Music Trade Review
Issue: 1908 Vol. 47 N. 6 - Page 42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
42
REVIEW
A Poor Argument.
being called to the fact the genial publisher in
a characteristic manner replied: "By Gemini!
You're right; I never noticed it."
Our correspondent then cites the fact that "the
poorly composed ad. of the publisher" already ap-
pears on the back of most sheet music. Ad-
"Sweet Are the Uses of Advertisement."
In our issue of July 18 the writer commented mitted. But then the bound novel advertises its
briefly upon a project now on foot to print mis- publishers' other novels, where it does not at-
tempt to exploit Hisgen's Axle Grease or Fair-
cellaneous advertising on the back covers of
EDWARD LYMAN BILL - Editor and Proprietor popular music. In itself the scheme is not im- bank's Soap. "When the public buy a magazine
portant, as it is highly improbable that any of or newspaper," continues the letter, "their first
J. B. SPILLANE, Managing Editor
the first-class publishers will take up the matter thought is not whether that particular magazine
J. HAYDEN-CLARENDON. Editor
seriously. A letter just to hand, however, from or paper carries advertising. No, they buy it
the promoters of the idea deserves consideration because it contains something of interest to them.
Published Every Saturday at 1 Madison Avenue, New York
SUBSCRIPTION, (including postage), United States and if only to further prove our assertion "that the The same thing occurs with a song; they buy it
acceptance by any publisher of such an advertise- because it appeals to them." , True, but a news-
Mexico, $2.00 per year; Canada, $3.50; all other coun
tries, $4.00.
ing scheme would instantly place sheet music on paper or magazine is usually bought, read and
Telephones—Numbers 4677 and 4678 Gramercy
thrown away. It may be added, however, that
the level of a butcher's circular."
Connecting all Departments
the publishers of magazines invariably arrange
An Amusing Admission.
their advertising in such a way that in the event
NEW YORK, AUGUST 8, 1908
Lack of space prohibits the publication of
of the reader desiring to preserve them in bound
the letter in full. We quote the following, how-
form the advertisements can be detached from
ever: "I hasten to enlighten you on your many
the body of the magazine without injury to the
misconceptions
of
this
scheme.
Your
article
was
t
reading matter. In all cases music is bought,
written undoubtedly without any exact knowl-
not to be played over and discarded, but to be
edge of the plans of this new venture." * * *
kept, and usually in the most attractive apart-
As a member of the firm in question care-
ment in the house. No comparisons, therefore,
fully went over his plans with the writer
can be made between sheet music and magazines
A decision of interest to readers of this depart- it may be said at the outset that either or newspapers, so far at least as advertising is
ment has been handed down by the Supreme he is particularly dense or else the descriptive concerned.
Court of France by which it finally affirms a powers of the gentleman who courteously expa-
In Conclusion.
decision of the Court of Appeal (Paris) given tiated on his advertising plan are distinctly poor.
When the book-lover is willing to have his li-
on February 1, 1905. Under the accepted defini- But this is not the question. After a diatribe
tion of French law the use of copyrighted music upon the meaning of the phrase "Picture Pub- brary filled with advertising, and when the art-
by ^^nechanical musical devices is no infringe- licity," which is utterly irrelevant to the point at lover is willing to have his paintings used as a
ment of copyright. The court holds, however, issue, our correspondent ingenuously says: "In medium to exploit some 57 different varieties of
that the use of copyrighted words on records for no case will we permit advertising that will tend table delicacies, then and only then, it is to be
talking machines without the permission of the to degrade or lessen the value of the music." earnestly hoped, will advertisements on the back
proprietor of the copyright constitutes an in- And then "Nosmellee or any other commodity of sheet music be considered by the publisher.
fringement of the author's copyright. Next, of that character would first have to produce an It is hardly likely, however, that should this
ad. that would come up to the standard that we unfortunate state of affairs ever come about any
please.
set before they could think of having us accept agents will be consulted in the matter, for, to
The Modesty of E. T . Paull.
The exaggerated "Ego," which is so frequently their advertising for sheet music." This admis- the writer's own knowledge, advertisers have for
part and parcel of the stock in trade of the com- sion is distinctly amusing, as it points to the some years been endeavoring to persuade the best
poser of "popular" music, is strangely absent in conclusion that if Howard Christy, for instance, of the music publishing houses to give them the
the lonely figure that controls the destinies of the drew a beautiful woman gazing pensively at a very advertising privileges which more than one
E. T. Paull Music Co. Only recently Mr. Paull pedestal on which a box of some deodorizer was advertising agent is now soliciting.
summoned the writer to pass upon the merits resting, this advertisement on account of its
of the title page which is to grace the very quality, would be acceptable, because forsooth, it
GE0. M. COHAN'S LOSS IN FIRE.
latest number which he has composed, and which would be more artistic than a Chinaman danc-
ing
a
fandango
with
a
box
of
the
self-same
useful
is to be known as "The Homecoming March." In
George M. Cohan lost several manuscripts, in-
vain did the writer try to find some flaw in the commodity in his hand. In the writer's opinion cluding the first act of the musical comedy for
really attractive design. At length one thing such an advertisement would be in execrable the Gaiety Theater, in the fire which wrecked the
struck him as being somewhat unusual. The taste, and it may be added that the more artistic Standard Storage Warehouse on Friday morning.
name of Mr. Paull had been omitted from the the drawing the more flagrant would be the of- He also lost part of his wardrobe and some
title page, as the composer. On his attention fense.
furniture.
