Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
Bulletin
VVLLgf CHVNKS^ WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. i. No. 13.
Published Weekly by Christman Sons, New York.
November 7, 1908
THE OPINION OF A TRADE EXPERT.
What a Skilled Piano Maker Said Concerning the Christman Piano—Subjected It To the Most
Rigid Examination—Took It Apart and Found It Absolutely Flawless—A Quality
Piano—Appeals With Irresistible Force To Critical People.
A
DEALER who years ago was a factory
expert recently made a critical exam-
ination of a number of pianos. He had
served some eight years in a prominent
piano factory and he knew piano making from
the ground up. Awhile ago he branched out
as a dealer and has been gradually working up
a satisfactory business in a good sized western
city.
In September he placed an order with
Christman Sons for a sample piano. He had
been impressed with their advertising in The
Music Trade Review. The piano was shipped
promptly and he put it through what he termed
his "third degree test." He took it apart
completely and examined the material and the
workmanship. He did all this before he tested
the tone and then he applied the most rigid
tone tests known and when he had concluded
his examination, he was warm in his praise of
the Christman product.
This is what he wrote: " I placed an order
for a sample Christman. I have read some of
your ' bulletin' statements and I was interested
to. know just how you could make good. Let
me say that you not only have made good,
but you have gone a little better than that.
You could make even stronger statements, be-
cause I never have examined a piano that bears
such undeniable imprint of value as yours.
"There is nothing that I could suggest in
the way of workmanship to improve it and the
material is thoroughly first-class. But best of
all the Christman tone is delightful. It is in-
dividual. I have asked some of our well-known
local musicians to test it and they have been
just as enthusiastic as I am. If you can con-
tinue to put out such pianos for the price,
you will have to enlarge your factory, because
just as soon as the dealers know these facts,
the orders will pour in upon you in such a
way that your present factory facilities will not
be large enough to keep pace with the demand.
"I wish you would send me one of your
Small Grands and two more Uprights."
Such messages have a stimulating effect.
They convince the manufacturers that their
policy was right, that the idea of making quality
pianos' would win out, but the Christman are
not only quality pianos—they are Christman
pianos—they are individual from the casters
to the top of the case and while columns may
be written regarding them, a personal examina-
tion will convince one of the excellence of
these instruments. If you desire something
that will appeal forcefully to your particular
trade, get the Christman and you will be sat-
isfied in every way with the results obtained.
Send in your order to the Christman factory,
579-601 East 137th Street, New York.