Music Trade Review
Issue: 1908 Vol. 47 N. 2 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TH
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GEO. B. KBI.LKR,
L. B. BOWEBS,
W. H. DYKES,
F. H. THOMPSON,
J. HATDBN CLARENDON,
I.l. BBITTAIN WILSON,
L. J. CHAMBKELIN,
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE
BRNEST L. WAITT, 100 Boylston St.E. P. VAN HARLINGEN, Room 806. 156 Wabash Ave.
PHILADELPHIA:
R. W. KAUITMAN.
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ADOLF EDSTHN.
CBAS. N. VAN BUBBN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: BERNARD C. BOWEN.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND: 61) BaHlnghall St., E. C.' W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Ofhce as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year;
< aiiHila, $3.50; all other countries, $4.00.
ADVERTISEMENTS. $2,00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount !• allowed. Adyertlslng Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
Music Publishers'
An Interesting feature of this publication Is a special depart-
Department ^ V ment devoted exclusively to the world of music publishing.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Exposition, 1902
Diploma. Pan-American Exposition, 1901 Gold Medal. ...St. Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition. 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Departments.
Cable a d d r e s s : "Elblll. N e w York."
NEW YORK,
JULY
11, 1 9 0 8
EDITORIAL
N
ATURALLY there is a slowing up in the retail trade at this
season of the year. People are not inclined to spend their
time indoors with musical instruments when there is the charm
of mountains, field and shore to attract them. Still there is business
to be captured during the heated term. The rental business is par-
ticularly large and there are always some sales to be made. Tn this
city we expect dull trade during the summer, but the trade in the
smaller towns does not suffer on account of so many people leaving
for European trips and lengthy periods of absence such as the New
York merchant has to figure on, but then there is business to be
won and expenses are going on during the summer with slight
curtailment. It therefore behooves every man to use every legiti-
mate method to secure business during the summer months. There
is a lot of stock that can be moved if a good, active policy is decided
upon. There are always some instruments which have moved slowly
and the summer affords plenty of time to locate such stock so that
novel methods can be devised to inject a little quick travel into this
stock.
Again, the store environment can be brightened up a bit. a
summery effect can be introduced and with slight changes it will be
found that a wareroom treatment may be adopted which will give
an impetus to business. The man who works hard for business dur-
ing the summer will secure some of it no doubt. Of course, there
is a usual diminution in the number of wareroom attachees during
the summer, for an opportunity should be given for a reasonable
relief and a period of rehabilitation for staff workers. They should
be given an opportunity to devote a reasonable time to pay homage
to Dame Nature. We are all benefited by a rest and the store will
be managed all the better next fall on account of the rest and
change given the employes. But for those who remain there are
always opportunities to put in their time to excellent advantage.
S
TORES and business establishments have character. They
reflect the standing of a head of the business, and it is neces-
sary for every employe of a retail establishment to live up to the
REVIEW
standard set by the head of the house. There are some establish-
ments which have won well deserved positions on account of a strict
adherence to high minded business principles. There are others
which are decidedly short on character, and their transactions have
an odor of suspicion which repels rather than attracts trade. It is
just as easy for a merchant to build a reputation for solidity and
honesty as to build an undesirable reputation. In any line he will
make more out of a character reputation than in any other way.
It will pay the salesmen to follow out in all of their statements
the principles laid down by the head of the house. The salesmen
of to-day are the sales managers of to-morrow, and the proprietors
of the next day. They should strive to build up a reputation which
will be worth money to them later on.
The ideal salesman is usually sketched by the aid of a dozen
adjectives. However, allowing that character, optimism, deter-
mination and personality are necessary qualifications for a successful ~
salesman, there are other paints to consider; but when they hold
close to the character line they cannot get very far away from
success.
I
NDICATIONS now point to a good business during the fall,
and, according to the opinions of many, the demand will begin
early in the season for manufactured products of all kinds. The
nomination of Mr. Taft has created a feeling of optimism among
business men throughout the country, and while the army of un-
employed may be fairly large during the fall, yet the fact remains
that intelligent men know that the wheels of commerce will start
when the men who control the business of the country feel confi-
dence in going ahead, and will they feel that confidence with
•Rryanism and its attendant -theories, speculative and otherwise, in
the saddle at Washington? Confidence will be restored by those
who have something to lose. It must be built up by those whose
business interests are at stake, and there is plenty of time to carry
on a good campaign of argument. So far as we are able to deter-
mine the business interests of the country stand strongly and en-
thusiastically for Taft, whose experience well fits him for the as-
sumption of presidential duties.
