Music Trade Review
Issue: 1910 Vol. 50 N. 10 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
46
MUSIC TRADE
REVIEW
said that we found the buyers more than ready
to keep in touch in this way with the doings and
offerings of the music publishers, realizing, as
do the regular dealers, that in no other way can
they winnow the wheat from the chaff of the
mass of publishers' circulars. The Review is
published primarily, however, for the regular
EDWARD LYMAN BILL • Editor and Proprietor dealers, and will continue to be so published.
In fact, with the publications of every pub-
J. B. SPILLANE, Managing Editor
lisher of popular music that we know of in New
PubUfhed Every Saturday at 1 Madison Avenne, New Y»rk
York City, and presumably elsewhere, to be found
SUBSCRIPTION. (Including postage), United States and
for sale in department and ten-cent stores—ex-
Mexico, |2.00 per year; Canada, $S.6O; all ether coun-
cepting some musical production numbers—the
tries, $4.00.
present situation offers to the regular dealers
Telephones—Numbers 4677 and 4678 Gramercy
the most favorable trade opportunities in years,
Connecting a l l Departments
if they will take advantage of these intelligently.
The writer will explain this situation in our
N E W YORK, M A R C H 5 , 1 9 1 0
next issue, which is to be our Special Music
Publishers' Number—an official epitome of the
more successful offerings of practically every
All news matter, music or mail, in-
firm of distinction in. the music publishing field.
tended for this department should be
A Glimpse of Modern Publishing.
addressed The Editor Music Section
One of the best illustrations that could be
Music Trade Review, 1 Madison Avenue,
desired of modern music publishing methods is
New York, and Not to individuals.
afforded by the official announcement that
Jerome H. Remick & Co., at their plant in De-
troit, Mich., have just finished printing an edi-
tion of 200,000 copies of one song. The song is
"By the Light of the Silvery Moon," which
Remick & Co. purchased from Gus Edwards
prior to the bankruptcy proceedings instituted
against the latter's publishing house. That this
song is a success is well known to the trade,
Now that the business of publishing popular and proof of this was not needed in the form of
music presents a situation wherein are in- the announcement of the gigantic edition just
volved much lower prices than publishers were printed. The figures, however, throw light on
able to obtain a few years ago, proportionately- the scale on which a large publisher operates.
larger sales must be made by the publishers in The big firm of to-day selects a meritorious
order that they may keep up with the pace that song and decides that it is to be a "hit." The
has been set. To this end they seek not only big firm can do this, although the little fellow
the trade of the regular music dealers of the must let the song make itself a hit. In the
country but also that of the music departments present instance the song, "Silvery Moon," hap-
of the big department stores and of the ten- pened to be a hit anyway, but it made all the
cent stores. To such establishments they sell, more of one by virtue of the powers possessed
or try to sell, sheet music in large quantities. by a large publisher.
These powers were
Only blind men have failed to see this develop- recently shown in the case of a successful song
ment of the business. That the entire field may which was not so "natural" a hit—"Put on Your
be covered, therefore, The Review has recently Old Gray Bonnet." The edition of 200,000, by the
extended its subscription list so as to include way, is believed to be the largest single edition
buyers of sheet music for the most important on record.
department stores and chains of ten-cent stores
Suggestive Songs Now Too Common.
in the country. The Review goes to the buyers
We do not know who are the publishers of
leaiing their individual names, and it must be the songs which an English comedienne has
COMMENTS B Y
The "Most
Popular
Songs for the Guitar"
contains about 125 of the
old familiar songs—Plan-
tation, Patriotic, Senti-
mental, Humorous, and
Sacred — that everybody
knows
and everybody
loves. They are arranged
urith an easy guitar ac-
companiment that even
the mediocre players can
carry. Price 75r.
We are the publishers of the
music of
"The Arcadians"
N o w the season's hit in both
London and New York
Chappell&Co.,Ltd.,
HINDS, NOBLE & ELDBEDGE. 31-35 West 15th Street. New York
Al. Cook, of the Theodore Morse Music Co.,
has been in Chicago for the past three weeks on
a business trip. He reports to headquarters that
he has obtained fine results with the Morse
features, and Mr. Morse is naturally much grati-
fied thereat. Mr. Cook is expected to return to
this city next week. His greatest success in the
West has been with "He's a College Boy," it is
understood, although "Molly Lee" is running the
leader a close race.
The Morse Music Co. will shortly issue a new
novelty song, "You're All Right, Kid," by Ma-
honey and Morse. Professional copies are al-
ready out, and those for the trade will be ready
in the near future. "Kitty Grey," another new
Morse number, is selling satisfactorily to its
publishers, although it has been out but a short
time. It is a ballad by Stirling and Morse, and
as there is plenty of room in the market for
good ballads this season, it is really to be hoped
that "Kitty Grew" will prove a "winner."
