Music Trade Review

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THE
TRADE NOTES FROM INDIANAPOLIS.
April Business as a Rule Better Than During
Same Month in 1907—Aeolian Co. Makes
Some Excellent Sales—Fuller & Currens to
Go After Country
Business—Their New
Player Room—Carlin & Lennox Sell Many
Knabes and Autopianos—Starr Wholesale
Business Good—"Pied" Story Contest a Suc-
cess—Other News of Interest.
(Special to The Review.)
Indianapolis, Ind., May 4, 1908.
Individual interviews with leading piano deal-
ers of the city indicate that trade during this
April was at least some better than it was dur-
ing the corresponding month of last year. It iB
also indicated that there has been a great varia-
tion of business among the leading dealers. One
dealer said that business was 100 per cent, better
this April than last; another said it was 50 per
cent, better; another that it was one-third worse;
another that it was about the same, and so on.
To all appearances these statements were based
on actual facts, because the dealers before they
made their statements referred to their books
for the two months.
The Aeolian Co. have just sold to Louis H.
Levey, for his North Meridian street home, a
large Aeolian pipe organ. It is a two-manual
instrument and is one of the most complete in-
struments made by the company. They have
also sold to Walter L. Millikan, for his North
Pennsylvania street residence, a large orches-
trelle. The Aeolian Co. have been making great
headway in the last few months in the sale of
instruments among the high-class musical people
in Indianapolis. W. H. Alfring says the business
for April, aside from the two big sales named,
has been good, and that prospects are bright.
W. H. Alfring, of the Aeolian Co., was at Chi-
cago last week, and while there he met J. A.
Coffin, head of the wholesale department of the
company. Mr. Coffin was on his way home from
his western trip. An experienced New York
man will come soon to aid in the Aeolian work
here.
H. L. Fuller, of Fuller & Currens, has been
working out in the State a great deal recently.
He finds business good. "I believe it is up to
the dealers to hike to the country this summer,"
said Mr. Fuller. "The financial flurry has not
had the same effect in the country that it has
in the city, and I believe it is in the country
that the best trade is to be had." Mr. Fuller
says trade has been good during the last month,
despite housecleaning, bad weather and tax-pay-
ing, and that prospects are good. During the
last month the Kimball piano led with Fuller &
Currens. Their player room has been fully
fitted up, and it is a beauty. It is artistic in
arrangement and the acoustic properties are good.
"I am going to place a bust of some great musi-
cian in this room," said Mr. Fuller. "When we
play ragtime we will turn his face to the wall."
Knabes and Autopianos have been the rage
with Carlin & Lennox during the last month.
RUDOLF
PIANOS
are conscientiously made, good
instruments; in other words, the
sweetest things out.
RUDOLF PIANO CO.
458 E. 144th Street,
NEW YORK.
MUSIC
TRADE
REVIEW
"I believe our business has been fully as good ?
this month as it was during April of last year," |
said Ed. Lennox, of the firm.
"Our wholesale business this month has been
the best of any month since the beginning of
the financial flurry," said H. T. Spain, of the
Starr Piano Co. "We have had reports from a
number of our dealers out in the State, and
they say that prospects are good. The fact is, I
believe that business all this summer will be
better in the rural districts than it is in the
city. Of course, the weather has been against
us this month. Out of the entire month there
have been 15 rainy days and many more that
were threatening and had just as well been
rainy, so far as business was concerned."
Mr. Spain has had a number of inquiries in
regard to his one-price story which was run in
the Indianapolis News recently. It was a pied
story, giving the merits of the one-price system,
and prizes were given for those who would ar-
range the story in readable condition. Mr. Spain
has received inquiries in regard to the story from
other dealers.
C. N. Hill, formerly with the Baldwin Co., and
Maurice Hauser, who also was formerly with the
Baldwin Co., have been employed by the King
Co. for work in this city.
J. G. Hall, of the Steger Co.; W. E. Marshall,
of the Jewett Co., H. J. Rayner, of the Knabe
Co.; W. H. Poole, of the Poole Piano Co., and
Ray Burgess, of the Straube Piano Co., and
M. P. Fitzmaurice, of the Schaeffer Co., were
callers at the store of Carlin & Lennox.
Edwin Jarrett, of the Strich & Zeidler Co., was
a caller at the Fuller & Currens store. Frank
Rowe, of the Kimball Co., also called at Fuller &
Currens, and R. E. Brandon, of the Prescott Co.
Joseph Joiner is selling many Ludwigs. Cases
carved in fancy ways seem to be greatest in
demand.
W. H. Donley, a leading organist of this city,
has received the contract for planning and super-
vising the building of a $20,000 organ for the
First M. E. Church at Seattle, Wash.
E. C. Phillips, purchasing agent of the Udell
Works, which manufactures music cabinets and
music dealers' supplies, died last week. His
passing is greatly regretted by a host of friends.
LINDEMAN & SONS' NEW FACTORY.
All the Departments Move to New Quarters—
Establishment Splendidly Equipped—Tempo-
rary Warerooms Secured at 115 West 23d
Street Until New Warerooms Are Ready for
Occupancy.
Lindeman & Sons' new salesrooms at 137 West
23d street not being quite ready for occupancy,
the firm have taken a temporary store at 115
West 23d street, which will be used until the
new headquarters are remodeled to meet their
every business requirement. All the departments
of the factory were moved to the new quarters
in West 24th street as scheduled; in fact, the old
was not shut down until all the departments
in the new were in full operation. The factory,
which is one of the best equipped in the down-
town section, will enable the firm to increase
their output fully 50 per cent. It was a case
of the concern outgrowing their old plant, and
the new location could not be improved upon.
The factory embraces a commodious building
directly in the rear of the salesroom, i.e., on 24th
street, and rearranged to suit the concern.
HOWARD PIANO IS THE PRIZE.
The Post, Havana, Cuba, is conducting a vot-
ing contest for the most popular lady in Cuba.
Votes are regulated by the number of subscrip-
tions sent to the paper. The contest closes
July 4, and a R. S. Howard Co. piano is offered
as first prize, being taken from the stock of
J. L. Stowers, agent in Havana for the Howard
pianos.
J. R. Sheaffer & Son, Bloomfield, la., have
opened a branch store in Moulton, la., with H. H.
Helsel as manager.
9
Reg. U. S. Pat. Off.
When the dull season strikes the
piano business, many a piano dealer
congratulates himself that he is han-
dling the Victor.
There is no dull season in the Vic-
tor business.
The Victor is the great summer-
time instrument. Just the thing for
yachting, camping, and picnic parties;
for lawn-parties, open-air concerts
and many other out-of-doors occa-
sions. Many people buy the Victor in
summer to take along on their outing
trips. People of means buy the high-
est-priced Victors for their summer
homes. And summer resorts, amuse-
ment parks, hotels, cafes and country
clubs buy the Victor-Victrola and the
Aux-e-to-phone.
The summer season also stimulates
the Victor record sale—owners buy
extra records to take with them on
their vacations.
You don't need big capital to start
in the Victor business..
Sales are
quick—your money isn't tied up. The
profit on Victor goods is always well
worth while. And it is specially inter-
esting in summer when there is little
or nothing ccfming in from pianos.
Summer isn't far away. Why not
write us for particulars to-day ?
Victor Talking Machine Co.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
To get best results, use only Victor Needles
on Victor Records.