With a man of such judicial
temperament as chief executive of this country, confidence would be
quickly restored.
Then, too. the financial situation is materially improved. The
new Currency Reform Law will safeguard the country against any
return of the conditions which were forced upon us last fall when
Senator Altlrich early in the year introduced a bill permitting the
temporary issue of currency by national banks. He then admitted
that the measure was inadequate as a form of the currency system;
that there was no indication that the country was ready for any more
radical legislation. The debates on the bill in and out of Congress
indicated that there was a lively interest in the subject, much more
lively than was formerly supposed. However, as a result of the
discussion the Aldrich bill was passed by the Senate. Another and
very different bill was passed by the House and finally at the very
close of the session a compromise measure embodying some of the
features of both bills was agreed to' by both the parties of Congress
and was approved by the President.
HE new 7 currency law. which is of great interest to piano manu-
facturers and dealers, goes much further than the original
Aldrich bill, as it permits the issue of bank notes secured by com-
mercial paper as well as by State and Municipal bonds. This intro-
duction of the principle on which asset currency is based is a most
remarkable feature of the new law, for it marks a departure from
the old established custom and advocates a currency reform that
was urged for years. SucIT changes in the law will enable the
national banks to* use their own resources as a security for circulat-
ing notes, an arrangement which will make it possible to provide
currency in any volume whenever needed.
Until the present there has been a feeling that commercial paper
or notes of private citizens held by a bank were not sufficient
security for currency. Now all this is changed and if the reform
works well it may be an important feature in the new currency
system which a commissicfn has been appointed to devise. The new
law is to remain in force six years and it is hoped that the commis-
sion will by that time have drafted a measure of fundamental
reform intended to put the circulating medium of the nation on a
security basis. All agree that the present system is bad, but Con-
gress has not acted hitherto because the country was seemingly
T
TH
MUSIC TRADE
REVIEW
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Stall:
GEO. B. KBI.LKR,
L. B. BOWEBS,
W. H. DYKES,
F. H. THOMPSON,
J. HATDBN CLARENDON,
I.l. BBITTAIN WILSON,
L. J. CHAMBKELIN,
A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE
BRNEST L. WAITT, 100 Boylston St.E. P. VAN HARLINGEN, Room 806. 156 Wabash Ave.
PHILADELPHIA:
R. W. KAUITMAN.
Telephone, Central 414.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
ADOLF EDSTHN.
CBAS. N. VAN BUBBN.
SAN FRANCISCO: S. H. GRAY, 2407 Sacramento St.
CINCINNATI. O.: BERNARD C. BOWEN.
BALTIMORE. MD.: A. ROBERT FRENCH.
LONDON. ENGLAND: 61) BaHlnghall St., E. C.' W. LIONEL STURDY, Manager.
Published Every Saturday at 1 Madison Avenue, New York
Entered at the New York Post Ofhce as Second Class Matter.
SUBSCRIPTION, (including postage), United States and Mexico, $2.00 per year;
< aiiHila, $3.50; all other countries, $4.00.
ADVERTISEMENTS. $2,00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount !• allowed. Adyertlslng Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
Music Publishers'
An Interesting feature of this publication Is a special depart-
Department ^ V ment devoted exclusively to the world of music publishing.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal.Charleston Exposition, 1902
Diploma. Pan-American Exposition, 1901 Gold Medal. ...St. Louis Exposition, 1904
Gold Medal
Lewis-Clark Exposition. 1905.
LONG DISTANCE TELEPHONES-NUMBERS 4677 and 4678 GRAMERCY
Connecting all Departments.
Cable a d d r e s s : "Elblll. N e w York."
NEW YORK,
JULY
11, 1 9 0 8
EDITORIAL
N
ATURALLY there is a slowing up in the retail trade at this
season of the year. People are not inclined to spend their
time indoors with musical instruments when there is the charm
of mountains, field and shore to attract them. Still there is business
to be captured during the heated term. The rental business is par-
ticularly large and there are always some sales to be made. Tn this
city we expect dull trade during the summer, but the trade in the
smaller towns does not suffer on account of so many people leaving
for European trips and lengthy periods of absence such as the New
York merchant has to figure on, but then there is business to be
won and expenses are going on during the summer with slight
curtailment. It therefore behooves every man to use every legiti-
mate method to secure business during the summer months. There
is a lot of stock that can be moved if a good, active policy is decided
upon. There are always some instruments which have moved slowly
and the summer affords plenty of time to locate such stock so that
novel methods can be devised to inject a little quick travel into this
stock.
