International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Music Trade Review

Issue: 1908 Vol. 46 N. 21 - Page 44

PDF File Only

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE
MUSIC
TRADE
REVIEW
offices with stocks of band and orchestra stuff
that they have collected around town in one day—
For the Trade from the Anonymous Publisher perhaps 50 or 60 arrangements—but they do not
—This Time Anent Professional Copies for get any from us, not unless they buy them.
Bands and Orchestra—Some Pertinent Re- And, mind you, gentlemen, when they pay for
them, if only a nominal price, say 10, 15 or 20
marks.
cents, for an arrangement, they will think lots
This is the latest letter from the anonymous more of them than they do when they get them
music publisher who is doing such excellent for nothing. That's human nature. What they
work in the reformation of the publishing in- get for nothing they think nothing of. Isn't
that so?
dustry:
"This department needs careful watching. It's
"Mr. Publisher:—Another very important fea-
ture of your business, and one that costs you a big expense, and should be made to pay
hundreds and possibly thousands of dollars for itself, and it will if you will take a
every year is the free and indiscriminate distri- firm stand and make the leader pay for
bution of band and orchestra music. This de- what he gets, and if all the publishers would
partment of your business is an expensive one take this stand the reign of free graft in band
and you get mighty little out of it. Ninety-five and orchestra music would cease. Remember
per cent, of the so-called orchestra leaders in one fact, these men cannot do business without
this country should be made to pay for what your stuff, and when we say your stuff we mean
they get. Suppose, for instance, every publisher all the publishers combined. They cannot con-
shut off his free list in band and orchestra stuff, tinue unless they have the stuff to work with.
how long could these bands and orchestras con- They don't get it from-Carl Fischer for nothing;
tinue to do business unless they bought music? they buy it, and in the good old days they
Of course, there are exceptions to every rule; bought all they got. Now they don't buy be-
some leaders may favor you in various ways, cause they don't have to; they can get it free.
and to them every courtesy should be extended. You can't blame the leader; it's the publisher
Give them stuff if you will, but make the rank who is at fault. Change your tactics, put a
and file pay. Do you realize the fact that there price on your goods and get it, for they must
never was a song hit made by a band or orches- have your stuff, and the more fools we are, gen-
tra? After you make the hit and the public de- tlemen, if we give it away. We have positive
mand that the band or orchestra play it, they proof that many of the copies that are given
will play it, but not before. Take the best song away are sold to orchestra dealers. We have
in your catalog and try to make a hit by giving proved this in several instances in the past with
away band and orchestra parts, and no matter our own goods.
"Just think this matter over and in five
how good the song you will fail absolutely.
"The singing of a song makes it a hit, and minutes you cannot help but agree with us that
not the playing of it. The leader don't want it every word we have said is the absolute truth.
A PUBLISHER."
and won't put it in his program until it becomes Is it not?
popular to a degree. We do not deny that after
it is started on its way to be a hit, the play-
TO SING IN SOUTH AMERICA.
ing of it by the bands and orchestras may help it,
While Caruso has been on a concert tour in
but they never start it. They will come to you
and make you think that they are going to do this country and Canada, Bonci has been singing
you a favor by playing your hit, but they do not in Vienna his familiar roles in "Don Giovanni"
come to you until it is a hit, and then why and "Rigoletto" at the festival in honor of the
Austrian Emperor. He will sing at Covent Gar-
shouldn't they be made to buy it?
"With an instrumental number it is entirely den, London, in June and July. After the first
