and work.
Our interest does not end when we sell the
Some talk a customer into buying and then
dealer—we do all we can to boost the sale of
talk him out. Others don't talk enough. There
the instruments. Plenty of advertising matter u
furnished free of cost. Better write us to-day
is no rule to follow.
for our catalog and proposition.
Every buyer likes the close attention of a sales-
J. W. YORK & SONS, Grand Rapids, Mich.
Mathematically
man
and no two people can be handled exactly
True in Into-
nation. Abto-
alike.
crosspiece and united therewith by soldering or
otherwise.
YORK BAN D IN STRUM E N TS
Prof. Hugo Heermann
The Eminent Violinist and
BLACK DIAMOND Strings
lutely Perfect in
Fifths. Maxi-
mum of Dura-
bi ity. Smooth,
Broad and Bril-
lia nt Ton r.
POSITIVELY
WILL NOT
RATTLE.
VIOLIN MAKER MARRIED 50 YEARS.
(Special to The Review.)
AT WHOLESALE BY
S. R. HUYETT
BXTLEMBN :
I am sailing to Australia next week, and shall
pass through New York between the 5th and
8th of May ("Blucher," Hamburg-Amerlka Line).
Will you send enclosed order for Violin (J
strings BLACK DIAMOND to address given be-
low, or do you have a Dealer's shop In New
York where I might find your strings? If so,
please let me know at the same address.
The strings are most excellent.
Yours sincerely,
H. HEERMANN.
Frankfort o/M., April, 1905.
Import Agent for MUSICAL MERCHANDISE
208 North 10th Street,
SALINA, KANSAS
Silver, Nickel,
and other
Plating
Band instrument work handled with
dispatch, to your entire satisfaction,
and at INTERESTING prices.
NATIONAL MUSICAL STRING COMPANY
Chicago
New Brunswick, New Jersey
Platmn to thm
Trad:
Philadelphia, Pa., May 23, 1910.
Mr. and Mrs. Henry G. Hill, the former the
oldest maker of violins in this city, for which
he has an international reputation, celebrated
the golden anniversary of their wedding. May 16,
at their home, 4025 Lancaster avenue. The Hills
were married in their home town, Bristol, Eng-
land.
FIRE IN CONN FACTORY
At
Elkhart,
Ind., on Sunday Is Referred to
Fuller Elsewhere.
The damage by fire to the plant of the C. G.
Conn Co., band instrument, manufacturers, of Elk-
hart, Ind., which occurred on Sunday last, will be
found in another part of The Review.
THE:
MUSIC
TRADE
REVIEW
45
every store of any respectability nowadays sells
'CELLO BOWS A SPECIALTY.
pretty fair goods and gives pretty fair values.
It is no longer a singularity to do this; no longer Full Line of These Requisites for 'Cellists
KKYUOARD KOR KKYKD Mt'suAi. INSTRUMENT. Al-
bert Schulz, Barmen, Germany. Patent No. 95S,- a sure passport to public favor.
by Buegeleisen & Jacobson.
Of couive no store can be permanently success-
186.
As with the other lines carried by Buegeleisen
Hitherto in keyboards with a plurality of keys ful unless it sells good goods, but we must guard
of which the front edges are in a straight line it ourselves against believing that good merchandise & Jacobson, 113-115 University place, New York,
the 'cello bows are select. The best of Brazil-
has already been proposed to arrange the key- is the only requisite, because it is not.
Attractiveness of store appearance, inside and wood stick and elegantly mounted. The point
levers in such a way as to diverge from each
other backward from their front ends, in order to out, has become nowadays a very, very potent about these bows is, as Mr. Buegeleisen re-
facilitate the attachment of the rear ends of the trade-winning factor. Probably no one thing has marked, their very fine finish, perfect lines and
key-levers to the mechanism of the instrument.
Said diverging arrangement did, however, not
include the visible or front portions of the key-
levers.
The present invention provides, therefore, an
improved keyboard, in which also the visible por-
tions of the keys diverge from each other back-
ward from the key fronts in a symmetrical way
from the middle of the keyboard, so that espe-
(INK OF 1HEOELE1SEN & JAOOHSON S CELLO BOWS.
cially the keys at both ends of the keyboard as-
sume an oblique position, which conveniently so much to do with the impression a store pro- everything that contributes to an article that
suits the position of the hands when striking duces on its visitors—not even attentiveness and will appeal to the artistic ideas of the most ac-
courtesy of the sales people.
said outer keys.
ccni;iished artist.
Surface indications determine the judgment of
Music CHART. Ernie M. Hunter, Bloomington,
the masses of buyers. They are not, in the main, A DEALER'S VIEW OF SALESMANSHIP.
Ind. Patent No. 954,436.
discriminating judges of the merchandise, how-
The invention relates to music charts.
The object of the invention is to provide a ever much they may fondly cherish the delusion A Sporting Goods Man Offers Some Candid
Opinions on How to Sell Goods.
chart of a simple and inexpensive character to that they are.
But everyone, however little fitted he or she
aid in the transposition of music into different
I have seen a so-called salesman shake his head
keys and to also serve to indicate in staff nota- may be to accurately analyze the general char-
tion the scale of each major key, its relative acter of a store's merchandise, is certainly fully to a customer, saying, "We are all out," just be-
minor key and their respective chords, together capable of judging a store's general appearance. cause he didn't know his stock or his business.