COMMENTS B Y - ,
C
M
market is not as good as
If Those Lips
Could Only Speak'
u
It has already taken England by storm.
It will do the same in America.
Francis, Day & Hunter
1364 Broadway, New York
Have you yet interested yourself in
my First Music Folio
If you have
not, it's worth
your while. Send
for sample copy, post-
paid, 17 cents, together
with special introductory rate.
The Most Famous Pub. Co.
24 E. 21st Street
NEW YORK CITY
Write To-Day for Samples and Special Offer
McKINLEY MUSIC GO. WM. McKIHLEY, Pros.
158 Harrison St, Chicago
74 5th Ave., N. Y.
YES! WE ARE STILL ISSUING NEW FOLIOS
THE LATEST IS
" The Most Popular Selections
FROM THE
Most Popular Operas*'
(Arranged for Piano)
" THE MOST COMPLETE OPERATIC
FOLIO EVER PUBLISHED"
Write for Special Introductory Rates
Hinds, Noble & Eldredge, S
OUR NEW ISSUE PROPOSITION
is of great interest to every live Dealer. We
Bill our Monthly New Issues at 5 cents per
copy.
Subscribe now. The following are
some of our best sellers:
•x
Costs You 3 Cents
"MOONBEAMS AND DREAMS OF YOU"—"A LITTLE
COZY FLAT " — " MONTEREY " — - NIGHT AND DAY *
—-WHILE YOU ARE MINE"—"MORNING CY"
"FOREST KING" March.
Write us To-day
"Just Someone"
WOULD BE THE BIG
SELLER! THIS PROPH-
ECY HAS COME TRUE.
IF THE DEMAND HAS
NOT REACHED YOU,
IT WILL! ORDER NOW
AND BE PREPARED.
M. W1TMARK
VICTOR KREMER CO.
152 Lake Street
OME TIME AGO WE
TOLD YOU
CHICAGO
SONS
144 West 37th St.. NEW YORK CITY
THE MUSIC TRADE
42
REVIEW
A Poor Argument.
being called to the fact the genial publisher in
a characteristic manner replied: "By Gemini!
You're right; I never noticed it."
Our correspondent then cites the fact that "the
poorly composed ad. of the publisher" already ap-
pears on the back of most sheet music. Ad-
"Sweet Are the Uses of Advertisement."
In our issue of July 18 the writer commented mitted. But then the bound novel advertises its
briefly upon a project now on foot to print mis- publishers' other novels, where it does not at-
tempt to exploit Hisgen's Axle Grease or Fair-
cellaneous advertising on the back covers of
EDWARD LYMAN BILL - Editor and Proprietor popular music. In itself the scheme is not im- bank's Soap. "When the public buy a magazine
portant, as it is highly improbable that any of or newspaper," continues the letter, "their first
J. B. SPILLANE, Managing Editor
the first-class publishers will take up the matter thought is not whether that particular magazine
J. HAYDEN-CLARENDON. Editor
seriously. A letter just to hand, however, from or paper carries advertising. No, they buy it
the promoters of the idea deserves consideration because it contains something of interest to them.
Published Every Saturday at 1 Madison Avenue, New York
SUBSCRIPTION, (including postage), United States and if only to further prove our assertion "that the The same thing occurs with a song; they buy it
acceptance by any publisher of such an advertise- because it appeals to them." , True, but a news-
Mexico, $2.00 per year; Canada, $3.50; all other coun
tries, $4.00.
ing scheme would instantly place sheet music on paper or magazine is usually bought, read and
Telephones—Numbers 4677 and 4678 Gramercy
thrown away. It may be added, however, that
the level of a butcher's circular."
Connecting all Departments
the publishers of magazines invariably arrange
An Amusing Admission.
their advertising in such a way that in the event
NEW YORK, AUGUST 8, 1908
Lack of space prohibits the publication of
of the reader desiring to preserve them in bound
the letter in full. We quote the following, how-
form the advertisements can be detached from
ever: "I hasten to enlighten you on your many
the body of the magazine without injury to the
misconceptions
of
this
scheme.
Your
article
was
t
reading matter. In all cases music is bought,
written undoubtedly without any exact knowl-
not to be played over and discarded, but to be
edge of the plans of this new venture." * * *
kept, and usually in the most attractive apart-
As a member of the firm in question care-
ment in the house. No comparisons, therefore,
fully went over his plans with the writer
can be made between sheet music and magazines
A decision of interest to readers of this depart- it may be said at the outset that either or newspapers, so far at least as advertising is
ment has been handed down by the Supreme he is particularly dense or else the descriptive concerned.
