Music Trade Review

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76
THE
MUSIC
TRADE! RE1VIE1W
BRYAN AND TAFT RECORDS FOR 1T0.
DEALERS MUST RECOGNIZE DUTY
Those Records by Both Men Referring to Philip-
pines Sent to Japanese Minister of Foreign
Affairs by Victor Dealer in Japan.
To Themselves and the Manufacturers—Must
do Their Share in Making Known the Won-
derful Advance of the Talking Machine—
Grand Opera in the Home—Twenty Records
Used in the Presentation of "Trovatore."
An enterprising Victor dealer in Japan re-
cently forwarded to the Marquis Ito, the Japa-
nese Minister of Foreign Affairs, records of Mr.
Bryan's and Judge Taft's addresses on the Philip-
pines, according to V. W. Moody, sales manager
of the Victor Distributing & Export Co., New
York. Transcripts of both speeches were also
remitted at the same time, so that the exact
views of both these distinguished men would* be
had.
The salesmen of the V. D. & E. Co. staff
started on the road this week. Mr. Moody is cer-
tain they will have a good September business.
Some interesting experiments were made with
the Victor Auxetophone last week that may open
an entirely new and profitable line of sales for
this instrument.
The Victor Taft records were reproduced in
part by the New York Times recently, following
the methods employed by the New York Evening
World with the Bryan Victor reproductions.
NATIONAL PHONOGRAPH CO. NEWS.
Records by Marshall P. Wilder—Toombs and
Calder to Handle Edison Line—Edison on
Vacation—Shipments of Amberol Records.
The National Phonograph Co. are getting out
two Edison records by Marshall P. Wilder, the
famous wit and story teller, who is widely
known throughout the world. Mr. Wilder is
being much sought after as a record artist, as
his fame as a lecturer and raconteur extends
from coast to coast. He will be heard through
the medium of the Edison Amberol four-minute
records, and each record is to consist of a batch
of his best stories.
•
*
* *
Albert E. Toombs, piano dealer of Charlotte-
town, P. E. I., is now featuring Edison phono-
graphs and records.
• * * •
Another piano house handling the Edison
phonographs and records is that of Mr. Calder,
of Vernal, Utah.
* * * *
Thomas E. Edison is spending a vacation en
route to the Pacific Coast, accompanied by his
family. He spent a week on a tour of the Great
Lakes, and is proceeding West leisurely, stop-
ping at Yellowstone Park and other points of
interest. He will be away about six weeks.
•
*
* *
Henry F. Miller, assistant treasurer of the
National Phonograph Co., has returned from his
vacation, spent at Asbury Park.
* * * *
Friday week the first shipment of the new
Amberol records, differential gears, etc., was
made from Orange, N. J., by the National Phono-
graph Co., the goods going to the Coast.
GEO.
W. LYLE AGAIN IN HARNESS.
George W. Lyle, general manager of the Co-
lumbia Phonograph Co., General, returned to
business on Tuesday, having been on a two
weeks' vacation, which he enjoyed greatly.
T. K. Henderson, of the wholesale selling
force, started on his initial trip Thursday week,
making Cincinnati as his first stop. Others of
the outside force are preparing to go on' the
road shortly.
The large orchestrion which is placed in front
of the big Ferari animal arena, Utica Park,
Utica, N. Y., cost ?7,500, and took first prize at
the Milan Exposition.
One of the most remarkable things the modern
talking machine has accomplished is the repro-
duction of an entire opera and many of our
talking machine dealers do not work hard
enough to impress this fact on the buying public.
Just consider the music lover of a few years
k ago located in a country town away from the
musical center. He never heard opera or good
music. To-day he has it in his home with a host
of artists to interpret his favorite numbers. He
can now sit at ease and hear a grand opera right
through, from the opening scene to the finale—
orchestra, chorus, concerted numbers and arias
by the great stars, all complete—exactly as if he
was sitting in a box in the "diamond horseshoe"
at the Metropolitan or Manhattan Opera House
in New York. As he listens to one of these
home opera performances, the voices and the
orchestra and the whole musical effect are so
true to life, that with the mind's eye he seems
to see the veritable scene—the light and color
and glitter and everything that gives grand
opera by great singers its full dramatic effect.
With such artists as Caruso or Melba or Tetraz-
zini in the cast, the imagination at a flash paints
in the scenery and the action of the singers.
Say it is "Trovatore" night at this home opera.
