Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
MUSIC TRADE
REVIEW
THE STERLING
and its
Selling Strength
Instruments bearing the name of STERLING have been well and
favorably known since 1860. The Sterling product has always appealed
to dealers as embodying a value which was not produced elsewhere.
The extreme beauty and attractiveness of Sterling pianos have gone
far to make them popular among members of the trade who are expert
judges of piano values. The beautiful Sterling case designs have always
appealed to the eye with irresistible force, but back of the architectural
beauty, there has been a tonal charm which has been a strong selling
force with the retail trade.
Sterling pianos have advanced step by step until they have won an
unassailable position in the trade from the Atlantic to the Pacific.
Before the Sterling player piano was put forth it was thoroughly
tested in every way. It possesses original features which at once attracted
the attention of dealers and the Sterling player has gone on steadily in-
creasing in popularity. Leading dealers in all sections of the country have
found that the agency for the Sterling product has been a valuable asset,
for with the thousands of instruments bearing the name of Sterling which
are in the homes of satisfied purchasers in all sections of the land, it is
but natural that there should be a selling force behind the name which
is most desirable.
The Sterling Company,
Manufacturers
PIANOS and PLAYER PIANOS,
1860
Factories, DERBY, CONN. 1908