Music Trade Review
Issue: 1908 Vol. 47 N. 12 - Page 42
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42
THE
MUSIC TRADE
REVIEW
in question by possibly half a dozen of the
greatest singers in existence, which the student
Important Announcement Made by Big Talking Prominent European Talking Machine Man can hear over and over again, thus becoming
Sails for Europe.
familiar with the professional cuts, the correct
Machine Concern That Hereafter All Its
pronunciation of the text, phrasing, the tempo,
Records Will be Double Disc—Records of
C. Rodginson, who has represented the Gramo- also the cadenza of the various great artists and
Any Kind Returnable to the Columbia Co.
on Exchange Basis—A Big Move in the Talk- phone & Typewriters, Ltd., London, Eng., in their rendition of same, which in itself is of in-
ing Machine Industry—An Offer of Unusual St. Petersburg, Russia, being manager of their calculable value. Under the right singing mas-
branch house, and later with the same company's ter who thoroughly understands the art of sing-
Attractiveness.
branch in Berlin, Germany, after a brief visit ing from its rudiments to its finish, and with the
here, going to Camden, N. J., to call upon Presi- aid of the 'Victor' it i s possible for the pupil to
The announcement made in The Talking Ma
chine World last week that hereafter all Co- dent Johnson, of the Victor Talking Machine attain the greatest of results and save years of
lumbia disc records will be double discs is at Co., sailed for England Wednesday on the "Lusi- study."
Just an illustration of the high regard in
once a distinct departure from any talking ma- tania," of the Cunard line. Mr. Rodginson had
chine announcement which has previously ap- severed his connection with the great British which teachers are beginning to hold the talk-
peared in this country. This enables a pur- talking machine company, and is said to have ing machine.
chaser to have a different selection on each side something in \iew in the trade on his own ac-
count.
—in other words, two records at a single price.
COLUMBIA DOUBLE DISC RECORDS.
The Columbia ten-inch double disc records will
be sold for 65 cents, $1.00 for the twelve-inch
double discs and $2.50 for the Fonotipia double
discs. There are about 600 numbers from which
to make selections, but the double disc announce-
ment is not the only interesting Columbia de-
velopment this month.
It is followed by the statement that full credit
will be allowed for records of any make re-
turned to the Columbia people. The conditions
imposed on the return records are that all must
reach the Columbia headquarters unbroken. The
dealer must pay the freight and must buy three
double disc records for each record credited.
Such an announcement as this, coming from a
great purchasing house, has a distinct bearing
upon trade conditions everywhere, and it is cer-
tain that there will be a big demand for Co-
lumbia records.
This iconoclastic move on the part of the Co-
lumbia Company emphasizes one thing above all
others, and that is that the Columbia people
propose to strike out for trade in a stronger
manner than ever before and their offers surely
contain unusual attractiveness.
Another point which- is especially emphasized
in the Columbia announcement is the fact that
they desire to establish exclusive Columbia deal-
ers, to whom will be granted exclusive rights,
where the company is not at present repre-
sented.
Certainly the Columbia people have sprung a
genuine sensation this month and one which will
set the trade tongues wagging from Maine to
California. It would seem as if a move of this
kind could have but one result and that is a big
augmentation of Columbia business, for dealers
will not be slow to appreciate the unusual oppor-
tunities which are offered to them in these
times.
SOME QILMORE RUMORS
RODGINSON RETURNS HOME.
GEORGE BLACKMAN A BENEDICT.
Secretary of Blackman Talking Machine Co.
Weds New York Girl—Ceremony Very
Quiet.
BUSINESS ON UP GRADE.
Much Better Tone Prevails in Trade.