different; that can be made only by the bands season at the Metropolitan in New York, he will
and orchestras, and if you are out for an begin a two years' engagement, for fifty per-
instrumental success then flood the market, if formances, at the Italian Grand Opera in Buenos
you will, and give it away free, but not so with Ayres. This house has a seating capacity of
the song. We have had leaders come into our 6,000.
SOME MORE GOOD ADVICE
Gus Edwards' 1908 Hits
"SEE SAW,"
By CHAS. K. HARRIS
"THAT'S WHAT THE ROSE SAID TO ME,"
and the greatest ballad in years
" I fti WAITING FOR THE
SUMMERTIME AND YOU."
Special rites to the trade this month only.
6US EDWARDS MUSIC PUB. CO.
ISI2 BROADWAY,
-
The Biggest Song Hit of to-day is
NEW YORK
OUR LATEST ENGLISH
BALLAD SUCCESS
CHAPPELL & CO., Ltd.
37 West 17th Street, New York
(Special to The Review.)
Boston, Mass., May 20, 1908.
Hot weather does not seem to affect the vol-
ume of business at the White-Smith Co., for the
company this week brought out four college op-
eras, for the Massachusetts Institute of Tech-
nology, the Pi Eta Society at Harvard, the girls
at Radcliff College, and also for Dartmouth Col-
lege in New Hampshire. Two fine volumes of
college songs are also coming from the press,
the editions being those of Boston University
and Dartmouth. The White-Smith Co. have also
printed a fine new march, called "The Boston
Normal School March," by M. V. Mulrey, who
graduates from that school this year. "Wee
Songs for Wee People" is having a big sale.
Banks Davison, of the firm, spent last week in
Washington at the convention of The American
Guild of Banjoists, Guitarists and Mandolinists.
Mr. Davison is just bringing out a new number
by A. L. Sweet, for four hands, entitled "Angel
Voices Ever Near Us."
"Three Little Words—I Love You," words by
M. E. Rourke and music by Frank H. Grey, is
the latest thing issued by Walter Jacobs and it is
meeting with unusual success. Mr. Jacobs is
making a special offer on his easy guitar folio,
the O. K. Mandolin Collection, Weidt's Elemen-
tary Studies for Mandolin, Banjo and Guitar, and
the Jacobs' Easy Mandolin and Banjo Orchestra
Folio.
Thomas H. Allen, composer of "Any Rags,"
"By the Watermelon Vine," etc., has just opened
an office here for the purpose of publishing his
own music.
Superintendent Woodman, of the Oliver Dit-
son Co., returned this week from his vacation,
spent amid the beauties of New Hampshire. The
Ditson Co. are bringing out a new lot of Memorial
Day music, and another volume to be added to
the Musicians' Library is on the press. Mean-
while the demand for Elson's Music Dictionary
has increased so fast that another edition
has been run off to fill the accumulating or-
ders.
DEALERS
MIGNON ZIEGFELD'S
Another "After the Ball"
Big Summer Waltz Hit,
Sold by your music jobber or direct from
the publisher
K
.
HARRIS
31 W e s t 31st S t
IV. I l A l V l V l O ,
N E W YORK
MEYER COHEN. Manager.
WILLIS WOODWARD 6 CO., Inc.
"ROSE IN THE BUD" TO THE TRADE
Music by
Four Keys, B&, C, D&, E&
White-Smith Co. Produce College Operas—
What That House Is Doing in Other Direc-
tions—Thomas H. Allen Opens Office—
Walter Jacobs' Latest Successes—News of
the Week.
"I'M STARVING FOR
ONE SIGHT OF YOU"
beg to announce
DOROTHY FORSTER
W
AMONG THE BOSTON PUBLISHERS.
that they are now located at
1193 Broadway
NEW YORK
Keith and Proctor Theatre Building
NAT'L MUSIC CO/S
Read the criticisms on
If I Build a Nest, Will
You Share It With Me?
Music Trades.—"One of the best songs
of its kind ever published."
American Musician.—"A. song jewel.
The gem from a prolific season."
Review.— "The daintiest novelty ballad
of the year."
A dainty little song fit for children and grown-
ups, with one of the prettiest title
pages ever published.
The Great Eastern Music Publishers
1431 Broadway, New York
NEW
SHEET CATALOG
live number and, barring about 15 pieces, are not to f»0
found in any other publisher's 10c catalog. It's a trade
builder.
Write to-day for samples and special offer.
National Music Co. s a ^ i

Future scanning projects are planned by the International Arcade Museum Library (IAML).