Music Trade Review

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THE
MUSIC TRADE
EVERYTHING IN READINESS AT RICHMOND.
More Dealers in Richmond This Week Than Prospects—Lively Business Sessions and Inter-
esting Entertainment—Sir Herbert Marshall of England to be Guest and Speaker at Banquet
—Final News from Press Committee—Will Interest All Bound for the Southland.
All is In readiness for the ninth annual con-
vention of the National Association of Piano
Dealers of America at the Hotel Jefferson, Rich-
mond, Va., and for the First National Exhibition
of Pianos at the Auditorium building. The mem-
bers who attend this event will certainly be
surprised a t the magnitude and beauty of the
show, and it will be strange indeed if the im-
pression upon the manufacturers on this oc-
casion is not such as will encourage the con-
tinuation of exhibitions in the future, although
it may be deemed advisable to alternate, giving
the exhibition only every other year, and more
than likely the manufacturers themselves will
deem it advisable to take charge and control ex-
hibitions in the future. If such decision is
reached, the exhibitors will probably be con-
fined to the membership of the Piano Manufac-
turers' Association. It is the opinion of many
that this is the proper manner in which these
exhibitions should be conducted, but the Dealers'
Association was in a measure forced to take the
initiative owing to the fact that previous in-
vitations extended to the manufacturers to
prepare exhibitions had not been acted upon.
Business Sessions.
The business sessions of the convention will be
held Monday, Tuesday and Wednesday at 9 a. m.
There will be only one session on each day, clos-
ing in time for the opening of the exhibition,
which will be at 2 p. m. each day.
Monday, May 16, will be devoted to the read-
ing of the annual reports, reports of the State
Commissioners, nominating committee, election
of officers, etc.
Tuesday and Wednesday sessions will be de-
voted to the reading of the following papers and
discussions:
"Piano Thoughts To-day and To-morrow," R.
O. Foster, Minneapolis, Minn.
"Dollars and Morals," S. A. Woodford, Colum-
bus, Ohio.
"The Future of the Piano and Music Roll," O.
J. De Moll, Washington, D. C.
"Piano Advertising as It Should Be," Robert N.
Watkin, Dallas, Texas.
Exhibition Entertainments.
The entertainments a t the exhibition will be
numerous and interesting, each evening being
dedicated to a special purpose as follows: Mon-
day evening, "Richmond Night"; Tuesday even-
ing, "Society Night"; Wednesday evening,
"Petersburg Night"; Thursday evening, "Cham-
ber of Commerce Night"; Friday evening, "Mer-
chants' Night"; Saturday afternoon, "Children's
Matinee"; Saturday evening, "Travelers' Night."
On Tuesday evening the interest will be aug-
mented by the presence of the U. S. Marine Band
of Washington. Every other afternoon and even-
ing the Ladies' Symphony Orchestra of Boston
will participate.
On Saturday afternoon and evening the Ora-
torio Society, a chorus of 300 voices, will par-
ticipate, making a fitting close to convention
week.
Richmond's Hospitality.
Other entertainments will be numerous. On
Monday afternoon, May 16, the visiting ladies
will be entertained at the races. Monday even-
ing the Chamber of Commerce will entertain the
visitors and their ladies at the Hotel Jefferson.
On this occasion the visitors will be welcomed
and addressed by David Crockett Richardson,
Mayor of the City of Richmond, and the Mayor
will be replied to by James G. Ramsdell, of Phil-
adelphia. H. W. Wood, president of the Cham-
ber of Commerce, and W. T. Dabney, the silver-
tongued orator, who influenced the association to
go to Richmond, will also make addresses. Miss
Annie Louise Reinhardt, violiniste; Miss Mamie
Leahy, monologist; Miss Francesca Casper,
vocalist, whose specialty is Southern melodies;
Frank E. Crosby and James Leath, comedians,
11
REVIEW
will enliven the evening. J. G. Corley, chairman
of the local entertainment committee, will intro-
duce the talent.
On Tuesday afternoon the visiting ladies will
be entertained at a matinee.
On Wednesday an automobile trip to interesting
points has been arranged.
Sir Herbert Marshall at Banquet.
On Wednesday evening the banquet will be
held and there is every promise that this will
be the star event of the entire week. In all prob-
ability the occasion will be honored by the pres-
ence of Sir Herbert Marshall, president of the
London Music Trades Association, who arrived in
this country on Tuesday, May 10. Sir Herbert
was met with a special invitation from President
Droop and Secretary Putnam inviting him to be
present not only at the business sessions but as
guest at the banquet and to address the mem-
bers, providing the recent demise of the late King
Edward does not prevent.
