Music Trade Review

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38
THE
MUSIC
TRADE
REVIEW
VICTOR CCMENTERPRISE.
THE EDISON AMBEROL RECORDS.
Auxetophone Heard in Concert at Asbury Park
—Victor Bryan Records Featured in Even-
ing World—Speeches Reproduced.
The Advance List Consisting of Fifty Selections
Just Make Their Appearance—Are Most Sat-
isfactory in Every
Respect—Have
Been
Working on the New Record for Two Years
—Interesting Chat With General Safes Man-
ager Dolbeer Regarding the New Records.
THE INDESTRUCTIBLE RECORD CO.
Will
Have Talking Machines Ready for the
Trade in About a Month.
The Indestructible Phonographic Record Co.
announce that they will be able to supply dealers
with both talking machines of the highest type,
as well as records, within'a very short space of
The first advance list of Edison Amberol—the time, at least within a month or so. In this con-
new 200-thread—records appeared last week, and nection they state that they expect to interest
consists of 50 selections. Ten will be added each the highest class of dealers in their product, and
month. Sample Amberol records and the differ- state that "The recent order of the National Co.
ential gear attachment, whereby all Edison ma- will have little effect upon the business which
chines, with the exception of the Gem, can be will come to us purely upon the merits of our
adapted to play both styles, were also placed in goods."
the hands of the jobbers by the National Phono-
graph Co. at the same time. The new model
SALE OF ILSEN & CO. EFFECTS.
machines will follow later.
Scott Bonham, receiver of llsen & Co., Cincin-
F. K. Dolbeer, general sales manager of the
National Phonograph Co., in describing the origin nati, O., will receive bids up to twelve o'clock
and advantages of the Amberol record, said: to-day for the sale of the stock of sheet music,
"We have been working on this new record for musical instruments and talking machines, car-
nearly two years, and Mr. Edison personally ried by llsen & Co., at their warerooms, 615 Vino
gave it his time, experimenting with and de- street. The business will be sold as a going con-
veloping what was considered impossible to ac- cern, including fixtures, excepting the books and
complish. Success, however, crowned his efforts, accounts. The bids are being received for one or
as it has in so many inventions* and to say he more of the three departments, namely, sheet
is pleased over the results is to mildly express music, musical instruments and talking ma-
his feelings. The material employed in the chines, including fixtures belonging to each.
The proposition of settlement made to the
Amberol is harder than in our ordinary record,
creditors
of llsen & Co., February 11, 1908, for
but
it
is
still
brittle,
and
there
is
a
smoothness
PIANO DEALERS LINE UP FOR FALL.
of reproduction in the details that is marvelous. indebtedness prior to the date of receivership on
There may still be some piano firms left that I never was so enthusiastic over a product of our December 5, 1906, at fifteen cents on the dollar,
think their business better off without the phono- company as I am over this. You see the trade was accepted by creditors representing about
graph as a side line. But as a jobber remarked, are not called upon to abandon any of the stock $6,000 of claims out of the total of claims amount-
on hand, either in machines or records. The dif- ing to $14,311.44, which made it long since evi-
"the number is growing beautifully less."
Here are four piano stores that have just ferential gear attachment simply reduces the dent that this proposition would not be accepted
added the Edison:
"Pendleton & Magness, speed one-half, so that either the Amberol or the by a sufficient number to carry it out.
Shelby, N. C ; E. C. Burkham, Wheeling, W. Va.; two-minute record may be played optionally,
Marshall Piano Co., Cedar Rapids, la.; and so there is no loss, but a gain in a new article AMERICAN F0T0F0NE CO. INCORPORATED.
Orange Book and Music Co., Orange, Cal. It that promises to break all records as a seller.
The American Fotofone Co. has been incorpor-
will be noticed that they range all the way from Our first order from one firm was for 1,000 of
each number, a total of 50,000. The entire trade ated in Delaware for the purpose of dealing in de-
Carolina to California.
are placing orders proportionately. So far as our vices of all kinds for synchronizing moving pic-
present catalog is concerned only the best sellers tures, singing and talking machines. The capital
E. D. EASTGN IN FINE FORM.
will be reproduced on the Amberol, the others is $1,000,000.
Monday, in chatting with The Review, Edward will be new. They will retail for fifty cents each,
DITSON'S VICTOR WINDOW DISPLAY.