When an effort is made to attract trade and
Wednesday, George G. Blackman, secretary of
exploit goods in an effective way, business is on the Blackman Talking Machine Co., was mar-
the up-grade. Here and there complaints are ried to Miss Irene Wetherill, of New York. The
heard of restricted sales, etc., but generally ceremony was strictly a family affair and only
speaking, a much better tone prevails in every relatives were present. J. Newcomb Blackman,
branch. As an example of the feeling in quar- a brother, and president of the company, with
ters where activity is noticeable even to the Mrs. Blackman, was among the guests. After a
casual observer, the manager indulged in the trip to Niagara Falls, N. Y., and other places of
following observations:
"Business is better, interest, on which the happy couple departed at
without a doubt, than for a long while. We feel once, for their honeymoon, they will make their
as if the fall trade has opened up. Advance permanent home on 157th street, New York.
orders for Amberol records are big. At any
rate, our sales so far this month are double
INTERESTING PERSONAL NOTES.
what they were a month ago." The factories
are running full time, with the regular com-
Tuesday, Chas. Ferree Lightner, who travels
plement of help.
the Spanish-American countries and the West
Indies for the export department of the Victor
Talking Machine Co., Camden, N. J., was a
1,250,000 TALKING MACHINES
caller at the Victor Distributing & Export Co.,
83 Chambers street, New York.
Said to Have Been Sold in the United States
Max Landay, of Landay Bros, and the Zed
The Effect if Played Simultaneously.
Co., left New York Tuesday on a selling trip
With the population of the United States reck- West for the Talking Machine Supply Co., of
oned at 80,000,000 and with an average of five which he is one of the proprietors. He will be
persons to a family it has been figured that one gone ten days, making Kansas City his objective
family in every sixteen possess a talking ma- point.
E. N. Burns, manager of the Columbia Phono-
chine (not the human kind), inasmuch as close
to a million and a quarter talking machines graph Co.'s expc:' department, has been pass-
having already been put on the market. With ing the week-crc!f. at the Thousand Islands with
all the machines playing the "Merry Widow" his family, returning to New York Tuesday
waltz at the same time it would make a noise morning. His assistant, Mr. Sause, returned from
that would bid fair to encircle the globe if sound his vacation on Monday.
was inclined to travel parallel with the earth's
COULDN'T RESIST CARUSO.
surface indefinitely.
"VICTOR" AN AID TO TEACHERS.
How Pupils Learn More Rapidly Where Talker
Is Used in Instruction.
Effectually Routed by the Officers of the Na-
tional Co. Who Strenuously Deny the Report
That He Will Become Re-attached to the Many teachers of singing all over the country
are loud in their praises of the talking machine
Edison Interests.
as an aid in their work. Students frequently
progress much more rapidly when a talker is
On the arrival from Europe last Saturday of
used
than when the old style methods of per-
Wm. E. Gilmore, for many years president of
the National Phonograph Co., and other of the sonal instruction are pursued and the Victor
Edison concerns whose plants are at Orange. Talking Machine Co. are constantly in receipt
N. J., the imaginative daily newspaper reporter of letters from well known teachers testifying
conceived the notion that he would resume his to the helpfulness of the Victor in their work.
One writes:
old position, and for which there is not the
"With the 'Victor' it is possible to save much
slightest foundation. Frank L. Dyer, the suc-
cessor of Mr. Gilmore, of course, said there was of this lost time, as the teacher—if he is an 'up-
no truth in the report, adding: "Mr. Gilmore to-date' one—has the correct record of this aria
resigned because he desired rest and because he
was anxious to seek relief from a rheumatic
trouble. Our relations with him are still pleas-
ant, but he will not resume any connection what-
soever with the concern." Other officers of the
National Co. were still more emphatic in ridicul-
ing the report. The family of Mr, Gilmore came
back with him.
MIRAPHONE
A Pittsburg (Pa.) music house reports the sale
of three Victor Victrolas recently through play-
ing a selection from "Cavalleria Rusticana," sung
by Caruso; certainly music is hard to resist.
THE AMERICAN TALKING MACHINE CO.
The American Talking Machine Co., 586 Ful-
ton street, Brooklyn, N. Y., sole and exclusive
distributors of the Indestructible Phonographic
Record Co.'s product for that city and Long
Island, report they are having great success in
handling these goods. The American Co. say
the Indestructible record is profitable and con-
venient to handle, and dealers who have taken
on the line find them ready sellers. The Ameri-
can Talking Machine Co. carry a full stock of
Indestructibles, and shipments are never de-
layed.
COMBINATION MUSIC BOX and TALKING MACHINE
JACOT MUSIC BOX CO., No.
In every respect a superior instrument Musically and Me-
chanically, giving you and your customers splendid value.
Write for Catalogue, Terms and Prices.
