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8
THE
MUSIC TRADE
REVIEW
is out of the question for the next few months.
Of course, I am not kicking on people enjoying
Last Month's Business Quiet, but Satisfactory themselves, but I am not altogether selfish in
—Country Trade Keeping Up—Cheap Excur- this, because I believe it would be far better to
sions Hurt Piano Trade—Visitors of the have a good musical instrument in the home
Week—Special Sales in Order—Pearson than it would be to chase around the lake resorts
Store Preparing for Fall—'What Other watching the parade of fashion, and at the same
time trying to devise some means for cutting
Dealers Are Doing.
down expenses a few dollars."
W. H. Alfring, manager of the Aeolian Co.,
(Special to The Review.)
says the fiscal year for this company closed in
Indianapolis, Ind., Aug. 3, 19C8.
The last month has been quiet in the piano good condition and with sales up to the mark sei;
business in Indianapolis and throughout Indi- in former years. This is Mr. Alfring's first year
ana. A few dealers believe that July sales were as manager of the store at this place. W. P.
up to those of last July. Others say the sales Chrisler, of this store, has gone East for his
-this July were fewer, and some say there has vacation. William Christena, another salesman,
been practically no business. This is not un- has just returned from a vacation.
usual, as it is always taken as a matter of
E. C. Conway, of the Hallet & Davis Co.; Mr.
course in Indianapolis that business shall be Jarrow, of the Cable Company, and F. E. Rowe,
dull in July and August. Nothing else is ex- of the Kimball Co., were callers at the store of
pected. Therefore there is little advertising, Fuller & Currens. This firm have been selling
and as a matter of fact it takes a man with a a number of pianos of the Kimball make. H. E.
microscope to see a piano advertisement in any Fuller has been spending most of his time in
of the Indianapolis dailies just now.
the country recently, combining business with
It has been noticeable, however, that during pleasure.
the last month the Indianapolis piano merchants
Carlin & Lennox report business dull for the
have largely transferred their business opera- last month, but with fairly good prospects.
tions from the city to the country. Perhaps Richard Morrison, of the small goods depart-
never before did so many people flee from the ment, has just returned from his vacation. Will
sweltering weather and go to the northern re- Carlin is at Wawasee, and Ed. Lennox will go
sorts. For the last three weeks the tempera- to Vermont. Frank Carlin will spend his vaca-
ture has been up to the high mark. With these tion at Atlantic City.
conditions many merchants are looking after
The Wulschner-Stewart Music Co. are adver-
country trade. The farmers, however, are busy tising used Kimball pianos at $170 and used
just now, and those who have been out in the Vose pianos at $220.
country say they have scarcely been able to
Joseph Joiner is another dealer who is taking
gain audience with a customer.
advantage of the hot months to get rid of some
"The summer excursion business is one of the used stock. The Ludwig piano is one of Mr.
things that takes the money of the people dur- Joiner's leaders.
ing the summer," said one piano dealer. "Ex-
The Pearson piano house is making improve-
cursions to the far northern resorts are adver- ments. The storeroom is being redecorated and
tised as low as $7. It really looks alluring, and placed in first-class condition. This company
a man with his family starts out for a ten days' are also replenishing their stock for the fall and
trip, taking with him $150 and fully believing winter trade. "Business is only fairly good with
that he will return with at least $100 of it. But us now," said Mr. Secord, of the Pearson store,
he comes back "broke,' and then buying a piano "but prospects are fine, and we expect to do con-
TRADE NEWS FROM INDIANAPOLIS.
siderable business within the next few months."
The Pearson store has just received a special
design of Kurtzmann for Dr. Funk Hamilton, of
this city. It is a mission oak and was designed
to match the interior of the buyer's residence.
The Pearson store hag received two new style
Hazlfiton pianos which are attracting a great
deal of attention. W. S. Rich, of the McPhail
Piano Co.; J. H. Ludden, of the Cable-Nelson
Co.; E. Devereaux, of the Kurzmann Co., and
Mr. Kline were callers at Pearson's.
PRAISE THE STEGER FIRE FORCE.
The volunteer fire department of the village
of Steger, 111., wherein are located the great
factories of the Steger & Sons Piano Co., were
highly praised by a representative of the Chi-
cago Board of Underwriters when they had hose
on the roofs of the various buildings in all dan-
gerous points in four and a half minutes from
the time the alarm was turned in. The greater
number of firemen are employes of the Steger
plant and have been highly trained both as piano
makers and firemen.
IMPROVEMENT NOTED IN FT. WORTH.
Fort Worth, Tex., dealers report that there is
a decided improvement in the piano trade in that
locality. The general tendency seems to be to
buy higher grade instruments on larger instal-
ments, and despite the efforts of some dealers
to encourage smaller payments the business is
rapidly approaching normal and an excellent
fall is looked forward to.
FISCHER PIANO FOR PHILIPPINES.
Hayden Bros., Omaha, Neb., recently shipped
a Fischer upright piano to Mrs. Z. O. Dean at
Manila, P. I., having received the order by mail
after Mrs. Dean had seen their advertisement in
a Manila paper. Special precautions were taken
to keep the piano dry and protect it from rough
handling during its journey.
How To Capture
The Player Trade
There is going to be
a mighty good Player
t r a d e this fall—our
word for it—and the
dealer who has the best
Player will be pretty sure to get the best trade returns. It is generally
stated by those who have given the matter careful investigation that
the Behning Player Piano is unexcelled by any on the market. In
fact, it has special features entirely its own, which make it a better
Player than any yet produced. Dealers who have examined the Behning
Player Piano have not hesitated to praise it in the most enthusiastic
terms. Make your Player business profitable by handling the Behning.
Fall is rapidly coming on and you can materially increase your profits
during the early fall by good Player connection. Let us take this
subject up with you at once, please.
The Behning Piano Co.,
131st to 132nd St., Park Ave. f
New
York.