You Will Need a
Large Stock
of the musical numbers of
"BRIGHT EYES"
the scintillating musical comedy success
by the writers of the famous
O. A. Hauerbach and Karl Hoschna
"The Cubanola Glide" U
"Oh,What I Know About You"
"Illy Southern Rose"*<,„,,
Now playing to crowded houses at the
New York Theatre.
BE PREPARED.
ORDER AT ONCE
M.WITMARK&SOHS, Publishe ' s
HARRY
VON TO TILZER MUSIC PUBLISHING CO.
s
L L l
i?S5 # 0 S K o !f 1 'i E
COOK PUSHING THE MORSE PRINTS.
"THREE TWINS"
This Season's First Real Hits
AD
been singing, last week and this, at local
theaters. We can only hope that American pub-
lishers will not have their imprints on the num-
bers, although it is probable that the songs are
not intended for general dissemination. At a
certain theater one night last week the audience
gasped at the suggestiveness of two of the songs
sung by this young woman. Now, this theater
is a burlesque house—"Burlesque on Broadway,"
if you please—but is it necessary to cater to the
taste of those only in the audience who can ap-
preciate nothing except the strongest flavors?
A stranger in town, or a man from Brooklyn
might, by mistake, take his wife or some other
good woman to this theater. To hear extremely
suggestive songs is actual torture to such
women, especially in public. It is nonsense to
say that the words themselves are all right, that
it is the fault of the listener if he grasps a
double meaning. It is cheap twaddle, such an
excuse, for we are not all fools. Intelligent
New Yorkers who listen to these so-called bur-
lesquers were not brought up in convents. If
they failed to recognize suggestiveness in sug-
gestive songs they would be mollycoddles who
could not have earned the price of a theater
seat. Finally, the whole object of such songs
is to have the indecency recognized, although
it be disguised in the garb of ordinary lan-
guage.
New York
Chicago
London
Paris
125 West 4 3 d Street, Hew York C«y
PM1NLEY
SHEET MUSIC
JOBBERS
We Guarantee Filling Your Orders Complete
the Same Day Received.at Lowest Prices.
CHICAGO
MCKJNLEY MU51C CO
New YOU*
THE
46
MUSIC TRADE
REVIEW
said that we found the buyers more than ready
to keep in touch in this way with the doings and
offerings of the music publishers, realizing, as
do the regular dealers, that in no other way can
they winnow the wheat from the chaff of the
mass of publishers' circulars. The Review is
published primarily, however, for the regular
EDWARD LYMAN BILL • Editor and Proprietor dealers, and will continue to be so published.
In fact, with the publications of every pub-
J. B. SPILLANE, Managing Editor
lisher of popular music that we know of in New
PubUfhed Every Saturday at 1 Madison Avenne, New Y»rk
York City, and presumably elsewhere, to be found
SUBSCRIPTION. (Including postage), United States and
for sale in department and ten-cent stores—ex-
Mexico, |2.00 per year; Canada, $S.6O; all ether coun-
cepting some musical production numbers—the
tries, $4.00.
present situation offers to the regular dealers
Telephones—Numbers 4677 and 4678 Gramercy
the most favorable trade opportunities in years,
Connecting a l l Departments
if they will take advantage of these intelligently.
The writer will explain this situation in our
N E W YORK, M A R C H 5 , 1 9 1 0
next issue, which is to be our Special Music
Publishers' Number—an official epitome of the
more successful offerings of practically every
All news matter, music or mail, in-
firm of distinction in. the music publishing field.
tended for this department should be
A Glimpse of Modern Publishing.
addressed The Editor Music Section
One of the best illustrations that could be
Music Trade Review, 1 Madison Avenue,
desired of modern music publishing methods is
New York, and Not to individuals.
afforded by the official announcement that
Jerome H. Remick & Co., at their plant in De-
troit, Mich., have just finished printing an edi-
tion of 200,000 copies of one song. The song is
"By the Light of the Silvery Moon," which
Remick & Co. purchased from Gus Edwards
prior to the bankruptcy proceedings instituted
against the latter's publishing house. That this
song is a success is well known to the trade,
Now that the business of publishing popular and proof of this was not needed in the form of
music presents a situation wherein are in- the announcement of the gigantic edition just
volved much lower prices than publishers were printed. The figures, however, throw light on
able to obtain a few years ago, proportionately- the scale on which a large publisher operates.
larger sales must be made by the publishers in The big firm of to-day selects a meritorious
order that they may keep up with the pace that song and decides that it is to be a "hit." The
has been set. To this end they seek not only big firm can do this, although the little fellow
the trade of the regular music dealers of the must let the song make itself a hit. In the
country but also that of the music departments present instance the song, "Silvery Moon," hap-
of the big department stores and of the ten- pened to be a hit anyway, but it made all the
cent stores. To such establishments they sell, more of one by virtue of the powers possessed
or try to sell, sheet music in large quantities. by a large publisher.