As the curtain goes up he hears the stirring
strains of "Swarthy and Threatening," sung by
Torres de Luna, the splendid basso of La Scala
Opera House, Milan, Italy, supported by the full
La Scala chorus. Then the Anvil Chorus, with
the clink of the hammers and the tuneful refer-
ences to the "Gypsy Maiden," "Fierce Flames
Are Soaring," by Mme. Homer, the famous con-
tralto of the Metropolitan; then "Tremble, Ye
Tyrants," in Caruso's matchless style, and the
"Miserere," rendered by Giocomelli and Martinez-
Patti, two celebrated La Scala artists.
"Trovatore" is sung on twenty Victor records,
and it takes the same number for "Ernani," an-
other Verdi opera that has been successfully re-
corded. The two-act musical drama, "Pagliacci,"
is presented in sixteen records. The composer,
Leoncavallo, selected the artists to interpret his
great work, and also conducted the entire per-
formance at the time the records were made.
The making of any operatic record is a deli-
cate and trying process, while the difficulties that
have to be met in order to secure perfectly four,
five or six great voices—all singing together on
the same record—are known only to the trained
recording expert. Caruso, Farrar, Gadski,
Homer, Melba, Scotti and Sembrich are a few
of the artists who can now be heard in the great
concerted numbers of opera, on these splendid
records.
Among the records in this class are the duet,
"Lovely Maiden," from "La Boheme," sung by
Caruso and Melba, the famous quartets from
"Rigoletto" and "La Boheme," the great quintet
from the "Meistersinger," and the brilliant sex-
tet from "Lucia di Lammermoor."
While the perfected talking machine has ac-
complished a great work in educating the masses
to an appreciation of fine music, and the pres-
entation of these great concerted numbers and
entire operas opens up a new field of enjoyment
MIRAPHONE
to millions of people, yet it is the duty of the
dealer to emphasize the wonderful advance of
the talking machine in his locality. Don't let
the manufacturer do all the work. You know
your territory and it is your duty to develop
"prospects," interest them in the splendid reper-
toire of music possible with the "talker" and
then—close sales. Be a missionary as well as a
salesman.—Talking Machine World.
ANENT GENERAL CONDITIONS
In Talking Machine Trade—Early Resumption
of Business Looked For—Conditions in East
and West.
With a holiday intervening and the practical
close of the vacation season has interfered with
trade. Jobbing houses now look forward to an
increase of orders, and say that the resumption
of business cannot, in their judgment, be delayed
longer than the latter part of September or
early in October. This opinion is shared by the
road men, who have recently been in touch with
the buyers. The West continues to be the most
promising section of the country, with the North-
west and Coast territory still better than in the
States east of the Alleghanies. The factories
report an active condition, that leans toward
congestion as the demand for new goods in-
creases.
TO MAKE INDESTRUCTIBLE RECORDS.
Cleveland Phonograph Co. Equip First Plant
to Manufacture the Records in Cleveland, O.
The Cleveland Phonograph Record Co., Cleve-
land, 0., whose incorporation was announced in
last week's Review, have equipped their first
factory on East Thirtieth street, that city, where
they will manufacture indestructible records by
a patented process. The record is made of a
thin film of celluloid over a cylinder of wood
pulp, which acts as a sounding board. The pat-
ents were purchased from the Tacoma Mfg. Co.,
which went into the hands of a receiver about a
year ago. The new concern have a capital stock
of $300,000 to float the enterprise.
GOOD TRADE REPORT FROM SAVANNAH.
(Special to The Review.)
Savannah, Ga., Sept. 5, 1908.
The Knight Drug Co., who carry the Victor
and Edison lines, make an equally pleasing re-
port through the department manager, Sam
Berner, and claim to be breaking various selling
records. In fact, practically all the talking
machine dealers declare that the business in this
city is at high-water mark, and are very opti-
mistic regarding a heavy fall trade.
CHAS. J. HOPKINS RESIGNS.
Chas. J. Hopkins, who has represented the Co
lumbia Phonograph Co. for several years in for-
eign countries, but more recently in South
America, has resigned from the talking machine
business and has accepted a position with the
Oliver Typewriter Co.
One firm in Shanghai which has a general
agency for the American talking machines, is
selling large quantities of machines and discs.
They establish agencies in all ports.
COMBINATION MUSIC BOX and TALKING MACHINE
JACOT MUSIC BOX CO., No.
In every respect a superior instrument Musically and Me-
chanically, giving you and your customers splendid value.
Write for Catalogue, Terms and Prices.
39 Union Square, NEW YORK