Music Trade Review
Issue: 1910 Vol. 50 N. 1 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SP1LLANE, Managing Editor
Executive and Reportorlal Stall:
Oao. B. K u i m ,
W. H. D i n s ,
B. BUTTAIN WILSON,
BKNI
L. B. BOWBKS,
R. W. SIMUONS.
AUGUST J. TIITPI.
A. J . NICKLIN,
BOSTON OFFICE:
L. WAITT, 69 Bummer Bt.
CHICAGO OFFICE:
E. P. VAN HABLINOBN, Room 806,156 Wabash Are.
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
REVIEW
situation shows that during the past two or three weeks a great
number of pianos have been moved in New York by reason of the
extraordinary amount of advertising done in the local papers.
However, the holiday spurt did not bring the volume of busi-
ness for the year up to the point which was predicted early in the
season.
While 1909 will rank far in advance of its immediate prede-
cessor, it will not come up to the record of former years.
During the first half of the year the business languished on
account of pending tariff legislation, and not until the year had half
expired was the pathway of business men really cleared from
obstruction and deterrent influences.
The Fall has been fair and in some sections particularly good.
The great agricultural regions have enjoyed trade conditions which
have been indeed gratifying.
A NOTHER thing which we have had to fight during the past
A . year which has had an effect upon the purchase of luxuries,
SAN FRANCISCO: S. H. GBAT, 88 First Street
a class in which pianos are invariably placed, is the rising tide of
CINCINNATI, O.: JACOB W. WAI/TBBS.
BALTIMORE. MD.: A. ROBERT FBBNCH.
cost of living.
LONDON, ENGLAND: 69 Baslnghall Bt, B. C. W. LIONBL STUBDT, Manager.
Now, everyone knows that commodities are high, and as a
Published Every Saturday at 1 Madison Avenue, New York
result people of limited incomes have felt the burden placed upon
them through increased living expenses.
Entered at the New York Post Office as Second Class Matter.
No matter what the reason may be for the advance, the fact
SUBSCRIPTION. (Including postage). United States and Mexico, $2.00 per year;
remains that it costs the average citizen more to live than ever
Canada, $3.60; all other countries, $4.00.
before.
ADVERTISEMENTS, $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Adrertlslng Pages, $60.00; opposite
No matter whether we go into elaborate explanations or not
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
concerning the reasons, the truth is painfully apparent to the aver-
Lyman BUI.
An
age man—commodities are high.
H/fllsif» C M > t l A n
important feature of this publication is a complete sec-
1 « * * » * V k J v V U U H t ti on devoted to the interests of music publishers and dealers.
It may be because the American farmers are not increasing
their acre yield while the population is increasing.
Exposition Honors Won by The Review
Brand Prim
Paris Exposition, 1900
Stiver Medal. Charleston Exposition, 1902
Wages were generally maintained during the recent industrial
Diploma.Pan-American Exposition, 1901
Oold Medal
Bt Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
depression, but there has been an increase in the world's supply of
gold which is the world's measure of value, so that it takes more
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
money than it did to purchase the same article.
Connecting all Departments.
Cable a d d r e s s : M Elbill. New York."
Some of the factors in the increased cost of living are familiar
at least to the economist and the country is going to hear more and
NEW YORK, JANUARY 1, 1910
more about the increased cost of living.
Talk of this kind will dominate.
Reasons will be asked why the farmer receives an insignificant
payment for his products while the consumer is charged a large
EDITORIAL
and continually increasing sum.
All of these things will be threshed out.
What shall be the future of industrial combinations is yet
The Review appears this week one day earlier
than usual owing to the holiday on Saturday. problematical, but it is certain there will be no future for combina-
tions that cannot show benefit to both purchaser and consumer in
EVER before in the history of the music trade of New York
return for abating excessive competition.
have pianos been exploited so largely in the advertising
There remains the case of commodities unduly swollen in price
columns of the daily papers as during the last two weeks of the old
because there are too many middlemen living upon them and com-
year.
peting with each other, the unfortunate consumer footing the bill.