These powers were
Only blind men have failed to see this develop- recently shown in the case of a successful song
ment of the business. That the entire field may which was not so "natural" a hit—"Put on Your
be covered, therefore, The Review has recently Old Gray Bonnet." The edition of 200,000, by the
extended its subscription list so as to include way, is believed to be the largest single edition
buyers of sheet music for the most important on record.
department stores and chains of ten-cent stores
Suggestive Songs Now Too Common.
in the country. The Review goes to the buyers
We do not know who are the publishers of
leaiing their individual names, and it must be the songs which an English comedienne has
COMMENTS B Y
The "Most
Popular
Songs for the Guitar"
contains about 125 of the
old familiar songs—Plan-
tation, Patriotic, Senti-
mental, Humorous, and
Sacred — that everybody
knows
and everybody
loves. They are arranged
urith an easy guitar ac-
companiment that even
the mediocre players can
carry. Price 75r.
We are the publishers of the
music of
"The Arcadians"
N o w the season's hit in both
London and New York
Chappell&Co.,Ltd.,
HINDS, NOBLE & ELDBEDGE. 31-35 West 15th Street. New York
Al. Cook, of the Theodore Morse Music Co.,
has been in Chicago for the past three weeks on
a business trip. He reports to headquarters that
he has obtained fine results with the Morse
features, and Mr. Morse is naturally much grati-
fied thereat. Mr. Cook is expected to return to
this city next week. His greatest success in the
West has been with "He's a College Boy," it is
understood, although "Molly Lee" is running the
leader a close race.
The Morse Music Co. will shortly issue a new
novelty song, "You're All Right, Kid," by Ma-
honey and Morse. Professional copies are al-
ready out, and those for the trade will be ready
in the near future. "Kitty Grey," another new
Morse number, is selling satisfactorily to its
publishers, although it has been out but a short
time. It is a ballad by Stirling and Morse, and
as there is plenty of room in the market for
good ballads this season, it is really to be hoped
that "Kitty Grew" will prove a "winner."
You Will Need a
Large Stock
of the musical numbers of
"BRIGHT EYES"
the scintillating musical comedy success
by the writers of the famous
O. A. Hauerbach and Karl Hoschna
"The Cubanola Glide" U
"Oh,What I Know About You"
"Illy Southern Rose"*<,„,,
Now playing to crowded houses at the
New York Theatre.
BE PREPARED.
ORDER AT ONCE
M.WITMARK&SOHS, Publishe ' s
HARRY
VON TO TILZER MUSIC PUBLISHING CO.
s
L L l
i?S5 # 0 S K o !f 1 'i E
COOK PUSHING THE MORSE PRINTS.
"THREE TWINS"
This Season's First Real Hits
AD
been singing, last week and this, at local
theaters. We can only hope that American pub-
lishers will not have their imprints on the num-
bers, although it is probable that the songs are
not intended for general dissemination. At a
certain theater one night last week the audience
gasped at the suggestiveness of two of the songs
sung by this young woman. Now, this theater
is a burlesque house—"Burlesque on Broadway,"
if you please—but is it necessary to cater to the
taste of those only in the audience who can ap-
preciate nothing except the strongest flavors?
A stranger in town, or a man from Brooklyn
might, by mistake, take his wife or some other
good woman to this theater. To hear extremely
suggestive songs is actual torture to such
women, especially in public. It is nonsense to
say that the words themselves are all right, that
it is the fault of the listener if he grasps a
double meaning. It is cheap twaddle, such an
excuse, for we are not all fools. Intelligent
New Yorkers who listen to these so-called bur-
lesquers were not brought up in convents. If
they failed to recognize suggestiveness in sug-
gestive songs they would be mollycoddles who
could not have earned the price of a theater
seat. Finally, the whole object of such songs
is to have the indecency recognized, although
it be disguised in the garb of ordinary lan-
guage.
New York
Chicago
London
Paris
125 West 4 3 d Street, Hew York C«y
PM1NLEY
SHEET MUSIC
JOBBERS
We Guarantee Filling Your Orders Complete
the Same Day Received.at Lowest Prices.
CHICAGO
MCKJNLEY MU51C CO
New YOU*
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