D. Easton, president of the Columbia Phono- with distinct marginal advantages for the jobber
and
dealer.
graph Co., General, said, after being congratu-
At Chas. H. Ditson & Co., the great music
lated on his vigorous appearance: "I never felt
"No new contract will be issued by the com- publishing and musical merchandise house of
better in my life; in fact, am enjoying splendid pany, but an addenda to the present agreement New York, and who have one of the finest
health. Yes, business with us has improved has been sent out, and is being signed and re- equipped talking machine departments in the
greatly; in fact, am confident the fall will wit- turned rapidly. This refers to the exclusive city, their window dresser last week created a
ness a marked revival in business in which we sale of Edison cylinder records on and after special Victor display. Only Victor products,
will all share. The people have been economical October 1."
which they handle exclusively, were utilized in
long enough, and they get tired of that after a
a striking and unique arrangement.
Various
while. It looks to me as if they were about to
THE NEW VICTOR " 0 " SOON READY.
types of machines and cabinets were shown, the
loosen their purse strings again.
records being handled in a specially effective
"Mr. Lyle is now on his vacation, and he de-
The Victor Talking Machine Co. this week an
way. In the center the word "Victor" in prom-
serves a rest. He has been confined so closely nounce that they will be able to supply the trade inent letters, was spelled out with needle cases.
to business for so long a time and been working with their new Victor style "O" early in Septem- A new metal horn of brass and copper and pe-
so hard that this respite will be enjoyed."
ber. In this connection they say: "This instru- culiar conformation, was a feature that aroused
ment is the result of a great deal of thought, curiosity and no end of comment. The Messrs.
combined with our determination to put on the Ditson's "dresser" is to be commended for his
A NEW JERSEY INCORPORATION.
market a Victor tapering arm machine, so attrac- excellent judgment.
The Talking Machine Company of New Jersey, tive in general appearance, so proportionately
East Orange, N. J., have incorporated with a correct as regards size of horn and cabinet, so ef-
H. T. Rawson, the sheet music dealer of Rock-
capital of $50,000. Incorporators: Charles O. fective in coloring, so well placed on price and ford, 111., has moved into his new quarters at 127
Geyer, Frank E. Ruggles and H. N. Smith. The such a magnificent substitute for the 'Z' that North Wyman street, that city, where he has
purpose of the company is to manufacture talk- we expect it to jump into popularity at a bound." much more room for stock. He has added Victbr
ing machines, etc.
The new style "O" will be retailed at $17.50, and Edison talking machines and records, and
and affords a splendid medium for the dealer to also a line of small goods.
appeal to a medium-priced trade, and will be
CALLERS AT NATIONAL CO. OFFICES.
the means of creating interest in the high-priced
E. A. Merritt, recently with the Manufacturers'
Among the callers at the New York offices of
Victor creations.
Outlet Co., has returned to the Douglas Phono-
the National Phonograph Co. this week were:
graph Co., New York, with whom he had been
P. E. Conroy, of the Conroy Piano Co., St. l^onis.
R. B. Caldwell, sales manager of the Blackman connected for a number of years. Eddie will
Mi>., accompanied by Mrs. Conroy; C. Owens, of
Talking Machine Co., New York, started Satur-
the Denver (Col.) Dry Goods Co., in company day on a two weeks' vacation. George G. Black- look after the- city and nearby trade, as before.
with H. Shields, manager of the talking machine man, secretary of the company, who returned
According to Associated Press reports, fourteen
department. After witnessing a demonstration
Thursday, back from a very good trip in the carloads of talking machines ami records have
of the Amberol records, Mr. Owens instructed Mr. upper part of New York, will not go out again been received in Chicago for distribution for
Shields to double his order.
until after Mr. Caldwell's return.
political purposes in the Middle West.
Through the special efforts of the Victor Dis-
tributing & Export Co., New York, on Tuesday
evening, the famous orchestra, under the leader-
ship of Arthur Pryor, introduced the Victor Aux-
etophone, in a choice program, at the Arcade,
Asbury Park, the famous seaside resort of New
Jersey. The instrument's magnificent rendition
of red seal and popular records were given an
ovation.
Another piece of enterprise on the part of the
V. D. & E. Co., is the daily appearance this week,
in the New York Evening World, of the entire
repertoire of addresses delivered by William Jen-
nings Bryan, the Democratic Presidential candi-
date, and recorded by the Victor Talking Machine
Co. A corps of World editors and stenographers
visited the V. D. & E. Co.'s salesroom Friday of
last week, heard the records, taking down the
speeches and subsequently they were published
verbatim, the first instalment appearing on Mon-
day. Assistant Manager Moody is highly elated
over the wide publicity gained for the Victor
records in both instances, and in which the en-
tire Victor constituency share.