Not only were the advertisements greater space fillers, but they
It is this situation on which the Socialist propagandists bear
possessed more than ordinary attractiveness and allurements.
with much force, for they war against competition and allege that
Special inducements were offered in the way of prices and con-
what is now disclosed is the irremediable vice of competition.
cessions which were calculated to arouse a buying interest on the
Our modern system of interdependent production and exchange
part of the public.
is impeached by the fact, undoubted in some instances, that in the
The question naturally arises why such unusual publicity dur-
prices of exchange three prices are added to the first price of the
ing the holiday season.
article, a result wasteful and disproportionate.
It is not difficult to answer.
In the first place retail trade in New York—in fact, in all of T J E F O R E the Socialist remedy is attempted, however, society
1 J is going to take the-cost-of-living problem properly in hand
the larger cities of the East—has not been up to grade.
and give it what it has not had, an intelligent attempt to compre-
This applies not merely to the piano trade, but to regular lines
hend it according to modern methods and apply to it the large
including staples. The purchasing power of the people has been
remedies which are within our present competency.
very materially cut during the past two years. Many of them have
This rising tide of cost is one of the great problems of to-day
been paying off old obligations and confining their purchases strictly
because
it affects every merchant whether he sells pianos or other
to necessities. As a result, special industries have suffered.
lines
of
merchandise.
The retail piano business in New York was dull during the
Where
is it going to end ?
Fall, and therefore in order to bring up the season's record the piano
In
the
first
place piano merchants may as well make up their
merchants inaugurated an active and aggressive advertising cam-
minds
that
they
will be compelled to pay more for the finished
paign.
product
than
ever
before, for as sure as we have reached 1910,
They proposed to make people think pianos and it has been
piano
prices
will
advance.
impossible to pick up a New York paper for the past three weeks
There is no doubt of that.
without being reminded of the necessity of a piano as an indis-
Some manufacturers have discontinued certain styles and for
pensable factor for home life.
their
new designs they quite naturally ask increased prices.
Now, the results of this advertising has naturally increased
Why
should they not?
sales, and while in many cases the business has not come up to the
It
costs
them more to make pianos.
point anticipated, yet, on the whole a careful analysis of the local
PHILADELPHIA:
R. W. KiDiDMN,
N
ADOLF EDSTBN.
CHAS. N. VAN BUHIN.
THE
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SP1LLANE, Managing Editor
Executive and Reportorlal Stall:
Oao. B. K u i m ,
W. H. D i n s ,
B. BUTTAIN WILSON,
BKNI
L. B. BOWBKS,
R. W. SIMUONS.
AUGUST J. TIITPI.
A. J . NICKLIN,
BOSTON OFFICE:
L. WAITT, 69 Bummer Bt.
CHICAGO OFFICE:
E. P. VAN HABLINOBN, Room 806,156 Wabash Are.
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
REVIEW
situation shows that during the past two or three weeks a great
number of pianos have been moved in New York by reason of the
extraordinary amount of advertising done in the local papers.
However, the holiday spurt did not bring the volume of busi-
ness for the year up to the point which was predicted early in the
season.
While 1909 will rank far in advance of its immediate prede-
cessor, it will not come up to the record of former years.
During the first half of the year the business languished on
account of pending tariff legislation, and not until the year had half
expired was the pathway of business men really cleared from
obstruction and deterrent influences.
The Fall has been fair and in some sections particularly good.
The great agricultural regions have enjoyed trade conditions which
have been indeed gratifying.
A NOTHER thing which we have had to fight during the past
A . year which has had an effect upon the purchase of luxuries,
SAN FRANCISCO: S. H. GBAT, 88 First Street
a class in which pianos are invariably placed, is the rising tide of
CINCINNATI, O.: JACOB W. WAI/TBBS.
BALTIMORE. MD.: A. ROBERT FBBNCH.
cost of living.
LONDON, ENGLAND: 69 Baslnghall Bt, B. C. W. LIONBL STUBDT, Manager.
Now, everyone knows that commodities are high, and as a
Published Every Saturday at 1 Madison Avenue, New York
result people of limited incomes have felt the burden placed upon
them through increased living expenses.
Entered at the New York Post Office as Second Class Matter.
No matter what the reason may be for the advance, the fact
SUBSCRIPTION. (Including postage). United States and Mexico, $2.00 per year;
remains that it costs the average citizen more to live than ever
Canada, $3.60; all other countries, $4.00.
before.