Quality of merchandise and prices being fairly He was probably happy in the thought that he
with their relative location on the keyboard
equal, the store that is attractive in fittings and had gotten rid of one trouble, never thinking of
and the correct fingering.
arrangements will outdraw two to one the store the reflection on the house or the digust of the
that
is rather old-fashioned and commonplace in customer. Learn to say "I have it," or "I will
SELLING METHODS COUNT.
these respects.
get it for you." On the other hand, 1 have seen
Present Day Conditions Necessitate Close At-
The store with an old-fashioned, dingy-looking clerks, by introducing goods other than those
tention to Numerous Details Besides Quality
front, with old counters and fixtures, and a jum- asked for, accomplish most satisfactory results.
of Goods and Size of Stock.
bled up, unkempt looking stock, is laboring under Make up your mind to be a salesman—not an
a heavy handicap which it will take more than order-taker.
The time has gone by when entire dependence good advertising to overcome.
This will illustrate what I maan.
in the matter of making and holding trade can
Good advertising will not offset the effects of
You are standing in the front of the store, by
be placed on the selling of good goods. Almost bad stock keeping.
the sweater counter. A customer asks, "Have you
Probably more than half the battle in building a 'Jimcrack' air rifle?" You say, "No," and out
Standard oi ttie World up a retail business consists in getting people he goes. Result—loss of sale and dissatisfied
Tha Original S. S. STEWART Banjo
into the store. A well-managed show window customer.
attracts trade at regular prices and if given con-
Just suppose you had answered, "I will show
stant attention may be made exceedingly produc- you our air rifles," and escorted the customer
tive. Newspaper advertising is valuable, espec- back to the counter where air rifles are sold.
Ask your jobber, or send di-
ially when given personal care by one who under- Result—you would probably have sold him a
rect to us for catalogue.
THE BAUER CO., 726-730 Girard Ave., Philadelphia, Pa. stands how to tell a convincing siory in print.
"Daisy" and made a satisfied customer. Impress
These much used methods are good, but a sugges- this everlastingly on your mind, "Show the
tion discussed at several conventions recently goods."
goes a little farther in carrying out the idea that
I have noticed some men meet customers with
a merchant must go after the business if he a "No" expression on their countenances before
ARE GOOD SELLERS
wants to build up his trade on a strictly profit- they know what is wanted. Others have a "Yes"
The dealer who handles good tellers is the »ne
who has a good profit to show at the end of the
able basis.
look about them which attracts. The "No" man
year
York Band Instruments are of the highest
possible quality—they couldn't be better and per-
drives trade away; the other is a business-
formers all over the country know it. That's
builder.
why they sell so well. The line comprises
Salesmanship is a science and you can't master
Band Instruments, Drums and Cases
it unless you think and study and work.
Our interest does not end when we sell the
Some talk a customer into buying and then
dealer—we do all we can to boost the sale of
talk him out. Others don't talk enough. There
the instruments. Plenty of advertising matter u
furnished free of cost. Better write us to-day
is no rule to follow.
for our catalog and proposition.
Every buyer likes the close attention of a sales-
J. W. YORK & SONS, Grand Rapids, Mich.
Mathematically
man
and no two people can be handled exactly
True in Into-
nation. Abto-
alike.
crosspiece and united therewith by soldering or
otherwise.
YORK BAN D IN STRUM E N TS
Prof. Hugo Heermann
The Eminent Violinist and
BLACK DIAMOND Strings
lutely Perfect in
Fifths. Maxi-
mum of Dura-
bi ity. Smooth,
Broad and Bril-
lia nt Ton r.
POSITIVELY
WILL NOT
RATTLE.
VIOLIN MAKER MARRIED 50 YEARS.
(Special to The Review.)
AT WHOLESALE BY
S. R. HUYETT
BXTLEMBN :
I am sailing to Australia next week, and shall
pass through New York between the 5th and
8th of May ("Blucher," Hamburg-Amerlka Line).
Will you send enclosed order for Violin (J
strings BLACK DIAMOND to address given be-
low, or do you have a Dealer's shop In New
York where I might find your strings? If so,
please let me know at the same address.
The strings are most excellent.
Yours sincerely,
H. HEERMANN.
Frankfort o/M., April, 1905.
Import Agent for MUSICAL MERCHANDISE
208 North 10th Street,
SALINA, KANSAS
Silver, Nickel,
and other
Plating
Band instrument work handled with
dispatch, to your entire satisfaction,
and at INTERESTING prices.
NATIONAL MUSICAL STRING COMPANY
Chicago
New Brunswick, New Jersey
Platmn to thm
Trad:
Philadelphia, Pa., May 23, 1910.
Mr. and Mrs. Henry G. Hill, the former the
oldest maker of violins in this city, for which
he has an international reputation, celebrated
the golden anniversary of their wedding. May 16,
at their home, 4025 Lancaster avenue. The Hills
were married in their home town, Bristol, Eng-
land.
FIRE IN CONN FACTORY
At
Elkhart,
Ind., on Sunday Is Referred to
Fuller Elsewhere.
The damage by fire to the plant of the C. G.
Conn Co., band instrument, manufacturers, of Elk-
hart, Ind., which occurred on Sunday last, will be
found in another part of The Review.
Future scanning projects are planned by the International Arcade Museum Library (IAML).