39 Union Square, NEW YORK
42
THE
MUSIC TRADE
REVIEW
in question by possibly half a dozen of the
greatest singers in existence, which the student
Important Announcement Made by Big Talking Prominent European Talking Machine Man can hear over and over again, thus becoming
Sails for Europe.
familiar with the professional cuts, the correct
Machine Concern That Hereafter All Its
pronunciation of the text, phrasing, the tempo,
Records Will be Double Disc—Records of
C. Rodginson, who has represented the Gramo- also the cadenza of the various great artists and
Any Kind Returnable to the Columbia Co.
on Exchange Basis—A Big Move in the Talk- phone & Typewriters, Ltd., London, Eng., in their rendition of same, which in itself is of in-
ing Machine Industry—An Offer of Unusual St. Petersburg, Russia, being manager of their calculable value. Under the right singing mas-
branch house, and later with the same company's ter who thoroughly understands the art of sing-
Attractiveness.
branch in Berlin, Germany, after a brief visit ing from its rudiments to its finish, and with the
here, going to Camden, N. J., to call upon Presi- aid of the 'Victor' it i s possible for the pupil to
The announcement made in The Talking Ma
chine World last week that hereafter all Co- dent Johnson, of the Victor Talking Machine attain the greatest of results and save years of
lumbia disc records will be double discs is at Co., sailed for England Wednesday on the "Lusi- study."
Just an illustration of the high regard in
once a distinct departure from any talking ma- tania," of the Cunard line. Mr. Rodginson had
chine announcement which has previously ap- severed his connection with the great British which teachers are beginning to hold the talk-
peared in this country. This enables a pur- talking machine company, and is said to have ing machine.
chaser to have a different selection on each side something in \iew in the trade on his own ac-
count.
—in other words, two records at a single price.
COLUMBIA DOUBLE DISC RECORDS.
The Columbia ten-inch double disc records will
be sold for 65 cents, $1.00 for the twelve-inch
double discs and $2.50 for the Fonotipia double
discs. There are about 600 numbers from which
to make selections, but the double disc announce-
ment is not the only interesting Columbia de-
velopment this month.
It is followed by the statement that full credit
will be allowed for records of any make re-
turned to the Columbia people. The conditions
imposed on the return records are that all must
reach the Columbia headquarters unbroken. The
dealer must pay the freight and must buy three
double disc records for each record credited.
Such an announcement as this, coming from a
great purchasing house, has a distinct bearing
upon trade conditions everywhere, and it is cer-
tain that there will be a big demand for Co-
lumbia records.
This iconoclastic move on the part of the Co-
lumbia Company emphasizes one thing above all
others, and that is that the Columbia people
propose to strike out for trade in a stronger
manner than ever before and their offers surely
contain unusual attractiveness.
Another point which- is especially emphasized
in the Columbia announcement is the fact that
they desire to establish exclusive Columbia deal-
ers, to whom will be granted exclusive rights,
where the company is not at present repre-
sented.
Certainly the Columbia people have sprung a
genuine sensation this month and one which will
set the trade tongues wagging from Maine to
California. It would seem as if a move of this
kind could have but one result and that is a big
augmentation of Columbia business, for dealers
will not be slow to appreciate the unusual oppor-
tunities which are offered to them in these
times.
SOME QILMORE RUMORS
RODGINSON RETURNS HOME.
GEORGE BLACKMAN A BENEDICT.
Secretary of Blackman Talking Machine Co.
Weds New York Girl—Ceremony Very
Quiet.
BUSINESS ON UP GRADE.
Much Better Tone Prevails in Trade.