ADVERTISEMENTS, $2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Adrertlslng Pages, $60.00; opposite
No matter whether we go into elaborate explanations or not
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
concerning the reasons, the truth is painfully apparent to the aver-
Lyman BUI.
An
age man—commodities are high.
H/fllsif» C M > t l A n
important feature of this publication is a complete sec-
1 « * * » * V k J v V U U H t ti on devoted to the interests of music publishers and dealers.
It may be because the American farmers are not increasing
their acre yield while the population is increasing.
Exposition Honors Won by The Review
Brand Prim
Paris Exposition, 1900
Stiver Medal. Charleston Exposition, 1902
Wages were generally maintained during the recent industrial
Diploma.Pan-American Exposition, 1901
Oold Medal
Bt Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition, 1905.
depression, but there has been an increase in the world's supply of
gold which is the world's measure of value, so that it takes more
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
money than it did to purchase the same article.
Connecting all Departments.
Cable a d d r e s s : M Elbill. New York."
Some of the factors in the increased cost of living are familiar
at least to the economist and the country is going to hear more and
NEW YORK, JANUARY 1, 1910
more about the increased cost of living.
Talk of this kind will dominate.
Reasons will be asked why the farmer receives an insignificant
payment for his products while the consumer is charged a large
EDITORIAL
and continually increasing sum.
All of these things will be threshed out.
What shall be the future of industrial combinations is yet
The Review appears this week one day earlier
than usual owing to the holiday on Saturday. problematical, but it is certain there will be no future for combina-
tions that cannot show benefit to both purchaser and consumer in
EVER before in the history of the music trade of New York
return for abating excessive competition.
have pianos been exploited so largely in the advertising
There remains the case of commodities unduly swollen in price
columns of the daily papers as during the last two weeks of the old
because there are too many middlemen living upon them and com-
year.
peting with each other, the unfortunate consumer footing the bill.
Not only were the advertisements greater space fillers, but they
It is this situation on which the Socialist propagandists bear
possessed more than ordinary attractiveness and allurements.
with much force, for they war against competition and allege that
Special inducements were offered in the way of prices and con-
what is now disclosed is the irremediable vice of competition.
cessions which were calculated to arouse a buying interest on the
Our modern system of interdependent production and exchange
part of the public.
is impeached by the fact, undoubted in some instances, that in the
The question naturally arises why such unusual publicity dur-
prices of exchange three prices are added to the first price of the
ing the holiday season.
article, a result wasteful and disproportionate.
It is not difficult to answer.
In the first place retail trade in New York—in fact, in all of T J E F O R E the Socialist remedy is attempted, however, society
1 J is going to take the-cost-of-living problem properly in hand
the larger cities of the East—has not been up to grade.
and give it what it has not had, an intelligent attempt to compre-
This applies not merely to the piano trade, but to regular lines
hend it according to modern methods and apply to it the large
including staples. The purchasing power of the people has been
remedies which are within our present competency.
very materially cut during the past two years. Many of them have
This rising tide of cost is one of the great problems of to-day
been paying off old obligations and confining their purchases strictly
because
it affects every merchant whether he sells pianos or other
to necessities. As a result, special industries have suffered.
lines
of
merchandise.
The retail piano business in New York was dull during the
Where
is it going to end ?
Fall, and therefore in order to bring up the season's record the piano
In
the
first
place piano merchants may as well make up their
merchants inaugurated an active and aggressive advertising cam-
minds
that
they
will be compelled to pay more for the finished
paign.
product
than
ever
before, for as sure as we have reached 1910,
They proposed to make people think pianos and it has been
piano
prices
will
advance.
impossible to pick up a New York paper for the past three weeks
There is no doubt of that.
without being reminded of the necessity of a piano as an indis-
Some manufacturers have discontinued certain styles and for
pensable factor for home life.
their
new designs they quite naturally ask increased prices.
Now, the results of this advertising has naturally increased
Why
should they not?
sales, and while in many cases the business has not come up to the
It
costs
them more to make pianos.
point anticipated, yet, on the whole a careful analysis of the local
PHILADELPHIA:
R. W. KiDiDMN,
N
ADOLF EDSTBN.
CHAS. N. VAN BUHIN.
Future scanning projects are planned by the International Arcade Museum Library (IAML).