On Thursday there will be the all-day excur-
sion of the entire association and visitors down
the James River. Certainly the City of Rich-
mond and the committees have outlined a very
interesting series of events.
President Droop Sends Condolences.
Upon receiving news of the death of King
Edward, President Edwin H. Droop of the Na-
tional Association of Piano Dealers of America
forwarded the following communication to S.
Nordheimer, Toronto, Canada:
"Please express to all members of the Canadian
Piano and Music Trades the profound sympathy
of the National Dealers' Association occasion of
the death of their beloved sovereign."
Utah Dealers Coming.
Royal W. Daynes, State Commissioner for
Utah, writes the press committee that the news-
papers throughout the State of Utah have been
liberal in giving publicity to the coming conven-
tion and as a result a large number of dealers
from that State will be in attendance. Mr.
Daynes will be present and make his report in
person.
State Commissioner John C. Menton, of Bur-
lington, Iowa, has been very successful in ob-
taining publicity throughout the State and a
large attendance is also anticipated from that
section.
Atlantic City Eager for 1911 Convention.
Special effort will be made by representatives
of Atlantic City to secure the 1911 convention.
Should there be no exhibition in connection with
the next convention, Atlantic City will no doubt
stand a very good chance of securing the selec-
tion, but if the exhibition feature is to be con-
tinued, Atlantic City would not be a suitable
place for this new feature. The cities of Chicago
and Milwaukee will strenuously contend for the
convention next year.
Regarding Special Railroad Rates.
Secretary Putnam announces that some of the
Railroads in the Southeastern Passenger Associa-
tion published incorrect selling dates for Rich-
mond. As soon as he learned this was done he
asked that it be corrected. The railroads mak-
ing the error immediately issued new advertising
matter relative to the selling dates, which are
May 14 to 19 in the territory included in Ken-
tucky, Virginia and all States south thereof
and east of the Mississippi river.
All members must bear in mind to ask for
certificates when purchasing tickets, and they
must be deposited with the secretary on arrival
in Richmond. Secretary Putnam established his
office at the Hotel Jefferson Thursday, May 5 in
order that he might be in readiness for the great
rush and facilitate the business of the associa-
tion.
Simultaneous Exhibition Sales.
As recommended by the exhibition committee
through the columns of this paper some weeks
ago simultaneous exhibitions and sales will be
held by a large number of dealers throughout
the United States, showing duplicates of pianos
exhibited at Richmond. In some cities unusual
preparations have been made for this method of
advertising. Three or four of the leading news-
papers in Philadelphia have taken up the project
and will specialize by featuring the exhibition in
connection with special advertising by represen-
tative houses. This is an idea which could be
very readily adopted by newspapers in other
leading cities in the United States.
INDIANA MUSIC CO. EXPAND.
The Indiana Music Co., Terre Haute, Ind.,
have arranged to occupy the second floor of the
Bindley Block, that city, and the premises are
now being rearranged with that end in view. In
addition to a recital hall seating 300 people there
will be four large separate piano parlors and a
workshop. The changes will be completed by
June 15. The hall will be used for talking ma-
chine and player-piano recitals and general con-
cert work.
MARSHALL TO OPEN RETAIL STORE.
W. H. Marshall, who was formerly wholesale
representative for the H. P. Nelson and Auto-
piano lines in Dallas, Tex., is completing ar-
rangements for opening a retail store in that
city.
ADD TRUSS AND PILASTER BRANCH.
The J. E. Davis Mfg. Co., Cortland, N. Y.,
have added a truss and pilaster department to
their piano case plant.
Jettinghoff & Beckmann are a new firm of
piano dealers at 151-153 West Second street, Del-
phos, O.
The Eilers Music Co. have opened a branch
store in Napa, Cal.
Unequivocal
Endorsement
One of the distinguished products of
American skill and enterprise has received
the unqualified endorsement of the most
critical trades in this country.
For, what more critical trade is there than
the piano industry, and what line of men
better qualified to judge of the essentials
of good wire than piano men?
Therefore, when the special products of
the American Steel & Wire Co., the
"PERFECTED"
AND
44
CROWN
brands of wire have received such endorse-
ment, does it not speak in undisguised
terms of praise?
The most critical piano men in this coun-
try have tested these brands of wire, and
they have learned that they possess every
requisite essential.
This corporation produces in its factories
all wires of whatever nature which are
used in pianos and piano-player mechanism.
In this plant is perhaps the best factory
system in the world, and as a result of years
of close experimental work piano wire has
been produced which is steadily growing in
favor with the experts of the music trade.
American Steel and Wire Co.
Chicago
New York
Worcester
Denver
San Francisco
Export Representatives, United States Steel
Products Export Co., New York