When an effort is made to attract trade and
Wednesday, George G. Blackman, secretary of
exploit goods in an effective way, business is on the Blackman Talking Machine Co., was mar-
the up-grade. Here and there complaints are ried to Miss Irene Wetherill, of New York. The
heard of restricted sales, etc., but generally ceremony was strictly a family affair and only
speaking, a much better tone prevails in every relatives were present. J. Newcomb Blackman,
branch. As an example of the feeling in quar- a brother, and president of the company, with
ters where activity is noticeable even to the Mrs. Blackman, was among the guests. After a
casual observer, the manager indulged in the trip to Niagara Falls, N. Y., and other places of
following observations:
"Business is better, interest, on which the happy couple departed at
without a doubt, than for a long while. We feel once, for their honeymoon, they will make their
as if the fall trade has opened up. Advance permanent home on 157th street, New York.
orders for Amberol records are big. At any
rate, our sales so far this month are double
INTERESTING PERSONAL NOTES.
what they were a month ago." The factories
are running full time, with the regular com-
Tuesday, Chas. Ferree Lightner, who travels
plement of help.
the Spanish-American countries and the West
Indies for the export department of the Victor
Talking Machine Co., Camden, N. J., was a
1,250,000 TALKING MACHINES
caller at the Victor Distributing & Export Co.,
83 Chambers street, New York.
Said to Have Been Sold in the United States
Max Landay, of Landay Bros, and the Zed
The Effect if Played Simultaneously.
Co., left New York Tuesday on a selling trip
With the population of the United States reck- West for the Talking Machine Supply Co., of
oned at 80,000,000 and with an average of five which he is one of the proprietors. He will be
persons to a family it has been figured that one gone ten days, making Kansas City his objective
family in every sixteen possess a talking ma- point.
E. N. Burns, manager of the Columbia Phono-
chine (not the human kind), inasmuch as close
to a million and a quarter talking machines graph Co.'s expc:' department, has been pass-
having already been put on the market. With ing the week-crc!f. at the Thousand Islands with
all the machines playing the "Merry Widow" his family, returning to New York Tuesday
waltz at the same time it would make a noise morning. His assistant, Mr. Sause, returned from
that would bid fair to encircle the globe if sound his vacation on Monday.
was inclined to travel parallel with the earth's
COULDN'T RESIST CARUSO.
surface indefinitely.
"VICTOR" AN AID TO TEACHERS.
How Pupils Learn More Rapidly Where Talker
Is Used in Instruction.
Effectually Routed by the Officers of the Na-
tional Co. Who Strenuously Deny the Report
That He Will Become Re-attached to the Many teachers of singing all over the country
are loud in their praises of the talking machine
Edison Interests.
as an aid in their work. Students frequently
progress much more rapidly when a talker is
On the arrival from Europe last Saturday of
used
than when the old style methods of per-
Wm. E. Gilmore, for many years president of
the National Phonograph Co., and other of the sonal instruction are pursued and the Victor
Edison concerns whose plants are at Orange. Talking Machine Co. are constantly in receipt
N. J., the imaginative daily newspaper reporter of letters from well known teachers testifying
conceived the notion that he would resume his to the helpfulness of the Victor in their work.
One writes:
old position, and for which there is not the
"With the 'Victor' it is possible to save much
slightest foundation. Frank L. Dyer, the suc-
cessor of Mr. Gilmore, of course, said there was of this lost time, as the teacher—if he is an 'up-
no truth in the report, adding: "Mr. Gilmore to-date' one—has the correct record of this aria
resigned because he desired rest and because he
was anxious to seek relief from a rheumatic
trouble. Our relations with him are still pleas-
ant, but he will not resume any connection what-
soever with the concern." Other officers of the
National Co. were still more emphatic in ridicul-
ing the report. The family of Mr, Gilmore came
back with him.
MIRAPHONE
A Pittsburg (Pa.) music house reports the sale
of three Victor Victrolas recently through play-
ing a selection from "Cavalleria Rusticana," sung
by Caruso; certainly music is hard to resist.
THE AMERICAN TALKING MACHINE CO.
The American Talking Machine Co., 586 Ful-
ton street, Brooklyn, N. Y., sole and exclusive
distributors of the Indestructible Phonographic
Record Co.'s product for that city and Long
Island, report they are having great success in
handling these goods. The American Co. say
the Indestructible record is profitable and con-
venient to handle, and dealers who have taken
on the line find them ready sellers. The Ameri-
can Talking Machine Co. carry a full stock of
Indestructibles, and shipments are never de-
layed.
COMBINATION MUSIC BOX and TALKING MACHINE
JACOT MUSIC BOX CO., No.
In every respect a superior instrument Musically and Me-
chanically, giving you and your customers splendid value.
Write for Catalogue, Terms and Prices.
39 Union Square, NEW YORK
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