Music Trade Review
Issue: 1908 Vol. 47 N. 8 - Page 37
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
WILL REACH 85^000,000 READERS.
Victor Campaign for Fall,and Winter the Great-
est on Record—Up to the Dealer to Get Busy
"- and do His Share—Improvement for July
Over June.
The Victor Talking Machine Co., of Camden,
N. J., have prepared a map which furnishes dis-
tributers and dealers with a very effective means
of getting an idea of the magnitude of the new-
est advertising campaign which this company
have inaugurated for the purpose of promoting
the fall and holiday trade of their clients. In
this map there appears a complete schedule of
advertising in the different States, giving as well
all the publications which they have entered.
We note that contracts for advertising have
been closed with 49 magazines, men's and
women's publications and illustrated weeklies; 42
national agricultural publications; 55 of the
greatest newspapers in America, as well as the
leading trade papers. It is calculated on a con-
servative basis, that the Victor advertising will
reach 89,000,000 readers the coming fall. In this
connection they solicit the assistance of dealers
and ask them to make profitable this enormous
outlay—which even in times of depression they
have undertaken—by inaugurating a local adver-
tising campaign, and take such other steps as
will help to stimulate trade. It is also suggested
that orders be sent in early and not wait until the
rush comes. They report also that the Victor
business during the month of July showed an
improvement of 25 per cent, over orders received
in June.
GAVE SPECIAL DEMONSTRATION.
The National Phonograph Co., on Friday of
last week, gave a special demonstration to the
Edison jobbers of Greater New York of their new
200-thread record and also the new type of ma-
chine. The exhibits greatly pleased those pres-
ent among which were: J. Newcomb Blackman
and R. B. Caldwell, of Blackman Talking Ma-
chine Co.; J. F. Blackman & Son; I. Davega, Jr.,
Inc.; S. B. Davega and L. Kaiser, of S. B. Davega
Co.; C. V. Henkel and John Kaiser, Douglas
Phonograph Co., Inc.; A. H. Jacot, Jacot Music
Box Co.; Victor H. Rapke; Regina Co.; N. Gold-
finger, Siegel-Cooper Co.; John Wanamaker; Al-
fred Weiss; A. D. Matthews' Sons, Brooklyn;
John Rose, Astoria.
BAD FIRE IN BIRMINGHAM, ALA.
(Special to The Review.)
Birmingham, Ala., August 15, 1908.
The store occupied by the Southern Phono-
graph Co., at 116 North 21st street, this city, was
damaged to the extent of $5,000 by a blaze which
broke out in that establishment, last Tuesday.
Their stock of talking machines, records and
moving picture films were largely destroyed.
THE GUESTS OF C. V. HENKEL.
P. A. Powers, of Buffalo, N. Y., and his wife,
who returned from Europe Thursday of last
week, have remained in New York for the entire
week enjoying the many pleasure resorts and
the sights in and about the city. On a great
many of these trips Mr. and Mrs. Powers have
been the guests of C. V. Henkel, president and
general manager of the Douglas Phonograph Co.,
and Mrs. Henkel.
GEO.
HIS MASTERS VOICE
REG. U.S. PAT. OFF.
Mr. Dealer, you may have competitors in the
Victor business but the Victor hasn't a real rival.
That's a worth-while asset when you stop to
think it over seriously.
The greatest artists in the world trust their
magnificent voices only to the Victor. The best
entertainers of all classes have given the best of
their talents exclusively to the Victor. The
greatest bands and orchestras make records for
the Victor.
The Victor library of records comprises the
masterpieces of music by the most illustrious
composers of all time.
And the beautifully clear, life-like, musical
tone of the Victor puts it absolutely in a class
by itself—the one true musical instrument is the
Victor.
When you are selling the Victor think of
all these things, and make your customers think
of them.
Tell people how and why the Victor stands
alone. They will quickly understand why the
Victor hasn't a rival. The simple facts and the
Victor itself are sufficient to awaken their en-
thusiasm—and it is this enthusiasm that brings
you in the good hard dollars of Victor profit.
W. LYLE'S VACATION.
Geo. W. Lyle, general manager of the Colum-
bia Phonograph Co., general, went to Eagle's
Nest, Pa., Tuesday, where he will pass a part of
his vacation. He will probably be away from the
New York headquarters for a couple of weeks
and possibly longer. On the day of his departure,
he entertained at luncheon, as a courtesy from
the company, the executive committee of the
National Association of Talking Machine Jobbers,
who were visiting the city.
VICTOR TALKING MACHINE CO.
CAMDEN, N. J., U. S. A.
BERLINER GRAMOPHONE CO., MONTREAL, CANADIAN DISTRIBUTORS
To get best results use only Victor Needles on Victor Records
87
THE
MUSIC TRADE
REVIEW
WILL REACH 85^000,000 READERS.