Again, the store environment can be brightened up a bit. a
summery effect can be introduced and with slight changes it will be
found that a wareroom treatment may be adopted which will give
an impetus to business. The man who works hard for business dur-
ing the summer will secure some of it no doubt. Of course, there
is a usual diminution in the number of wareroom attachees during
the summer, for an opportunity should be given for a reasonable
relief and a period of rehabilitation for staff workers. They should
be given an opportunity to devote a reasonable time to pay homage
to Dame Nature. We are all benefited by a rest and the store will
be managed all the better next fall on account of the rest and
change given the employes. But for those who remain there are
always opportunities to put in their time to excellent advantage.
S
TORES and business establishments have character. They
reflect the standing of a head of the business, and it is neces-
sary for every employe of a retail establishment to live up to the
REVIEW
standard set by the head of the house. There are some establish-
ments which have won well deserved positions on account of a strict
adherence to high minded business principles. There are others
which are decidedly short on character, and their transactions have
an odor of suspicion which repels rather than attracts trade. It is
just as easy for a merchant to build a reputation for solidity and
honesty as to build an undesirable reputation. In any line he will
make more out of a character reputation than in any other way.
It will pay the salesmen to follow out in all of their statements
the principles laid down by the head of the house. The salesmen
of to-day are the sales managers of to-morrow, and the proprietors
of the next day. They should strive to build up a reputation which
will be worth money to them later on.
The ideal salesman is usually sketched by the aid of a dozen
adjectives. However, allowing that character, optimism, deter-
mination and personality are necessary qualifications for a successful ~
salesman, there are other paints to consider; but when they hold
close to the character line they cannot get very far away from
success.
I
NDICATIONS now point to a good business during the fall,
and, according to the opinions of many, the demand will begin
early in the season for manufactured products of all kinds. The
nomination of Mr. Taft has created a feeling of optimism among
business men throughout the country, and while the army of un-
employed may be fairly large during the fall, yet the fact remains
that intelligent men know that the wheels of commerce will start
when the men who control the business of the country feel confi-
dence in going ahead, and will they feel that confidence with
•Rryanism and its attendant -theories, speculative and otherwise, in
the saddle at Washington? Confidence will be restored by those
who have something to lose. It must be built up by those whose
business interests are at stake, and there is plenty of time to carry
on a good campaign of argument. So far as we are able to deter-
mine the business interests of the country stand strongly and en-
thusiastically for Taft, whose experience well fits him for the as-
sumption of presidential duties.
With a man of such judicial
temperament as chief executive of this country, confidence would be
quickly restored.
Then, too. the financial situation is materially improved. The
new Currency Reform Law will safeguard the country against any
return of the conditions which were forced upon us last fall when
Senator Altlrich early in the year introduced a bill permitting the
temporary issue of currency by national banks. He then admitted
that the measure was inadequate as a form of the currency system;
that there was no indication that the country was ready for any more
radical legislation. The debates on the bill in and out of Congress
indicated that there was a lively interest in the subject, much more
lively than was formerly supposed. However, as a result of the
discussion the Aldrich bill was passed by the Senate. Another and
very different bill was passed by the House and finally at the very
close of the session a compromise measure embodying some of the
features of both bills was agreed to' by both the parties of Congress
and was approved by the President.
HE new 7 currency law. which is of great interest to piano manu-
facturers and dealers, goes much further than the original
Aldrich bill, as it permits the issue of bank notes secured by com-
mercial paper as well as by State and Municipal bonds. This intro-
duction of the principle on which asset currency is based is a most
remarkable feature of the new law, for it marks a departure from
the old established custom and advocates a currency reform that
was urged for years. SucIT changes in the law will enable the
national banks to* use their own resources as a security for circulat-
ing notes, an arrangement which will make it possible to provide
currency in any volume whenever needed.
Until the present there has been a feeling that commercial paper
or notes of private citizens held by a bank were not sufficient
security for currency. Now all this is changed and if the reform
works well it may be an important feature in the new currency
system which a commissicfn has been appointed to devise. The new
law is to remain in force six years and it is hoped that the commis-
sion will by that time have drafted a measure of fundamental
reform intended to put the circulating medium of the nation on a
security basis. All agree that the present system is bad, but Con-
gress has not acted hitherto because the country was seemingly
T
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