Court of France by which it finally affirms a powers of the gentleman who courteously expa-
In Conclusion.
decision of the Court of Appeal (Paris) given tiated on his advertising plan are distinctly poor.
When the book-lover is willing to have his li-
on February 1, 1905. Under the accepted defini- But this is not the question. After a diatribe
tion of French law the use of copyrighted music upon the meaning of the phrase "Picture Pub- brary filled with advertising, and when the art-
by ^^nechanical musical devices is no infringe- licity," which is utterly irrelevant to the point at lover is willing to have his paintings used as a
ment of copyright. The court holds, however, issue, our correspondent ingenuously says: "In medium to exploit some 57 different varieties of
that the use of copyrighted words on records for no case will we permit advertising that will tend table delicacies, then and only then, it is to be
talking machines without the permission of the to degrade or lessen the value of the music." earnestly hoped, will advertisements on the back
proprietor of the copyright constitutes an in- And then "Nosmellee or any other commodity of sheet music be considered by the publisher.
fringement of the author's copyright. Next, of that character would first have to produce an It is hardly likely, however, that should this
ad. that would come up to the standard that we unfortunate state of affairs ever come about any
please.
set before they could think of having us accept agents will be consulted in the matter, for, to
The Modesty of E. T . Paull.
The exaggerated "Ego," which is so frequently their advertising for sheet music." This admis- the writer's own knowledge, advertisers have for
part and parcel of the stock in trade of the com- sion is distinctly amusing, as it points to the some years been endeavoring to persuade the best
poser of "popular" music, is strangely absent in conclusion that if Howard Christy, for instance, of the music publishing houses to give them the
the lonely figure that controls the destinies of the drew a beautiful woman gazing pensively at a very advertising privileges which more than one
E. T. Paull Music Co. Only recently Mr. Paull pedestal on which a box of some deodorizer was advertising agent is now soliciting.
summoned the writer to pass upon the merits resting, this advertisement on account of its
of the title page which is to grace the very quality, would be acceptable, because forsooth, it
GE0. M. COHAN'S LOSS IN FIRE.
latest number which he has composed, and which would be more artistic than a Chinaman danc-
ing
a
fandango
with
a
box
of
the
self-same
useful
is to be known as "The Homecoming March." In
George M. Cohan lost several manuscripts, in-
vain did the writer try to find some flaw in the commodity in his hand. In the writer's opinion cluding the first act of the musical comedy for
really attractive design. At length one thing such an advertisement would be in execrable the Gaiety Theater, in the fire which wrecked the
struck him as being somewhat unusual. The taste, and it may be added that the more artistic Standard Storage Warehouse on Friday morning.
name of Mr. Paull had been omitted from the the drawing the more flagrant would be the of- He also lost part of his wardrobe and some
title page, as the composer. On his attention fense.
furniture.
COMMENTS B Y - ,
C
M
market is not as good as
If Those Lips
Could Only Speak'
u
It has already taken England by storm.
It will do the same in America.
Francis, Day & Hunter
1364 Broadway, New York
Have you yet interested yourself in
my First Music Folio
If you have
not, it's worth
your while. Send
for sample copy, post-
paid, 17 cents, together
with special introductory rate.
The Most Famous Pub. Co.
24 E. 21st Street
NEW YORK CITY
Write To-Day for Samples and Special Offer
McKINLEY MUSIC GO. WM. McKIHLEY, Pros.
158 Harrison St, Chicago
74 5th Ave., N. Y.
YES! WE ARE STILL ISSUING NEW FOLIOS
THE LATEST IS
" The Most Popular Selections
FROM THE
Most Popular Operas*'
(Arranged for Piano)
" THE MOST COMPLETE OPERATIC
FOLIO EVER PUBLISHED"
Write for Special Introductory Rates
Hinds, Noble & Eldredge, S
OUR NEW ISSUE PROPOSITION
is of great interest to every live Dealer. We
Bill our Monthly New Issues at 5 cents per
copy.
Subscribe now. The following are
some of our best sellers:
•x
Costs You 3 Cents
"MOONBEAMS AND DREAMS OF YOU"—"A LITTLE
COZY FLAT " — " MONTEREY " — - NIGHT AND DAY *
—-WHILE YOU ARE MINE"—"MORNING CY"
"FOREST KING" March.
Write us To-day
"Just Someone"
WOULD BE THE BIG
SELLER! THIS PROPH-
ECY HAS COME TRUE.
IF THE DEMAND HAS
NOT REACHED YOU,
IT WILL! ORDER NOW
AND BE PREPARED.
M. W1TMARK
VICTOR KREMER CO.
152 Lake Street
OME TIME AGO WE
TOLD YOU
CHICAGO
SONS
144 West 37th St.. NEW YORK CITY
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