Victor Campaign for Fall,and Winter the Great-
est on Record—Up to the Dealer to Get Busy
"- and do His Share—Improvement for July
Over June.
The Victor Talking Machine Co., of Camden,
N. J., have prepared a map which furnishes dis-
tributers and dealers with a very effective means
of getting an idea of the magnitude of the new-
est advertising campaign which this company
have inaugurated for the purpose of promoting
the fall and holiday trade of their clients. In
this map there appears a complete schedule of
advertising in the different States, giving as well
all the publications which they have entered.
We note that contracts for advertising have
been closed with 49 magazines, men's and
women's publications and illustrated weeklies; 42
national agricultural publications; 55 of the
greatest newspapers in America, as well as the
leading trade papers. It is calculated on a con-
servative basis, that the Victor advertising will
reach 89,000,000 readers the coming fall. In this
connection they solicit the assistance of dealers
and ask them to make profitable this enormous
outlay—which even in times of depression they
have undertaken—by inaugurating a local adver-
tising campaign, and take such other steps as
will help to stimulate trade. It is also suggested
that orders be sent in early and not wait until the
rush comes. They report also that the Victor
business during the month of July showed an
improvement of 25 per cent, over orders received
in June.
GAVE SPECIAL DEMONSTRATION.
The National Phonograph Co., on Friday of
last week, gave a special demonstration to the
Edison jobbers of Greater New York of their new
200-thread record and also the new type of ma-
chine. The exhibits greatly pleased those pres-
ent among which were: J. Newcomb Blackman
and R. B. Caldwell, of Blackman Talking Ma-
chine Co.; J. F. Blackman & Son; I. Davega, Jr.,
Inc.; S. B. Davega and L. Kaiser, of S. B. Davega
Co.; C. V. Henkel and John Kaiser, Douglas
Phonograph Co., Inc.; A. H. Jacot, Jacot Music
Box Co.; Victor H. Rapke; Regina Co.; N. Gold-
finger, Siegel-Cooper Co.; John Wanamaker; Al-
fred Weiss; A. D. Matthews' Sons, Brooklyn;
John Rose, Astoria.
BAD FIRE IN BIRMINGHAM, ALA.
(Special to The Review.)
Birmingham, Ala., August 15, 1908.
The store occupied by the Southern Phono-
graph Co., at 116 North 21st street, this city, was
damaged to the extent of $5,000 by a blaze which
broke out in that establishment, last Tuesday.
Their stock of talking machines, records and
moving picture films were largely destroyed.
THE GUESTS OF C. V. HENKEL.
P. A. Powers, of Buffalo, N. Y., and his wife,
who returned from Europe Thursday of last
week, have remained in New York for the entire
week enjoying the many pleasure resorts and
the sights in and about the city. On a great
many of these trips Mr. and Mrs. Powers have
been the guests of C. V. Henkel, president and
general manager of the Douglas Phonograph Co.,
and Mrs. Henkel.
GEO.
HIS MASTERS VOICE
REG. U.S. PAT. OFF.
Mr. Dealer, you may have competitors in the
Victor business but the Victor hasn't a real rival.
That's a worth-while asset when you stop to
think it over seriously.
The greatest artists in the world trust their
magnificent voices only to the Victor. The best
entertainers of all classes have given the best of
their talents exclusively to the Victor. The
greatest bands and orchestras make records for
the Victor.
The Victor library of records comprises the
masterpieces of music by the most illustrious
composers of all time.
And the beautifully clear, life-like, musical
tone of the Victor puts it absolutely in a class
by itself—the one true musical instrument is the
Victor.
When you are selling the Victor think of
all these things, and make your customers think
of them.
Tell people how and why the Victor stands
alone. They will quickly understand why the
Victor hasn't a rival. The simple facts and the
Victor itself are sufficient to awaken their en-
thusiasm—and it is this enthusiasm that brings
you in the good hard dollars of Victor profit.
W. LYLE'S VACATION.
Geo. W. Lyle, general manager of the Colum-
bia Phonograph Co., general, went to Eagle's
Nest, Pa., Tuesday, where he will pass a part of
his vacation. He will probably be away from the
New York headquarters for a couple of weeks
and possibly longer. On the day of his departure,
he entertained at luncheon, as a courtesy from
the company, the executive committee of the
National Association of Talking Machine Jobbers,
who were visiting the city.
VICTOR TALKING MACHINE CO.
CAMDEN, N. J., U. S. A.
BERLINER GRAMOPHONE CO., MONTREAL, CANADIAN DISTRIBUTORS
To get best results use only Victor Needles on Victor Records
87
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